A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 498: Player One
What is this?
Strong curiosity drives the players to find the answer to this question.
After all, the activities that Linmu Studio has been doing with great fanfare in the past have never been just activities.
Most of the time,
there will be a purpose.
It is basically like this every time.
Most of their marketing will not only not make players feel disgusted, but also give players the biggest surprise at the end. This is already a consensus among all domestic players who like Linmu Studio.
Even those players who don’t like Linmu Studio
have to admit that
they are really good in this regard... They never give players the feeling of "specially calling everyone out just for that little thing."
So every time, players will chase the bait they throw out.
Just like fish.
They will be hooked every time.
This is why Li Guangsheng, or his peers, pay so much attention to the actions of Linmu Studio.
Because on the one hand, they can really learn something from them... Since Linmu Studio launched the Vaporwave game platform, online games and stand-alone games are no longer satisfied with the domestic market, and have begun to go overseas and have also achieved great success.
Almost all domestic peers have recognized the reality. Even the former king, Tianhu, now have a consensus, that is, to cross the river by following the footsteps of Linmu Studio! Learn from them the experience that can attract the attention of players! Learn from them the experience that can open up overseas markets!
Some things may not be learned.
For example, their terrifying game launch speed... After all, speed can be imitated, but it is really difficult to make every work so excellent.
But some things can be learned.
For example, they deconstructed and simplified RTS and launched MOBA.
Let ordinary players benefit, and at the same time, the season pass model can benefit the number of online players and revenue.
Of course, there are also marketing methods and events.
On the other hand, it is because... they can't not pay attention. Every time Linmu Studio organizes an event, it can make players enthusiastically pursue it, and every time it is a high topic.
Even players who were not interested in them before will pay attention to them every time they see the overwhelming discussion.
Including peers.
There is no way, they are simply a traffic black hole in the domestic game circle!
Even now, the industry is saying that market operation in the domestic game field is the most difficult to do now. Unless you work for Linmu Studio, it is really difficult.
Because you don't know when Linmu Studio will unexpectedly organize an event, or when you will collide with them... They basically have no signs, but once you collide with them, you will be crushed to pieces, and all the resources invested will be wasted. There
are only two types of domestic players now, one is the fans of Linmu Studio, and the other is the hidden fans of Linmu Studio!
Although this rumor is exaggerated,
it seems to have been verified in this "Easter Egg Adventure".
As time goes by...
It really feels that everyone is a fan of Linmu Studio...
Yes.
There are very few players who can count all the Easter eggs in the "Easter Egg Adventure".
After all, human energy is limited.
Although the quality of the games launched by Linmu Studio is very good, considering factors such as time cost and preferences, there are still many online games that require long-term investment, so there are still few players who have played every game.
Most players may know the Easter eggs of "Warcraft", but not necessarily the Easter eggs of "Breakout".
Knowing King Vulcan, but not necessarily knowing Link.
This is normal.
However.
Even when most players may not have played all these games.
Linmu Studio's Easter egg games are still enthusiastically sought after by almost the entire player circle.
Why?
Because players can always find an Easter egg in a game they have played...
For example, the player who posted the question about who King Vulcan was at the beginning, left a message under the Easter egg post of "Breakout" that afternoon, and began to recall the memories of playing Breakout and watching the Breakout event for the first time...
Then he said that he would go to the game to look for other Easter eggs in "Breakout".
And this is the mental journey of ordinary players.
Even if a player has never played any Linmu Studio game, as long as he plays games for a long time and visits the game community,
most of them have heard of Lin Yao... After all, she is really special in the game circle.
And she also has Easter eggs.
This is why players are chasing "Easter Egg Adventure".
In fact.
The popularity of this "Easter Egg Adventure" even exceeded Lin Yao's own predictions...
At that time, she just thought that through the previous game, she could attract corresponding attention, and then release the news of the carnival.
But now.
Players are not just paying attention, they are directly caught up in the carnival!
And soon.
Not only domestic players.
Overseas players also joined in.
After all, the overseas versions of the two novels published also have tickets.
