A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 407 Goodbye, Southeast Asia
.
The former head of marketing of Tenhu left in frustration.
But on the other side.
Japan.
Hidekazu Hanzawa, the former head of marketing of Peria, felt that he was returning to the peak of his life!
Facing the hateful eyes of the current head of marketing, he walked towards the office of Mikio Kawabe without looking away, and then knocked on the door gently.
While waiting for a response from inside.
He glanced at the position where the current head of marketing was, and curled his lips.
Boy, you are too naive.
That was originally my position, why do you look at me like this?
You got lucky and got a bargain, do you really think you can keep it?
You are still hostile to me.
Wait.
After a while.
Double...
No.
Ten times back!
"Come in."
At this time.
Mikio Kawabe's voice came from the office.
Hidekazu Hanzawa was shocked, and quickly put away unnecessary thoughts, straightened his suit, pushed the door and walked in.
"President, it has been confirmed 100% that Linmu Studio is making consoles."
Hanzawa Hidekazu said as soon as he entered: "They just announced a game logo from last year, which clearly shows that the game will be launched on other platforms, and they will not go to such great lengths for Reflecta, so there is no other possibility except that they make the console themselves."
"I know about this."
Kawabe Mikio leaned back in his chair with a calm expression: "How is the plan I asked you to make last time?"
"I have brought it in."
Hanzawa Hidekazu took a step forward and respectfully placed his own plan in front of Kawabe Mikio's desk.
Then, while Kawabe Mikio was looking through the plan, he began to explain the ideas behind his plan.
"I played all the games that Linmu Studios has released overseas since its establishment, and then summarized some of their possible sequels to consoles."
"The first is shooting games, which is their strong point, and the second is action-adventure games. The quality of their latest work, Tomb Raider, is indeed high, and there was also a game called The Witch before that."
"In addition to these, leaving aside those smaller games and online games, the rest include RTS Warcraft, MOBA, Heroes, and DOTA."
"RTS and MOBA, these genres are not suitable for consoles and there is no way to port them, so there is no need to consider them at all."
"So I guess that the main works they will promote on consoles should include a shooting game and an action-adventure game."
"It's hard to guess about the shooting game, but I think the action-adventure game is most likely to be a sequel to The Witch."
"This is the IP under their umbrella that is most likely to launch a sequel. Battlefield and Tomb Raider have just been released, and the popularity has not subsided yet, so it is definitely impossible. As for the others, they are either not suitable or not famous enough."
"They can also release new works."
Kawabe Mikio raised his head and retorted.
"I know, but isn't that easier to deal with, President?"
Hanzawa Hidekazu slightly raised his voice and said, "This is not Black Friday. There is a desperate Reflecta helping them with large-scale promotion. Can they really achieve the grand occasion of Battlefield and Tomb Raider on their own?"
"..."
Kawabe Mikio nodded slowly, then thought of something and said, "Their promotional video is also very good."
"That's because we are not prepared."
Hanzawa Hidekazu waved his fist and said confidently, "This time, the president has let all the games released next year be released in advance, and there are many sequels to classic IPs. These classic IPs are not comparable to a new IP. Works that have existed since the 8-bit era are now launching new works. Do you think players will choose to pay attention to a work they have never heard of, or will they pay attention to the sequel to a work they played when they were young?"
"..."
Kawabe Mikio nodded slowly again.
The reason why Peria restarted some classic IPs.
Is because Reflecta entered the console market.
Finally, I didn't expect it.
It was used on Lin Mu Studio...
Maybe Lin Mu Studio didn't expect it either.
In the end, he would become Reflecta's scapegoat...
Kawabe Mikio shook his head, then put down the plan in his hand and said, "Just tell me what you want to do."
Hanzawa Hidekazu knew that his chance to show off had come, and immediately said, "Since the president has decided to release the work after the new year in advance, it is actually very easy to do."
"We will announce the game the day before Linmu Studio announces the console, and then use Christmas as an excuse to increase the promotion of the console."
"The reboot of the classic IP, the sequel of the well-known IP, and the new first-party masterpiece, we will all go all in."
"Plus, we have been deeply involved in the console market for so many years, and the players' attention will definitely be firmly attracted."
"This is not something that Linmu Studio can compare to with a marketing campaign."
"After all, their foundation is still too shallow, and they have also allowed games like "Battlefield" and "Tomb Raider" to log in to Reflecta zodiac 1. If they release shooting games and action-adventure games again, it will be difficult for the new IP to have much response."
