Tengyou Media gained a lot of weight in just half a month.

Secretary Zhang Wanyi's work is definitely getting busier and busier.

Fortunately, Tengying Group has transferred a lot of generals to her. It will only take a few months of integration to digest the No. 9 Clothing Warehouse and the newly acquired Tenghui Department Store.

Tenghui Department Store is unique. When it went public, it only had operations in four cities: Beijing, Shanghai, Guangzhou and Shenzhen, and its valuation was over 10 billion yuan.

Later, he invested another 40 to 50 billion in Hong Kong, and the stock price rose to more than 20 billion.

Then it continued to expand, and after several years the stock price rose from more than 20 billion to 22 billion.

Standing still at this point shows that the capital market is not optimistic about the expansion outside these super first-tier cities.

It also reflects that traditional department stores are facing increasing difficulties.

Except for a few like Pangdonglai, most supermarkets are on the decline.

Either it will be acquired by an Internet company, or other retail companies will buy out its status as the largest shareholder.

One sentence can describe the current situation of department stores: they are declining day by day.

After Tenghui Department Store completed its downsizing, its stock price soared.

This also further confirms Tenghui Department Store's future strategic goal, which is to only develop in super first-tier cities.

Expansion in other cities will be completely cancelled.

Tengyou Media changed the name of the 138 Tenghui supermarkets it acquired to Tengyou Youxuan.

On the day the news came out, Tenghui Department Store invested 1.5 billion yuan to acquire a 30% stake in Tengyouxuan.

And confirm that the two companies are still strategic partners.

This operation method seems complicated and seems unnecessary.

But the reality is a typical win-win situation.

First of all, after Tenghui Department Store got rid of more than 100 out-of-city supermarkets, its core strategy became very clear.

We do not expand nationwide, but focus only on the mid-to-high-end quality department store sector in super first-tier cities.

After Tengyou Media acquired this asset, live streaming sales in the department store sector can even achieve same-day delivery in many cities.

In this way, whether it is selling vegetables or other department store products, the advantages are very obvious compared with other internet celebrities.

Even left the others far behind.

Renaming these Tenghui Department Stores as Tengyou Youpin is also a new type of short video Internet supermarket that is different from traditional department stores.

In the future, it can also go the route of independent listing.

At that time, it was no longer a traditional supermarket, but a new department store economy in the field of short videos.

Don’t think that it is just a change of concept, there is an essential difference in the capital market.

It's like the traditional economy and the traditional economy empowered by the Internet.

To a certain extent, that is a completely different concept, and the stock prices are also very different.

Tengyou Media spent 6 billion to complete this acquisition, and of course it will not just serve as an auxiliary.

It must also deliver a higher return on that investment.

It is very necessary to separate No. 9 Clothing Warehouse, including the current Tengyou Youpin.

All I can say is that the way capital plays seems complicated, but the essence is actually just one thing.

That is making money, also called appreciation.

After a series of complex exchanges, the group's industries have achieved gratifying results.

Tenghui Department Store received 4.5 billion in cash and 30% of the shares of the newly established Tengyou Youpin.

In addition, the stock price quickly rose to 28 billion.

The No. 9 Clothing Warehouse has only replaced an old lady, but it is essentially still a member of the Tencent Film Group. When it goes public independently in the future, it will be a physical clothing company in the short video field.

If a company has the word "short video" on its name, its market value will be at least one to five times higher.

As for Tengyou Media, although it spent 7.5 billion in cash.

But its valuation jumped from 45 billion to 80 billion.

It also owns more than a thousand clothing stores and more than a hundred Tengyou Premium stores.

This mutual exchange is obviously a win-win-win result.

This is called capital integration, also known as capital operation.

Nothing has changed, but the value has jumped by tens of billions.

As soon as news came out from all sides.

Anyone who has even a slight connection with Chen Pingsheng would beg and plead to make an appointment with him immediately.

Don't just focus on your own business, why not take over mine as well.

Not to mention others, Song Shuiqing's husband's family, the Tang family of Shanghai, was stunned by this series of actions.

It turns out that you took your own company and exchanged it with each other, not only did the valuation of Tengyou Media increase by tens of billions.

Other assets also rose sharply, even leading to a surge in the entire Tencent Film Group.

If this is all right, then why should we all work so hard in the real world?

Let’s just play capital operation.

You know what, building a house nowadays is really a capital operation.

You only need to pay for the land purchase, and the rest is mostly bank loans and the down payment from the home buyer.

In this model, once the market crashes, it will be an avalanche.

No one is immune.

Chen Pingsheng did not feel that his operation was very smart, because whether it was his group's Global Economic Research Institute, or people like Shen Nanpeng and Tong Zelan.

Can be easily thought of.

The reason why outsiders think they are smart is simply because they have not yet entered the high-end capital circle.

When you look from the outside, everything is naturally mysterious.

Once you get to this point, you’ll find that the core of capital is nothing more than telling a good story.

Since short video stories are popular now, it would be a good idea to give these traditional companies that have declined or even gone downhill a short video coat.

The companies are still the same companies, but after being covered with a layer of short videos, the story is completely different.

Of course, not all skins can be used.

It's like a chili pepper seller suddenly announcing the establishment of his own chip research institute.

Then he announced to the public that he was not selling chili peppers, but chip technology.

Such a combination is just playing with investors as fools.

Rub everyone's IQ into the ground.

Everyone knows that the country has been vigorously supporting technology stocks in recent years, and many bosses are trying their best to make their companies rely on technology stocks.

Online sellers say they are technology companies.

Those who develop games also call themselves technology companies.

From this aspect, we can see the importance of the nature of the enterprise.

In other words, other companies are of no help to Tencent Media, otherwise they could all put on a layer of short video skin and then come out.

Those who sell milk tea can say that they are short video milk tea.

The same can be said for coffee sellers.

It just doesn't mean much.

In order to change his bad habit of thinking he was always right, Chen Pingsheng made a correct decision for himself.

That means working as an online taxi driver for an hour every night between seven and eight o'clock.

This is because selling durian on the street is too unbecoming, otherwise he would have wanted to get a tricycle and sell durian for an hour every day.

His wife is taking care of the children at home, so it's nice for him to spend an hour working as an online taxi driver.

We should not forget our roots.

Think about it, he did everything in the past, but now he has money and doesn't need to do these things anymore.

(End of this chapter)