Last year, Tengying Entertainment held a trainee competition.

That was just my first attempt on a variety show, and no one in the circle took it too seriously.

After all, Tencent Film Entertainment has achieved outstanding results in movies and TV series in recent years.

This was the first time it was involved in a variety show, and no one thought it could really be successful.

Later facts proved that Tencent Film Entertainment is not only good at making movies and TV series.

He is also good at hosting variety shows.

This year, the second season of the Trainee Competition will hold nationwide auditions two months in advance.

This is a very normal thing in itself.

After all, if a variety show becomes popular, its commercial value is still extremely high.

The traffic resources are countless. Didn’t you see that in this trainee competition, all the sponsoring brands are from Tencent Film Group?

What really surprised the industry was that Tengying Entertainment was not only planning to hold the second season of the Trainee Competition, but was also preparing to hold a grand "Actors Please Roast" event.

This is not about inviting ordinary people to participate, but directly inviting male and female celebrities who are well-known in the circle.

The title is very eye-catching. If you have talent, you can take part in it.

In order to successfully organize this acting awards show, Tengying Entertainment directly brought out three dramas with strong female protagonists and two A+-level film resources to attract young celebrities in the entertainment industry to participate.

Seriously speaking, with the background and resources that Tencent Entertainment has had over the years, every one of them in the circle counts.

Who wouldn’t want to cling to its thighs?

Now it has launched another variety show, let’s not talk about whether it can become popular.

Taking this opportunity to climb up the big tree of Tengying would be extremely beneficial.

Celebrities always need to keep themselves in the spotlight.

…

The National Day holiday is seven days long.

Tengying Group also has a seven-day holiday, and so do international primary schools and large companies.

Overnight.

Chen Pingsheng took his family to Hong Kong, and then boarded his family's 200 million medium-sized super yacht the next day.

Go out to sea for a trip.

There were quite a few people coming this time, two Filipino maids, four crew members and their own family.

All in all, there are twenty people.

The master bedroom is not small, and there is a large terrace that can be raised or lowered. You can sit there, drink some tea, chat, and look at the blue sky, white clouds and the sea. How pleasant it would be to live there.

Four Tenghui Department Stores will open in Hong Kong in October. In addition, Tenghui Department Store and Xinteng Live will jointly establish Global Preferred.

It is also in full swing here.

Even Michelle Song sighed that before they knew it, Tenghui Department Store had become one of the top 20 department stores in China.

Up to now, it has 36 super direct-operated stores, and all the storefronts are also its own.

"Honey, from now on, Tenghui Department Store won't have to buy its own storefronts to open stores, right?"

"No need."

Chen Pingsheng was wearing a pair of big sunglasses and sitting comfortably on the terrace. He could hear the roar of yachts and the sound of waves in the sea.

"So far, my family has invested 54 billion yuan in commercial real estate. If we add in the capital increase in the past two years, it's nearly 70 billion yuan."

At the beginning, Chen Pingsheng only planned to invest 20 billion and then stop, mainly for the sake of his family's centenary.

Leaving behind a group of stable and sustainable assets, which now have reached 70 billion, there is absolutely no need to increase investment in commercial real estate.

Mainly domestic real estate, which is about to face major changes.

It’s hard to say when the big turning point in real estate will come.

Song Yanxi also sighed softly. "I truly didn't expect our family to have accumulated so much wealth in commercial real estate in just a few years. I calculated Tenghui Department Store's financial report, and its annual net income should be between 800 and 1.2 billion. If we use all of this money to expand stores, we'll probably be among the top ten traditional supermarket chains within three years."

"About the same."

Chen Pingsheng said: "Without having to purchase storefronts ourselves, the cost of a single store has dropped directly to between 30 and 50 million. Opening a store is actually quite fast. Next, we will focus on first-tier cities."

Beijing, Shanghai, Guangzhou and Shenzhen are all super first-tier cities.

There are more than a dozen first-tier cities in China that Tenghui Department Store can reach.

Shuiyunjian has also expanded to Hong Kong and has two super flagship stores.

I spent nine small goals to buy it.

They are currently still in the renovation stage. In addition, four flagship stores have also been acquired in Guangzhou and Shenzhen.

It is not expected to open until 2017.

In just five years, their family's business has flourished everywhere.

At this stage, the group’s most core new industry is undoubtedly new energy.

