Chapter 200: Getting ready for some big action

Charlotte is coming soon.

At the same time, the Lujiao Coffee concert was widely circulated on the Internet.

It will also be held on October 1st, National Day.

Chen Pingsheng left Shanghai by plane on September 27th.

Returned to the capital.

No matter how prosperous the outside world is, the capital is his real home.

Teng Ying had been promoting Charlotte for a while, and he immediately notified Bai Xin as soon as he came back.

Let all the artists under the company cooperate with the promotion and marketing.

Yang Mi posted on Weibo for seven consecutive days, and so did Zhao Liying.

With these two people speaking out in front and saying that Charlotte is good-looking, Charlotte still has a lot of money left over for its publicity and promotion.

However, Chen Pingsheng played bigger games.

"How are the preparations for the Lujiao Coffee concert going?"

"Uncle, everything is ready. We expect 50,000 people to attend the concert that day."

Bai Xin said that the attraction of the concert with the Four Heavenly Kings on the same stage is unparalleled.

What's more, Yang Mi will be the finale to promote Lujiao Coffee.

This place has just been established and there are a lot of things to do.

Fortunately, after Yang Qian came out of Bobo Milk Tea, she immediately took over the preliminary preparations for Lujiao Coffee.

Bai Xin also showed him Lujiao Coffee’s customized umbrella, which was a black automatic umbrella with a signature blue deer on it when opened.

The quality of the umbrellas is very good, and the custom-made ones cost about eighty yuan each.

A total of 60,000 umbrellas were prepared, which added up to 5 million.

Chen Pingsheng tried it and found it was indeed very good.

It can’t compare to the umbrella of a Rolls-Royce, but it is definitely the ceiling level among ordinary umbrellas.

If you sell it, it will cost at least one or two hundred yuan.

That way no one will be willing to throw it away.

In addition to umbrellas, Lujiao Coffee cups also came out.

Quite beautiful.

We had to prepare 50,000 cups of coffee on the day of the concert, which was a huge workload.

Chen Pingsheng said, "With the promotion of Lujiao Coffee and Charlotte, after the concert, everyone can get a ticket to Charlotte's movie. It will be considered my personal treat."

The cost has already been spent, so don't mind spending a little more.

Charlotte is a project that can make money immediately, but Lujiao Coffee will take at least a month.

The early publicity efforts have been so great, so it is natural to bundle it with this project that can make money immediately.

Bai Xin wrote them down one by one.

Yang Qian came to report to him again on the progress of Lujiao Coffee. She didn't think much about the matter of Bobo Milk Tea and could only sum up the experience and start again.

Lujiao Coffee has currently invested 100 million yuan in decorating its stores in Beijing.

We are all looking for the best location, and we estimate that 50 stores will be open at the same time in Beijing by the end of October.

Another 200 million yuan was invested in Shanghai, and all stores will be open for business in mid-November.

It is estimated to be around one hundred.

The early investments are all for big stores, so whether they make money or not is secondary. The key is to promote the popularity of Lujiao Coffee.

In the later stage, the cost of opening a store will definitely be reduced, and stores with high transfer fees will be avoided as much as possible.

Choose small but fine.

In addition to the opening of stores in these two markets, the Lujiao Coffee APP has also been developed.

It is currently under testing.

How long does it take to develop an app specifically for ordering coffee?

The function is simple and does not take up too much memory.

In addition to the APP, WeChat mini-programs have also been updated simultaneously.

They are still under testing, and it is estimated that they will all be completed before the opening.

Even though Lujiao coffee has not yet been launched on the market, it has already caused a huge sensation.

Especially in Beijing, it is extremely well-known.

Qin Xue and Yang Qian are about the same age, so they get along very well. A popular coffee priced at 9.9 yuan has been developed.

The good news is that it tastes really good.

The bad news is that costs account for half of it.

In other words, the net cost of the product is about five yuan. Anyone who has made milk tea will know this.

A cup of pearl milk tea that costs ten yuan actually costs no more than two yuan.

But here, a cup of coffee that costs ten dollars actually costs only five dollars.

It is three times more expensive than milk tea, if you add labor costs, store rent, depreciation, etc.

If the cost of coffee is as high as half, there is definitely no money to be made.

Chen Pingsheng asked in detail again and found out that if he wanted to maintain the purest coffee flavor, this cost was already the lowest.

No wonder the starting price of coffee is twenty or thirty per cup. The cost is much higher than that of milk tea.

Then let’s use this standard.

The key is to open up the market first.

He had prepared 500 million yuan before, 100 million yuan was spent on concerts and 300 million yuan was used to open stores.

The remaining 100 million is used for turnover.

Chen Pingsheng discovered that 500 million was not enough to make good coffee.

And it’s still far from enough.

If they can't even open a thousand stores, how can they have any national influence?

It is even more unlikely to have the ability to go public.

It just so happened that he was quite rich now, having just received 450 million yuan.

Chen Pingsheng called Tong Zelan and said he was ready to invest another 250 million yuan in Lujiao Coffee.

He guaranteed that his 50% stake would remain intact. As for Tong Zelan, whether she was willing to immediately inject another 200 million yuan or find someone else to share the responsibility was not his business.

In any case, 500 million in funds is definitely not enough for Lujiao Coffee, and they have to raise at least 1 billion first.

In fact, in Tong Zelan's mind, she knows exactly how much money it will take to make the coffee business a success.

What she didn't expect was that Chen Pingsheng was unwilling to dilute his shares to raise funds.

