After the New Year, Chen Anan started her journey around Sichuan again, and she was very ostentatious when she went out.

His bodyguard cars alone are three Land Rover Range Rovers, and the car he rides is an extended version of the Rolls-Royce Phantom.

With such an aura, anyone who sees it can't help but look back twice.

On the first day of the new year, she went to visit Tengnong Farming at home.

Tengnong Breeding was established based on her father's vision of a new rural area in the future, adhering to the principle of letting the rich lead the poor.

The ideal is beautiful, and its implementation in reality is not a big problem.

It’s just that the profit model has inherent flaws. For example, the land leasing model and the rental sector are clearly a positive policy to support farmers.

Ten times higher than the market price, and professional agricultural breeding technology colleges have been established in each province.

Used to train more professional and high-end green breeding plans.

The main consumer groups of most of the products raised by Tengnong are the middle class and above.

This project is also the one that has caused the largest loss in her father's hands, with a total investment of over 50 billion yuan so far.

From 2015 to 23 years of operation, it still has not reached break-even.

The main thing is that all profits generated locally are used locally.

For example, building new Hope Primary Schools, small rural libraries, and health centers in rural areas.

These are all part of the new rural development plan of Tengnong Farming.

Her father didn't have much time to investigate, so this time Chen Anan brought Shen Youwei, Zhao Yingying and two classmates with her.

Instead, she enjoyed the respect her father deserved.

Sichuan, a rural area.

The village chief, along with the village secretary and hundreds of villagers, hung a large banner at the entrance of the village, warmly welcoming Chen Anan from Tengying Group to visit.

This village started to introduce Tengnong breeding as early as 2017. It has transformed from a poor village to a village where the elderly have a place to rely on, and the children in the village can also receive a good education in the village primary school.

This period only lasted five or six years.

Tengnong Breeding’s greatest contribution is that it has increased the per capita annual income of their village from 12,000 to 58,000.

It has more than quadrupled.

Chen Anan is also the highest-ranking executive in Tengying Group and may even be the future leader, if she were not too young and only in the first year of high school.

The people responsible for receiving her today were not just the village heads or village secretaries.

They all start at the level of county mayor or county secretary.

When Chen Anan heard people introduce her father's achievements, she felt proud of it.

I always feel my blood boiling, and I wish I could donate 700 million or 800 million right away. With a wave of my hand, every family can live in a small villa.

She still resisted the urge to spend money recklessly, as it didn't seem necessary.

Even if there is money at home, it should be spent on more meaningful things.

For example, investing in Tengnong Breeding can allow it to cover more impoverished mountainous rural areas.

This is obviously better than every family living in a villa.

Tengnong Breeding was only the first stop of her visit. The second stop was the film and television shooting base built by Tengying Entertainment in Sichuan.

When she took people to visit, she happened to catch Zhao Liying filming a fantasy love drama "Traveling with the Phoenix" there.

Chen Anan's father is known as the half-king of the entertainment industry.

Although the entertainment industry is just an entertainment business within the group for him.

But precisely because of this, it becomes even more unfathomable.

You should know that since 2013, her father has been the most reputable boss in the entertainment industry, no doubt about it.

Many first-line actresses who followed him not only achieved financial freedom early on, but also encountered no unspoken rules, including inequality.

Zhao Liying has signed a contract until she is 50 years old. If she doesn't retire by then, she will still work in this company for the rest of her life.

Whenever Chen Anan saw her, she would call her Aunt Liying, not because of her high status in the entertainment industry.

It was just because when she was still living in a rental house, Aunt Liying lived next door to her and often came to take care of her.

The relationship between the two companies is not just that of an ordinary boss and employee, but rather a very good friendship.

Zhao Liying also liked her very much, and took her to experience filming a fantasy drama, and asked her to treat the entire crew to the first cup of milk tea in winter.

After the illness, the entertainment industry began to flourish.

Like her family, Zhao Liying also realized her original dream. Chen Anan took two classmates to take a group photo with the entire crew and then left.

After she left, Liying's friend came over and asked, "This young lady is quite friendly."

"An An has been very sensible since she was young, and she doesn't put on airs."

"It's not easy for her family to be as wealthy as she is, and yet she can still chat and laugh with us like this."

"That's because you haven't met her father. Even to this day, her father will never forget those of us who once worked hard with him."

