In her past life, she owned five properties in Capital City and drove a G-wagon. When she opened her eyes, she had become a peasant girl in the 1980s.
Her father, aiming for a brighter future...
The concept of sheet masks was dictated by Chu Yu, who described what she wanted, and Wang Cainian and Liu Mingchuan used their understanding and imagination to create it.
Developing sheet masks is not a difficult task; in Liu Mingchuan's mind, it's no different from getting a bandage applied in a hospital.
However, hospitals apply medicine to wounds, while face masks are applied to the skin; ultimately, both come into contact with the skin, using medication or chemical ingredients to treat it.
Liu Mingchuan formulated some whitening and repairing liquids, added hyaluronic acid and his exclusive enzymes, and then soaked non-woven fabric in them.
"Our lab conducted preliminary tests, and the skin's moisture content did indeed increase significantly after using the mask. Although it's not a long-term effect, only working for a short period, long-term use of the mask can still effectively repair and hydrate the skin," Liu Mingchuan said.
Chu Yu nodded. In her previous life, her skin was prone to inflammation when she was tired, so she would use a repairing mask to repair it. She would also use one before applying makeup or during her period. Masks are quite suitable for emergency skin care, and once she developed the habit, she would continue to use them.
Wang Cainian also shared her results. Her mask formula is also a basic version, but she understands women better than Liu Mingchuan. She knows that women care more about subjective factors such as scent and packaging. She painted several oil paintings herself, intending to use them as outer packaging for the masks.
Wang Cai Nian's oil paintings are all about flowers, different types of flowers, such as roses, rosemary, and lavender.
"So, Professor Wang's face masks are all extracted from fresh flowers?" Chu Yu picked up a face mask and indeed smelled a rich rose fragrance.
Wang Cainian did not deny that she extracted essential oils and pressed pulp from the flower extracts and then added these essential oils and pressed pulps to the face mask. Flower beauty is a traditional Chinese medicine technique for maintaining youthful appearance that has existed since ancient times, and it is relatively easy for Chinese people to accept.
"Good flower extracts are not only gentle, but also effective in whitening the skin and delaying skin aging. The fragrance of flowers can also enhance the customer's experience. Therefore, I extracted the essence from different flowers to make different types of masks. My user reports are also out. You can see for yourself that after one month, all the testers have experienced particularly good results in terms of whitening, firming, anti-wrinkle, and moisturizing."
Wang Cainian and Liu Mingchuan took different paths, but both were invaluable to Mandarin.
Chu Yu pondered for a moment and said, "This series has relatively high requirements for roses?"
"That's right, we definitely need to choose the best ones. I selected the best varieties from the roses available in mainland China. There are only a few varieties of roses in China right now, so there aren't many options. If we could import some roses from abroad for research, the mask's effect would definitely be better."
Chu Yu pondered for a moment and said, "I remember there are many varieties of roses abroad that are used in skincare. One of them is called Freud rose, which is a relatively high-end variety of rose. Hmm, I'll have someone import some roses from abroad later. However, importing plants requires permits, and going through customs is quite troublesome, so it may take some time."
However, Wang Cainian's idea is excellent. If there is good rose extract, it can not only be used to make face masks, but also added to face creams, ointments, facial cleansers, and eye creams to create a series of products.
Mandarin currently has a considerable number of products, but cosmetics also have a system of elimination. Products that don't sell well or have a lukewarm response and reputation will be discontinued after a few years, and new products will be added.
Mandarin has not been established for long and still needs time to prove itself and leave behind more classic products.
If Wang Cainian's flower series is successfully developed, it might become a classic product of Mandarin.
Chu Yu paid high salaries to all the R&D staff. She was generous to people, provided good employee benefits, and was not stingy with investing heavily in R&D. When Wang Cainian lacked data on imported roses, she immediately asked Mi Fei to use his connections to get the necessary permits and customs clearance, so that all the popular flowers could be imported. She did everything she could to give Wang Cainian the greatest support.
Wang Cai Nian has been doing research for decades and has never been so respected.
With a great research and development environment and high salaries, everyone is free from worries and happy every day. They no longer have to live with the bitterness and resentment they once did. Wang Cainian is more relaxed than ever before. Even her husband exclaimed that she looked 20 years younger overnight after coming to Mandarin.
Previously, Wang Cai Nian would spend her weekends in the lab or running around trying to raise research funding for the lab. Now, with Mandarin, professors don't have to worry about funding. Wang Cai Nian would spend her weekends in the library, watch movies, listen to operas, and often travel to neighboring cities.
When people are in a relaxed environment, they are more likely to come up with novel ideas. Some time ago, Wang Cainian and her husband went on a trip to the south. When they passed by a rose garden, she thought of making a series of floral fragrance products. Unexpectedly, she gained the attention of Chu Yu.
Liu Mingchuan and Wang Cainian both had good ideas, and Chu Yu decided to launch the two product lines together.
Wang Cainian's products feature floral scents, while Liu Mingchuan's products emphasize yeast. As for which one is more popular and more effective, let the market prove it.
Chu Yu remembered that Damask roses were also effective, so he asked Mi Fei to bring in this type of rose as well.
Chu Yu also plans to establish a flower extraction factory, purchase the most advanced flower distillation and extraction equipment, and use the best flowers to extract and press them, so as to use the best raw materials and essential oils in skin care products. Only in this way can the effectiveness of skin care products be guaranteed.
At the end of the year, all the companies' financial reports would be sent to Chu Yu.
Mandarin's clothing division is definitely profitable. Although funds were allocated to He Lu for bag research and development, they still made a fortune thanks to the celebrity endorsement and advertising effect of reality shows.
Xibao has made a lot of money this year, but Chu Yu used it all to buy land in the name of Xibao. After all, it was agreed during the investment promotion that Xibao Commercial Street would also be developed, and land is essential.
Mandarin Cosmetics later caught up and made enough money to make Chu Yu speechless. That's why women are willing to spend money. They can buy such expensive skin care products without hesitation, often buying more than a dozen sets at a time.
In addition, there is a demand for gift-giving these days. There are not many things that can be bought in mainland China. Mandarin skin care products are effective, well-known, and reliable. They can be purchased in department stores in various cities, making them the first choice for many people to give as gifts.
At the end of the year, Chu Yu specially released gift box packaging for customers to give as gifts. The gift box version is priced in three different levels: 100 yuan, 300 yuan and 500 yuan. Customers who purchase the gift box will receive a set of cosmetics as a gift.
As soon as the gift boxes hit the market, major counters kept placing additional orders, and money was flowing in like water. Looking at the recent financial reports, Chu Yu thought to herself, no wonder cosmetic companies have annual revenues of one or two hundred billion. This money is really easy to make!