Chapter 250 Who is a flash in the pan

On the eve of May Day, Beijing Youth Daily reporter Pan Xiaoqing published a commentary in the newspaper, denouncing the unscrupulous merchants who counterfeited brand-name products and deceived kind-hearted college students.

Within three days, more than thirty newspapers across the country reprinted the article, making Pan Xiaoqing famous nationwide without knowing it.

The one thousand dollars Li Ye left for Dong Yuejin was not a waste. He called every newspaper according to his address book, and almost no one refused to give him face.

With the reprinting of a large number of newspapers, a wave of subsequent articles discussing counterfeit and shoddy products broke out, and the reputation of "Fake Fenghua brand, handcuffs to your door" also spread throughout the flower-growing world.

This is much more effective than TV commercials on TV.

After all, clothes are daily necessities, unlike electronic products like "Yanwu Yanwu". Many people just look at them and don't have the ability to buy them. They just watch them for fun.

But who can’t afford to buy a piece of clothing?

Since criminals are counterfeiting Fenghua brand, then Fenghua brand must be good!

As a result, Fenghua brand clothing, which was already in short supply, became popular all over the country.

Hao Jian anxiously called Li Ye and said, "Godfather, I really can't spare the time to escort the goods to Beijing. I'll ask Mu Weimin to go for me."

"Not only domestic companies are asking me for goods, but overseas customers are also coming back. The clothing we export is simply in short supply. I have raised the price to $12 per piece, but I still can't afford it. I am almost dying of worry."

"Workers are now working seven or eight hours overtime. This is not acceptable! If we work four hours overtime, we can't even complete overseas orders.

Okay, okay! You have the final say, no more than four hours, but I think it is not appropriate to hand over the Fenghua brand to a subcontracting factory."

Hao Jian was really worried to death. Just a year ago, he felt that it was too stressful to support 10,000 workers, and it would be more comfortable for him to engage in some reselling and outsourcing processing.

You have to know that more than ten thousand people means more than ten thousand mouths!

Not to mention how much the monthly salary is, even the amount of rice consumed every day is a staggering number.

Pengcheng No. 7 Factory now has eight canteens, and the grain company's Dongfeng truck delivers a truckload of rice every day.

The small truck from our factory has to make several trips to the vegetable company every day, and hundreds of cooks are busy as hell to meet the requirements of Boss Li for "balanced nutrition and good meals."

But now, Hao Jian wishes he had 100,000 skilled workers under him.

Isn’t it just ten carts of rice a day?

We have money and foreign exchange. If you go to the grain company with a stack of foreign exchange, trucks will line up to fill up your canteen.

If you want to carry two stacks of money with you, we can just build a state-owned canteen in front of your factory, and you won’t even have to cook.

Unfortunately, there is no if.

Even though Pengcheng Factory No. 7 has been recruiting and training people, it only has over 15,000 employees so far.

Even if all clothing except Fenghua brand were outsourced for production, with more than 10,000 workers working overtime to produce Fenghua brand, it would still not be enough to meet the demand of the export market, let alone the vast domestic market?

Only now did Hao Jian realize the meaning of Li Ye's words: "Workers are the most precious capital."

"The state-owned factory still has a solid foundation! It seems that we still have to ask for help!"

Hao Jian sighed, took a sip of water to moisten his throat, and dialed the phone number of a sister unit.

"Hey, Director Ba, I'm Hao Jian from Factory 7! Hahaha, long time no see. I have a batch of urgent work here. Do you guys have any interest?"

"Yes, yes, it's Fenghua brand. The requirements for this batch of clothing are too high. If I ask the workers to work overtime, I'm afraid I can't guarantee the quality. I think you have a lot of experienced workers, so you must be the most suitable."

"Money is fine. Foreign exchange is fine, but you know the quota we can get is not high. We'll give you 10%. 12% can't be more. That's it. Okay, you guys should hurry up!"