According to her estimation, in order to bring Lujiao Coffee to the market, it would require an investment of at least 3 billion.

If she maintains her 40% stake, she would have to invest at least 1.2 billion.

This is undoubtedly too risky, so I decided to find someone to share the responsibility.

Tong Zelan directly transferred 200 million yuan to him and privately found someone to share the shares.

Chen Pingsheng didn't care about her. Anyway, she was basically looking for top investors.

It is of great help to the newly created Lujiao Coffee.

Before the company went public, Chen Pingsheng often spent all the money in his pocket.

This is mainly because he believes that he does not have any urgent need for money.

The main reason is that each company retains a 30% risk fund.

Things would have been different after Bobo Milk Tea went on the market, if he hadn't been able to come up with 500 million immediately.

It's not stable at all.

This is also the main reason why Yang Qian is not entangled.

How could she have 500 million?

Why do we say bosses hold up half the sky? It’s because they have more than just abilities.

There is enough money in your pocket that can be mobilized at any time.

Chen Pingsheng put the remaining 200 million into his own emergency fund.

Just in case of emergency.

In fact, his wife has much more liquid funds than he does.

Shuiyunjian’s dividends include Tengsheng Fruit, Tengsheng Fresh Produce, and Tenghui Hypermarket.

The standard dividend distribution is on the 15th of every month.

He invested the money and his wife got the dividends.

The combined annual profits of these four companies are definitely no less than 1.8 billion.

He has invested 1.5 billion yuan this year in just six Tenghui hypermarkets.

Shuiyunjian has 25 large clubs in the capital, and business is pretty good.

Door-to-door service is even better.

With this income, it’s no wonder that his wife likes to buy some small luxury goods now.

He also needs to save more emergency funds for himself.

Two hundred million is actually almost enough.

If something really happens, the money from my wife can be transferred over immediately.

I was so busy that I didn’t even have time to attend the grand opening ceremony of Feiyangyang in Guangdong.

Feiyangyang over there is very aggressive in opening stores, often opening more than a dozen stores a day.

Feiyangyang must be listed before the end of the year, and Tong Zelan has already taken charge of this matter.

However, the price of Bobo Milk Tea fell below the issue price upon its launch, which affected her personal reputation.

You should know that she is the main driving force behind the launch of Bobo Milk Tea.

If you make your partner lose money, he will naturally wait and see for a while.

This is also the main reason why Feiyangyang’s listing plan is progressing slowly.

Reputation is the key to a businessman.

…

Back home.

Liu Fen immediately ran over and asked him:

"Pingsheng, do you need any support? I'll take all the sisters from Lao Liu's family to buy your Bobo Milk Tea shares."

Liu Fen naturally knew that her family's company had gone public.

Very proud and very proud.

I always feel that listed companies are completely different and have a very special identity.

She also knew that something big happened there on the first day of listing.

It was reported in the news for several days.

As a family member, we must stand up and support without hesitation at this time.

This is his very realistic mother-in-law. She despises you when you have no money.

Once you have money, she will try every possible means to help you. This may be human nature.

Chen Pingsheng knew that they all used their money to buy Vanke shares.

From the big drop of Vanke in June to now, it has increased by one or two times.

There will be a slight increase afterwards.

Bobo Milk Tea is different. The price of five shares per share is obviously at the floor price, and there is still a lot of room for growth.

Chen Pingsheng said: "Sure, I should be able to make money by selling Bobo milk tea."

"Okay, I'll send a notification to the Liu family group right away."

Liu Fen took out her cell phone, looking like she was about to have a big fight.

The group is full of Lao Liu’s relatives, including Song Shuiqing and his wife.

Bobo Milk Tea went public less than a year after its establishment.

It also became big news in Lao Liu's family.

At this time, everyone couldn't help but talk about the shared bicycle that Han Fei had developed before.

Although the dead are great.

But it was obvious that he died too unjustly.

Look at them all, they are all starting their own businesses, but Chen Pingsheng has hardly ever led anyone to failure.

And he even jumped off a building while riding a bicycle.

There is no one else like him.

Starting a business is not easy, and it is obviously easier to achieve financial freedom by following Lao Chen.

When everyone heard Liu Fen say that they wanted to dump Vanke, which was currently doing very well, and invest in Bobo Milk Tea, they were very excited.

Still quite hesitant.

Then she said a lot of things indignantly.

Still not many people are interested.

Finally, she simply said, "My son-in-law sold all his Vanke shares worth hundreds of millions of yuan, and now he's using them all to buy his own Bobo milk tea."

Good boy...you should have said this earlier.

Before, everyone dumped LeTV and bought Vanke because they followed Chen Pingsheng.

Facts have proved that his vision is real vision.

The problem for Storm Technology is no longer just a falling stock price.

Instead, everything is trapped inside and there is no way to escape.

Several older cousins ​​who have always believed in Baofeng Technology are now being beaten by their husbands every day on the edge of the bed.

I told you not to follow Lao Chen.

Everyone is making a lot of money.

It's your fault that the foot basin is missing three corners.

Even the mice in the rice jar don't come.

Everyone bought Vanke when its price was low, and if they sold it now, they would make almost the same profit as Chen Pingsheng.

It's just that the unit is not that high.

There are still people who can earn more than one million.

Liu Fen also made nearly two million this year by trading stocks.

No need to worry about not being able to afford a gas guzzler anymore.

It's fine to drive it around every day.

It just consumes a little more fuel.

(End of this chapter)