"As for the sequel, our sequel is even more powerful!"
"As long as we are on time and announce the news in advance, their console will definitely fail."
"Maybe it will cause some reactions in their country, after all, that is the market they have cultivated deeply, but that is the limit."
"No matter how popular their console is in China, it will definitely not sell overseas after our sniping."
Hanzawa Hidekazu said a lot of things at once.
In the end, he was a little out of breath.
And Kawabe Mikio listened quietly, without making any comments during the period.
Until.
Hanzawa Hidekazu finished speaking.
He nodded with satisfaction.
This is actually his plan.
In his opinion, this plan is really perfect.
Announcing the reboot of the classic IP under his own console platform one day in advance, the sequel of the well-known IP, and the new first-party masterpiece, this set of cards is played.
How could players still care about a new console?
They are all consoles.
Is Linmu Studio's console special?
If there is only a difference in hardware, it is useless.
That little hardware difference.
There is not much attraction at all.
Besides, Reflecta's console has the best performance. Can Linmu Studio's console be better than Reflecta?
It is undeniable.
Linmu Studio's game production ability is indeed good.
There will definitely be players who buy consoles because of game trailers and the like.
But the price of a console is not cheap.
Reflecta has been madly reducing the price of the machine, but in the end it is still the same.
How much can Linmu Studio reduce it?
Faced with the console discount, what can they compare with Peria, who is all in?
Besides...
"Make another plan."
Kawabe Mikio suddenly said.
"Ah?" Hanzawa Hidekazu was stunned when he heard it.
Kawabe Mikio explained: "I met with the person in charge of Hardcore, and they also have the idea of sniping. You should think about it again. After sniping Linmu Studio's console, what should you do to deal with Hardcore."
"Yes!"
Hanzawa Hidekazu reacted immediately, bowed hard, and responded.
He was a little excited.
Now it's not just one,
but two console manufacturers.
The success rate of sniping is close to 100%!
Moreover.
He also saw that the president now values him very much.
After this incident.
His return to the marketing department is already a foregone conclusion.
Goodbye.
Southeast Asia...
"But unfortunately, Reflecta seems to be in cahoots with Linmu Studio. I contacted their person in charge, but they didn't even call me back."
Kawabe Mikio looked at Hanzawa Hidekazu who bowed, nodded with satisfaction, then stood up, walked to the French window, and overlooked the busy traffic below the building: "But it doesn't matter. Anyway, they can come back to life this time, all thanks to the games of Linmu Studio. I don't have any foundation, so it doesn't matter whether they come or not."
"Yes."
Hanzawa Hidekazu retracted his thoughts and responded again: "Compared with us, they really can't compare."
"Hehe, this time I'm forming a coalition, and our two console manufacturers Peria and Hardcore are betting on new games. If we can't kill that strong opponent in the cradle in terms of popularity, it will be a real failure."
Although he said it was a failure.
But Kawabe Mikio's tone did not have any worries.
"It is absolutely impossible to fail."
Hanzawa Hide bowed again respectfully.
Kawabe Mikio nodded slowly.
And at this moment.
The office door was knocked.
Kawabe Mikio turned around and said, "Come in."
The current head of marketing at Peria pushed the door open, glanced at Hanzawa Hidekazu, and said, "President, Reflecta's console has started to be discounted and promoted on our side, with large-scale publicity, and the Vaporwave game platform is also on sale. I don't know why, but they announced that they will hold a Christmas promotion recently."
"They thought we might be sniped!"
As soon as the current head of marketing finished speaking,
Hanzawa Hidekazu exclaimed.
"That's normal. Their head is also a smart man. I guess this is also the agreement between Linmu Studio and Reflecta, so that Reflecta can contain us."
Kawabe Mikio looked at Hanzawa Hidekazu approvingly, "But you are too naive. This little trouble is not enough to make Peria make a big move. You should make a response plan. As for sniping Linmu Studio, proceed as usual!"
"Yes!"
"You all go out."
"Yes!"
Hanzawa Hidekazu and the current head of marketing retreated together.
The two retreated to the door respectfully and closed the door gently. As
soon as the door was closed.
The current head of the marketing department immediately straightened up and looked at Hanzawa Hidekazu with a dark face.
Hanzawa Hidekazu saw his face and couldn't help but smile. He patted his shoulder and said, "You still have a lot to learn, junior."
After that, he turned around and left.
"..."
The marketing director's face darkened.
(End of this chapter)