"Sister Zheng, it's me, Xiao Hao! Have you finished the work you have on hand? If not, please stop for a moment and help me process a batch of Fenghua brand

We are siblings, how can I miss your foreign exchange? You ask me why we are making such a big fuss? I don’t know why we are suddenly making such a big fuss!”

Of course Hao Jian knew why his Pengcheng Factory No. 7 had suddenly become such a big fuss.

Over the past two years, he has been developing step by step according to the procedures set by Li Ye. Every step was taken in confusion and doubt, but in at most half a year, the facts will prove that Li Ye was wise and correct.

The current hot situation in Pengcheng Factory No. 7 is just an outburst after a series of preparations.

Li Ye told Hao Jian that there will be many more such outbreaks in the future.

. . . . . . . . .

Saturday night, Beijing, Second People's Shopping Mall.

In the sales area of ​​Pengcheng No. 7 Factory, a special area was set aside to carry out the "Special Sale for College Students (Beijing Industrial College)."

With so few Fenghua cards for sale in the entire capital, it is easy to imagine how many people this special discount event targeting fixed colleges and universities would attract.

But unlike the crowded situation during discount promotions, this time the special sale was not noisy at all.

All the students were holding their student ID cards and waiting in line in an orderly manner. No one was making any loud noise. At most, students who knew each other were whispering and laughing.

At the entrance to the special session, there is a glass anti-counterfeiting display cabinet.

The anti-counterfeit buttons, anti-counterfeit labels and a large number of detailed instructions displayed in the cabinet attracted everyone's attention.

"So this is what Fenghua brand buttons look like under the light! If I had known this, I wouldn't have been fooled by the fakes last time."

"Last time it wasn't the buttons that caused the problem. It was because we didn't buy from a regular store. Look, the salespeople who sell Fenghua clothing have different work clothes than everyone else."

"Oh, yeah, when I came in just now, an old lady asked me to buy a set of clothes for her granddaughter. After I refused, she was very disappointed. I couldn't bear to see it."

"Absolutely not. Don't you know how hard it is to buy Fenghua brand now? Why do they sell it to us at a 30% discount? We can't make money by using the name of college students."

Li Ye and Jin Peng stood not far away, watching the orderly college students slowly move, and they both felt emotional.

"Xiao Ye, I now believe that these college students will be the fashion leaders of the future?"

"They are one of the important groups leading fashion. They are most receptive to new things. And even though they are tight on money now, they will probably not be too short of money in the future."

Jin Peng thought about it and nodded, "Yes, today's college students can earn more than 50 yuan as soon as they start working, which is indeed richer than the average person."

"But Xiaoye, how could you have expected that these unscrupulous businessmen would target these college students and sell fake goods to them?"

Li Ye shook his head and said, "I didn't expect it. This is really a coincidence."

Jin Peng said in disbelief: "Coincidence? Well! If you say it's a coincidence, then it's a coincidence!"

It's no wonder that Jin Peng didn't believe Li Ye, because on the day the article was published in the newspaper, Li Ye asked the people from Pengcheng Factory No. 7 to set up an "anti-counterfeiting display cabinet" and put several anti-counterfeiting logos under the light for bright display.

Based on Jin Peng's understanding of Li Ye, he must have thought of this method a long time ago, otherwise why would he put so much effort into making anti-counterfeiting buttons and labels? You know, the cost of anti-counterfeiting buttons is really not low.

But since we have such powerful anti-counterfeiting measures, why do we have to wait until a counterfeiting incident occurs before we start vigorously promoting anti-counterfeiting?

It was as if Li Ye had been waiting all along, as if someone foolishly jumped over to set up a ladder for Pengcheng Factory No. 7.

[Take one step and count three steps. My junior brother has the talent of Zhuge Kongming! ]

"Brother Peng, Brother Xiaoye."

Ma Qianshan walked over quickly and whispered to the two of them, "Just now, a few students sold their clothes to scalpers. I followed your instructions and did not stop them.

