Chapter 80 Chapter 80 is scheduled to be broadcast

[Family, has anyone found the new web series The Little Mermaid?]

[I have already shown off four episodes. I don’t know if there will be more today/I am looking forward to it.]

【I haven't seen it yet, is it good?】

How should I put it…it’s not just any good-looking, it’s a special kind of good-looking.

[The plot is pretty clichéd based on the title. Isn't it just a story about a domineering CEO falling in love with me?]

[Is the male lead handsome? Actually, I love watching the domineering CEO movie. Even though it’s rustic, I love it/Qingqing]

[So cool!!! Go sisters! I've watched all four episodes so far. The main actors are all newcomers, but the male and female are handsome, the acting is not awkward, there are funny moments, and the female lead's clothes in the preview of episode 5 are amazing. The crew is really rich.]

[He's really rich. I saw it and it looks a bit like a high-end couture piece from a certain brand, but that thing is very expensive. Even if they rent it out, they wouldn't rent it to a small web drama. I'm not sure. I'll wait until the main film comes out tonight to see.]

"What? Someone actually said our little princess is rich? Our little mermaid looks incredibly poor. From the lead actress to the director, they're all new. Where did they get the money?"

Is the crew really that poor? I saw the trailer and it looks pretty good.

[I'm dying of laughter. Honestly, the poverty is exquisite, and the scenes are well done, with sincerity.]

I checked the crew and found out they're really broke. They don't even have a decent promotional plan. They're doing such a good job, why don't they hire some online influencers to boost the popularity? It drives me crazy.

It's totally unfair to say that there is no publicity. Their studio's most important project this year has been scheduled for broadcast, and the broadcast results are related to the subsequent filming. How could they not promote it hard? Otherwise, wouldn't all the hard work of editing the behind-the-scenes footage in the past few days be completely in vain?

It's just that The Little Mermaid was aired a bit too hastily. Jiang Yiyun had originally thought she'd have to invest more money in publicity once the release date was announced. Publicity is crucial for every drama, regardless of its quality. With so many dramas released every year, so many are aired without fanfare. Without publicity, who would know you? Even the best of your production wouldn't matter. Publicity can sometimes be a powerful tool, transforming a bad show into something truly remarkable.

However, she didn't even have a chance to build up momentum before the show aired, with two episodes a day for seven consecutive days, and the show would be finished in less than three weeks. Whether The Little Mermaid will be a hit or not will depend entirely on these three weeks. As soon as the first two episodes aired, Jiang Yiyun hurriedly took to the official Weibo to promote it.

Zhou Yu'an and He Shu, needless to say, immediately shared the news. They'd just finished an interview at Yunyi and hadn't heard back yet. If the show did well, it would be a bit of a boost for their future careers; maybe they could even be signed to Yunyi if the buzz built up. So, both their official and private accounts were eager to post 200 times a day to promote the show. Tong Xuan also popped up to claim the role of costume stylist.

Tang Ya naturally also helped promote Jiang Yiyu, but her account was usually filled with messages asking colleagues from various companies to support their new dramas and to take care of the actors she had worked with. It was very commercial, and even the sincere expressions from the heart seemed like commercial praise.

However, these promotions were limited to the small circle of people who watched the show and did not go beyond the circle. There was basically no promotion about the Little Mermaid on the mass platform. When netizens who watched the show paid attention to the creative team, they found that everyone was working hard to promote the show, and it seemed particularly difficult without the help of water armies, which gave people the impression that the crew was very poor.

Although they were not rich to begin with.

However, the publicity and promotion expenses are not so difficult to come by. It's just that the series has only been aired for two days and the publicity effect is not good. Besides, Jiang Yiyu also wants to wait and see the actual effect of the series.

After four days of anxiously waiting to increase the number of views and discussions every day, the Little Mermaid lived up to everyone's expectations and finally created a small wave in a small circle.

It can be said that the actors' looks, plot, costumes and props are all indispensable together. In short, the response is very good, and they even rely on the widespread power of the masses to rush to a small entertainment hot search. Although it is only in the middle and low position, it is rare among the many hot search annual VIP users. After all, they are just a small web drama. Jiang Yiyu even took a screenshot and happily posted it on her circle of friends.

Jiang Yiyu had just said in the group that she had good results and that she would treat them to a celebration dinner when they had time. Wu Jun, who was staring at the data, suddenly nervously called her to check the trending searches.

Cheng Shuyi used her own red V account, which has been certified as a contracted artist of Yunyi Film and Television, to repost several promotional videos of The Little Mermaid, and also attached photos of herself checking in to watch the drama.

Cheng Shuyi's career is on a rapid rise now. Her agent, Sister Qiu, has strong business capabilities. Relying on the traffic and reputation accumulated by the promotional videos shot by Jiang Yiyu, she has arranged her work in full swing. In addition, the hundreds and dozens of stills that Jiang Yiyu had taken at the resort were all sent to Sister Qiu and her team. The publicity department within Yunyi Film and Television made careful adjustments in the later stage and put them together for external business. They soon received a lot of show appearances and commercial endorsements.

