Late March.

Da Pi Ya often visits a fried noodle shop that doesn’t do very well because the owner likes to make jokes and posted a short video on Douyin challenging him to fry noodles in one minute.

It became popular.

There are as many as 100,000 likes and more than 10,000 comments.

From having few customers to having queues every day, it happened in just one night.

And stories like this seem to be happening everywhere.

Short videos are bringing more and more changes to the physical industry, which makes Chen Pingsheng deeply believe that relying solely on the previous cooperation model cannot enable the traditional industries under Tencent Film Group to truly achieve short video +.

The key is that the traffic of short videos is increasing.

One thing everyone does every day is to take out their mobile phones and watch short videos.

Perhaps the internet celebrity economy in the future will not only be limited to young people, but will also include entrepreneurs like them.

March 20th.

Chen Pingsheng called Chang Fu, Chu Qiuyan, Yang Qian and other heads of major companies to Shenzhen.

He announced an important thing, that is, starting this year, Tencent Film Group will not only cooperate with internet celebrities.

It is also necessary to let all middle and senior managers in traditional industries learn about short videos + traditional industries.

This means that store managers and regional managers of Bobo Milk Tea, Lujiao Coffee, and Tenghui Department Store must all undergo a series of training on short video shooting and operation.

For now, he is very glad that he came to Tengyou Media to gain an in-depth understanding of the current short video economy.

If it weren't for this trip to Shenzhen, the traditional enterprises of the entire Tengying Group would probably have to wait a year or even two years before they could truly keep up with the times and enter the short video market.

So far, the response is obviously very timely.

“Sometimes you’ll find that when you’re in our position, it’s easy to overlook some extremely important and basic things, such as the consumption habits of young people today.”

Chen Pingsheng holds a very high core position in the group. He said that he wanted all store managers, including presidents, to learn about short videos.

Then everyone will definitely go.

In fact, he first invested in Xinteng Live because that was what Chang Fu had been doing.

It was a coincidence.

Later, Big Brat often took short videos at home. Because of his family's special circumstances, he kept blocking her account every few days.

Until he became a visiting professor at the University of Finance and Economics, all the young people were watching short videos.

At that time, he knew that he really had to understand this thing.

"Old Chen, you said that all middle and senior management should learn short video operations. Are there any specific standards?"

"Of course."

Chen Pingsheng said: "We don't just let them have a basic understanding, but also need to be able to shoot and edit, and then each store must shoot at least a short video a day and upload it to Douyin."

"Such a big move?"

"What do you think?"

Chen Pingsheng said noncommittally, "When you return, start making arrangements immediately. I'll have Tengyou Media develop a series of short video courses specifically for you mid-level and senior managers."

Okay... the group is really going to fully integrate short videos.

When the party was almost over, Chang Fu chatted with Chen Pingsheng alone for a while.

There are two main things. One is that Gao Hu received another 500 million investment after obtaining 300 million in financing in Shacheng.

He was already planning to skip the Southern Province and go directly to Guangdong, and was going to go against Feiyangyang.

Chen Pingsheng didn't care. To be honest, he was not bad to Gao Hu.

Chang Fu was also very clear about this. He was doing this without even saying hello, and it was already a big favor for him that he hadn't targeted him.

He wants to use the money from the capital market to create another Feiyangyang, but seriously speaking, it is impossible.

Times have changed, but Gao Hu himself just can't see it clearly.

His three tricks can only be used to show off at the beginning, but it will take time for the game to expand on a larger scale.

Gao Hu simply doesn't have that ability to control it.

Chang Fu said, "Just treat this as a spectacle. Didn't you go to the Shenzhen Tengyou branch a while ago? And then you came out with a knife and a little knife and Piyou. When Sun Liancheng saw your name, he immediately called me and asked if you had left the Magic City."

Sun Liancheng was originally the president of a business unit of Tencent Entertainment.

After Xinteng Live started its business, Chen Pingsheng arranged for him to work under Chang Fu to assist him in managing Xinteng Live.

Later, when Douyin started to produce short videos, he invested 500 million yuan to let Sun Liancheng bring a team of internet celebrities to Douyin in advance.

Then we have the current Tengyou Media.

"He called you and asked if I was coming to Shenzhen?"

Chen Pingsheng smiled and said, "He's afraid I'll find fault with him, so he's trying to get some gossip from you, right?"

"You know Old Sun. He's been with you for so many years, so he's definitely capable, but it's hard to say he's flawless. You avoided him and suddenly showed up at the Tengyou branch. He was so scared he didn't sleep for three days, fearing he'd end up like Gao Hu."

Chang Fu is getting richer and richer, but his body shape is getting worse and worse.

His belly is sticking out so high, a typical example of middle-aged obesity.

Chen Pingsheng warned: "His worries are a bit unnecessary. Tengyou is managing the company quite well. As long as they don't make any mistakes, I won't bother those little internet celebrities who like to get into his lap."

"If he heard what you said, he would probably be so happy that he wouldn't sleep for three days."

Chang Fu sat on his balcony and looked at the sea in Shenzhen.

This feeling of being high above is completely different from that of the passers-by downstairs.

As Lao Chen himself said, after sitting in their position, it is easy to ignore the consumption habits of the lower classes and even young people today.

This may lead to strategic errors in the group's operations, or it may be belatedly realize that it cannot keep up with the times.

Chen Pingsheng has already sat on the top floor, and he can still feel the living habits of the passers-by downstairs at any time.

This is already not easy.

But this is something Gao Hu will never be able to do.

Chang Fu would sometimes often think that if there wasn't Old Chen pressing down on him, he would probably be unable to control himself as well.

In the evening, Yang Qian suggested that they go out for a drink together.

Chen Pingsheng agreed without thinking. The best outcome for these people who came together to start a business was not that they all became rich, but that they could often sit together and drink tea and talk about the good old days when they were old.

This sounds simple, but it is actually not easy.

Didn’t you see that some people left as they were walking?

In a very unfriendly way.

Among them, Chu Qiuyan was the first to succeed, and Bobo Milk Tea has also experienced several major market turmoil.

Later on, Chen Pingsheng stepped in to solve the problem for her.

She was also the one who was scolded the most, and of course, the one who improved the fastest.

It is easy for a group of people to get together, but if they really want to go all the way together to the end, they don’t know how many setbacks and difficulties they will face.

(End of this chapter)