Turning thirty is an awkward age. Some people shine brightly and achieve glory at this age, while others find their lives a messy struggle.
Undoubtedly, Chen Pingsheng belonged to the latter....
Chapter 18 Liu Fen's Transformation
Beixin'an, East Street.
Liu Fen was stunned, as if she couldn't believe her eyes.
If we talk about this son-in-law from another place opening his first fruit shop, it was the result of piecing together things from various sources.
Opening a second store so soon requires an investment of up to 1.6 million.
This kind of fruit store is a top-notch fruit supermarket even if it is located within the Third Ring Road.
Standing at the entrance of East Street.
Not only her, but Song Huamin was also confused.
There are mainly three problems.
One is where does the money come from?
The second is that Chen Pingsheng is really not a simple person. He managed to run the fruit supermarket so smoothly in such a short time.
This is because he has been working in the fruit market for so many years.
Number one signed the contract, and number three completed the clearing work.
On the 4th, we started to redecorate the signboard, and on the 5th, we started to design and decorate the interior.
Liu Fen participated in almost the entire process.
Her mentality was a little exploded and she couldn't tell what emotions she was feeling.
There was joy, but more shock.
No matter what, as long as Chen Pingsheng can successfully open this store, he will have truly established a firm foothold in the old capital.
With these two stores to show off his wealth, who would dare to look down on him for just being a street vendor selling durian?
People only look at what is in front of them.
As long as you have money, no matter you sell your butt or anything else outside, you can come back in glory.
She really didn't expect that Chen Pingsheng could not only open the previous store successfully, but also open a branch so quickly.
With this ability, buying a house in Beijing is just a matter of time.
After her mindset changed, Liu Fen became more active in helping with work.
This used to be a large supermarket with nice decoration. Now it can be opened normally after a few minor modifications.
It took three days to redecorate the sign and a week to set up the interior.
On March 10th, the second branch of the East Street Tengsheng Fruit Supermarket officially opened.
The business strategy is exactly the same as the first store, starting with a promotion for selling three-pound apples.
All other fruits are also sold at purchase price.
The benefit of doing this is actually very obvious, that is, the flow of people is getting higher day by day.
Chinese people have very simple habits. They go wherever it is cheaper.
This time he will do it for two consecutive months to build up his reputation, word of mouth, and traffic, and then launch a large-scale recharge event.
At that time, you can earn a year's money in just one month.
We can just adjust the price and resume normal operations later.
He felt that the fruit-growing strategy he had developed could definitely be adapted to all major markets.
…
The night in Beijing is very lively with flashing neon lights.
Since opening its second branch, Tengsheng Fruit has become a truly large-scale business.
At least that's the case in Beixin'an, the two largest fruit stores are hers.
Song Yanxi also bought herself a large computer, mainly for financial management.
Both stores now have front desk staff, so she doesn't have to stay in the store all day long.
When I have nothing to do, I drink tea in the East Street office and watch the bustling sales outside.
In a good mood.
"Yanxi, your store will start distributing dividends soon. How was the situation last month?"
Liu Fen comes to visit her whenever she has nothing to do. She not only comes alone but often brings relatives with her.
The little thoughts behind it are self-evident.
Song Yanxi made her a cup of tea. The fifteenth of every month is the day for dividend distribution.
This was decided by Chen Pingsheng himself, and it could have been paid every three months.
He didn't think it was necessary.
There is nothing more motivating than being able to get your share of the money after investing for just over a month.
It can also make Liu Jing, Chen Hao and others more confident.
Song Yanxi pulled out her small account book and said happily, "Last month, a store topped up their card for 1.1 million. Pingsheng said he'd reserve 300,000, and the rest could be distributed. After deducting the promotion and various expenses, the profit was about 280,000."
Keeping the 300,000 yuan card balance is actually a set aside risk fund.
One store’s actual sales last month were 1.6 million, and because most of the card money had not been spent, the profit was particularly high.
