There was a jingle sound.

Great news has arrived.

Xu Jing from the Internet Marketing Department received the news and went to the top-floor secretary's office.

What is shown above is still normal personnel transfer.

Not only her, but also Zhang Wanyi, an intern, is the same.

After the two received the news one after another, Bai Xin began to teach them how to handle the boss's daily work.

And the daily cultivation of the secretary.

Without a month, they will definitely not be able to fully perform this job.

This month, in addition to doing her job as a secretary, she also has to teach the two of them.

At the same time, you must also be familiar with your boss's network of contacts.

…

March passed by very quickly and a week was gone in the blink of an eye.

Lujiao Coffee officially launched its first new milk coffee in Shanghai.

This is a brand new drink that is a perfect combination of milk and coffee.

Countless endorsement materials have also been released online. Since Lujiao Coffee officially announced Liu Yifei as its spokesperson, its fame has skyrocketed.

After her endorsement, Lujiao Coffee launched the first cup of milk coffee in spring.

With the help of countless internet celebrities and trainees.

On the first day a new product comes out, it’s so expensive that it’s hard to get one.

What is even more gratifying is the word of mouth from customers, which is very good.

It turns out that combining milk tea with coffee is completely feasible.

There is more good news for Tencent Film Group. Detective Chinatown 1 will be released on March 7th.

It was released during an unpopular period, but it sparked a frenzy of discussion online.

It is said that this is a milestone work in the detective genre.

Besides being funny, it also takes into account the logical reasoning of detective themes.

It can be said that it has completely opened up a new subject matter in the domestic market.

In addition to this, he invested 90 million yuan in a TV series starring Zhao Liying last year.

Back to 320 million.

The return on investment is as high as 3.5 times.

Good news, one after another.

Tencent Entertainment's market value in the A-share market is also rising steadily.

Investors are very optimistic about the development of Tencent Film and always feel that it has the potential to surpass the first film stock in the capital market.

All I can say is that Tencent Entertainment invested in so many projects last year, and they are all making a profit this year.

After Zhao Liying cashed in on this drama, the next one to be filmed was Bai Lu, a drama with an investment of 130 million yuan in 2016.

Cashing out is also completed.

The investment was recovered to RMB 280 million, with a return on investment of 220%.

As soon as the news came out, the stock price of Tengying Entertainment soared, and Chen Pingsheng, the largest shareholder and founder of Tengying Entertainment,

During this process, his status in the entertainment industry also rose rapidly.

Whether it is Yang Mi, Bai Lu, or Zhao Liying.

Whenever I am free, or when I attend variety shows.

They will help Lujiao Coffee gain exposure and traffic.

Lujiao Coffee, with an investment of 3 billion yuan, concentrated the core traffic resources of the entire group in March 2016.

In terms of publicity and promotion, you can't even imagine how much exposure it gets every day.

Such intensive publicity is naturally for the upcoming Nasdaq listing and the national investment and franchise conference.

Lujiao Coffee has developed to this point and has become a new type of coffee brand known to everyone.

The number of directly-operated stores nationwide is officially approaching 3,000.

It will no longer need to invest in the future and will expand its market share through its own profits.

In other words, use profits to open a store.

When the child was young, Chen Pingsheng naturally needed to feed it continuously.

When it grows bigger, it will also feed back to the group itself.

Lujiao Coffee has certainly not reached that stage yet, but it is already able to run wild in the market independently.

There is no need to accept financial assistance from Chen Pingsheng anymore.

It can be said that this is the Lujiao Coffee Spring National Investment Promotion Conference.

There are as many as 10,000 investors who have registered online alone.

The rise of an emerging brand is also its first entry into the national market.

There is the experience of Bobo Milk Tea.

Although it is impossible to make 100% profit from running a franchise store, Tengying Group still has a very good reputation.

If there is no problem with the franchisee's own operation, it will definitely not let you bear the loss.

When it comes to franchising for brands under Tengying, we are 100% responsible.

This gives franchisees great peace of mind.

Similar to the franchise model of Bobo Milk Tea, Lujiao Coffee also chooses to cooperate with franchisees for mutual benefit.

I won’t be the one who makes a profit from the difference.

The essence of many franchise brands is not to make money from the market, but to find ways to make money from franchisees.

If a brand like this can last long, it will be unmatched.

Lujiao Coffee does not make any profit from price difference. Its own cost is the same as the franchisee's cost.

If the net profit is less than 12,000 yuan per month, it will not share any profits.

For the part exceeding 12,000, it will be divided into 40%.

A win-win cooperation model ensures that franchisees can make money first, and then they can make money themselves.

Complete this national investment promotion and then achieve financial break-even.

It can also find a way to apply for an IPO on Nasdaq.

In the first month of the new year, Tengying Group has made steady and rapid progress.

If you think it is the fastest running in the entertainment industry, you are wrong.