"Sister Liying, I heard her father was once a bit player in the entertainment industry. Is that true?"

"It happened many years ago. Who would have thought that Brother Chen would be where he is today?"

Zhao Liying shook her head and didn't bother to think about it. At that time, An An's father was still a man who drove a tricycle and moved with her while sweating profusely on rainy days.

Time has not changed their original intentions, but everyone is getting busier and busier.

The time we spend together is getting less and less every year.

Zhao Liying is still concentrating on filming.

After leaving, Chen Anan also planned to visit other companies in Sichuan.

Her Rolls-Royce Phantom is six meters long and very imposing, and sitting in it is as comfortable as sitting in a mobile sofa at home.

I couldn't feel anything outside at all.

"An An, where are we going next?"

"Let's go to Wanda Plaza. My dad bought this largest commercial complex in China, but I haven't been there much since."

Her family spent more than 70 billion to buy Wanda Real Estate and holds absolute controlling stake.

It is likely that her second sister will inherit it in the future. Wanda Real Estate’s annual rental income is around 10 billion yuan.

It seems very high, but in fact it is only the annual rent of the International Financial Center in Central, Hong Kong.

It is also the building with the most expensive rent in the world.

Her father's property basically has standards, and he will definitely arrange some land rent and commercial assets for them first.

They collect rent every year, ensuring that they have at least several billion in rental income a year. Later, they may arrange for some business groups.

This depends on their own ability to inherit.

Undoubtedly, Wanda is the one her father wanted to arrange for the second girl to inherit.

As for the mistress Chen Lu, her father hopes that he can inherit the family's technology industry.

If you just want to inherit the technology industry, you need great ability.

This was Chen Anan's first time here, and she didn't inform anyone. She just came here to stroll around with her classmates and seven or eight bodyguards.

This is not a high-end shopping mall. It is just an ordinary one in Shanghai.

It is a place where the middle and upper class people consume.

In truly high-end shopping malls, any hairpin can be sold for tens of thousands of dollars.

Her family has many industries in Sichuan, such as live broadcast bases for internet celebrities, catering centers, department stores, etc.

It has everything you need.

Chen Anan looked around for a long time and got a general understanding that it was the fifth day of the Spring Festival.

She played outside for about ten days this time and would be ready to return to Shanghai in another week.

I didn't have any special plans for the rest of the time, so I just wandered around Sichuan.

Check out the scenic spots here.

…

Magic City, Jinshan Super Villa.

When the eldest sister is not at home, the second sister takes charge and Erpiya lives a very carefree life.

The mistress Chen Lu goes out quietly every day, and everyone knows that he is going to find Su Xiaoxi.

The little brother is also pitiful. He has few friends since he was a child and Su Xiaoxi is the only one who plays with him.

You could also say that he only likes playing with this little girl.

Erpi Ya wore a pair of oversized frog-eye glasses and cast three fishing rods into the lake from the balcony. She would pull whichever fishing rod's bell rang.

In a few days, she will start working in a big company, and she will also go there to be one of the three presidents.

Don't take your life too comfortably.

After her aunt came, Chen Qi asked her to go out and play together, but Erpi Ya refused, thinking that there was nothing fun in going out with her aunt.

If she had to go, she would go alone, and she would run away as soon as she said she would.

Erpi Ya asked her bodyguard to drive her to go shopping.

By the fifth day of the Lunar New Year, Shanghai had returned to its former bustle, with many migrant workers coming from their homes.

These people are the foundation of a city. Without them, how can the class gap be reflected?

How can ordinary local families still have a sense of superiority?

The days passed slowly, and in the blink of an eye, January was over.

On February 1, the entire Tengying Group resumed normal working hours.

On the first day of work in 2023, Chen Pingsheng prepared a lot of New Year gifts for everyone.

Each person received a New Year's red packet of 880 yuan, plus a 2,000 yuan consumption discount coupon from Wanda Plaza.

Based on the number of employees at his headquarters, he could easily lose two or three hundred million.

Last year, the group acquired and restructured all of its traditional loss-making enterprises, and it was only half a month into the New Year.

He actually made hundreds of billions of dollars. When people make money, even drinking cold water can make money.

Nvidia's stock price has surged past $900 billion, getting very close to reaching one trillion.

