Chapter 539 The Last Nail in the Coffin

In the end,

the Global Game Awards

were forced to choose many game giants led by Gibbs, and gave up the single Linmu Studio, which made most of its peers feel the pressure.

Lin Yao could understand the choice of producer March Connor.

Because in the final analysis,

no matter how popular Linmu Studio was, it was still those old game giants that supported the entire awards ceremony.

Just like how profitable Tencent's game business was in Lin Yao's previous life, for TGA, Tencent's influence was difficult to compare with Sony, Microsoft, Nintendo and Valve, the sponsors and the leaders of the entire game market.

After all, they were the biggest force in pushing TGA to replace VGA and VGX and push TGA to become the Oscars of the game industry.

Although they were willing to sponsor such activities, their original intention was just to sell games better.

But objectively speaking, they did give authority to game awards and also brought a lot of joy to players... As for whether it changed later, TGA asked game manufacturers to sponsor, whether game manufacturers sought power from it, and whether some awards were controversial.

It depends on one's own opinion.

At least Jeff's original intention of holding TGA was good.

And most of the time, TGA's awards are reasonable.

Even the producer of "A Way Out" who didn't play by the rules, criticized his publisher EA on the stage, and FUCKed the Oscars, and finally made the host laugh awkwardly... that irritable old man.

In the end, in 21 years, he was still invited to the scene, and became the biggest winner of that year with the annual game "It Takes Two".

That's enough.

Although Lin Yao's Global Game Awards here are quite different from her previous life's TGA, in general, they are indeed a bit similar.

So Lin Yao can really understand March Connor.

He is caught between manufacturers and players. Now the manufacturers are still in conflict, and they are all difficult to serve. It's really hard to do.

Lin Yao thinks that this is actually quite good.

The games of Linmu Studio will still be shortlisted for the Global Game Awards, and the award selection will not be affected in any way.

March Connor repeatedly assured Linmu Studio of this.

Therefore, at present, the only loss of Linmu Studio is that the exclusive content will not appear in the Global Game Awards.

This is basically no loss for Linmu Studio.

Lin Yao really does not lack such an exposure opportunity.

She originally planned to announce the new game at the e-sports festival this year...

Of course.

For those colleagues who tried their best to drive Linmu Studio away.

Lin Yao can also understand.

To be honest, according to the popularity of "Call of Duty: Modern Warfare" in previous years, the sequel is indeed a nuclear bomb.

Such a nuclear bomb is placed at the awards ceremony.

Then will other games be exposed at that time?

It took a lot of money and effort to fund the Global Game Awards, but in the end, Linmu Studio took away all the attention for free.

Who is willing to do this?

However...

For colleagues.

Understanding is understanding.

Lin Yao is not so good-tempered as to give them face and make way for them, so that after they drive Linmu Studio away, they can feel at ease to perform at the awards ceremony without the exposure of Linmu Studio's new game.

After all, Linmu Studio is not Tencent!

There are more channels for exposure than the Global Game Awards!

She wants to set up a new platform!

Not only to grab the popularity and audience.

But also to make the games under Linmu Studio sell better than them on Christmas!

...

After returning from the motion capture studio.

Lin Yao had a vague idea, and immediately called Nie Hui, the general manager of Linmu E-sports, and then on the second day, she convened a group of senior executives to discuss the reform of this year's e-sports festival.

As Linmu Studio accumulated experience, it became more and more comfortable to hold events.

In the first half of the year, Linmu Studio also successfully held a carnival.

It can be said that it is experienced!

Therefore, Lin Yao does not need to pay special attention to many activities at present.

The event director of Linmu E-sports can negotiate with the game production team and relevant departments of the headquarters, and then discuss a suitable plan together.

The process of holding related events has also become more mature.

From the beginning, it was rushed to be held before the New Year.

Now the transition from the league to the e-sports festival every year, big and small matters, from venue determination, schedule planning, game linkage, season theme, event authorization and other aspects.

Several departments can completely handle it alone without Lin Yao showing up.

For example,

the tournament prize pool.

At the beginning, Lin Yao had to determine the special appearance products by herself, and then watch the tournament boxes to be put on the game store, and then prepare for the event and determine how much to take as a bonus...

But now, before the end of the year, the "Breakout" project team will start brainstorming, designing special appearances, and then negotiate with Linmu E-sports, and then directly hold tournament activities and put special tournament boxes on the shelves.