However, they don't have the same carnival mood as domestic players.
After all, Linmu Studio was established not very long ago, and compared with those old companies, it is even shorter. Moreover, Linmu Studio really emerged and its name was remembered on a large scale. If we calculate the time, it was around the launch of "Battlefield", and it completely rose around the launch of "Call of Duty".
Earlier, although Linmu Studio also had games that sold well overseas, relatively few players could remember the name of Linmu Studio.
So compared with the domestic market, their enthusiasm is still not as good, and I don't know if they haven't reacted yet.
In the end, the topics of the two novels "Di Gong An" and "The Detective Collection of Sherlock Holmes" were more popular.
Especially the latter.
Like the game, "The Detective Collection of Sherlock Holmes" directly rushed to the best-selling book list in Europe and the United States in the month of its release. According to the current trend, it is even expected to top the list in the future!
Like domestic players, they all bowed to the story.
At the beginning, there were not many people discussing the ticket easter egg.
The hottest topic in the game circle over there recently is still the brother who sells houses.
He raised the price again... Now it is 10 times the market price!
This time, another player who had read the novel contacted him...
Of course, there is no such carnival mood overseas as in China, but there are also many people there who are very interested in this event of Linmu Studio.
Especially after the Easter eggs of several shooting games were found, they would also smile knowingly and then join the ranks of finding Easter eggs.
The enthusiasm of the players also made the game "Easter Egg Adventure" a must-broadcast project for many anchors during this period.
After all, the audience wants to watch it.
This further increased the popularity.
Countless players began to look for Easter eggs in the simple little games while recalling their memories of playing.
Then, when they enter the simple "Easter Egg Adventure" again, they may see a familiar prop or layout at the corner, think of another game, and then smile knowingly.
This is really a magical experience...
...
"...So where do they get so many wonderful ideas!"
Li Guangsheng has been paying attention to Linmu Studio's "Easter Egg Adventure" from the beginning.
Then, he witnessed with his own eyes how Linmu Studio first made players curious, and then made players have strong interest and subjective initiative.
In the end, a simple little game was directly turned into a carnival for the entire gaming circle...
The problem is.
That game is excellent
, and that game is so simple that it seems to have come out of the 8-bit era.
It is just an RPG without any plot!
It is full of Easter eggs, without a trace of content!
There are too many dialogues, and Lin Yao... No, the maid will not let the players play!
But it is such a completely unreasonable "game" that has sucked up all the traffic.
Li Guangsheng doesn't understand, really doesn't understand!
"This is the difference between players and us."
Mou Feng heard his friend's words and sighed softly: "And this is also the difference between Linmu Studio and us. Lin Yao really understands what players want. This time, it is to use the memory of players... Now it is still in China, wait and see, if it goes on like this, one day overseas players will have a carnival like domestic players, and I won't be surprised."
"Did I ask you to show off?"
Li Guangsheng heard this and glared at his childhood friend.
"This is a fact, we must face it! At the same time, this is also an experience we need to learn! Our Tianhu has been established longer than Linmu Studio and has more IPs. Why can't we integrate them and strengthen the impression of players?"
Mou Feng patted him on the shoulder: "So, think about it carefully with a learning attitude! Then see what Linmu Studio will eventually come up with! We are now witnessing another successful marketing of Linmu Studio!
If one day, we can achieve this, I will die without regrets."
"..."
Li Guangsheng was silent after hearing this. After a long time, he shook his head gently and sighed: "I hope so. What I am most worried about now is whether their activities this time will have an impact on us. I hope not... I don't know what Lin Yao is thinking now? She should be very happy for planning such a successful event?"
...
"I can't believe it..."
Linmu Studio.
It has become empty recently.
Because most of the staff have moved to the new headquarters.
Even Lin Yao's own position, the messy materials have been collected in boxes, and it has become very tidy.
At this moment, Lin Yao is leaning back in the chair, looking at the screen, feeling a little emotional.
"What's unexpected?" Mu Wanqing sorted out the information in the box and turned back to look at Lin Yao who was sitting there curiously.
