A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 22 Promotional Plan for the Town and Country Club
"Huh? Cars? You want to give away cars by lottery? What kind of promotional plan for the Town and Country Club is this? We are playing a game, how can it work?"
Zhong Xiu looked at Lin Yao in confusion, then reacted instantly: "Oh, are we going to do this in secret?"
Mu Wanqing immediately glared at him: "Don't teach her bad things, or I'll fire you right away!"
Zhong Xiu: "..."
Humph.
Woman.
Did I suggest this?
What do you mean I taught her bad things?
By the way, why is this manager so partial?
I'm your subordinate too!
On the other side.
Lin Yao looked at Zhong Xiu in surprise: "I didn't expect that a programmer like you with thick eyebrows and big eyes would have so many thoughts."
Zhong Xiu turned his gaze away from Mu Wanqing, suppressed the resentment in his heart, and spread his hands and said: "What do you mean a person like me with thick eyebrows and big eyes has so many thoughts? This is a normal reaction, right? Who in the game is willing to give away such expensive things? Even if there is a shopping mall that wants to attract attention, it should have predetermined a winner, right? Otherwise, they would set strict conditions, such as spending tens of thousands to participate in the lottery. But our new version of the game has just been tested, and it's useless to just please the rich, so isn't it just a predetermined one?"
"To do this is either stupid or a fool, how could you be so short-sighted."
Lin Yao shook her head: "It's really a gift. The car is worth about 80,000 yuan. After I convinced Manager Mu just now, she has already made a reservation with the 4S store."
"Ah? Really giving it away? Games can't do this. It's useless to just please the rich players!" Zhong Xiu was stunned.
Lin Yao replied, "Of course it will be useful, and who says we only please the rich players? All players can participate!"
"Ah?"
Zhu Nianqiao on the side raised her hand and asked, "Then I have a question too, senior sister, can we just draw the lottery and give it to the players?"
"That's impossible, there must be conditions."
Lin Yao pulled over a chair and sat down, "This is also the reason why I found you, because it's not complicated, we won't increase the workload for the outsourcing party. I hope you can make a simple lottery system, and then make a page that pops up when you enter the game interface. I'll take care of the character portrait and give it to you later.
As for the conditions, you only need to be level 60. The average player can reach that level in a week. At that time, you will put all the players who have reached level 60 and are online, whether new or old, into the lottery pool, and then draw a lucky one in a completely fair manner."
"This..." Zhong Xiu widened his eyes.
"Of course, I heard what you just said. Many people may think that this is a gimmick and that the final winner must be internally determined. Then we will draw a third prize on the first night of the test server, and then distribute it on the spot, just as a warm-up for the final special prize. Even if most players still don't believe it, they will still pay attention to it when they see the draw on the first day, right? Whether they are in a mood to laugh at the joke or want to be a lucky person, they will definitely pay attention to the end, right? After all, who doesn't like to watch the excitement? At that time, the heat will come, right?" "
People are blindly obedient. Since there is no similar promotional means for online games now, the effect should be good. You see that there is a lottery for money on the first night and a lottery for a car on the last day, you should pay a little attention to it, right?"
Zhong Xiu: "..."
Zhu Nianqiao: "..."
Although they don't want to admit it.
But... they will pay attention.
After all, they have not experienced the various crazy promotional means on Earth.
On the other side.
Lin Yao lowered her head slightly and continued to ponder. A strand of hair slid down her cheek, adding to her charm: "As for the scope of the lottery, our operating expenses are limited. We only need to draw in the test server. After pushing the new version to all servers, we will not do any activities. Anyway, if it is effective by then, the players who should pay attention will pay attention, and the players who can play will stay. As for the players who want to join in the fun, just leave."
"Well... you may think this method is very rustic, stupid."
I felt an itchy feeling on my face.
Lin Yao rolled up her hair, looked up at Zhong Xiu and Zhu Nianqiao who were thinking, and said helplessly: "But this is the only way. Now the operation side does not provide resources, and the few promotion channels given are all internal. If we want to expand the influence of the new version, we need a gimmick. This is the most cost-effective gimmick... Otherwise, we can only let Zhu Nianqiao and Miss Mu go on stage to dance."
Mu Wanqing, who was standing behind her, had not spoken a word just now. When she heard her name, she asked with some confusion: "Dancing?" "
The development manager and programmer went on stage to dance to promote the game. You are so beautiful, so the title should be more attractive. Then shoot a pseudo-documentary about you working hard to update the game during the day to attract players, and jumping and dancing at night to attract players. It's sensational and silent while advertising. In the end, it should be able to cause some waves.
Although, due to the limited popularity, it may not be widely spread, but the effect should be good."
Zhong Xiu: "..."
Zhu Nianqiao: "..."
I understand.
And I was shocked.
"Then why don't you go dancing."
Mu Wanqing held Lin Yao's smooth ponytail with some amusement: "You are more beautiful."
Lin Yao said confidently: "I can't! And I don't like to show up in public, this is not my character."
"Is this my character?" Mu Wanqing said unhappily.
"I think you are quite suitable..."
Lin Yao turned around and smiled a little embarrassedly: "Besides, I'm not doing this. Now I'm not talking about dancing, but a lottery. I plan to take advantage of the prizes that are priced like a windfall and people's nature of loving to join in the fun and blindly following the mentality to gamble."