As for how much the tournament boxes will be taken, how much money Linmu Studio needs to spend as a bonus.

Every year, Linmu E-sports will submit an application to Mu Wanqing, striving to keep the prize pool in a healthy range.

Finally, the entire tournament plan came to Lin Yao's hands.

Maybe she just needs to sign and approve it.

This is a very good situation.

After all, the scale of Linmu Studio is getting bigger and bigger. If Lin Yao really has to do everything herself, she will probably be exhausted...

And this year's e-sports festival, in fact, the general framework has been confirmed.

The site reconstruction has already started.

However, when Nie Hui heard that Lin Yao needed to discuss the e-sports festival, he still suspended all the ongoing work.

Then he ran back to the headquarters of Linmu Studio without stopping.

He actually wanted Lin Yao to intervene...

After all, the e-sports festival... There are more and more spectators, but the evaluation of each session is always worse than the previous one...

The players are not dissatisfied.

After all, Linmu E-sports, led by Nie Hui, has been working hard to do a good job in each e-sports festival every year.

There is no doubt about their professionalism.

Linmu E-sports Festival is the best event! No one else!

But maybe... it's too good a start.

Players think there are no surprises.

The predecessor of the e-sports festival.

As soon as the "Breakout" challenge was released, it opened the eyes of all players and left a very deep impression on all the players who watched.

In the future, similar events will be held.

Players will inevitably compare the subsequent e-sports festivals with the first one.

After the success of Linmu Carnival,

players will still compare it with the carnival.

It would be better if they didn't compare.

Once they compared, the gap would be exposed...

After all, the subsequent e-sports festivals held by Linmu E-sports actually imitated the shadow of the first event to some extent.

Although there was nothing wrong with it, it did lack a little surprise.

In this regard,

Nie Hui was under great pressure... After all, there was a good example before.

He was afraid that after a few more festivals, the e-sports festival would not be without surprises, but would be criticized for relying on past achievements... If Lin Yao was asked to save the situation again, it would be a huge embarrassment.

It's okay to embarrass yourself in front of anyone.

But not in front of Lin Yao.

Because it's too embarrassing...

Now that Lin Yao asked about the e-sports festival, she looked like she might intervene personally, so of course he had to run over without stopping.

And when he came to the headquarters of Linmu Studio,

in the conference room, Nie Hui   showed an expression that was exactly as expected

after listening to Lin Yao's plan.   Excited and excited.   "What a great idea, Boss!"   Nie Hui trembled with excitement. "It's a genius idea to insert a promotional video of a new game during the opening ceremony and important competitions! This will not only prevent players from getting bored, but also make them feel surprised. At the same time, it will also allow more players who are interested in new games to pay attention to the competition!"   The plan proposed by Lin Yao is not complicated.   It is to imitate traditional sports events and insert advertisements during the breaks.   In fact, e-sports festivals have always had similar links.   Even players who have not been to the scene to watch the game probably know from watching the live broadcast that there is a gap before and during the game.   Even in e-sports events, players and hosts need to rest, and coaches also need time to arrange tactics.   And the gaps between the events are generally filled with "advertisements".   It's just this time.   Lin Yao plans to replace "ordinary sponsor advertisements" with "game advertisements".   "Don't get excited."   Lin Yao waved her hand gently, and continued: "This is just a rough idea. We still have a lot of problems to solve. What about the sponsors' advertisements? How do we control the length? How do we release the trailer of the new game to maximize its attention?   Also, on which game project should the new game be announced? How many times should it be looped? Will it make players impatient? Will it affect players who just want to watch the game? These are all problems."   "..."   Nie Hui finally calmed down a little after hearing this.   "That's indeed a problem."   Zhong Xiu thought about it and said, "But the last point, I don't think it should be a big problem. I and the entire PC department will watch the game. We don't get impatient when we encounter advertisements occasionally, because it is a customary rule. Players also know that the event can only be sustained with sponsorship. Even if they don't want to watch ads, they can just switch out and watch something else and come back. It 's not so much   that ads will affect them.   It's better to say that without ads, players will be more uncomfortable and they also need a break. Now that the platform's commercial ads have been replaced with more entertaining 'game ads', with the quality of our game CG, it is estimated that it will only surprise players."   "Yes, I think so too." Qi Jianhua echoed.   Lin Yao hesitated for a moment and nodded.   "Boss, sponsors' ads are indeed a problem..."   Nie Hui thought for a long time and finally spoke: "But I can talk to several major sponsors and clear some major time slots, such as the opening ceremony, closing ceremony, and the finals and semi-finals of important events... During these time slots, we will not broadcast ads, but broadcast the CGs of our own games."   "..."   After listening, Lin Yao lowered his head and thought for a while, then replied: "It's difficult. The parts of e-sports events with the most audiences are the opening ceremony and the finals and semi-finals of important events... Several major sponsors may not be willing to have their ads disappear during these time slots. That would be too much of a loss for them. Are you sure you can convince them?"   "Uh..."

