Chapter 21 Plan

Promotion is very important.

Although Lin Yao doesn't know much about online game promotion.

But if you pin your hopes on word of mouth from players, you are doomed to rely on illusory luck.

Even if Lin Yao thinks the quality of the game is acceptable, she thinks that the game should be saved even if this happens.

But no matter how she thinks.

This is essentially a gamble, because the tastes of players are sometimes quite strange, and no one can guarantee whether they will like it in the end.

Lin Yao doesn't like to gamble, and doesn't like this mode of doing nothing and then pinning your hopes on possible events.

Especially in this world that is very similar to the early 21st century in China.

Here is also in the rising period of online games, and players are very simple. They probably believe even slogans like "free forever".

They are completely immune to the bragging operations of game manufacturers.

The return on promotion is really too high.

It's not like in China.

When it comes to free, I feel a pain in my liver subconsciously, and I feel like I'm being tricked into working in Africa again.

Lin Yao really wants to get some resources to promote the new version.

In this way, whether the result is success or failure, she can accept it calmly.

But... no.

"Ms. Mu, are you really not going to give me any resources?"

The next day,

Lin Yao looked at Mu Wanqing and asked again, "You can't give me any support at all?"

Mu Wanqing looked at Lin Yao sitting opposite her and felt a little sorry.

In the past month,

she has seen Lin Yao's efforts.

First, she made a plan and formulated a project progress sheet, then she reorganized and built the economic, collection, and cultivation systems. After driving Ye Lan away, she took over the work of docking and acceptance of art resources.

In terms of hard work, Lin Yao is definitely the hardest and the one who has put in the most effort.

Mu Wanqing knows this very well.

And the more people who have put in a lot of effort, the more nervous they will be at the last moment when the results come out.

They are worried that their efforts will go to waste...

That feeling is not good.

Because she has experienced it herself.

So she really wants to tell Lin Yao that she has a way to get some resources. She

really wants to.

But the reputation of "Fantasy OL" is really too bad... It's bad inside, because the input-output ratio is the lowest in history, and the group's internal control has come down for inspection. It's really the first time. It's

also bad outside.

Although there are players who play this game, and the atmosphere is good, this does not mean that this game is a good game in their minds. They directly sell props that increase attributes and do not take numerical balance seriously at all.

In the current situation of the game, low-level local tyrant players can easily kill high-level players by jumping ten levels, just like in fantasy novels, which is outrageous.

Not to mention the peers.

This turn-based online game with beautiful graphics but no innovation in gameplay and extremely poor numerical values ​​has become a negative example.

In this case, even if Mu Wanqing is confident in the new version developed by Lin Yao, she can't really convince the operation side.

Because except for her and Lin Yao, no one is optimistic about the game "Fantasy OL".

"Sorry, I am not capable enough and can't get too many resources."

Mu Wanqing hesitated for a moment, and finally pursed her lips and bowed hard to Lin Yao.

"...I'm not blaming you."

Lin Yao moved restlessly and said embarrassedly: "I'm just asking, I don't like to gamble on an unknown number. Although it is unknown whether players will come to play after the promotion, at least we have worked hard to promote it and let players come. If there is no promotion, we can only bet on word of mouth from players, which is too illusory."

"I know."

Mu Wanqing raised her head again and looked at Lin Yao apologetically: "I don't like this feeling either, but there is really no way. The reputation of "Fantasy OL" is too bad, and it is really hard to get too many resources."

Lin Yao hesitated for a moment and asked in a low voice: "Then what kind of promotional resources are the operators willing to give us in the end?"

Mu Wanqing lowered her head slightly: "The product page is recommended, the game's official website and forum pages are introduced, and other products under the company will also be mentioned briefly..."

Lin Yao: "..."

These are all internal channels.

In other words.

Players who don't play Yaoshi Software games can't see it at all.

This is not called promotion at all, it's called sending beggars away...

"Okay..."

Lin Yao was a little depressed and resentful at the same time, but she didn't show it.

Because her resentment was not directed at Mu Wanqing, but at the company.

She herself still liked this big sister in black stockings. She was very reliable. Although she didn't do much in the game, she had done her utmost in logistical support.

She didn't want this woman to continue to feel guilty.

"It's better than not. Let me think about how to promote it. Miss Mu, think about it too."

Lin Yao moved her chair towards Mu Wanqing, gently rubbed her knee with her knee, and then smiled brightly at her.

Mu Wanqing saw the smile on Lin Yao's face and smiled.

"With only these few resources, how should I promote the game..."

Lin Yao lowered her head again and thought seriously.

There are no conditions.

Then we can only do our best under the existing conditions.

"Focus on promoting the concept of starting over with a new version?"

Mu Wanqing made a suggestion.

