The Birth of the Magic City's First Conglomerate

Turning thirty is an awkward age. Some people shine brightly and achieve glory at this age, while others find their lives a messy struggle.

Undoubtedly, Chen Pingsheng belonged to the latter....

Chapter 218 Feiyangyang's IPO is successful

Tengying Group’s autumn recruitment is over.

Countless people beat their chests and stamped their feet, angry that they had not prepared in advance.

I actually want to cast a net and catch just one.

This has led to many college students who originally had great opportunities to work in Tencent Film missing out on the opportunity.

It’s also Tencent Film Group’s fault for not announcing its intern benefits in advance.

As a result, the benefits for interns were not announced until after the autumn recruitment was over.

"Look at this, is this the treatment an intern should receive?"

"The boss took into consideration that they had just started working and had little money, so he gave each of them a cash bonus of 10,000 yuan."

“Isn’t this exactly like doing charity?”

"People outside say that the boss of Tengying is good, but you can't experience it unless you go in. Only after you go in do you realize that he is simply the ceiling of the boss world."

Originally, university autumn recruitment was extremely popular in major universities and on the Internet.

This is a major event that concerns millions of graduates.

Any slight disturbance may cause an uproar online.

Especially on the night when Tengying finished recruiting, thousands of interns who joined Tengying revealed the benefits and packages.

That caused an earthquake-level effect in the university circle in Beijing.

Monthly salary of 8,000 during internship period?

As long as the Fortune 500 companies enter the country, there has never been a good thing.

The group also arranged single apartments for them to live in, and everyone could live there for free for three months.

After three months, you can enjoy a monthly rental subsidy of two thousand yuan from the group.

If two people share a house and contribute a little, then there is no need to worry about the stress of renting a house at all!

And you can live comfortably in the capital city.

After becoming a regular employee, you will receive basic salary plus various benefits and year-end bonuses.

The starting income in a year is more than 150,000.

It is said that the group will give out bonuses from time to time.

It's just that the boss is in a good mood and he gives out tens of millions of dollars with just a wave of his hand.

I didn’t believe it before, but now I really believe it.

This is absolutely the ceiling level for interns.

Such exaggerated welfare benefits for those Tengying assessment students who were rejected.

Everyone wishes they could turn back time to a month ago and not think about anything else.

I prepared specifically for this job application.

Although this recruitment activity was very popular, it caused a sensation in the university circles in Beijing.

However, after the recruitment was completed, Chen Pingsheng flew directly to the group headquarters building in Shanghai.

The 22nd floor of the Magic City headquarters, the price is 1.6 billion.

Both in terms of location and style, it is more magnificent than the headquarters building in Beijing.

The newly established Lujiao Coffee moved into this place.

The brand logo is on the west wall.

The already-launched Bobo Milk Tea has also been moved here, with its brand logo right next to the Lujiao Coffee.

Other businesses such as department stores, fresh food, and entertainment have moved their branches here.

The reason why he rushed over this time was mainly because Bobo Milk Tea’s ice cream and milk tea in Guangdong was a huge success.

More successful than expected.

This idea was proposed by Chu Qiuyan in September, and she then took her team to the Guangdong market to improve the Bobo Milk Tea stores.

It was first promoted in one city, and then it was found to be very effective, so it was promoted throughout the province.

Now when I returned to Shanghai to report on the improvements, almost the entire Bobo Milk Tea team responded with the warmest applause.

It turns out that the crossover combination of milk tea and ice cream is totally feasible.

It’s the same principle as when he paired fruits with fresh produce.

Not only did it increase the number of customer orders, but it also brought the sales of single stores to a new level.

After Yang Qian left, he had been thinking about who would be the president of Bobo Milk Tea again.

He has too many things to do and can't come here to listen to reports every day.

Now the situation is very clear, Chu Qiuyan is absolutely what everyone wants.

Her age was directly overcome by her personal ability.

He became the youngest president of a listed company.

It is also quite legendary.

The reason Chen Pingsheng came here this time was that he decided to upgrade the Bobo Milk Tea store to the second generation.

Ice cream + milk tea mode.

By the way, let Yang Mi come over to promote and endorse Bobo Milk Tea again.

Her current drama, Three Lives Three Worlds, is now airing and has attracted astonishing traffic.

Based on the role of Bai Qian, she directly collaborated with "Eternal Love" to produce a co-branded milk tea.

In the coming period, the stock price of Bobo Milk Tea will definitely continue to soar for a period of time.

Chen Pingsheng himself is continuing to reduce his holdings of Bobo Milk Tea shares.

Although reducing holdings at a high level is the most in line with expectations, it can also easily drive down the stock price that has been hard-earned.

Then hit it directly.

Under this general upward trend, the most stable way is to smoothly transfer the stocks in your hands.

