A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 3 Opening
In general, online games of game companies are divided into R&D servers and external servers. The R&D server is used by R&D personnel for testing, while the external server is where the players are located.
When Lin Yao was working on other games, she had also played on the R&D server. As a newcomer, she had nothing to do but play games and then write about her gaming experience and daily work reports.
So she had some understanding of testing games.
This time when she entered the game,
she had planned to spend ten minutes to fully understand the game.
But in the end...
she sat in her seat for more than an hour without releasing the mouse.
It's not that the game is so fun.
It's that the game is too abstract.
Not only did she not understand the game in ten minutes, she almost didn't even leave the Novice Village...
Really... it's too difficult to play.
Turn-based online games, this type of game has just emerged in this world and is quite popular.
It was also very popular in China.
When it comes to domestic turn-based online games, most people probably remember only the game Fantasy Westward Journey, which was released in 2003 and became very popular. Although there were other games such as Dahua and Stone Age before, the most impressive one for most people should be Fantasy Westward Journey.
This kind of turn-based online game with underlying logic and game mode derived from desktop games can be regarded as the prototype of computer games, and it was indeed glorious.
But this kind of game has a fatal flaw, that is, players in the game take turns, and they can only operate when it is their turn.
The rhythm is very slow.
This will inevitably lead to the decline of this type of game, because it is really too slow.
The new generation of players will find this type of game really boring. Let's
take a more famous and popular single-player turn-based game - Octopath Traveler, which is a JRPG game with an excellent turn-based combat system.
What is the final clearance rate of this game?
... 4.8%.
Before Lin Yao traveled through time, in the era of short videos, this type of turn-based online game was basically half a living fossil. At that time, the only games that were still doing well on the market were "Fantasy Westward Journey" and "Shenwu", and at most "Wendao".
There were other smaller games, but most of them were unknown, and even players who liked this type of game had never heard of them, or they were once glorious but had long since fallen, such as Dream World, which was considered the predecessor of Shenwu, and Water Margin Q, which was the same period as Fantasy Westward Journey.
Of course... this type of game is a bit slow and also kills time.
But it is not without merit, there are still many merits, and this type of game has a killer feature, that is - cultivation and social interaction. Cultivation
is not mentioned.
Social interaction is the biggest killer of this type of online game.
At least in Lin Yao's opinion, this is the biggest killer.
To put it bluntly.
The players who are still playing turn-based online games now, those who really play games, why are they still playing, because they have feelings.
Feelings come from the establishment of relationships, the core of relationships is people, and the relationship between people is social interaction.
This is the killer feature of turn-based online games.
When the memory of playing with friends settles down, you will be reluctant to let go. Everyone knows that eating chicken is fun, LOL is fun, and mobile games are fun. It's just that the memory is playing tricks and you can't let go.
But.
The "Fantasy OL" that Lin Yao is playing now, except for the style and UI, really has no advantages of turn-based games.
All the systems are made like shit.
Can you believe it?
Lin Yao did a task and went around for a few rounds before finding the task system. After completing the task, there was not even a decent positive feedback.
The basic task system and daily system are made like this, let alone the social system.
There is none at all.
Moreover, the gameplay of this game is pitiful. After Lin Yao controls his character to complete the daily task, the next thing is a monotonous task carved out of a mold, which is very boring. What
's even more outrageous is.
After Lin Yao went to the R&D server for a while, he went to the forum to take a look and found that the players were complaining and were attacking the operating company because the game's foreign server-prices collapsed.
There are merchants who monopolize props, and now players can't even play normal games!
There are merchants in this crappy game! And they are monopolizing it! Because I heard that selling game coins is quite profitable...
This game, really...
Even dogs would shake their
heads. Lin Yao dropped the mouse, looked at the game icon on the desktop, and shook her head. It's
hopeless, just wait to die.
And bring it back to life?
It would be much easier to replace an old lady and start over than to bring this game back to life, okay...
Lin Yao rubbed her face and looked up at the ceiling.
It took a long time.
She barely cheered up.
... Forget it.
Now that you know where the problem lies, think about how to solve it first.
After all, you have played it and spent time.
Lin Yao pulled out an A4 paper, picked up a pencil, and silently lowered her head to write.
Well, first, if you want to save this game, you need a big version update.
This big version update requires comprehensive optimization of the existing system, and also requires the addition of a bunch of subsystems. How to design the version, how to retain players and increase revenue... But these are not the most important things.
First of all, the most important problem is how to convince the boss to make a major version update for this dying game. She is just a scapegoat, and the game is also discussing the suspension of service. At this time, talking about major changes to the game is simply a step into the trap, and there is little hope.
This is the first difficulty.
Second, even if the boss agrees that she can update this game, how can she deceive... programmers to come back and convince the art department to work on this dying game.
The original project's main artist and main programmer have run away. Now there are no programmers. If the art department goes to the internal outsourcing queue, it is estimated that the grass on the grave of this game will be two meters high.
This is the second difficulty.
Third, even if Lin Yao overcomes all the above difficulties, updates the game, makes the game fun, and ensures that the stickiness of players who have played it will be very high.
Then how can she convince the operation department to invest more resources such as publicity and promotion in this game to attract players to increase DAU, that is, daily active users?
This is the most difficult, because no matter how good the game is, there is no way if no one plays it.
Operations determine whether the quality of the game can be converted into real money. After all, for commercial companies, games are made to be sold, which means that operations are always more important than planning.
She is a nobody, and she wants to convince them to invest resources in such a game. According to her current status, it is basically impossible... It can even be said that there is no possibility at all.
Well, this is the third difficulty...
Lin Yao slowly stopped writing.
She looked at the difficulties she wrote on the paper, and after a moment of silence, she threw away the pen and looked up at the ceiling again.
Sure enough, this game is hopeless.
... Let's go!
(End of this chapter)