The Beautiful Ice-Skin Beauty Becomes the Richest in the 80s Through Intense Competition

In her past life, she owned five properties in Capital City and drove a G-wagon. When she opened her eyes, she had become a peasant girl in the 1980s.

Her father, aiming for a brighter future...

Chapter 381 China's Own Luxury Brands

The investigators returned and said that Mao Xia was dating a rich man at school, but she was also two-timing him, hooking up with a married older man outside of school.

Later, her boyfriend at school found out and beat up the older man. In the process, he didn't notice that he had injured Mao Xia, who had a stomachache. When she was taken to the hospital, they discovered that she had miscarried.

Mao Xia caused so much trouble while going to school, and Zhou Fangchun was kept in the dark, always thinking of her daughter's best interests, not knowing whether her daughter could repay her.

At the beginning of the year, Mandarin's spring collection was launched, and Chu Yu took the opportunity to launch the Paris Champs-Élysées series, wanting to test the high-end market in Beijing.

The Champs-Élysées collection follows a high-end, luxury brand approach in both design and material selection.

Chu Yu had thought it through. The marketization of Mandarin was not a bad thing. The opening of chain stores made Mandarin a lot of money. Chu Yu earned tens of thousands of yuan every day. He really did make a lot of money.

However, marketization has a downside: Mandarin has lost its own core design principles.

Chu Yu's initial intention in starting a clothing business was to create a brand that could go global. She wanted to create a Chinese luxury brand, similar to Chanel, Adidas, and Louis Vuitton, offering clothing, accessories, home furnishings, cosmetics, and bags.

These luxury brands cover most categories of women's consumption.

In later generations, China was good in many ways, but in the luxury goods sector, no brand stood out.

Ultimately, our country's development started too late. Many foreign luxury brands have a history of over a century, but Chinese clothing brands, starting from the reform and opening up, have only existed for a few decades at most. In fact, most people's awareness of luxury goods has only been awakened for less than twenty years.

It's too late, really too late.

Chu Yu didn't want to waste a moment. She wanted to create her own luxury brand as soon as possible, and expand into cosmetics and handbags based on women's clothing.

Chu Yu went to Mandarin, and Chen Shuangyu, heavily pregnant, came over and greeted her, "Chu Yu, you're here?"