"No, starting over is too general."

Lin Yao shook her head: "Under this situation, conventional publicity is meaningless. We need to take a different approach... Gimmick, Miss Mu, we need a gimmick."

"Gimmick?"

"It's something that can immediately attract the players' attention, and it's best if it can break the circle."

Lin Yao showed a thoughtful expression.

Of course, she couldn't really let Mu Wanqing dance.

It's unrealistic.

Soft and sultry love is an option...

There was a period of barbarism in the country before. At that time, the publicity of online games, especially garbage web games, was really crazy.

But Lin Yao didn't plan to use this method.

This was too damaging to her character and reputation. She had to save face.

Even when she changed the turn-based online game this time, she tried her best to be "fair", just because she didn't want to be rebuked in the future...

Although this fairness only gave ordinary players a chance to catch up with the krypton gold players, she could only do this. If she really wanted complete fairness, she should make a stand-alone or buyout online game, or make a game like MOBA or CSGO and make money from skins. There is no absolute fairness in ordinary online games.

In addition to the above, what other gimmicks can attract the players' attention at once...

Hmm...

"Miss Mu."

Lin Yao suddenly looked up with an idea: "Can our budget be used as operating expenses?"

Mu Wanqing hesitated for a moment and said: "In theory, it is not prohibited. As long as the expenditure is not unclear and reasonable... But there is not much budget left, and it can't support any decent publicity."

"I know, we can directly use the channels given by the operation, and then play the level-up lottery!"

"Ah?"

"It means to draw a lottery for all online players who meet the requirements. Everyone is eligible to participate, and then the grand prize..."

Lin Yao took out her mobile phone, opened the search engine and searched the relevant provisions of the world's anti-unfair competition law, and then continued: "The grand prize... How about a car?"

Mu Wanqing: "..."

... 1. A car?

What kind of operation is this?

This way is too wild.

Mu Wanqing couldn't help but ask, "The prize is too big, why do you do this?"

Lin Yao explained, "It doesn't have to be a very good car, just a few tens of thousands of dollars. It just needs to look decent and not expensive."

"But that's also tens of thousands of dollars."

Mu Wanqing looked distressed, "Why did you suddenly say you want to draw a lottery, and it's a car, I don't even have one..."

"..."

Lin Yao looked at Mu Wanqing who specially added that she didn't have one at the end, and suddenly felt that she was very cute, and couldn't help smiling, "Do you want it?"

"Ah? I do."

Mu Wanqing saw the smile on Lin Yao's pretty face, and replied subconsciously.

But soon, she regained her composure, and after a moment's silence, she said, "Could it be that... you still want to do something behind the scenes? No!"

She grasped Lin Yao's wrist and said very seriously, "You can't take ill-gotten gains! Absolutely not! You can't even start this. You can't do this. I don't want you to become that kind of person."

"We may make money on our own. Even if the game fails in the end and we are all fired and have no salary, you can't take it. If you are short of money... I can support you! But you can't do this."

"???"

Lin Yao looked at Mu Wanqing, who was getting more and more outrageous and serious as she spoke, and said with a smile, "What are you thinking? No matter how unbearable I am, I wouldn't do such a thing, okay? If I were to lose face and act coquettishly with Lin Xi, I could get more money than this. How could I do this?"

"Who is Lin Xi?" Mu Wanqing was slightly stunned.

"My sister."

Lin Yao shook her head and did not continue the topic, but brought the topic back: "I just asked you if you wanted it, just simply asking you... Do you want it?"

"Of course everyone wants the prize."

"That's it."

Lin Yao showed a sly smile: "Everyone wants it, then come and play the game. Our game is not only fair and green, but you can also have a chance to draw a car by leveling up... You know what I mean, Miss Mu."

Mu Wanqing: "..."

Still, can it be done this way?

"Not only the special prize, I also plan to set up several first, second and third prizes with equally expensive prizes. The first prize is a laptop, a more expensive one. The second prize is a mobile phone, and the third prize... The third prize is cash!"

Lin Yao lowered her head and pondered for a moment, then raised her head again: "We control the total expenditure within a range, and then we will put the matter of starting over and leveling up on the product website and official website in the most conspicuous way, and at the same time announce it on all servers in the game. This should attract a lot of people, right? How about it, do you agree, Miss Mu?"

"Ah?"

Mu Wanqing was a little confused, looking at Lin Yao with a complicated expression.

She had never heard of anyone doing this.

Is this really possible?

"Please trust me, I will explain it to you slowly."

Lin Yao saw her confusion and prepared to explain to her what is the herd mentality, what is joining in the fun, and what is a gimmick.

Thank you Sanyuan Chisa (Xiao Dai)

(End of this chapter)