"This event."
Lin Yao took a last look at the player community, then turned off the computer, turned back and smiled: "It's a bit beyond my expectation. I thought it would only attract attention, but now players think that finding Easter eggs is a kind of fun in itself."
"Well... this should be considered the reward we deserve
for our efforts, right?" Mu Wanqing sorted out the various strange setting pictures drawn by Lin Yao and put them away, and replied: "At the same time, this is also a test of our past achievements, and it is obvious that we have passed. Players will recall the games they have played for an Easter egg."
"Yeah."
Lin Yao nodded in agreement, then stood up, and while helping her sort out, he said: "Yes, but after seeing this scene, I suddenly felt that it would be great if we could go one step further one day."
"Go one step further?" Mu Wanqing looked at Lin Yao with some confusion.
Lin Yao shook her ponytail lightly and did not answer.
The success of this event reminded her of a game...
That game is not very popular in China due to various reasons such as its type, but in her mind, it is one of the best games in the world and is like a video game museum... "Super Smash Bros."
Although the characters participating in this game at the beginning were all Nintendo's own IP characters.
But as the game develops, more and more third-party game characters are participating.
In the end, this game is not as simple as a game in the minds of many players and even many industry professionals.
Countless famous game producers are proud that the characters of their games can participate in "Super Smash Bros.", and some even say that they want to participate, but they are afraid that the producer of "Super Smash Bros." Masahiro Sakurai will not look down on them...
Although the game producers say such things out of subjective consciousness, it does not mean that the game companies behind them are willing.
But the specialness of this game in the minds of the producers can be imagined.
Even if you look at the entire history of video games in Lin Yao's previous life, "Super Smash Bros." is an extremely special game.
That is the king of Easter eggs and memes!
Skills that make you smile knowingly, and stage mechanisms full of surprises.
Thanks to the deep gaming experience of Masahiro Sakurai, the producer of Super Smash Bros., any player who has played many games can find their own memories of playing games in it.
Lin Yao still remembers the scene when the European and American players saw the Super Smash Bros. logo reflected in the eyes of the squid girl, and they cried and howled.
In fact, even if these are put aside, throwing the well-known characters of the company on a stage and letting them fight is a very interesting setting in itself.
Lin Yao probably plays a lot of games and really likes this type.
Just like one of her favorite movies, Spielberg's Ready Player One, because you can really see many characters in your memory.
Compared with these works, the existence of almost half of the elements of the game circle thrown into one work.
'Easter Egg Adventure' is really too immature.
But the reaction of the players was unexpected.
So Lin Yao came up with an idea.
If I could go one step further and make a "Game Smash" that includes the IPs of Linmu Studio and other major IPs in the world, that would be great...
By then, I guess the players will be more excited than they are now?
Maybe they will also cry and howl?
However, although the idea is good.
But the reality is cruel.
Lin Yao doesn't think she can reach an agreement with those major game companies...
Let alone other things, the two Japanese console manufacturers alone have a lot of classic IPs in their hands. Some time ago, in order to compete with Switch, they used the restart of old IPs as a killer.
Although they failed in the end.
But the sales of those old IP restarts are not low, and the influence is also not low.
And they and Linmu Studio, can't say that there is no grudge, it can only be said that they are mortal enemies...
So it is really difficult to realize this idea.
After all, even a figure like Spielberg spent so much time preparing for the filming of Ready Player One, and there are companies that can't handle "Super Smash Bros."...
Perhaps it is precisely because of these barriers and difficulties.
That’s why the participation of Kingdom Hearts Sora at the end of “Super Smash Bros. Ultimate” is so exciting.
After all, it’s a work that Disney has the copyright to.
But even if Sora joins the battle, Mickey Mouse can’t be seen.
This has to be said to be a pity.
Even “Super Smash Bros.”, which has been developed for so long, has regrets. Even Spielberg didn’t get the overseas copyright of Ultraman in the end, and could only use Gundam instead.
Not to mention that Linmu Studio is still in its rising stage and has insufficient foundation.
