Shenzhen Bay No. 1 is located in Nanshan, facing the Hong Kong River to the south and the Science Park to the north.

It connects Futian CBD in the east and Qianhai in the west.

It is home to world-class industries and is positioned as the headquarters base for Fortune 500 companies.

The prosperity of the city can be seen at a glance here. His wife not only bought a large flat but never lived in it, she also bought two Aston Martin DBSs and never drove them once.

Considering that both of these are sports cars, although they look cool to drive, they are not very convenient to take children to school.

He ordered two more Cullinans to be delivered to the downstairs of the community, and usually used them to transport his children.

Chen Anan is enrolled in an international primary school, and Erpi Ya is enrolled in the best kindergarten.

The children there are basically either rich or noble.

But what’s interesting is that a piece of news broke out in Guangdong two days ago.

It tells the story of a female kindergarten teacher who has a class of 32 children.

She slept with 31 male parents by herself, and received hundreds of thousands of yuan in red envelopes every holiday.

Such a woman is simply a genius and a master of time management.

If you have this ability, why do parents still need to sleep? Why not just start the class directly?

It is said that the only male parent whom she had never slept with had never been to the school.

This is really not picky at all.

Shenzhen is still a place with a majority of its population coming from outside, among which those who come from southern provinces to work account for one-sixth of the total population.

Chen Pingsheng himself is from Southern Province, and he can easily meet fellow villagers whenever he goes out.

It's quite friendly too.

As for Chen Anan and Erpi Ya, their adaptability is extraordinary.

Children who get off the Cullinan will never have inferiority complex.

She is the boss wherever she goes.

Chen Pingsheng took Shen Youwei to send them to school together. If he was not free, Shen Youwei would pick them up and drop them off at school.

In addition, a team of bodyguards responsible for security must also be arranged to come.

Their family spends 100 million yuan every year on security protection wages.

You can save money on anything, but you absolutely cannot save on this money.

Shen Youwei came over to take care of the two little ones. Her position remained unchanged, but her status in the group rose significantly.

She didn't know what the boss was doing in Shenzhen all of a sudden, but she just had to do as he said.

In fact, when Chen Pingsheng came to Shenzhen, in addition to letting Da Pi Ya and Er Pi Ya learn Cantonese as early as possible, the most important thing was to go to the grassroots level to understand Tengyou Media.

This is the current short video internet celebrity economy.

Unlike Kuaishou, Douyin has not yet developed any profit model.

If we talk about profit, it is only from the gifts given in the live broadcast room.

Tengyou Media’s headquarters is in Baiyun, Guangdong, and Tengying Group’s headquarters is also there.

However, Shenzhen also has an internet celebrity branch.

Not only in Shenzhen, but also in Shanghai, Beijing, and the eight second-tier cities, there are internet celebrity branches of Tengyou Media.

Development all over the country.

The short video economy is booming now. Even though Chen Pingsheng has invested billions in Tencent, he cannot say that he really understands this industry.

I dare not even say that I understand today's young people. I can only say that the times are developing too fast.

Even he has to go to the grassroots level to get in-depth understanding of this young internet celebrity economy.

You can't just invest without understanding the operating rules.

This is mainly because the rise of short videos has exceeded his imagination. When all economies are on the decline, the internet celebrity economy is far ahead.

Tengyou Media is very likely to become the second large economic entity with a market value of over 100 billion yuan under his control.

This had to attract his attention.

Chen Pingsheng doesn't drive a Cullinan to work, but an Aston Martin DBS.

When others are unemployed in middle age, they deliver food, but when he is unemployed in middle age, he drives an Aston Martin.

That’s right, he is now playing the role of a middle-aged unemployed man who comes here to start from scratch.

Tengyou Media’s Shenzhen branch is located in a 58-story building in Futian CBD.

We rented a five-story office building here as our Shenzhen branch.

These include internet celebrity group, expert group, newcomer group and union live broadcast group.

There are no less than 2,000 staff members, and the number of internet celebrities, big and small, exceeds 100.

"Are you the newcomer transferred from the Magic City?"

The person who was in charge of receiving him was an HR office lady named Bai Qi, 29 years old, wearing a pair of black-rimmed glasses, a white shirt and a black hip skirt.

She is 80% good-looking and 100% good-looking.

