Chapter 1616 You've Got on the Wrong Track

In mid-January, Southwest Heavy Truck's product advertisements appeared on CCTV-1. However, in recent years, several of Li Ye's brands have taken turns "dominating" the prime time slot, and Dong Shan did not have the strength to do so, so he only got the 6:30 pm advertising slot.

This advertising slot is also good; many people like to watch TV after dinner, so it's considered a "silver" advertising slot.

Because Feng Hua Clothing had a good relationship with TV Station No. 1, Li Ye received the news immediately. On the day the advertisement aired, Li Ye prepared to watch it well in advance.

However, when Li Ye saw the advertisement for Southwest Heavy Truck, he almost spat out the mouthful of tea he had just taken a sip of.

"An industrial culmination of cutting-edge technologies from Lighthouse, Japan, and Europe. The culmination of painstaking research by Nobel-nominated scientists, achieving 30% fuel savings and 40% increased power compared to similar products."

“.”

Li Ye had seen people brag before, but he had never seen anyone brag like this.

Li Ye couldn't understand what the blond, blue-eyed, white scientist in the advertisement was saying while holding several papers in English. But based on the advertising slogan "30% fuel saving and 40% power increase," Li Ye could tell that Dong Shan was making false claims.

If this kind of advertisement were broadcast in Lighthouse or Europa, even selling Southwest Heavy Truck wouldn't be enough to cover the fines.

Putting aside other things, even the "Master's Braised Beef Noodles" had to be repackaged as "Braised Beef Flavor" when it arrived at Lighthouse.

Everyone here uses Weixian diesel engines. If you're saving 30% on fuel, where does your 40% increase in power come from? Have you even learned the law of conservation of energy? Are you trying to have a philosophical discussion with Newton?

Li Ye almost choked, which was seen by his daughter who was waiting to watch cartoons nearby.

The little girl giggled and asked, "What's wrong, Daddy? Is this ad funny?"

"Yeah, it's kind of funny, but it's awesome."

“.”

Even Wen Leyu, who was standing next to him, was surprised. This was clearly an advertisement that was just bragging, so why was Li Ye praising it?

But Li Ye knew that anyone who could pull off this kind of thing in the 1990s was a marketing genius who was utterly shameless. You don't care about their character or whether they had children or not, but the fact is they could make money.

Wen Leyu and Li Ye found the advertisement ridiculous, but Dong Shan had no intention of selling anything to the couple.

Moreover, Li Ye found it laughable because you had "insight" from decades in the future.

Back in the 1990s, the ability of kind-hearted, hardworking people to resist "high-end deception" was lower than you can imagine.

People believe in products like Chinese Turtle Essence, Brain Gold, XX Oral Liquid, and certain medicinal wines that supposedly turn water into oil. Why don't you believe in this advanced technology from the US, Japan, and Europe?

Especially in the automotive industry, the fuel consumption of an outdated truck and an imported Japanese truck can indeed differ by 30%. Foreign technology is far more advanced than that of the mainland, which is an ironclad rule in the eyes of many people!

Looking at the high-tech "black technology" components in the advertisement, coupled with the confident assurances of a certain research institute's chief researcher, how can an ordinary person distinguish between the real and fake?

However, Wen Leyu said softly, "We can't just blindly buy a truck worth hundreds of thousands based on an advertisement. Their false advertising might generate some sales in the short term, but it will definitely backfire later."

"Perhaps! Dong Shan has truly turned his heart away."

Cars are not like turtle essence or some kind of platinum, where if you don't experience any problems after drinking them, there are no consequences. However, if consumers spend hundreds of thousands of yuan to buy a car and then find that the product doesn't live up to the promises, the consequences can be very serious.

So Li Ye felt that Dong Shan was courting death. He thought it was one thing to use these tricks on other tracks, but why use them on cars?

In the 1990s, over 300,000 yuan was enough for a large house in Beijing!

However, the next morning, Li Ye received a phone call from the southwest and finally understood Dong Shan's marketing strategy.

"Li Ye, it's me, Yue Lingshan! Hehehe~, it's really not easy to call you these days! I have to go through your assistant to get through, unlike before when I could just take a stroll and go to your office."

Yue Lingshan was Li Ye's colleague in the same office when he first started working. Last year, she went to Southwest Heavy Truck with Dong Shan and is now the head of the Second Supply Section of Southwest Heavy Truck.

However, she hasn't contacted Li Ye since she went to Southwest Heavy Truck. Why is she suddenly calling now?

"Hey, Section Chief Yue, it's been quite a while since we last met. Seven or eight years have flown by."

Li Ye exchanged a few polite words with Yue Lingshan before asking, "Section Chief Yue, is there something you need from me?"

Yue Lingshan laughed on the other end of the phone, "Li Ye, don't try to make fun of me. What kind of section chief am I? I'm just a pitiful person who's unlucky wherever I go. Now that I think about what you said to me before, I'm kicking myself."

"How could that be! Sister Yue, you're only in your thirties. Your future is limitless."

"Hehehe, Li Ye, your words have rekindled my hope for life. Li Ye, I have reliable information that President Dong and his group are targeting transportation companies, using high kickbacks..."

“.”

Li Ye understood; Dong Shan had truly gone completely astray.

Using rebates to expand the market can indeed be an effective marketing tactic at times. However, decades later, rebates are no longer called rebates, but rather rebates.

However, for heavy industrial products like automobiles, the core competitiveness lies in technology. Relying on extreme measures like giving kickbacks to transportation company executives to seek development is merely a short-sighted approach.

Given that Dong Shan had previously revealed his idea of ​​"going public" to Li Ye, it's highly likely that Dong Shan intends to pursue the "going public to raise money" scheme.

No matter what methods are used, as long as a glamorous appearance is created, and then the company goes public to raise money, and after the stock price is driven to a peak, they can quickly cash out and leave by pledging shares and other means.

Decades later, an authoritative overseas institution commented on many listed companies in mainland China—that they went public simply to sell their businesses to shareholders.

Li Ye sighed inwardly and asked in a deep voice, "Sister Yue, why are you telling me all this today?"

Yue Lingshan remained silent for a long time, then suddenly said dejectedly, "Li Ye, President Li, I... I want to go home. Even if it means starting from the very bottom again, I still want to go home."

Li Ye remained silent for a long time before saying, "Sister Yue, since we met, you've asked me four times, and each time I gave you advice, you didn't follow it."

Yue Lingshan choked back tears as she said, "I was wrong, I really regret it."

Li Ye quickly stopped her and explained, "Sister Yue, don't be anxious. What I mean is, this time, listen to my advice, wait and see, focus on your work, and observe how things develop."

"Focus on your work? Or wait and see?"

Yue Lingshan was stunned. She wanted to say that she was in a state of utter confusion every day. Given the self-destructive pace of Southwest Heavy Truck, what difference was there between just watching and waiting for death?

However, Yue Lingshan was unaware that Li Ye and Ma Zhaoxian intended to "buy low" on Southwest Heavy Truck, but only after Southwest Heavy Truck had disintegrated.

Therefore, Yue Lingshan is always changing partners. It would be better for her to stick with one person and stay with one person. At least she won't always be making the wrong choices.

(End of this chapter)