Chapter 386 Solving Pain Points

With just one sentence, the whole audience was stunned. Some looked at him in awe, some questioned him, some looked down on him, and some even immediately clenched their pens to study.

Chen Qing glanced at the whole audience and continued, "It's just three points.

1: Expand your own advantages.

2: Hit the opponent’s pain point.

Three: Be appropriately shameless. "

Everyone was silent.

Let’s forget about the first two points, which sound reasonable, but can the last point be removed?

But her ability to earn foreign exchange was so strong that everyone still took notes.

Chen Qing then calmly said: "As far as I know, foreign countries like 'handmade products'. What is our advantage? We have a large population.

The backward can become advanced.

For example, rattan weaving can be transformed from a worthless item into a symbol of "elegance".

Our light industry is not like heavy industry.

Heavy industry has low operability and relies solely on data. Our light industry can lose countless foreign exchange just by a single word.

This is the charm of language.

We must remember that our country has the people, the history, and the characteristics.

Don’t belittle yourself right from the start, and let them know the charm of the mysterious Eastern country.”

Everyone listened.

I think it makes sense.

Especially the examples she gave were very appropriate.

Seeing her speaking as if she was giving a daily report and not at all stage fright, I secretly felt that she was indeed an outstanding young person and was really capable.

Chen Qing continued: "With the rapid economic development abroad, we can definitely buy imported products to keep ourselves well fed and clothed. We try our best to improve the appearance and grade while ensuring the quality.

I don't know if you have ever heard the saying "the customer is God" from foreigners.

It means treating customers as the most respected people.

Their God has nothing to do with us, and we don’t need to care about what their God is like, but we can learn from their ideas.

If we want to take money out of other people's pockets, we have to serve them well.

You must understand what they really want.

At the same time, we should try our best not to put our Chinese products in a very low position.

This may be a loss-making business for us now, which we can still tolerate, but it will be very detrimental to people in the future who will negotiate business on the international stage.

Because this can easily lead foreigners to think that Chinese products are very poor and very cheap.

Of course, this part is very difficult and requires our long-term efforts.

Now let’s get back to the point and hit the other party’s pain points directly.

When it comes to the word "pain point", perhaps many people are not very clear about what I mean. Pain point is probably the problem that customers are most anxious about, most uncomfortable with, and most want to get rid of immediately.

It is stronger and more urgent than ordinary demand and can directly trigger purchasing behavior. If we can solve the customer's pain points, then the deal will be done.

Next, you can ask me a few random questions, and let’s find the pain points together, so that everyone can feel what I am talking about more intuitively. ”

As soon as he finished speaking, someone from a food factory raised his hand.

Chen Qing asked him to get up.

He asked very sincerely: "Hello, Comrade Chen, I am the deputy director of the food factory. Our factory produces canned meat for Sakura Country. Currently, the price has been suppressed. What do you think is the pain point of our canned meat?"

Chen Qing thought for a moment and said, "Canned food is still very popular in our country, but it seems that it is not the case abroad. We must first ensure our quality.

First of all, we can produce a pure natural and pollution-free product, because our pigs are not fed that much pig feed, and they don’t smell…”

"Excuse me, I want to interrupt you. Can I ask if pure and natural pollution-free means that pigs that are not fed pig feed are better?"

Pigs fed with pig feed grow fatter.

Their food factories are fighting for a share of feed and are almost bleeding.

Everyone also looked at Chen Qing with burning eyes.

Chen Qing thought for a moment and said, "That's about it. In fact, the ratio of pig feed is more in line with our desire to eat meat, but foreign countries are currently pursuing pure natural products."

For example, in the future people will pursue local pork rather than purely farmed pork.

In fact, native pork is just fed with daily crops.

The reason why it is more valuable is because it consumes more manpower, and also because pigs grow meat more slowly.

For example, in the future, large-scale raised pigs can be sent to the slaughterhouse in four or five months, but local pork can basically be slaughtered once a year.

As for the current situation in the country, every team that raises pigs basically slaughters them at the end of the year.

Only the brigades that were doing relatively well would be willing to slaughter pigs during the double harvest season to increase everyone's strength.

So the pigs nowadays are really pure local pork.

To say that it is pure natural and pollution-free is definitely not exaggerating!

Chen Qing suggested: "I don't have much to suggest at the moment, but I know that Sakura Country pays great attention to hygiene. You can clean up the pig farm and the food factory, and then work with the TV station to make a film to tell everyone that your canned meat is the healthiest.

Because people in the Land of Sakura no longer lack meat, they only buy canned meat when it is convenient.

But when they buy it, they will worry about health issues whether the canned meat contains some miscellaneous additives, and whether this will have an impact on their bodies?

If you can make your product the healthiest, safest and cheapest, who else would I choose if not you? "

His eyes lit up as he listened: "Thank you, Comrade Chen. I'll go back and give it a try."

"good!"

Chen Qing smiled and nodded.

Then a group of people raised their hands, and Chen Qing pointed out a female comrade.

She is the director of a shoe factory.

The difficulty at the moment is that we can’t sell the shoes at all.

Chen Qing asked: "Did you bring samples of shoes from your factory?"

She said, "I don't have any samples, but this is what I'm wearing on my feet. I'll stand out and show you."

She showed it to Chen Qing openly, and the others also looked at her feet.

The shoes are just ordinary leather shoes on the market.

Leather shoes are expensive.

Most people really can’t afford it.

This is really not popular at home or abroad.

Chen Qing said: “What I said before at the food factory were suggestions, and the shoes are just right, so I can mention the pain points I just mentioned.

Pain points are the points where we feel dissatisfied when choosing a product.

Comrades who have worn leather shoes know that leather shoes are very heavy and will be uncomfortable to wear for a long time because of poor breathability. They will also feel stuffy and humid. What’s worse is that new shoes have a running-in period, and your heels will hurt as soon as you wear them.

If we can solve the above problems, it means we have solved the customer's pain points.

Of course, as a clothing item, it would be better if you can innovate in appearance. If you can’t innovate, it’s also good to focus on classic styles.”

Because there has been no innovation in leather shoes for half a century, it is more important to solve the pain points.

(End of this chapter)