A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 168 Pass
"Although we are not in a hurry to make the mall page, the initial version should be retained to give players a first impression. Otherwise, when players are familiar with the platform, we will revise the version again. Many players will feel uncomfortable and resistant, and will think that we are going to cheat them out of money."
Lin Yao stood behind Zhong Xiu, looking at his computer screen, and whispered: "In this case, why not make it clear from the beginning that there is such a thing as a mall, and then we will not put it on our platform for the time being if there are no games for sale in the early stage, and put the props in the mall of "Breakout" and "Fantasy OL" on the mall, so that players can buy them directly in the game or on the platform, and make it clear."
After this period of hard work.
Linmu Studio's game platform can be said to have a mold.
But Zhong Xiu had a disagreement on whether to add a mall page in the early stage, because there were no other games on the platform at the beginning.
Then Lin Yao came to make a decision.
The mall is still necessary.
Let the players get a first impression.
"Then can we also put the light of favor on it?" Zhong Xiu thought about it and made a suggestion.
"It was supposed to be included. Below the category and search bar, we can put a big banner to promote the Greenlight Project."
Lin Yao pointed to the blank space below the platform search bar: "This way, these independent games can fill the page and our players can see it at first glance."
"I see."
Zhong Xiu opened a notepad and wrote down the request.
"How is the game?"
Lin Yao turned her attention to the game.
"The map has been completed. In the early stage, we threw the character models and gun models of Breakout into it. Now it can run, but it is relatively simple."
While explaining, Zhong Xiu opened the game project that has no name yet, only a code name, and demonstrated it to Lin Yao.
It is indeed very simple.
At the beginning, there was no sound effect of the spaceship. It was still matched by their production team. I don't know who is always making a sound...
Lin Yao was angry and amused.
However, there is a sound effect of the character landing, because when Breakout was first publicly tested, Zhong Xiu made a teaching level that required parachuting, so he also applied it.
And after landing.
Because there is the foundation of Breakout.
Overall, it is quite decent.
Although some map details need to be adjusted.
But there are no problems with picking up guns, shooting, and feedback, and the concept of the safe zone has also been established.
After reading it, Lin Yao nodded with satisfaction: "Very good."
Zhong Xiu smiled: "The next step is to adjust the test map, fill in materials, and add legendary systems and resurrection platforms and other items that are not available in Breakout. Overall, the progress is good."
"Come on."
Lin Yao said, and then asked curiously: "By the way, who voiced that Lu Lu Lu just now..."
"Zhu Nianqiao."
Zhong Xiu said with a smile: "You should be able to tell from the voice just now. At the beginning, I asked her to add a rhythmic sound effect, but she disagreed and stuck out her tongue at me. I recorded her Lu Lu Lu's voice. Don't tell her..."
"Okay."
Lin Yao satisfied her curiosity and smiled.
"There is another thing."
Zhong Xiu thought for a while and asked, "I see that there is no unboxing or other revenue points in your game plan this time. Are you going to use a buyout system for this game?"
"Actually, I'm still considering it."
Lin Yao sighed and replied, "I want to test the pass on the new game, but after thinking about it carefully, we have spent so much effort, and I feel that we can also try to see if the domestic single-player buyout system can be done. I am really interested in how many copies of our game can be sold if it is a buyout system."
In the current market environment, free games are definitely more attractive.
Adding in-app purchases to free games is also a trend, which makes more money.
"Breakout" and "Fantasy OL" have proved this.
And the pass is a system that can benefit players who pay for the game, and players who don't pay for the game can also benefit, and it can contribute to the number of online players and the length of time for the game. In addition, the battle royale type game is the first of its kind, so the final power will definitely not be small.
But Linmu Studio wants to move forward and go further.
The buyout system must also be tried.
Because the market must be cultivated before it can be formed.
"Pass?" Zhong Xiu was a little puzzled.
He had never heard of this concept.
"Hmm...wait a minute."
Lin Yao frowned slightly, and suddenly thought of another alternative online chicken-eating game that appeared after the hot period of the battle royale type.
That game...seems to have done both?
The game body needs to be purchased, and there is also a mall in the game.
So can I try to do it together?
"You go ahead and do your thing, I have something to think about."
Lin Yao waved to Zhong Xiu, then trotted back to her seat, opened the screen, and created a document.
Then typed out the three words "pass".
The so-called pass should have originated from Valve's little green book. To put it bluntly, its essence is to exchange a small amount of money for excess rewards, but the price is that players must spend time to complete the game pass task.
The purpose is to increase revenue while increasing the player's game time.
This is fundamentally different from opening boxes. Whether it is selling games, selling DLC, or opening boxes, these are all instant gratification.
