The Magnate's Daughter Becomes Hugely Popular on a Farming Reality Show

As the young lady of a top luxury family, Jiang Hexi was sent to a farming reality show to experience life after losing a billion in investments. Accompanying her in farming were four super-rich se...

Chapter 15 Variety Show Premiere

Jiang Hexi's planned counter-propaganda was intended to warn Director Chen that they have a certain degree of influence and to encourage the production team to take their suggestions seriously in the future.

She never intended to severely damage the production team or use reverse tactics to attract viewers, after all, she was a nobody and her words carried little weight, so what she said didn't matter.

However, this very shrewd move backfired, and even propelled "Let's Farm, Rich Second Generation" to the top ten of Weibo's trending topics!

She read the comments under the Weibo post, and they were all overwhelmingly positive recommendations.

Most of the comments came from genuine viewers in the live stream, with a variety of reasons for recommending the content, making it seem like they weren't paid trolls.

Jiang Hexi didn't expect that her plan would backfire. Her warning to Director Chen failed, but instead made the show a hit even before it aired.

While she was secretly annoyed, the troublemakers came knocking.

Jie: [@Laughing, please have the group admin come out and explain.]

Yan Jie uploaded the real-time ranking of Weibo's trending topics list, and "Let's Farm, Rich Second Generation" has already climbed to fourth place.

Tier: [What kind of operation is this?]

Yu the Great failed to control the floods: [It's unbelievable that this can be done!]

Yu Meiren: [@Xiaoxixi, you didn't do this on purpose, did you?]

Young White Poplar: [Sis, isn't this the opposite of what you're doing?]

Jiang Hexi had no choice but to bite the bullet and come out to explain.

Smiling: [This is a reverse operation; that's exactly the effect we wanted.]

Smilingly: [The higher the word-of-mouth demand, the more netizens are recommended the show, the higher their expectations for it, and the greater their disappointment after watching it.]

Smiling: [Only after receiving widespread and unanimous negative feedback will the production team take our suggestions seriously and realize how capable we are.]

Young White Poplar: [Sister Jiang, are you sure this method... will work?]

Yu Meiren: [Xi Mei, confess and you'll be treated leniently. Are you an undercover agent sent by Director Chen to infiltrate our ranks?]

Smiling: [Anyway, nobody believes anything I say now.]

Smiling broadly: [You'll understand my good intentions after the show airs.]

Jie: [Judging from the current situation, this variety show is very likely to become a hit after it airs.]

Yu the Great failed to control the floods: [I was hoping this show would fizzle out so I wouldn't have to farm anymore, but now it seems I'm probably destined to be a farmer.]

Seeing her teammates' complaints, Jiang Hexi suppressed the urge to explain.

She didn't believe the variety show would be a hit; she thought the ratings would prove her innocence once the show aired.

"Let's Farm, Rich Second Generation" officially premiered on Jiangsu TV at 8 PM on Saturday.

Director Chen and the creative team gathered in the studio, closely monitoring the real-time effects of the variety show after its broadcast.

The variety show begins with the appearance of five guests.

As the first guest, Yan Jie looked at the camera with an air of superiority in the opening video, explaining to the audience that his reason for participating in the show was purely due to a misunderstanding:

“My father once gave me a lecture, saying that I was too impulsive and always thinking about shortcuts, and that I was not steady at all. He advised me to be more down-to-earth in my work and life.”

"I nodded in agreement, and then I was sent to this farming reality show."

“There is an insurmountable generation gap between the two generations. I didn’t expect that when he said ‘down-to-earth,’ he really meant to work on the land.”

[The old man is so adorable, he's a master at teasing his grandson!]

[As a top-tier race car driver, Yan Jie excels at drifting and overtaking on corners. Looking back at the old man's words, they are insightful and unique; indeed, experience truly matters.]

[Who would have thought that our domineering CEO, Yan Wang, was actually such a victim of injustice!]

This monologue-style self-introduction was widely praised by netizens, with comments flooding the screen. When it was Jiang Hexi's turn, the real-time discussion reached a small peak.

Her hilarious line "a small goal" and the three unanswered phone calls that followed created a hilarious effect, with the screen filled with "hahahahahaha" comments.

[Xi Mei is such a spendthrift!]

No wonder the privileged kids were all rebelling against the show; they were being forced to farm.

The next scene shifts to Canglang Village, where the five members of the chaebol group gather at the village entrance. The village chief then drives them around his properties in an electric tricycle.

Director Chen, true to his background as a documentary filmmaker, achieved a sophisticated aesthetic with just a single shot that zoomed in from afar.

Against the backdrop of distant mountains shrouded in mist, lies a vast and boundless land, with ponds scattered like emeralds across it. This vibrant scene, however, transforms into a stark contrast as the camera zooms in, instantly transforming into the five utterly dejected faces on the tricycle.

[This cinematography is absolutely brilliant! The scenery in the foreground is a dreamlike utopia, while the reality in the background is stark and unforgiving. Forget the beautiful scenery; all the rich kids see are endless acres of land to cultivate!]

Imagine which variety show would go this far? They rented a thousand acres of land just for farming! If I were in their shoes, I'd be crazy too!

[A little spoiler from those who watched the live stream: the show's producers have already sown the seeds of disaster, and what awaits them is a merciless attack from the five chaebol leaders.]

The progress bar zoomed in on the wooden building. After Director Chen finished reading out the three rules, the entire living room was so quiet you could hear a pin drop.

At this moment, the comments section went completely crazy:

[High-energy warning ahead!]

[Those who watched the live stream know, this part was absolutely hilarious.]

[A memorable moment from the variety show is about to happen! Ahhhhhh!]

"Are you done talking?"

Yan Jie disregarded the rules and ignored the debt of 898,000 yuan. He leaned back on the sofa with a domineering air and said:

"That's all, let's eat."

The camera then focused on the poster for "The Heirs".

[Hehehe, even these domineering CEOs have to beg for food with such righteous indignation!]

[Hahaha, should someone come and tell them that this is way too much of a show-off? People with nearly a million in debt shouldn't act like this.]

[Our family of three laughed so hard we choked on our food! What kind of show is this that's perfect for watching while eating?]

[One Yama King is one thing, but the key question is, how did all five of them manage to strike the same pose in perfect unison? I simply don't believe there wasn't a script.]

[If I hadn't watched the live stream, I would have believed the malicious rumors spread by the person upstairs.]

[+1 to the comment above. Anyone who watched the live stream can tell you there was no editing, no script; it all happened completely real.]

[Add two to the comment above. The laughter in the live stream was absolutely deafening; tens of thousands of people watching online can attest to that.]

Director Chen gave the five guests a thorough dressing-down on the spot.

As the five guests went off separately to find ingredients, a new wave of laughs ensued, with the online variety show's comment section bursting with excitement, and the first episode achieving a ratings peak.

The real-time viewership rating has exceeded 2%!

In the studio, Director Chen looked at the data reported by his staff and said in disbelief, "Has this exploded?"

The assistant director, unable to contain his excitement, said, "It could be a huge hit."

Director Chen glanced at the playback progress bar on the TV and, in a very Versailles-like manner, said:

"But my show is only halfway through, and the real climax hasn't even arrived yet."