Forty-five billion has already been invested, which is an astronomical figure if you think about it carefully.

If this succeeds again, it will be difficult for Chen Pingsheng to keep a low profile.

After all, new energy vehicles are so eye-catching and are truly attracting global attention.

If you want to build your first good car, it is impossible without three years.

It is expected that it will take until 2018 for Tengfei New Energy to mass-produce its first new energy vehicle.

And during this period, he will have to invest at least another 20 billion.

There is no longer much pressure on funds.

After all, he still has some very good assets in his hands.

For example, the 24% shares of Tenghui Department Store that have not been cashed out.

Lujiao Coffee also has 20% of its shares that have not been cashed out.

Tengying Entertainment 50%.

Guazi Used Cars, which is doing well, has a 50% share.

Pinduoduo’s 3% is a bit too little, and there is no chance to increase holdings.

In the future, you can only keep paying money to keep it from being diluted.

The fast-growing Snack Run also has 42%, not to mention Xinteng Live's 30%.

Adding up all these various shares, you can easily cash out tens of billions.

This is also the main reason why he can now work in new energy with ease.

He would spare no expense to acquire any patented technology that the R&D team thought was necessary.

Just to build a truly good new energy car.

As of now, he is also the entrepreneur who has invested the most in the new energy sector.

Second only to BYD and Tesla.

Just by having a lot of money, he can leave a group of new entrepreneurs far behind.

This is almost identical to his previous entrepreneurial philosophy.

It's just that this time the investment is more money.

It is estimated that a total of 70 billion yuan will be spent in three years.

If he succeeds, he will be really awesome.

Song Yanxi has always been in charge of the money and Shuiyunjian. Although the group has so many businesses, she has never interfered.

The main reason is that she doesn't think she necessarily has that ability, so she simply doesn't bother to care.

"Husband, now that we've made enough money, do we have bigger goals and ideas for the future?"

"Yes, of course not."

Chen Pingsheng said, "I also have a Tengnong Fresh Produce Farming Department. I started last year and have invested about 2 billion yuan so far. In the next three years, I plan to invest another 500 million to 800 million yuan to benefit the entire county."

“Isn’t this project profitable?”

“It’s really not profitable.”

Chen Pingsheng said, "In the early years, the country vigorously advocated urbanization in order to develop real estate. This is certainly correct. However, if you call and ask about the bride price in your hometown, a rural family who wants to marry a daughter-in-law must first buy a house in the city, then a car, and also prepare the three golds. In addition to these, they must also give a cash gift of no less than 100,000 yuan to the woman's family."

"Without 500,000 or 600,000 yuan, forget about marrying a decent wife. Do you think there will be a situation where there are many bachelors in the future, or even three generations of people who can't afford to marry a wife after emptying their wallets?"

"Sometimes I wonder, if rural areas are already in this state, what's the future for them?"

"After a series of investigations and careful visits every time I went back, I realized that the most valuable thing in the countryside is still the land. So I spent a lot of money to contract the land from them, and then used a professional team to increase the breeding income and try to break even."

"This is just the first step in my plan for the new countryside. In the next three years, I may focus on the second and third steps."

Song Yanxi was surprised. Her husband's idea was a bit too big.

What does rural area mean? It accounts for more than 40% of the population base.

He needs to think about how to solve such a large part of the problem of poverty and wealth!

Is he thinking too far ahead? This is not what he should be thinking about.

"Husband, are you crazy? Is this what we should think about?"

"You have to give it a try."

Chen Pingsheng smiled and said, "Don't worry. No matter what happens, our family's wealthy status will not be shaken. We all come from the countryside. Thinking about rural issues is like returning to our roots. In the future, when we are old, we can truly bring some help to this society and create a better living environment for some people."

Song Yanxi always felt that his idea was too big and too difficult to implement.

As for where the difficulty lies, she felt shocked just by thinking about it.

Anyway, it is much more difficult than the current new energy vehicle manufacturing project with an investment of 45 billion yuan.

On the sea, the couple just chatted about some daily family matters.

In addition to career, there are also some family matters.

For example, Chen Xinyi, who is very smart, has been completely led astray by the big brat.

Reciting by heart means reciting something backwards.

Only Chen Anan could come up with such a brilliant explanation.

In addition to this, there are a series of ridiculous things.

Anyway, as long as there is a big brat at home, there will be no peace at all.

