Turning thirty is an awkward age. Some people shine brightly and achieve glory at this age, while others find their lives a messy struggle.
Undoubtedly, Chen Pingsheng belonged to the latter....
As of now, Tengfei New Energy has been listed for almost five months.
There are only two models launched, the Tengfei P6 family SUV and the N6 sedan, a choice for young people.
In terms of sales of the two models, the SUV is obviously better. The advantages of electric vehicles are obvious. They accelerate quickly, make little noise, and feel much better to drive than gasoline vehicles.
The disadvantage is also obvious, it can't go too far.
Once you drive too far, charging on the highway or in various other places is not very convenient.
In very cold places, it is easy to cause serious power loss.
Because he is directly in charge of the after-sales department, Chen Pingsheng knows the products he produces very well.
I mainly learned about it from customers.
The customer is everything, and that’s no joke.
Trams also have another major hidden danger, which is that they are prone to fire after a collision or certain accidents.
Although there has not been a fire incident involving Tengfei New Energy vehicles so far, this thing is possible if it happens.
It's basically a disaster, not a natural disaster but a man-made disaster.
Every after-sales vehicle sent back will undergo a comprehensive quality inspection and collision test.
To put it bluntly, he doesn't make money from the small profits from selling cars. For him, the core has always been to build good cars and build a car that users can truly use with confidence.
It was also because of this original intention that he directly introduced a series of policies that no one else had.
For example, if any quality problems not caused by human factors occur within three months, we will not repair it but replace it directly.
In this regard, it can be said that we are far ahead in the after-sales sector.
The second one is that the battery is replaced every 60,000 kilometers.
The current battery technology of Tengde Era can only last for 60,000 kilometers, which does not mean that there will be no wear and tear within 60,000 kilometers.
Instead, the degree of loss is relatively limited, and roughly 70% of the battery's capacity will be retained.
That is to say, a car that could originally run 300 kilometers on a full charge can only run 200 kilometers after 60,000 kilometers.
The battery loss rate is 70%. If the user replaces the battery by himself, the cost of replacing the battery will be more expensive than refueling.
Why did he buy a tram then?
Is it just to save that little bit of car purchase tax?
Chen Pingsheng organized a team to discuss for a long time and finally formulated the policy of free replacement of batteries after 60,000 kilometers.
For a new energy vehicle, the battery cost is the most expensive.
If the car can be replaced with a new one for free on the basis of 60,000 kilometers, users can drive over 100,000 kilometers without any obstacles or worries.
This is actually a good car.
With the continuous research and development and breakthroughs in battery technology, this number will definitely continue to grow in the future.
It even broke through from 100,000 kilometers to 150,000 or 200,000 kilometers.
Once it can reach 300,000 mileage without battery replacement and without any maintenance failures, it is a truly good car.
It won’t be too late to consider making money when Tengfei New Energy truly becomes a top-notch car.
It should be said that because he is too rich and has no real shortage of money, the series of after-sales policies he has set up are so great that his competitors dare not even imitate them.
He is truly prepared to allocate tens of billions of funds every year to absolutely guarantee the rights and interests of customers in after-sales issues and user usage.
Those new forces that use other people’s money to build cars would never dare to do this!
Not to mention that he also spends tens of billions of dollars on research and development every year.
Chen Pingsheng did some calculations himself. He only needs to spend 30 billion to guarantee after-sales service, even if you are slightly dissatisfied during use within the next three years.
I can give you a whole new one directly.
It took him three years to build up his reputation so that it spread from one person to ten, from ten to a hundred, and from a hundred to ten thousand.
Even if you, Lei Jun, have great marketing skills, you can never surpass Tengfei New Energy.
To put it bluntly, selling cars is different from other things. Users are very cautious in their choices and will choose any car company that can survive for ten or even twenty years in the next.
That must be having an excellent reputation among customers, this is called foundation.
Such as Germany's Volkswagen, Toyota, Honda and so on.
