The CEO's Wife: Unexpectedly Became My Confidante

The story unfolds in the bustling urban business world. The male protagonist, an heir to a family enterprise, appears frivolous on the surface but possesses an exceptional business acumen. The fema...

Episode 76: Challenges and Solutions in Publicity and Promotion

In Indonesia, influencer Adi went all out, inviting a group of fellow influencers to a live-streamed movie viewing and sharing session. During the live stream, everyone watched the film, shared their thoughts in real time, and interacted with viewers, answering their questions about the movie. The live stream attracted hundreds of thousands of viewers, and the film's popularity spread rapidly in the region.

As Ayu watched the data steadily rise across various social media platforms, a relieved smile finally appeared on her face. However, she also knew that this was only part of the publicity campaign, and there was still much to be done in other regions.

Chapter 5: Traditional Media's Exertion

In regions where traditional media has a strong influence, high-quality television and print advertisements have also begun to be launched.

In the UK, during prime time in the evening, an advertisement for "Starry Night" was playing on television. The exquisite visuals and captivating narration instantly drew the attention of many viewers. The advertisement showcased the film's grand scenes, nuanced emotions, and the outstanding performances of the lead actors, sparking considerable interest in the film and prompting many to reach for their phones to search for related information.

Meanwhile, exquisite print advertisements also appeared in some mainstream newspapers and magazines. The professional layout, visually striking stills, and well-placed text descriptions caught the attention of readers. Even some people who didn't usually follow film and television news became aware of "Starry Dream" because of these high-quality advertisements, thinking they would definitely go see it when it was released.

In Germany, the same thing is happening. Television advertising has brought the film to the attention of more ordinary families, while magazine ads have sparked heated discussions among certain reader groups, all of whom are looking forward to the release of this high-quality film.

Ayu closely monitors feedback from traditional media advertising and constantly communicates and adjusts with advertisers to strive for the best advertising effect.

Chapter Six: An Unexpected Interlude

Just when the publicity campaign seemed to be going smoothly, an unexpected incident occurred.

In France, a planned offline promotional event invited local media, film critics, and some film fans to preview the film and exchange ideas. However, an unexpected flaw appeared on the promotional posters at the event: an image touched upon a niche cultural taboo in France. Although it wasn't particularly obvious, it was still noticed by observant French media.

The news immediately sparked negative public opinion in the local area, with many accusing the publicity team of disrespecting local culture. Upon learning this, Ayu was extremely anxious and immediately took her team members to France to handle the matter personally.

They immediately removed all the problematic posters and then held an emergency press conference. At the press conference, Ayu sincerely apologized to the French people, explaining that it was an unintentional mistake, and promised to more strictly control the subsequent propaganda content and respect every cultural detail of France.

Fortunately, after some effort, the French public saw their sincerity, and the negative public opinion gradually subsided. However, this incident also served as a wake-up call for the entire propaganda team, making them more cautious in every aspect of their propaganda efforts.

Chapter Seven: Global Coverage

After a period of effort, the promotional activities for "Starry Dream" have been carried out in an orderly manner in various countries and regions around the world.

Online interactive promotion continues to gain momentum in countries where social media is active, attracting a large number of young fans who constantly spread news about the film through various social media platforms, creating a viral spread effect.

Meanwhile, advertising in traditional media has played a stable role in the relevant areas, making the film known to audiences of different ages and social classes.

In Asia, the film's popularity is also steadily rising. In China, it has attracted a large audience by collaborating with some well-known film and television information platforms to release exclusive trailers, behind-the-scenes footage, and other content. In South Korea, it has also achieved good results by combining online and offline promotional activities with popular local entertainment culture.

Looking at the promotional data gathered from all over the world, Ayu was filled with emotion. This work had gone from facing promotional challenges at the beginning to gradually being anticipated by audiences around the world, which was the result of the hard work of the entire team.

Chapter 8: Harvest and Outlook

Finally, the day of the global release of "Starry Dream" has arrived.

On opening day, cinemas in various countries were packed with audiences, all entering the theaters with anticipation. As the film played, the captivating plot and stunning visuals immersed the audience, eliciting frequent gasps of amazement and applause.

The film also achieved remarkable box office results, ranking high on the box office charts in many countries around the world. It received rave reviews, with audiences praising it as a rare masterpiece.

Ayu and her advertising and marketing team watched all this with tears in their eyes. They knew that all the hard work along the way had been worthwhile. This promotional experience had also given them valuable lessons, making them more adept at handling promotional work in different global markets in the future. They would be able to bring more excellent film and television works to the world and allow audiences worldwide to enjoy wonderful cinematic stories.

In the days that followed, Ayu continued to lead her team in their busy work, preparing for the promotion of their next film and television project. With full confidence and enthusiasm, they embraced new challenges and continued to write a brilliant chapter in film and television promotion.