"This..."
Zhong Xiu looked at Lin Yao, who stood straight with his waist, and said with a complicated expression: "You also did the work of event planning?"
"What else can I do?"
Lin Yao turned around: "There are only so many people left now, and we can't recruit them. Everyone has worked hard for so long. We can't just do nothing and expect the game's reputation to ferment, right? That would be too slow. I can only think of some dirty tricks..."
"This is not a bad move at all. I think it's very powerful."
Zhu Nianqiao shook her head vigorously and said, "I just thought carefully about the plan that the senior sister mentioned. Whether it's the lottery or the dance... it seems very interesting and attractive."
Although Zhong Xiu kept saying "Huh, woman" in his heart, he finally nodded and admitted it.
It is indeed very attractive.
If he heard it, he would probably go to see the excitement.
Even if he didn't go, he would remember the name of the game.
Then as long as he remembered the name of the game, it would be considered a success.
Lin Yao scratched her face lightly and said shyly: "Is this amazing?"
Zhong Xiu nodded: "Awesome, my only question is, how much money do you plan to draw on the night of the test server opening?"
Lin Yao was a little dazed when she heard the definite answer, but did not continue the topic, but replied: "8888."
"Huh?"
"8888 yuan, I even thought of the slogan--"
Lin Yao smiled shyly and continued:
"Not only will you get 8888 for free if you start leveling up again
, but you will also get a car.
A new version of the ship you have never seen before."
Zhong Xiu: "..."
He looked at the shy, bright-faced, and graceful game planner with a shocked face.
Where did they find this genius? ? ?
...
"We have done everything we can, and we should be able to complete the lottery system before the new version is launched on the test server. The next step is to wait for the final result."
Half an hour later.
Lin Yao, who had finally finished explaining the details of the lottery system to Zhong Xiu and Zhu Nianqiao, returned to her seat, sat down, and breathed a sigh of relief.
"Thank you for your hard work."
Mu Wanqing sat down next to her and said softly.
"Yeah, I'm so tired."
Lin Yao bent down, leaned on the table, buried her head in her arms, and whispered as if she had reacted, "Just think about it carefully, it feels so tacky, whether it's the slogan or the lottery, it feels so tacky... It feels so embarrassing."
Mu Wanqing: "... Why is it embarrassing? Although I opposed it at first, when I think about it carefully, this is really a genius idea. It has exposure and can also provide benefits to players. You should be proud of it."
"Then you can't deny that it's tacky, right?"
Mu Wanqing: "..."
Okay.
It's indeed a bit tacky.
"Look, you don't deny it, so Miss Mu."
Lin Yao was silent for a moment, hiding half of her face in her arms, revealing only a pair of lively peach blossom eyes: "You must not tell anyone outside, saying that this is a dirty trick I thought of. I feel that if you tell it out, you will definitely be socially ruined in the future..."
People will grow up.
So will players and manufacturers.
Now some people may think that playing games and drawing prizes is new.
But it's hard to say in the future.
Lin Yao always feels that if she is labeled as a practitioner of a new routine for online game promotion, she will definitely be socially ruined.
"..."
Mu Wanqing looked at Lin Yao who hid half of her beautiful face, and she didn't know whether to laugh or cry.
Just now she was so confident.
Now she reacted and became shy.
"Absolutely can't tell, or I'll give you a ponytail."
Lin Yao glanced at the expression on Mu Wanqing's face with her beautiful eyes and felt that it was unreliable.
She added another threat.
Mu Wanqing smiled: "Yes, yes, if you don't want to tell me, then don't tell me."
"... Remember."
Lin Yao adjusted her posture, then stretched out her round and slender legs, with her heels against the ground, and stretched a little: "It feels hotter and hotter recently, Miss Mu."
"Of course it's hot in jeans."
"I don't have any other pants."
"You can try a short skirt."
"No... But I'm curious, do you feel cool in a suit? It's about the same as hot pants?"
Lin Yao looked at Mu Wanqing's round and white legs under her professional suit.
"Almost, do you want to borrow it?"
"No."
"Why?"
"My buttocks are not as perky as Miss Mu's... Oh."
Mu Wanqing blushed, and immediately reached out to pinch Lin Yao's belly.
The two of them quarreled.
Lin Yao laughed so hard that she shook.
...
Time came to June 17th.
Thursday.
"Fantasy OL", which has been operating for nearly half a year, suddenly issued an announcement at one o'clock in the morning.
It was announced that the five most popular regions in the game would be shut down for maintenance tomorrow morning.
When players in the server saw the announcement, they immediately complained.
They were about to question why only their server was shut down.
The game officials sent another email announcement to all players.
It stated that the five servers that were shut down for maintenance would be tested for a new version for a week after the maintenance!
A brand new version!
At the same time,
the announcement also mentioned that
a lottery would be held during the new version testing period.
The final grand prize will be a car worth over 80,000 yuan... As soon
as this announcement was made,
it immediately caused a huge stir.
When the players saw this news, their first thought was - this... which local planner came up with this promotion plan for the Town and Country Club? ? ?
More later
(End of this chapter)