Looking around, I saw parents wiping away tears from time to time.

The story behind the photo inspired this idea.

What is real is best.

No matter how sophisticated the marketing techniques are, they cannot function without people.

"Your customers are people. If you want them to spend money, you have to be touching."

What makes it moving is the genuine expression of emotion.

Inspired by her daughter's graduation exhibition, Sun Lifang immediately contacted several magazines with the highest publication rates.

These days, apart from fashion magazines like those by Yoshiko Takeuchi, the best-selling items are children's newspapers and magazines.

Sun Lifang's customers are children, but that doesn't stop her from making money off women through children.

"Taking photos outside the delivery room makes money off the new dads."

"They promote their products in children's magazines and publish the stories behind the photos, making money off stay-at-home moms."

With precise positioning, no woman doesn't want a happy family.

Even if they don't have one, their innate desire to share will make them create one.

In business, Sun Lifang plays a game of "psychological warfare" by figuring out what customers need.

To break down customers' defenses and create a happy family, the money should still be spent.

This is something Sun Lifang only discovered in recent years—

"What you say to your children, what kind of future you envision for them, that's what they will create for you."

Before Sun Lifang moved, the woman next door often beat and scolded her son, and told outsiders how terrible her son was.

She felt good about it, and her son actually did it afterward.

"You can treat it as making a wish."

The woman next door wished that her son would be an "unfilial son," and relentlessly belittled him, publicizing his shortcomings to everyone.

Her son then became the kind of image she had "wished upon"—

After growing up, they leave home far away, ignoring and having no feelings for their parents.

Conversely, Sun Lifang's "Family Photo, the Story Behind the Photo" service is based on this wish-granting model.

The woman told her children and husband, "We are a loving family. We care about each other and love each other deeply."

They took the touching stories behind the photos in the brochure and applied them to their own lives.

Rather than saying Sun Lifang is selling technology, it's more accurate to say she's "selling beauty."

In this world, everyone longs to be loved, and everyone needs love.

If a simple photography package can make people feel beauty and be loved.

What is this little bit of money anyway?

Thinking of this, Sun Lifang called Zhao Chengguang and asked him to "compile the company's sales performance statistics. I'll discuss the new direction at a meeting on Monday."