But I’m afraid that this kind of thing will happen more and more. They make a dozen bucks just by waiting in line. They make the money, but we shouldn’t suffer such a loss!”

"You can't afford to lose."

Li Ye smiled and said, "Qianshan, what were you thinking when you saw others smoking Daqianmen and you couldn't even afford Xiaojinyu?"

Ma Qianshan said without hesitation: "Of course I will smoke Daqianmen every day in the future. Although I smoke Mudan now, I still have to buy a pack of Daqianmen every week."

Li Ye said: "So, if someone sells their beloved clothes that they are reluctant to wear for a dozen yuan, then later on, they will double the amount to make up for it. This is revenge consumption."

“Revenge consumption?”

Ma Qianshan repeated it twice, then quickly took out a small notebook from his trouser pocket and wrote these five words neatly on it.

"Hmph~"

Jin Peng looked at Ma Qianshan with ridicule, turned his face away and looked at him with disdain.

But in his heart, he was rapidly repeating "revenge consumption, revenge consumption, revenge consumption."

. . . . . . . .

At Beijing University, Li Ye, who had just joined the Youth League Committee, attended the Youth League Committee meetings obediently.

"The first National College Student Debate is one of the most important events of our school in the next semester. We need to select the main members and alternate members of the school debate team as soon as possible to ensure the success of the debate."

Because Li Ye, the butterfly, flapped its wings, the "College Student Debate" became popular in mainland China three years earlier than in history, and the first national competition was even held.

Preparations for the October debate began in May, which shows how much importance Kyoto University attaches to this debate.

Those students who felt they were capable of something were eager to try and get a chance to show themselves in front of the whole country.

However, Li Ye, a "famous debater at Peking University", was not very interested in this.

After the meeting, Li Ye was about to run away, but was stopped by Zhu Yonghe, a junior.

"Li Ye, you don't have anything to do during the summer vacation, right? Then stay in school and contribute to the preparation of our school team."

"Brother Zhu, I have something to do during the summer vacation, so I really can't help you. I'm really sorry."

Zhu Yonghe said unhappily, "I've seen your family information. You don't have an agricultural household registration. There's no farm work to do at home. What else can you do? Don't worry, I've already communicated with the logistics department. The canteen will provide us with three meals a day for free."

Three meals a day? Are you kidding me? I have a lot of things to do at home, tens of thousands of dollars a minute, how can I care about your three meals a day?

Besides, you are not on the school team!

It is true that Zhu Yonghe's debate team is very strong, but Zhu Yonghe recruited Li Ye not to let Li Ye occupy a position in their debate team, but purely to take advantage of his "extensive knowledge and strong memory" and let him help to look up information.

With the help of a biological hard drive, Li Ye could memorize books very quickly. No matter whether a book belonged to the scope of his major or not, he could remember even the punctuation marks as long as he quickly flipped through it.

Even if you don't have time to finish reading a whole book, just look at the reading notes, book reviews, and quotes summarized by other classmates, and combine them with the content of other similar books, and you will be able to talk about it clearly.

Originally, with Li Ye's level, he definitely had a chance of winning the school team selection.

But now Zhu Yonghe has inexplicably recruited him into their debate team and put him in charge of organizing materials. Does he still have a chance to become one of the four debaters in the school debate team?

If you want to join the school team, you should be selected as a debater honestly, instead of being labeled as an auxiliary in obscurity and doing the work of others.

"Li Ye, you can't do this," Zhu Yonghe said unhappily when he saw Li Ye was not getting the message. "Intelligence and talent are only the nutrients for a short-lived success. Earnest, diligent, and down-to-earth efforts are the ladder to positive progress."

“Hiss~~”

"Brother Zhu, ephemeral is not a nice word. Besides, which staircase I take is my own choice. I will not feel at ease walking on the road paved by others."

“.”

Li Ye turned around and walked about ten meters, then turned back to Zhu Yonghe and said, "Brother Zhu, in the selection competition next week, we'll see who will be the flash in the pan."

(End of this chapter)