The pass is a delayed gratification. Players who buy the pass need to complete tasks to upgrade the pass level in order to get rewards corresponding to the level. Players can get super-value props rewards by investing time in the game.
This is a system that had a good reputation at the beginning, but as more and more online games joined, it gradually became notorious.
Because after many manufacturers joined the pass, in order to make players spend money to buy the pass, they can be said to have taken great pains to stuff more rare props into the premium paid version of the pass, and the level is also higher and higher.
Players either rush in a large sum of money to upgrade directly, or spend time to upgrade, and then buy the pass when they think the level is worth it.
But it is undeniable.
Compared with other krypton gold gift packages, the pass is not a pit, especially in the battle royale game type, because the props in the pass do not affect the attributes, they are just some better-looking skins and decorations. You can't play without them, and it is not like a turn-based online game. Different costumes will also affect your teammates' judgment of your combat effectiveness...
To put it bluntly.
No matter how fancy the rules of the battle royale are, it is still a shooting game after all.
I feel like I can really try it out.
The game is sold as a one-time purchase.
The pass and the unboxing system are added at the same time.
But the level cannot be too high, and ordinary players must also get better benefits...
But if I do this, I will have to make a lot of skins, not to mention the modeling.
Just the original painting alone will take a lot of thought.
"Firearms, characters, add a gun pendant?... Character actions? No, I guess the engine group will be too busy to add more actions."
Lin Yao muttered to herself, then let go of the mouse and pulled out a piece of paper beside her.
I plan to draw some guns and character skins first, then see if it is enough, and then consider whether to make a pass.
...
Lin Yao spent most of the day drawing a lot of character skins and gun skins, as well as some character costumes. Because she had the idea of the first release of the pass, she spent a lot of effort. The costumes and skins she drew were very cool, and they looked good.
But I always felt that something was missing.
It was too monotonous.
As a reward for the pass, Lin Yao slightly divided it into high-level and low-level, and it felt that something was still missing.
I always felt that something could be added.
But she thought about it, and had no idea for a moment, so she had to give up first.
"Lin Yao."
Mu Wanqing came behind Lin Yao with the information and called her.
"Miss Mu... you came just in time, how is it? Is it handsome?"
Lin Yao turned her head and saw Mu Wanqing, smiling and holding up the original painting she drew.
It was a gun, the most famous AK in "Breakout", but after Lin Yao's magic modification, the AK that originally looked rustic became a gun with ferocious lines and a sense of wildness.
Not exaggerated, handsome!
If Zhong Xiu was here, he would probably give such an evaluation.
But unfortunately, it was Mu Wanqing who was in front of Lin Yao now.
Although she also thought that the guns drawn by Lin Yao were very handsome, her feelings were limited to this.
After all, she was a girl.
Compared with the guns, she was more interested in the girl who held up the original painting to ask for credit...
"Look at the original painting, why are you looking at me."
Lin Yao found that Mu Wanqing's eyes were cast on her.
"It looks very good."
Mu Wanqing smiled gently and gave her evaluation.
"You mean the gun, right?" Lin Yao tilted her head and asked.
Mu Wanqing didn't say anything, but handed her the information in her arms, and then said: "The game developers you asked me to contact have all responded. They are all interested in participating in the Greenlight program and said that they will produce promotional materials as soon as possible."
Lin Yao took the information and flipped through it: "Then wait until the game platform and the game are ready. I hope that players will vote enthusiastically at that time."
"You will have a hard time then."
Mu Wanqing walked around behind Lin Yao, thought for a while, untied her high ponytail, and then helped her comb her smooth long hair while saying: "After all, it is said that Linmu Studio provides support, but you still have to come up with ideas for the game in the end."
"It's not hard work, in fact, it's pretty good. I have some ideas, and the games that Linmu Studio can't make can be realized in the hands of other producers, and it can also promote the development of the domestic game industry."
Lin Yao lowered her head slightly, and didn't care too much about Mu Wanqing fiddling with her hair.
"Yeah."
Mu Wanqing responded, then thought for a while, and divided Lin Yao's smooth long hair in two.
Lin Yao ignored it and looked through the information to get a general impression of all the games in the Greenlight Project.
Until.
"It's done." Mu Wanqing's voice sounded.
"What's done?" Lin Yao turned around, a little curious.
"..."
Lin Yao looked at the girl in front of her with smooth black hair divided into two, tied into two ponytails, and the smooth ponytails fell on her shoulders.
Looking at this girl who changed her hairstyle and felt more gentle and lovely, she smiled gently: "Lin Yao, it's really beautiful, this time I'm not talking about guns."
"..."
Lin Yao looked down at the ponytail, then glared at her lightly.
(End of this chapter)