The path to internationalization for the domestic film and television industry: experience transfer and global promotion

I. Returning to the homeland with lofty aspirations

After achieving remarkable success on the international film and television stage, Ayu, Zhong Hua, and Su Yao's team returned home with honors. They deeply understand that this success is not only an honor for the individuals and the team, but also a valuable accumulation of experience. The brilliant achievements of the international film and television projects are like a beacon, illuminating their grander vision—to help the local film and television industry go global and let Chinese film and television elements shine brightly on the global map.

Returning to China, the land that has nurtured countless cultural treasures, filled them with a deep sense of familiarity and a profound sense of responsibility. Colleagues in the film and television industry, upon hearing of their return, eagerly awaited their return, hoping to learn from their valuable experience navigating the international market. Without hesitation, Ah Yu, Zhong Hua, and Su Yao quickly immersed themselves in exchanges and collaborations with domestic film and television companies and creators.

II. Experience Sharing: Secrets to Success in the International Market

They held a series of experience-sharing sessions, filling the meeting rooms to capacity. Film and television professionals from all over the world listened intently to every detail with eager eyes. Ah Yu spoke first, sharing her insights on international promotion: “In the international market, the media environment and promotional channel preferences vary drastically from country to country. For example, in Europe and America, social media is highly developed, so we need to make good use of platforms like Facebook and Twitter to create eye-catching online interactive content, invite local influencers to participate, and spark discussion. In some Asian countries, traditional media such as television and newspapers still have a strong influence, so we need to carefully craft high-quality television and print advertisements. At the same time, cultural taboos must be strictly avoided; this is the bottom line for successful promotion.” Her sharing gave the creators present a new understanding of international promotion, and many picked up pens to quickly jot down the key points.

Zhong Hua elaborated from the perspective of artistic creation: "The international market has extremely high requirements for the integration of diverse cultures. In the creative process, we cannot simply limit ourselves to the expression of local culture; we must learn to take a global perspective and skillfully integrate different cultural elements into our works. For example, in our previous projects, the scene design blended the ancient elegance of the East with the modern simplicity of the West, and the character design also took into account the values ​​reflected in different cultural backgrounds. Only in this way can the works resonate globally." His words were like a spring breeze, blowing into the hearts of the creators and inspiring them to expand their creative thinking.

Su Yao shared her experience in business investment and international cooperation: "In international film and television projects, issues such as copyright allocation and creative control are crucial. We must flexibly respond to the cooperation requirements of all parties while protecting our own rights. At the same time, we cannot relax our efforts in project value assessment and risk control. We need to have a deep understanding of the dynamics of the international film and television market and analyze the potential benefits and risks of the project in order to make wise decisions." Her professional interpretation made many film and television company executives nod frequently, giving them a clearer direction for future international cooperation.

III. International Packaging: Dressing Local Masterpieces in Global Attire

Sharing experiences is only the first step; more importantly, they help outstanding local film and television works achieve international recognition. They delve into each project, intervening from the scriptwriting stage. For a film set against the backdrop of ancient Chinese mythology, Zhong Hua led the art design team to redesign the character designs. They preserved the essence of traditional mythological figures while incorporating internationally popular fashion elements, creating characters that are both imbued with Eastern mystique and aligned with international aesthetic trends. In set construction, they utilized modern technology to combine traditional pavilions and towers with virtual fantasy spaces, creating a stunning visual effect.

Ah Yu was in charge of the film's promotional materials. She invited internationally renowned poster designers to create a series of visually striking posters inspired by traditional Chinese cultural elements. The posters cleverly blended traditional Chinese colors with internationally popular hues, and the typography balanced aesthetics and readability in both Chinese and English. She also directed the production of multiple trailer versions, highlighting different aspects of the film to attract the attention of target audiences in different countries and regions.

In music, Su Yao contacted top international music production teams and collaborated with domestic music creators. They perfectly blended the melodious tunes of traditional Chinese instruments such as the guzheng and erhu with modern symphonic music, creating theme songs and soundtracks that are both rich in Chinese flavor and globally appealing. This comprehensive international packaging gave the already excellent local works a powerful boost, allowing them to radiate a unique charm.

IV. Promotion and Guidance: Leading Local Film and Television to the World Stage

After packaging was complete, the next step was promotion. Ah Yu, well aware of the complexities of international promotion, developed a detailed promotional strategy for the local film company. First was social media promotion; she instructed everyone to tailor content release plans to the characteristics of different platforms' users. On TikTok, they would release engaging short video clips, leveraging the platform's algorithmic recommendation mechanism to quickly attract a young audience. On Instagram, the focus was on posting beautiful stills and behind-the-scenes footage to interact with fans and increase the film's buzz.

For traditional media promotion, she suggested establishing good cooperative relationships with mainstream media in various countries. This includes increasing the film's exposure through press conferences and media interviews. She also emphasized the importance of actively participating in international film exhibitions and festivals, which are excellent platforms for showcasing local works. Furthermore, she shared some tips for standing out at international film festivals, such as establishing contact with the festival's selection committee in advance to understand their selection criteria and preferences, and then recommending films accordingly.

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