However, if you jump too fast, it is inevitable that you will affect other people's cakes. Besides, Cheng Shuyi only has one promotional video now, and few serious dramas. It is difficult for a few rivals to issue press releases to criticize the marketing star. But with the Cheng family behind him, these are not a big problem. It's just that Cheng Shuyi has been busy choosing scripts and auditioning everywhere recently.

In short, traffic is a good thing for newcomers in the industry. Once Cheng Shuyi promoted his content, the real-time views and readings increased significantly.

"Do you want to reply to the message on the official Weibo?"

Jiang Yiyun thought for a moment and then hummed, "Let me do it."

It's all publicity anyway, so I might as well take advantage of Cheng Shuyi's current traffic and save a lot of publicity costs.

After Jiang Yiyu replied using the official Weibo of the Little Mermaid Princess, Cheng Shuyi obviously knew that the message behind the official Weibo was from her sister Jiang, which was another cute emoticon package.

Cheng Shuyi, who is called an artist but is actually the boss, personally promoted the show. How could the people from Yunyi Film and Television not rush to flatter the boss and promote the show? Even the official Weibo of Cheng Group, which has been indifferent to Yunyi Film and Television for thousands of years and rarely sends New Year and holiday greetings except for its own group affairs, and never sends birthday wishes to President Cheng, actually joined in the fun this time and promoted a mere small web drama.

Moreover, they did not invest in this web drama because Jiang Yiyu did not want it at that time.

The effect was surprisingly shocking, but this could not explain why their entry shot up from the middle and back of the entertainment list to the top of the hot list at rocket speed, successfully squeezing out a pair of artificially hyped couples who were quarreling with each other.

In the group, He Shu and Zhou Yu'an were already discussing whether they should start a couple relationship first, otherwise they would feel sorry for the Shura atmosphere today.

This is of course a joke. Although the show has only aired eight episodes so far, there are indeed many fans who are into it and are shipping them, but there is no need to deliberately cater to them through marketing.

Jiang Yiyu sent a message to Cheng Shuze, asking if he was busy at the moment. After getting an answer that he was free, she called him.

"What's wrong?" Cheng Shuze sounded in a good mood.

Jiang Yiyun got straight to the point: "Did you do it?"

"What did I do?" Cheng Shuze laughed softly in his throat, and heard the sound of typing on the keyboard.

"Hot search, why did this term suddenly jump to number one?"

"What entry?" Cheng Shuze played dumb. "Let me see. It's not unusual for it to be the most read right now."

Jiang Yiyun: "With you watching over me, how can my reading volume not be high?"

In the office of the president of Cheng Group, He Yue was working on the online contact while hunching his neck and listening nervously to President Cheng talking softly to the boss's wife on the phone.

The word "gentle and gentle" was a bit too much to describe Mr. Cheng, but He Yue couldn't think of any other words to describe him for a moment. Compared to Mr. Li Cheng's usual cold and frightening demeanor at the office, wasn't he speaking so gently and softly on the phone with Miss Jiang? He Yue, who was used to Mr. Cheng's ruthless and decisive demeanor, always found Mr. Cheng's gentleness frightening.

After all, Mr. Cheng's cold face doesn't look like he would be gentle, but when he is truly gentle, it would be hard for any girl not to be moved. However, Mr. Cheng's gentleness is only directed towards Miss Jiang. To others, we can only say that Mr. Cheng is in a good mood today and is too lazy to care.

Miss Jiang is really famous. No matter in the past or now, it seems that only Mr. Cheng is ordered around. Mr. Cheng does not feel happy to be ordered around at all, and always sets an example to prove the truth he came to a conclusion a few years ago.

As the boss's wife, Miss Jiang is indeed even greater than the boss himself.

"When will you find time to go back home? I haven't seen my parents for a while." Since the last time he talked on the phone with Jiang Yiyu's parents, Cheng Shuze went back home. It has been more than two years. Isn't it normal for him to be busy with the group's business? He doesn't care where the money comes from at home. Without money, how could his parents have such a leisurely semi-retired life and even play mahjong? Cheng Shuze only found out later that his sister could swipe her card with anything without exceeding the limit.

Cheng Shuze felt that he had made some contributions to the family and refused to admit that he had stopped communicating with his parents because of a big fight with Jiang Yiyu's divorce. These were all things in the past. Now that they had reconciled and remarriage was on the agenda, Mr. Cheng thought about it and went home with a thick face. However, he was kicked out of the house by his parents with a feather duster and told to get out.

His parents must have known that he and Jiang Yiyu were planning to remarry, but they still didn't look at him in a good mood. Perhaps they would only kiss Jiang Yiyu like their own daughter when they saw her.

In order to resolve the obvious family conflict as soon as possible, Cheng Shuze immediately inserted the matter of bringing Jiang Yiyu home into his busy daily schedule.

Jiang Yiyun: "I'll be free as soon as the show is over, you can arrange it as you see fit."

"Okay," Cheng Shuze said, marking his work schedule for the next two weeks. "Then I'll pick a day then."

"By the way, the show is doing well and we're going to have a celebration party." Jiang Yiyun paused, "Will you come, hero?"