So it’s really difficult to make “Game Smash Bros.”
“One day, I hope there will be such a day.”
Lin Yao stopped her scattered thoughts, smiled, and temporarily put aside this idea that seems to be completely unrealistic at the moment, and said: “For now, let’s do a good job of the carnival, manage our own IP first, and then think about these things.”
“Huh?” Mu Wanqing looked back again and felt that Lin Yao was a little strange today.
“I said we should work hard!”
Lin Yao reached out and gently patted the black silk glasses girl’s plump body wrapped in a dress.
“…” Mu Wanqing shrank suddenly, then pursed her lips and looked at the girl.
"Let's do the carnival first, and then one day, when we have fully grown up, we will send a love letter from our Linmu Studio to all the players in this world!"
Lin Yao did not notice Mu Wanqing's gaze.
She put the last set of settings into the box, sealed the box, and then smiled gently.
"..."
On the side.
Mu Wanqing saw the girl's gentle profile and suddenly smiled softly.
"Let's go."
Lin Yao picked up the packed box of information and looked at Mu Wanqing next to her.
Mu Wanqing also picked up a box of information and walked out with her side by side.
"Ms. Mu, let the operations department prepare to disclose the ultimate gameplay of 'Easter Egg Adventure'."
"Okay."
"Then, let's confirm the process of the carnival again. In addition, after arriving at the new place, please find the project leaders to hold another meeting together. The relevant linkage will be launched."
"Okay."
"Next, please give me more advice on the new place."
"...Okay."
The two asked and answered.
Finally arriving at the door, Lin Yao looked back at the office that was not the starting point of Linmu Studio, but had accompanied Linmu Studio throughout its entire rise.
At this moment, of course, no one was so exaggerated as to say that the building was empty. Many staff members were still packing.
But it was indeed much emptier.
"..."
Lin Yao looked around, then smiled softly, shook her ponytail, and left briskly.
...
Half an hour later.
Lin Yao arrived at the new headquarters... on the first floor.
Staff members came and went.
Unlike the rented Founder Building,
there were many game-related elements here.
There were three or four large figurines, or statues, piled up on the first floor alone.
Lin Yao stood in the middle of the first floor holding a box of paper materials, then looked around the new environment where she would stay next, and breathed a sigh of relief.
Just one idea.
... Great! !
...
At the same time.
Not long after Lin Yao arrived at the new headquarters...
Linmu Studio suddenly suspended the game "Easter Egg Adventure".
It was said that it would be open again in half an hour.
At the same time, it was stated that after this update, new Easter eggs will be added, the Linmu Studio account login function will be added, and the Easter egg counter function will be added.
The first player to find all the Easter eggs in the game will get a surprise! As soon as
this news was released, the players were excited. Is it coming? Is something going to be announced? So, half an hour later, when Lin Yao began to sort out the boxes she brought with her, the players who had been eager to try immediately entered the reopened "Easter Egg Adventure", and then based on their experience, they dug out known Easter eggs one by one. Or, unknown Easter eggs. However, at the beginning of this activity, a group of players were eliminated. Because many players set their sights on the maid guarding the door of the "Easter Egg Adventure". They thought there might be new Easter eggs. Then, after constant dialogue, they were directly blocked by the angry maid and were not allowed to play... This mechanism is still retained. So many players cried and howled in the forum, asking Lin Yao, no, the maid to give them a break. The only lesson humans have learned from history is that humans never learn from history. This sentence is also applicable in the field of games... You said you are so naughty. On the other hand, many players who really want to be the first to find all the easter eggs are very cautious. They ignore the maids and let others try first, while they go to dig out the newly added easter eggs. But this time, the easter eggs are not easy to find. After all, if you just find the easter eggs you are familiar with, it is easy. But it is difficult to find all the easter eggs . After all, Linmu Studio has many games. So, all day that day, no player appeared who could find all the easter eggs. Not one. The next day, there was still no one. And that night, when many players began to worry and asked which easter egg had not been found. In a certain apartment, a player named Li Yu was also scratching his head and thinking hard. He is considered the most senior player of Linmu Studio. He has been playing Linmu Studio's games since "Fantasy OL". Not the independent "Fantasy OL", but before the major changes to "Fantasy OL"... He started playing. He personally witnessed the changes that Lin Yao brought to "Fantasy OL" and experienced the rise of the entire Linmu Studio... So he knew all the games under their umbrella. However, he did not find all the easter eggs. "What other easter eggs are there?" After going around in circles, Li Yu was a little annoyed. Finally, he returned to the entrance and returned to the maid. "Lin Yao, give me a favor and give me a hint." Li Yu muttered to himself while clicking on the dialogue. But the dialogue did not change. It was still the same dialogue. If the dialogue was repeated ten times, the angry maid's easter egg should be triggered. He had tried it yesterday. After all, this easter egg also needs to be collected... So, what other easter eggs are there? Li Yu couldn't figure it out. He looked at the maid, and after a moment of silence, he gritted his teeth. Forget it. Try again! If he was wrong, he would admit it. The achievement of being the first to find all the easter eggs should be given to others! He pressed the dialogue key. Repeated the dialogue with the maid again.