He still owns 4% of Nvidia's shares. Although he has to donate about 10 billion yuan to Shanghai every year and it will take another 20 years, he doesn't seem to be under any pressure.

Not only did Nvidia surge, but Google also reached a market value of $1.6 trillion.

He owns 1% of Google's shares, which is about 16 billion US dollars in RMB.

The more you spend the money, the more you have.

Tong Zelan made a video call to him and told him that there was a big project to invest in, which was probably about building a city overseas.

Didn’t he put 30 billion into the overseas investment fund last year? Everyone put together 180 billion in it.

Now we are planning to use this money to build a large overseas city, including commercial residences, office buildings, hospitals, shopping centers, schools and all other hardware facilities.

They have a large pool of capital, so the best way to invest is not to disperse it but to concentrate it.

With one heavy punch, a rising new city will be built.

The main reason for investing in this kind of project is to pursue a long-term and stable rate of return.

The overseas cities they choose all have one thing in common: their economies are growing.

It will go up in the next ten, twenty or thirty years.

This is very critical.

Tong Zelan and Shen Nanpeng were in charge of overseas investment, and Chen Pingsheng only had a brief understanding of it.

He didn't have much advice, mainly because he seldom went abroad.

The domestic economic situation in recent years is definitely not optimistic. Even in the short video field, which has skyrocketed for seven or eight years, the traffic seems to have hit bottom.

It would be extremely difficult for ordinary people to start a business in this field without capital support.

Tengyou Media needs to support the group's business growth by continuously expanding its business areas.

Not to mention those other small internet celebrity companies.

Nowadays, if you want to cultivate an internet celebrity, luck is still essential, and the company has to spend money to create it.

After Tengyou acquired the controlling stake in Tengying Entertainment, no one can be faster than it in cultivating internet celebrities.

This has become one of its core advantages.

Moreover, when it comes to turning internet celebrities into stars, no company is more competitive than it.

This can also increase its core competitiveness.

As for Tengfei New Energy, although it has completed overseas expansion, its sales volume will not increase in the short term.

It can also bully weak opponents such as BBA, Toyota, Honda and Tesla.

Without the special emotions of the domestic consumer groups, let alone being far ahead of them.

Not on the same level at all.

Century-old car companies are no joke. Most of the domestic BBAs, including Toyota and Honda, are joint venture cars.

Not to mention Tesla, the world's number one pure electric vehicle company, with a net profit of US$14.9 billion in 23 years.

Converted into RMB, it is about 110 billion.

Even Huawei, the strongest domestic private enterprise, had a net profit of 87 billion yuan in 2023, which is more than 20 billion yuan less than it.

It can be seen that this world's first is no joke.

There is a consumer sentiment in China, which makes most people give priority to domestic products.

This is also the best survival soil for domestic cars and electronic products. Once they leave this soil, they will have to fight with real swords and bayonets.

This is also the reason why Chen Pingsheng did not allow Tengfei New Energy to launch excessive marketing.

After all, no matter how great they are in China, they will be beaten by Tesla and BBA once they leave their home countries.

This is a shame no matter how you look at it.

Tengfei New Energy has only just started overseas. Whether in terms of brand power or influence, it cannot compare with those century-old car companies.

It will take a long time for this to really gain a foothold, and of course, it also depends on when they can really break through the core technology of solid-state batteries.

It can be fully charged in half an hour and has a range of 1,500 kilometers, and the price is still stuck at 50,000 US dollars.

Only then will he have core competitiveness.

When choosing a car, people are obviously more cautious than when choosing a mobile phone.

This will take a long time to build up brand and customer reputation.

Especially when oil prices abroad are not high, he plans to spend another five years to become one of the top five automakers in the world in terms of sales.

This goal seems a bit out of reach now. The key is that in the future, only four or five new energy vehicle companies will survive.

Anyone who fails to make it into the top five will most likely be eliminated.

Just like mobile phones, people rarely buy other brands except Xiaomi, Huawei, OPPO, Vivo, Samsung and Apple.

The world's high-end brands only recognize Samsung and Apple.

The future competition in new energy will be significantly more intense than this, a typical winner-takes-all situation.

No car company can survive by making losses all the time.

In 22 years, Tengfei New Energy has only achieved break-even.

Profitability is just one step away.

The most difficult thing is to survive in the overseas market, and even to survive very well.

This is undoubtedly a big challenge.

(End of this chapter)