Among the mid-range car choices, these are the brands that you can buy without hesitation.
The same goes for Audi, BMW, and Mercedes-Benz.
The reason why they have been able to become a century-old car company is not because they advertise too much.
It’s because the user reputation has accumulated to that level that no matter how much you slander it, those who have used it will prove it.
The most important thing for him now is not to make money or advertise all over the world, but to accumulate the foundation that belongs to Tengfei New Energy, which is the user reputation.
He has already said that if there is any quality problem within three months, the car will be replaced with a new one, and if there is any major quality problem not caused by human factors within three years, the same will be true.
Providing five years of warranty and three years of free maintenance is what makes users choose a new car company like them.
It can only be said that the policies he set put all the pressure on Tengfei’s executives.
If Tengfei New Energy cannot achieve the quality of Germany's Volkswagen, Japan's Toyota, or even BBA, it will never make money.
Because if there is a problem within three years, the after-sales cost will remain high.
There is not much profit from selling cars, and research and development costs so much money every year. If the after-sales costs cannot be reduced, it is a dream to make money.
Of course, no one dares to bring up such unscrupulous topics as reducing after-sales costs to increase corporate profits.
Because that is directly managed by the big boss, and you are so stubborn as to try to be smart by making such suggestions.
It depends on whether he opens it or not.
The only way to reduce after-sales costs is to ensure that Tengfei new energy vehicles do not need to move even a screw within 60,000 kilometers.
If they can't do that, they'll never be able to make money from corporate profits.
Because there can't be.
It has to be said that his company has set the after-sales standards for the entire industry.
One thing users may not know is that new energy vehicle manufacturers are actually very powerful, because new energy vehicle manufacturing is a national key support project.
At the local level, it is well-deserved key support.
Once a problem occurs, it depends on whether the local government will protect you as a user or the car manufacturer.
There are people like him who truly put user experience first. It cannot be said that there are no such people, but they are very few.
There are as few as two out of a hundred.
He doesn't need to take care of other departments at all. He can control the quality and product strength of the entire Tengfei New Energy by relying solely on this after-sales service department.
So far, Tengfei New Energy has not accepted any financing, and has not even asked for a penny of local subsidies.
The purpose is to not listen to others, and he does not need others to tell him how to make money by making cars.
In addition to Yan Donghui, Zhang Qiming, Xu Dong, and Zhang Zhiyao, everyone received 5% of the original dividend shares of Tengfei New Energy.
All the core engineers and technical leaders in the key sub-categories received Tengfei dividend shares.
Don’t think that this 5% may not seem like a lot. You have to know that he has invested 140 billion in Tengfei’s new energy vehicle manufacturing.
Even if we don't count the appreciation after its listing, based on the investment ratio, 5% would be worth 7 billion.
Which new car manufacturer would dare to use 7 billion original equity to reward one of its own executives?
Not to mention that he also took out a full 49% of the shares to motivate these R&D leaders to work hard to build better cars.
Once they can make it to the day when Tengfei New Energy goes public, all of them will have a net worth of at least 10 billion, and at most several hundred billion.
This is simply not something that the opponent can imitate.
Because no one can come up with 200 billion yuan to build cars and batteries like him.
He also gave away half of his shares.
This is the confidence that Chen Pingsheng has in making good cars. He can spend 200 billion to make cars steadily, and he can also use half of his shares to let tens of thousands of technical experts follow his dream of making good cars.
Within three years, it will definitely be the number one brand among the new forces in domestic car manufacturing.
Not only did he have no doubts about this, but other people in Tengfei New Energy also had no doubts about it.
Either don't do this, or if you do it, at least become the best in the country.
If you can’t even become the number one in China, don’t expect to compete with century-old car companies like Volkswagen, Toyota, Mercedes-Benz and BMW after going overseas.
(New book: I just got my marriage certificate and my spending randomly doubled.) Published.
(End of this chapter)