There will be no recharge activities this month. After the cash flow comes down, we can still make a stable net profit of 50,000 to 60,000 every month.
It’s very good.
Liu Fen was secretly shocked when she heard this. She had done some special research before and later found out that this son-in-law from another place really bought the store for 300,000 yuan.
That feeling is simply unimaginable.
Now I heard that you can make 280,000 yuan in a month, while still keeping the 300,000 yuan risk fund.
I was even more shocked.
Liu Fen still has her own little plans. Now that her son-in-law from another place has really made it, she starts to think about other things.
"Did he tell me how to manage the money in the future?"
Song Yanxi rolled her eyes at her, thinking that she was an unattractive mother.
"Mom, Pingsheng said that from now on all the money earned by the fruit supermarket will be mine, and I can buy whatever I want."
"She has a conscience."
Liu Fen was very happy to hear this, and at the same time she was also very moved.
This is the beauty of a couple who share hardships together. My daughter has suffered so much with him.
Life is better now and I am really good to my wife.
Liu Fen finally felt relieved and waited for Liu Jing, Chen Hao and others to come over.
Song Yanxi has already calculated all the accounts, and all that remains is to divide the money.
Her family accounts for the largest share, and according to the 51% standard, they can get 150,000 yuan in February.
One cent for each dollar, exactly as Chen Pingsheng had expected.
Everyone was as excited as if they had been injected with chicken blood.
Liu Jing said, "Old Chen, the situation at our second store is exactly the same as at our first store. If we continue like this, our store will definitely be the best-performing one in Beixin'an within two months."
"That's right." Chen Hao beside him also said with a smile: "When the time comes, we can top up here. I think three or four million can be topped up easily."
Chen Pingsheng smiled faintly. A week after the store opened on East Street, it was indeed doing better than he expected.
The number of passengers per day is already over 200.
"If nothing unexpected happens, this store will be stable. I plan to open three more stores within this month."
When opening a chain store, the hardest part is opening the first one.
From the first to the third one is a copying process, the most important of which is to unify standards and processes.
There is no threshold to running a fruit supermarket business, as long as you have money, you can do it.
The competition is particularly fierce.
They are everywhere, on a street or at the entrance of a community.
The main reason why Chen Pingsheng wants to drive so fast is that he wants to quickly create a brand effect.
Only with the brand effect can customers feel more confident in putting their money in.
When the time comes, there will be a wave of large-scale recharge activities, and the money invested will be returned tenfold or eightfold.
As for the store’s net profit in the later period, it was all used as living expenses for his wife Song Yanxi.
He just needs to earn the random multiplier during the recharge period.
With this idea in mind, he wanted to open a store as soon as possible.
However, Liu Jing and Chen Hao were both scared by him, because they didn't have the golden finger like him.
The ideas will naturally be more stable.
However, after dividing the money this time, I became much bolder.
Fortunately, there were six people in their moving group, except Chen Pingsheng.
Now only Liu Jing and Chen Hao are the store managers of the single store, holding 20% of the shares.
It can be regarded as a complete escape from the undignified job of selling things on the street.
If given a choice, who wouldn't want to make money in a respectable manner?
Now that we have a choice, we naturally support it.
Chen Pingsheng did not plan to make huge investments in the next three stores. After the opening of the store on East Street, he only had less than three million yuan in his card.
Secondly, Beixinan is only this big and cannot accommodate five super-large fruit supermarkets at the same time.
As for leaving Beixin'an, Chen Pingsheng has no such idea for the time being.
Because it is concentrated here, it can quickly form a brand effect and achieve regional monopoly.
It can also prevent big fruit vendors from outside from coming in.
There are many benefits, but to sum it up, you should first be good at small things.
He doesn't need to look for the locations of the shops behind, as Liu Jing, Chen Hao and others will spontaneously pay attention to the popular shops.
(End of this chapter)