Chen Pingsheng thought about it for a long time before coming up with this training plan.

For a girl like Erpi Ya, if you want her to learn to endure hardship, her family has to go bankrupt once.

Otherwise, other methods will hardly be effective.

By the time they started their military training in earnest, it was already late June.

This is a good opportunity to make them suffer a little.

Chen Pingsheng went to visit Zhao Liying who was filming a fantasy drama on the other side, and his little cousin was also filming "The Strange Man" next door.

Hengdian Industrial Park receives countless tourists every year, and countless film crews.

There used to be a saying about the four major, eight major, and five major beauties, but after a long time, only Yang Mi and Zhao Liying are left.

As for Liu Yifei, her childhood filter is extremely thick. There are very few people in the entertainment industry who can maintain their fame after failing for ten years like her.

Most people would have disappeared long ago, and when they return, they are still at the peak.

Zhao Liying got married a long time ago and also gave birth to a little boy. Celebrities usually make a quick comeback after childbirth.

Her dramas are still very good.

"Brother Chen, why did you come to see me?"

"My daughter is away for military training, so I came to watch you filming since I have nothing to do."

"You are so nice to An An!" Zhao Liying said with a smile.

Chen Pingsheng said, "Can't your own daughter be any better? You shouldn't rest for a while. It's too hasty to come back so soon."

"The entertainment industry changes so quickly. If I don't come out soon, I'm afraid I'll be forgotten."

"You are very hardworking. Where is my little cousin?"

"Her?" Zhao Liying said, "Pei Yao can only film a few dramas in a year, but she is still very serious."

"Yeah." Chen Pingsheng didn't chat with her for too long. Zhao Liying still had to go to film, so other people took the initiative to greet him when they saw him.

Chen Pingsheng waited until An An and the others had settled down here before leaving. He couldn't leave the company for several months.

As for An An and Er Pi Ya, there is nothing to worry about, as their biological mother is still there.

There are so many relatives here, how could anything go wrong?

The reason why Chen Pingsheng rushed back to Shanghai was because Chang Fu called him.

Some accidents happened at Tengying Entertainment, and they suddenly received a large number of reports from within the industry.

All the criticisms are directed at their live broadcast rooms, which basically means that some people do not want a large number of celebrities to enter the online influencer live streaming industry.

Afraid of destroying the industry ecosystem.

Actually, it’s normal to think about it. There is a huge difference between celebrities and those ordinary internet celebrities.

If a giant company like them brings all its stars into the live streaming e-commerce industry.

One foreseeable situation that will happen soon is that celebrities will occupy a large amount of the living space of ordinary people.

Although this has not happened yet, it is because the industry is still in a period of rapid development.

Once this high speed stops, there is no doubt that celebrities will seize a large amount of market space from ordinary people.

Many people in the industry have collectively called for celebrities to withdraw from the live streaming e-commerce industry.

Chang Fu didn't take it seriously at first. Others should report it, and they should broadcast it.

But the situation is different this time. The other party may have realized that reporting alone cannot change Tencent Entertainment’s attitude.

They might as well turn the gun around and use the power of public opinion to conduct large-scale discussions or even counterattack Tencent Entertainment's traffic.

This trick really works well.

There are already a large number of posts discussing this online, and there is no doubt that most of them are cursing.

When celebrities do live streaming to sell goods, this in itself is a dimensionality reduction attack.

Just like Walmart opening a small store next to you.

Chen Pingsheng had been worried about this earlier. After Tengying Group grew bigger, he rarely entered the entrepreneurial fields of ordinary people.

It has always been under deliberate control.

After Chang Fu explained the situation to him, he asked his secretary Lin Qiunan to initiate an external public opinion survey.

Without mentioning who is being targeted, it is still very necessary to see what the outside world thinks of this matter.

Just like those Internet giants who were criticized for selling vegetables, he doesn't want to end up like that.

The public opinion survey that Lin Qiunan is responsible for is actually information collection, which comprehensively collects the opinions of the external public.

Although Tengying Entertainment has a market value of over 100 billion yuan, its internal finances have been greatly improved after the live streaming of celebrities selling goods.

If it really causes disgust among ordinary people, it will also cause him to receive too much undue attention.

And this attention is never a good thing.

Lin Qiunan investigated for three full days and found that both ordinary people outside and people in the industry did not like celebrities to promote products.

Even more than 80% of people believe that celebrities should not promote products.

Another part of them just doesn’t care and won’t buy anything in the live broadcast room anyway.

After Chen Pingsheng learned about the situation, he rarely investigated the company that organized this public opinion.

Instead, he found Chang Fu and asked him to temporarily stop the celebrity-led sales promotion section.

In fact, among the large number of people who filed complaints, a large proportion were parents.

Celebrities have their own fans, and in order to support their favorite idols, these fans often buy a lot of unnecessary things.

In this case, how could parents not complain?

Chang Fu didn't quite understand, "Old Chen, when we encountered this kind of thing before, didn't we just put the opponent out of business?

"How come we've already gone soft before the fight even starts?"

Chen Pingsheng sat on the sofa, holding an investigative document in his hand. He said, "The situation is different. We can easily defeat those who are targeting us, but there is also a great possibility that it will attract the attention of higher-ups."

"Isn't that unlikely?"

"Very likely."

Chen Pingsheng said, "You know the employment situation hasn't been very good in recent years. Short videos have flexibly arranged jobs for hundreds of millions of people. Their survival is crucial to social stability. If we act too forcefully, it will only spark widespread resentment among this group, and it will also easily create a sense of superiority."

Chang Fu was a little surprised. He didn't expect that they would take a step back on their own initiative for this reason.

This is how the business world is. There is no general who is always victorious. If Chen Pingsheng had not taken this step back.

That would most likely be the same result as a large internet company selling vegetables.

You can tell by looking at the online reviews of this matter.

After all, it is a company with a market value of hundreds of billions of dollars, but it is actually competing with vegetable vendors for business.

How do you want ordinary people to see you, and how do you want the people above you to see you?

When big companies have no sense of social responsibility, it is a disaster for many people.

There was no way Chen Pingsheng would take the risk for such a small amount of money.

What's more, he himself owns the two largest short video groups. This is a loss in the short term, but it is completely uncertain in the long term.

Celebrities cannot enter the live streaming e-commerce industry, which is beneficial to Tengyou Media, including Qinteng Live.

They didn't mention it simply because Tengying Entertainment was also his.

Now that he has been mentioned by others, he might as well take advantage of the situation to back off.

It not only meets the expectations of ordinary people, but also brings goodwill to Tencent Film Group.

Why not?

But this is a bit difficult for Changfu. After all, after he joined Tencent Entertainment, the biggest section he was responsible for was live streaming.

If all live broadcasts were shut down, all his previous efforts would be meaningless.

Moreover, what do those people inside think of him, the bold and decisive president?

(End of this chapter)