Anyway, he has already made 500 to 600 million through this bottom-fishing repurchase.

All that remains is to wait for the six-month lock-up period to expire, and then his 13% original shares will be the bulk of the shares.

According to the current development trend, the market value of Bobo Milk Tea will soar to at least 6 billion by then.

No wonder Yang Mi came as soon as she was called, and was more active than anyone else.

She still owns 6% of the shares.

Once the market value reaches 6 billion, the profits will be huge.

Chen Pingsheng slowly cashed out the remaining stocks in his hands, and then went to visit the group's development in Shanghai.

Tenghui Department Store bought two single-story prime storefronts in Pufa New District, spending more than 800 million yuan.

He also spent 300 million to buy another floor in Lujiazui.

The area is more than 3,000 square meters.

The remaining money will be used to open stores. The 1.5 billion yuan can only open three stores.

Later, we will open a store outside the central area of ​​Shanghai, and the investment will be smaller.

It is probably controlled between 300 million and 350 million.

The progress on the fresh food side is obviously much smoother. There is no need to buy our own store, so the investment is relatively small.

The average investment per store is around 3.5 million.

Shuiyunjian’s two flagship stores are not expected to open until January 2016.

Overall, the group is promoting the development of industries towards Shanghai.

Still very fast and efficient.

His wife has been busy at the Shuiyunjian headquarters in Shanghai recently.

It is almost the end of 2015, and looking back, the development this year has been pretty good.

And far exceeded expectations.

Chen Pingsheng came to Shanghai for more than just these things.

The most important thing is that Feiyangyang has to complete its IPO application.

The total number of stores is 1,132, with a total cash investment of approximately 1.5 billion.

He personally invested 100 million to establish the company, and then went through four rounds of financing, ABCD.

This is how it has grown to its current scale.

Compared to Bobo Milk Tea, which was launched on the market one year ago, Feiyangyang's development is undoubtedly much slower.

Fortunately, now we are finally going to complete the IPO and cash out.

Chen Pingsheng, together with Gao Hu, Tong Zelan, Shen Nanpeng, and Zhao Liying.

Together with a group of classmates from the CEO class, they completed this important signing ceremony on the top floor of the Shanghai headquarters building.

With a valuation of 6 billion, the IPO diluted 60% of the shares and cashed out 3.6 billion.

The amount that belongs to him personally is as high as 1.2 billion.

20% of the shares will be diluted in one go, leaving 15%.

After deducting all his own initial investments, he would still have about 700 to 800 million in revenue.

"Ding, congratulations host, your income today is 780 million. Would you like to enable random multiplication?"

"Open."

Three years of waiting, just for this moment to blossom and bear fruit.

A golden dice emerged.

It kept shaking and finally settled on the number "four".

One second, two seconds, three seconds passed.

"Ding, your Alipay account has received 3.12 billion, and the total balance is 3.5 billion."

I was confused again, looking at these cold numbers.

What other ideals are there in life?

Chen Pingsheng thought secretly.

Gao Hu on the side was extremely excited.

After three years in Beijing, he closed two hot pot restaurants in Shacheng.

After three years of entrepreneurship, he successfully cashed out more than 200 million yuan.

Zhao Liying is similar to him, they both have the same shares.

The rapid development of Feiyangyang in the early stage has always been driven by her traffic.

Later, Yang Mi also joined Tencent and brought traffic to Feiyangyang for free.

Bring it directly to the hottest celebrity affordable dining brand.

Now everyone, including those classmates who believed in him, worked together to help Feiyangyang complete the most critical and final step of 750 million in financing during the graduation season of the CEO class.

Now, it's all paid off.

Like Bobo Milk Tea, the success of the IPO only means that the listing has reached the final few steps, and it will take some time before it can officially enter the domestic A-share market.

The party was very lively with people toasting each other.

Chen Pingcheng became the most popular person in the whole evening and drank a little more without realizing it.

Then at night I stayed in that small 180-square-meter home on the Bund.

His wife, Song Yanxi, was also here. After taking care of him and helping him rest, she slept beside him peacefully.

When the sun rose again, its afterglow poured into the room.

It's a new day again.

After Chen Pingsheng finished washing up, Song Yanxi straightened his suit for him.

After my wife came over, this little house seemed a little too small.

The two moved into the large flat that he had previously purchased for 120 million yuan.

Located on the 18th floor, you can overlook most of the Huangpu River at night.

The cloakroom of more than 50 square meters is already filled with brand new suits that Song Yanxi has picked out for him.

There were eighteen sets in total, and the watches were also displayed in a row.

About nine yuan.

Are you bringing daily necessities from the capital?

No, she would just buy all new ones.

Chen Pingsheng didn't know how much money she spent on these things.

He slid over with one hand and finally picked out a Patek Philippe with a black strap and a rose gold dial and put it on his hand.