Song Yanxi wanted to keep the little brat away from her sister.

Don't take a good little prodigy and lead her astray.

Chen Pingsheng felt that it was unnecessary and he was more open-minded.

Since ancient times, the term "child prodigy" has not been a very positive term, because most of them become ordinary people after growing up.

The main reason is that parents attach too much importance to the term "child prodigy".

As a result, the environment in which one grows up lacks many necessary experiences.

In fact, Chen Pingsheng has another idea. During this year's Chinese New Year or next summer vacation, he will take the two little ones to live in a real countryside for a while.

Being born into a wealthy family, sometimes being separated from the most basic masses is the biggest obstacle in the sisters' growth.

Chen Pingsheng has developed to where he is today and he believes that the reason he has been able to successfully expand into multiple industries is because of this.

This is mainly due to the experience and foundation he gained from growing up in the countryside for the past thirty years.

For example, opening a Fei Yang Yang restaurant.

He knew very well that as long as he could provide customers with a value-for-money experience and combine this experience with a set of standard processes.

Then you will definitely succeed.

This turns out to be true.

And at that stage, many people competed with him.

But they all ended in failure, like Wang Yanfeng who had everything.

He thought that a plate of stir-fried pork with chili peppers should cost at least 68 yuan, and a meal for several people should not cost less than 300 or 400 yuan.

And then, a crushing defeat.

The underlying logic of business is actually the same, whether it is volume price or volume value.

Its essence is to provide customers with great value for money, four big words.

Not only can he do business with ordinary people, but he can also rely on Shui Yunjian to do business with the top wealthy women in the country.

Just like the glass of wine in your hand, Romanee-Conti costs 850,000 yuan a bottle.

If you say it tastes good, that's not necessarily true.

The key reason why it can be sold at such a high price is that it provides fame to the rich.

Whether it is Chen Anan or Chen Xinyi, if they cannot have in-depth contact with ordinary people, all their business theories when they grow up will be castles in the air.

It's very simple. They can't really understand what those ordinary people who earn 10,000 yuan a month and live on the edge of food and clothing are thinking every day.

This will also lead to the situation of why not eat meat.

Although Chen Pingsheng seemed to let the two sisters do as they pleased, he actually had deep considerations in his heart.

This is perhaps what it means for parents to have long-term plans for their children.

The couple likes to sit quietly on the terrace overlooking the sea, chatting about family matters and planning their future careers.

and the growth of two daughters.

As for the big-breasted Chen Anan, she wouldn't be so bored as to chat with her parents.

She recently learned a new way of live streaming, which is to do the opposite.

The specific method is very simple. Didn’t you see that there is a small plaque with the name of Princess An An hanging behind her?

When it comes to showing off her wealth, she never has to pretend.

She also pulled the little brat aside. There were more than twenty idiots in the live broadcast room.

Perhaps because she was interesting, there were actually a few people willing to stay.

As for Shen Youwei and Zhao Yingying next to her, she took the initiative to pull them over to accompany her.

Chen Anan wore a pair of frog-eye glasses and cut the Kobe steak in front of him with a serious look on his face.

"I've been eating this kind of Kobe steak since I was a child, any digital watch I wear is worth a million, and I always travel in a Rolls-Royce."

Chen Anan learned this live broadcasting method from two other small anchors. To put it simply, she pretends to be rich and then attracts the audience through some contrasts.

Others are just pretending, which makes them look a little funny.

If she really pretends to be so, she will be scolded severely.

Chen Anan usually likes to do live broadcasts. Firstly, she can make money, and secondly, many people praise her on it.

"Little girl, have you ever seen the keys to a Rolls-Royce?"

Humph... How could she have never seen the key to a Rolls-Royce!

Chen Anan turned her head and said, "Little sister, go get the key from daddy."

The little brat listened to her very well and went there with his two short legs, one on the left and one on the right.

Zhao Yingying was still following behind her.

After a while, three sets of keys were placed in front of him.

Those people on the Internet simply don’t believe that she is a rich person.

After a while, there were only three people left in the live broadcast room.

Chen Anan was dumbfounded. "How can it be that the broadcast is decreasing?"

"An An, how many days do you plan to play in the sea?" Shen Youwei asked her curiously.

"Two days and one night, we'll be back on shore tomorrow."

Even with her dad here, the crew on this super yacht won't listen to her orders.

(End of this chapter)