Once, twice, three times... the ninth time.
Li Yu was a little nervous.
But in the end, he still pressed the tenth dialogue.
"…………"
The maid's dialogue changed as expected.
Beep, beep.
Two ellipsis appeared.
Li Yu saw the two ellipsis and felt a little desperate.
It seemed not to be...
But at this moment.
The maid's dialogue popped up... She was not angry!
[Sometimes trying again is considered a wrong choice, which is a kind of courage.]
[And trying to go out of the rules and regulations may also be a kind of courage.]
[So, why don't you try to go out?]
"……"
The maid's dialogue ended here.
Li Yu seemed to have discovered a new world.
He reacted suddenly and immediately controlled the character to walk towards the closed wall behind the maid.
At first he was a little worried, but as the character passed through the wall and continued to move forward in the hidden bricks... He began to get excited.
Slowly.
As the character walked.
The castle at the beginning of the game had disappeared, leaving only a pure black background and light footsteps.
Then suddenly.
It was clear.
Ta-da-da-da...
the sound of the explosive disco came from far away.
Colorful lights flashed on the screen.
He came to a room that looked like a dance hall.
There was only one statue in the room.
Many players may have forgotten who the statue was, but Li Yu, an old player, has not forgotten it. He knew what it was at the first sight.
The origin of the rise of Linmu Studio.
The first champion of the "Fantasy OL" server war event, the three-sword Datang Longge... the dragon of Cangshan!
"Haha!"
Li Yu saw the statue and listened to the explosive disco. After a moment of stunned silence, he laughed out loud.
His laughter became louder and louder.
Then.
In his laughter.
The words [Congratulations] popped up on the screen, and then the page suddenly jumped.
It was given to a certain live broadcast room.
...
At the same time.
The new headquarters of Linmu Studio.
Because it is located in the center of CBD, there are many people coming and going.
"Oh? Someone moved in? Which company is this?"
At this time.
A female white-collar worker passing by looked up at the tall building with lights on, and then asked her colleague next to her with some curiosity.
"This building is Linmu..."
The colleague next to her also looked up at the building and was about to answer.
But she hadn't finished speaking.
Suddenly.
The LED screen on the outside of the entire building lit up.
At the same time, the lights on the roof emitted colorful lights like a dance hall.
It's very satirical, but also shocking!
Then.
A line of words appeared on the entire LED screen.
[Linmu Studio Carnival Number One Player: Redundant]
[Congratulations~]
Two white-collar workers: "..."
...
"Hahaha!!"
Li Yu looked at the picture with full cards in the live broadcast room, listened to the dynamic disco music in the live broadcast room, and laughed so hard that he bent over.
The irritability just now was swept away!
Excitement, joy mixed with excitement, all turned into laughter.
This is the happiest day since he started playing the game!
It's still too late...
I'll ask for next month's votes...
(End of this chapter)