This watch is probably worth more than five million.

It is a high-end business watch.

As for the suit.

He now mostly wears KITON, which is known as the king of suits.

Whether it's history, cut, fabric or reputation for craftsmanship.

It's the best in the world.

Just pick out a black suit and put it on.

The temperature gets a bit cold after late November.

He put on an Armani jacket.

It is very comfortable to live in the top-notch flat in Shanghai.

The floor height is three and a half meters, so living here doesn't feel oppressive at all.

The super large living room in the middle has panoramic floor-to-ceiling windows on three sides and an extra-long dining table.

There are six master bedrooms and five private bathrooms.

After Song Yanxi came to Shanghai, she cleaned up the place and also prepared a series of daily clothes for him.

She herself still likes this large flat of more than 500 square meters.

After living in this area and moving into a courtyard house, I developed extremely high taste habits.

That will definitely not let yourself down.

Now this large flat purchased for 120 million is very good. She spent tens of millions to buy some daily necessities.

This is the only way to truly move in with just your luggage.

"Honey, Feiyangyang has now successfully IPOed. Our family will have two listed companies by next year."

She received 1.2 billion yuan into her own card yesterday.

The more than 3 billion yuan that Chen Pingsheng received was all random increases, and did not include the profit and principal distributed from the IPO.

It's almost the same as him. With so much money coming in, I don't know how to spend it.

Chen Pingsheng said: "Even if you are wrong, Tengying Entertainment will probably go public even faster than this."

"After Tengying goes public, can its share price really soar to 30 billion so quickly?"

Song Yanxi looked at him curiously, feeling something was unreal.

Thirty billion! Her family holds 60% of the shares.

If the valuations of other industries were added, it could barely be considered a top-tier wealthy family even in Shanghai.

“Who knows that?”

Chen Pingsheng said, "Anyway, some people have promised it, and considering Tengying Entertainment's revenue last year, 30 billion is not an exaggeration."

After Song Yanxi helped him get dressed, the two prepared to go to work together.

In the days that followed, I often had to travel between Beijing and Shanghai.

He still drives the top-of-the-line Rolls-Royce Phantom that he bought for 18 million.

His wife drives a sky blue Bentley Continental with a 6.0T W12 engine.

To be honest, this car is not expensive, costing around five million yuan.

In terms of appearance, it is absolutely unrivaled among coupes.

Chen Pingsheng didn't know why she fell in love with the Bentley Continental again.

The previous one was given to her sister Song Wu.

Of course, his wife bought more than just this one car in Shanghai.

There was also a convertible Rolls-Royce and a blue Bentley Mulsanne.

The price is around 600, and the Bentley brand is definitely not worse than Rolls-Royce.

When I go out, I drive whichever car I want.

The two people's headquarters buildings are actually not far away from each other, just a few minutes' drive and only about ten minutes' walk.

His wife is here preparing for the opening of two Shuiyunjian flagship stores.

He is busy with everything.

The key is to spend the money you have in the most reasonable way.

It is better to invest in Tenghui Department Store.

This project is his major money-making project.

A one-time allocation of 2 billion will be given to Shen Chengjun.

That means we can open eight super hypermarkets in Shanghai, and there will be 16 in Beijing.

If all of them were opened, the annual profit would probably be around 10 billion.

Once everything here is open for business, we can apply for listing of the hypermarket separately.

As for the commercial real estate inside, it will naturally be separated out.

Moved to Tencent Commercial Management to hold 100% of the shares.

After investing this money, he still has 15 small goals.

I'm so confused.

When Lujiao Coffee ran out of money, he allocated another 500 million.

He allocated 500 million, and Tong Zelan naturally had to raise another 400 million.

She had already started diluting her shares and finding some people to share the burden.

Like Chen Pingsheng, a person can invest billions of dollars in a project in a short period of time.

The risks are too high, and so are the investment costs.

Of course, if it succeeds in the end, the more you invest, the more income you will get.

It's all directly proportional.

The investment in coffee is indeed much higher than that in selling milk tea.

No wonder Tong Zelan said early on that selling coffee is at least ten times more difficult than selling milk tea.

He understood it now.

Lujiao Coffee has not yet achieved profitability, and its directly-operated stores are not making any money. Who would want to join at this time?

The pace of development cannot be slowed down, so we can only rely on ourselves to keep investing money.

Fortunately, he now has this ability.

With another billion investment, Lujiao Coffee expects to have around 1,600 stores by March 2016.

The total investment is 2 billion.

Adequate funds are the key to maintaining the rapid growth of his companies.

If we don’t have so much money, whether it is a department store or the current Lujiao Coffee.

It's impossible to develop so fast.

All I can say is that money is the driving force behind all development.

It definitely won’t work without this.

(End of this chapter)