In 2016, the only god in the entertainment industry was still the man who could deceive most investors with just his mouth and a few PTTs.

Even Chen Pingsheng, after watching his live speech, wanted to invest tens of billions or even hundreds of billions in him.

Accountant Jia put forward a very interesting concept in a speech at the beginning of the year.

That is the Internet of Things and the sharing of car systems.

Relying on this magical concept, the share price of Reshi, which was not yet profitable, was raised to 160 billion.

Whether it was money from the entertainment industry or money from investors, everyone was rushing to put it into his pocket.

They are both engaged in multiple industries.

Chen Pingsheng mainly focuses on offline physical stores that he can control.

Accountant Jia focuses on comprehensive high-end industries such as television, mobile phones, sports, and new energy vehicles.

It can be said that the gap between the two is still very large.

This can be seen from the 160 billion market value of Reshi.

All I can say is that this era is extremely crazy. After the boom of the big money football, those big bosses in the real estate industry flocked to it.

As a result, those white-cut chickens that never score any goals can also earn tens of millions a year.

Football players, this is a rich man’s game in this country.

If poor people can't enter a sport, don't expect to achieve good results in it.

It is obvious that the same is true for Accountant Jia now.

Putting aside the emotions that have been bewitched by him, do you think there is anything he can do to make stable money?

TV went to compete with Xiaomi, the god of marketing.

The mobile phone company also wants to kick Apple and bring Xiaomi down in the process.

What kind of person is Boss Lei? He is so steady in his work.

In just a few years, Xiaomi became the youngest Fortune 500 company in the world.

Once the mobile phone has completely stabilized the market, it will also have extremely high cash flow.

Only then did it expand into surrounding markets.

Accountant Jia is completely different, he doesn't make money from anything.

Everyone is losing money, relying entirely on their mouths to make money, and then they have to spend tens of billions to develop new energy vehicles.

What kind of behavior is this?

In the past, this was a typical Ponzi scheme.

There are countless stars in the entertainment industry who have invested in him, not to mention the capital market.

Even several artists under Tencent Pictures were obviously tempted.

Chen Pingsheng simply sent them a notice.

This is a person who is extremely unreliable.

If only he could really build so many large industries at once.

Even Mr. Ma, the current business god in China, would be dethroned by him.

Unfortunately, Chen Pingsheng felt that it was impossible.

Mr. Ma's diversified investments are all based on Alibaba's market value of hundreds of billions of US dollars.

With this foundation, they are not afraid of investing in anything.

On the other hand, there really is no such thing as thermal vision.

I can't even find a main business that makes money.

Chen Pingsheng didn't know how long he could fool people with just his mouth.

Anyway, he certainly wouldn't take any big risks.

Even if you really want to engage in new energy, you must at least stabilize the group.

There is also another 10 to 20 billion in cash.

That thing requires a starting investment of 20 billion.

Chen Pingsheng drove the Maybach S680 home early. He drove this car like a big boss, while driving the Phantom really made him look like a middle-aged laid-off driver.

If you say hello to a fairy on the street, she may roll her eyes at you and tell you with a look of disgust.

When the driver wants to chase me, uncle, please take a look at yourself in the mirror.

Well...that's about the feeling.

The Phantom is indeed luxurious, but the key is that no big shot would drive one himself.

His Maybach S680 is very good.

Tengying Entertainment made a lot of money this month, and he couldn't embezzle it after it went public.

Of course, there is no need to move that kind of money anymore, as he still has nearly 300 million in his own card.

I can never spend it all.

His wife, Song Yanxi, has chosen a partner for her sister-in-law and asked him to go home to see him.

Blind dates are definitely faster than free love to get married, after all, both families have met each other in advance.

In less than a week, Song Yanxi let the other party in. This speed is unparalleled.

Chen Pingsheng parked his car in his large garage. After entering, he saw the rich second generation of the real estate owner in the photo.

He was accompanied by his sister, who was a year or two younger than his wife.

I'm only twenty-five this year.

"Brother, these are two bottles of wine my dad picked out especially for you."

Sun Shaohua was wearing a blue suit and looked energetic despite being in his thirties.

Chen Pingsheng took it and took a quick look at it. It was probably two bottles of white wine worth more than one million yuan!

"Well, thank your dad for me."

If you were to ask who would be the happiest about Song Wu finding such a rich second-generation man, it would definitely be Liu Fen.

Didn’t you see her happily busying around in the kitchen?

The Sun family is a well-known wealthy family in Beijing. They started doing real estate very early and have expanded rapidly in recent years.

There is a trend of development towards the whole country.

It sounds impressive, but if you take his net worth and subtract the bank loan, only he knows how much is left.

Chen Pingsheng first went to his wife to find out what happened.

On the first day of the blind date, Sun Shaohua was not very willing.

However, when he met Song Wu for the first time, he fell in love with her.

Later, he asked her out for dinner and even gave her a Ferrari sports car worth more than five million yuan.