I don’t know what secret technique she used to lift her breasts, but they always feel a little abnormally large.

"Yes, I came from the Magic City."

"Oh." Bai Qi looked at his resume and said, "You are 35 years old this year. To be honest, you are a little old. Our circle still prefers younger people. But looking at your work experience, you have worked in the entertainment industry before, so you can barely adapt.

"How about this, I'll transfer you to the newcomer team and put you in charge of the newcomer's operations planning."

As for the internet celebrity economy, they constantly sign contracts with some beautiful amateurs.

Then it goes through a series of professional packaging, character positioning, and shooting.

Cultivate them into internet celebrities and then start monetizing them.

When the time comes to monetize, newcomers will make money for them.

Because according to the contract, they are responsible for the early training, and after they grow into internet celebrities, they are responsible for selling products or taking advertisements in the later stage.

Tengyou and the internet celebrity split the profits in half.

This is already the best contract standard in the industry. Companies under Tengying Group will never make money by exploiting their employees.

It’s a pity that Tencent Media, which relies on Douyin for its development, has to provide 2 billion yuan in subsidies every year to make up for its operating losses.

What does that mean? It hasn’t even reached the stage of full monetization.

With so many people signed up and salaries to pay, it is normal to lose billions a year.

Being assigned to the rookie group isn’t bad, Chen Pingsheng thought secretly.

Bai Qi also introduced to him that there were more than one or two new members in the Shenzhen branch.

Instead, there are a total of thirty-six groups, each of which is divided into four teams. One team consists of two newcomers, a planner, and a shooting editor.

The planner is responsible for content operation, and the shooting editor, as the name suggests, is specifically responsible for shooting and editing short videos.

The members of the newcomer group also have the lowest income, and are referred to as low-income households.

Because the company does not make any money from them, but instead has to invest a lot of manpower and material resources to train them.

Therefore, they all receive the minimum guaranteed income, which is about 8,000 yuan per month.

Once the number of fans reaches a certain level, newcomers will begin to advance.

Those with more than 500,000 and less than 1 million fans will advance to the third-level expert group.

The minimum salary is 18,000 yuan, plus my own share of the income.

You can easily earn three or five hundred thousand a year.

Among them, the group of talents with the highest income takes the professional route, that is, they attract a certain type of fans.

Because of their loyal fans, this type of influencer has the highest monetization ability.

The lowest-income talent group generally takes the general entertainment route, which means shaking their hips and doing some sexy dances to attract LSPs.

It is difficult to get advertisements and even harder to sell goods. The only way to monetize is through live broadcast rewards.

They are considered the three types of anchors with the lowest value.

Whether it is the newcomer group or the so-called expert group, they are all strictly stratified.

If you want to get a high income, that’s easy. Just climb up like killing monsters and leveling up, and the world will be yours.

The biggest difference between the internet celebrity economy and the traditional economy is that in this industry, there is no need to accumulate experience.

You may be unknown for three years, but become famous overnight.

Then you can earn more money in three days than an ordinary person can earn in eight lifetimes.

This is the internet celebrity economy, and it is also the most attractive industry for young people.

Because it does not need to stand still like traditional industries and climb up slowly step by step.

This industry is all about becoming famous overnight.

After Bai Qi finished the introduction, he was introduced to the two new people he was responsible for.

It is easy for a content planner like him to stand out.

If you cultivate a big internet celebrity with over 10 million fans, the bonus you can get that year starts at 2 million.

In a word, as long as you have the ability, Tengyou has no shortage of money.

The big boss above is beyond imagination.

Everyone can enjoy the fairest monster-killing and leveling-up experience on this platform.

If you want to reach the pinnacle of life, just keep doing it.

"Oh, I almost forgot. You just got laid off in middle age. I shouldn't be so enthusiastic about you."

Bai Qi also shoots short videos herself. If she doesn’t want to be a big internet celebrity, she is not a good office lady.

Compared to working in the HR department, internet celebrities are the most profitable.

What if she becomes a big internet celebrity just by yelling?

Although this is not very realistic, look at those internet celebrities who earn tens of millions a year.

Yesterday he was still screwing screws in the factory, and today he was driving a Pagani.

In this industry, there is no such thing as impossible.

This is indeed a vibrant industry.

(End of this chapter)