Song Wu is actually not short of money now, but her sister keeps telling her not to look for someone in the entertainment industry.

Too unreliable.

She is still trying to accept this Sun Shaohua.

After all, the Sun family is a wealthy family in the capital, and their etiquette is not comparable to that of people like Hu Lin.

He took Liu Fen out for two consecutive days and gave her a Patek Philippe watch and a top-grade jadeite worth more than 600,000 yuan.

He also bought Song Huamin a top-of-the-line Mercedes-Benz.

It can be said that in order to marry Song Wu, he showed full sincerity.

This kind of thing is of course very generous for ordinary people.

What does it matter to his family?

After all, Song Wu is still a female star. If a rich second-generation wants to pursue a female star, he will have to spend several million first.

The Sun family's behavior can only indicate one thing.

There is a high probability that his family's financial situation is in serious trouble.

Otherwise, there would be no reason to be so anxious to please Liu Fen and Song Huamin.

Isn't it obvious that they want to finalize this marriage as soon as possible?

Chen Pingsheng pulled Song Yanxi into the room and said, "Something about the Sun family doesn't sound right!"

"What's wrong? You're not overthinking it, are you?"

Song Yanxi was quite satisfied with Sun Shaohua. At least compared to Hu Lin, he was much better.

He can arrange everything clearly.

"How could it be that I am overthinking it?"

Chen Pingsheng said, "Think about it. If you had a son and your family was so wealthy, he would have waited a few months to see his partner before going on a blind date. He wouldn't have rushed over to give gifts. Isn't that a clear sign that he wants to get married as soon as possible?"

"Uh..." Song Yanxi thought about it and it seemed so.

"Then why do you think their family does this?"

"Why else could it be? He must be trying to solve some big problem through Song Wu. A wealthy family's wedding wouldn't be that simple."

Chen Pingsheng said, "Tell me about the Sun family's situation in as much detail as possible."

He had just looked at the photos before, and then heard from his wife that his family was in real estate.

I have basically no idea what happened next.

Song Yanxi got in touch with the Sun family through Shuiyunjian’s clients.

The client was Aunt Sun Shaohua, so she must be rich.

Before the real estate market collapses, everyone is full of ambition.

The Sun family got their start in Hainan in the 1990s, and they were part of the famous Hainan gold rush back then.

There was the gold rush in Hainan at that time, and there are the four real estate tycoons today.

Pan Shiyi, Feng Lun and other famous real estate tycoons.

Sun Shaohua's father is not as famous as the Four Gentlemen, but he is not bad either.

Since 2013, the industry has expanded to include grain and oil, mineral water, culture, tourism and other aspects.

It can be said that he is a typical person who does whatever he wants to make money.

The more Song Yanxi learned about the Sun family, the more she felt that they were unfathomable.

It’s even better than my own home.

"Hubby, his family has more assets than us, so he shouldn't be in trouble, right?"

"What do you mean by should?"

Chen Pingsheng said, "I get a headache when I hear about all this nonsense. The biggest difference between these real estate developers in China and those in Hong Kong is that they always put safety first, while most real estate developers in China are always all about big, ...

"After buying the land, they would sell all the houses just to build a gate, then use the money to buy more land elsewhere, and then repeat the process over and over again."

"If housing prices continue to rise at this high rate, this model won't cause too many problems. But if houses become difficult to sell one day, and a financial crisis occurs, hundreds of billions of yuan will be needed to fill the gap."

After a pause, Chen Pingsheng continued, "You underestimate our family. What makes people envy and worry about our family is not the size of our assets, but the fact that we have developed to this point without a single cent of bank loans. Our debt is completely zero. As long as the sky holds, we may not be the richest, but we are definitely the most stable."

"As for bank loans, we can easily borrow over 10 billion just from the shares of Tengying Entertainment, not to mention that our Tengchao Commercial Management has a net asset of 15 billion."

"Compared to those billionaires who made their fortunes through loans, our family is far more powerful than anyone else."

"It's very likely that the Sun family wants to drag us into filling their holes."

Chen Pingsheng waved his hand and said, "Return all the gifts they sent and end this blind date immediately. No matter who comes from the Sun family, don't meet them."

Once you have money, be wary of unknown risks.

It has almost become an instinct for Chen Pingsheng, just like this blind date.

Do you think these domestic real estate developers are very profitable?

It's nothing.

The ones who really make money are the big real estate developers in Hong Kong.

Some people take a piece of land, get a few excavators and dig it up slowly for ten years.

House prices and land prices have long been very different.

There are not many projects under development, but each one is very valuable.

The debt ratio is pitifully low, and there is no need for bank loans at all.

Each project can generate at least tens of billions in profit.

There are many cases of amounts exceeding tens of billions.

In contrast, these are domestic.

Once the bank stops lending, you will die faster than anyone else.

(End of this chapter)