Nie Hui wanted to guarantee.

But he thought about it carefully. It was not an easy task to convince these sponsors...

He adhered to the principle of getting it done once he said it. He

had no determination to win.

He really couldn't say a word of guarantee.

If he didn't get it done, it would be too embarrassing...

Nie Hui was silent.

After Lin Yao's words came out, everyone was silent.

Everyone was thinking.

"In fact, you all underestimated the influence of the Linmu E-sports Festival."

Finally.

It was Zhu Nianqiao who spoke first: "Now the sponsors are jealous of the popularity of our e-sports festival, not us begging them to sponsor, so why make it so complicated, just send a notice and tell them... Can they still cancel the sponsorship? You know, the current major sponsors of the e-sports festival are all sponsors of the league. If they cancel the cooperation, other companies will immediately flock to fill the gap... Don't worry at all."

"That's right."

Nie Hui smiled awkwardly: "It doesn't matter if we do this, but people will say that we are not authentic, and in terms of credibility..."

"Don't worry, sister will protect you!" Zhu Nianqiao patted her flat chest.

"..." Nie Hui was speechless.

Meeting!

And who needs your protection!

"Well, there will indeed be such a problem, but it's not a big problem."

At this time.

Lin Yao finally raised her head and spoke: "Just do as Zhu Nianqiao said, but we will compensate several major sponsors, and we will insert their advertisements on the game start screen where the audience has more."

"Game start screen?"

Nie Hui was a little confused.

"Yeah."

Lin Yao nodded.

Then he explained it to him a little.

Probably because Lin Yao set the tone in the first e-sports event.

So the entire e-sports festival, although there are advertisements.

But the commercial level is indeed not very high.

Like Lin Yao's previous life's game, there was an advertisement during BP, an advertisement before the game started, and an advertisement when entering the game. It has not happened yet.

Relatively speaking, it is relatively pure.

And Lin Yao's plan is to imitate the league in the previous life and add a bird's-eye view before the game starts to show the sponsor's advertisement.

This exposure is much higher than the break between games.

They will probably be very happy.

Moreover, this will not have much impact on the viewing experience. Generally, the audience was cheering at that time, and a few seconds passed in a flash.

"Good idea!"

Nie Hui's eyes lit up again after hearing this: "Then in the future..."

"In the future, we still have to maintain a balance between business and events, and there can't be too many such advertisements."

Lin Yao shook her head gently: "This is just the result of this year's compromise. If this year, we have good results in promoting new games at the e-sports festival, then we can directly negotiate with the sponsors and set aside a fixed time every year as our own advertising space. Even if we really want to increase similar advertising space, we need to discuss it again."

"Yeah."

Seeing Lin Yao's serious expression, Nie Hui immediately came back to his senses, put away his unnecessary thoughts, and nodded.

Seeing a little profit.

Directly increasing the chips without restriction, the final result must be out of control.

Players are here to watch the game. If there are advertisements everywhere, the impact is indeed not very good.

He actually understands this.

It's just too exciting.

"Then it's settled, but let's forget about the gap in the semi-finals."

Lin Yao withdrew her gaze from Nie Hui: "We don't have so many games to announce, so the main battlefield for announcing new games will be the opening ceremony. The secondary battlefield will be the finals and some topical duels, such as the one between FEIREN and NO.1 this year... These kinds of games that players love to watch, and in between we'll give players some games they want to see, the effect will probably be very good."

"Makes sense."

Nie Hui agreed: "And every year's opening ceremony is the time period with the most audiences, and there are performance segments too. It's not inconsistent to insert new game trailers, but it can become part of the performance..."

"But it can't be too long."

Zhong Xiu grinned: "We also have to consider the players watching the game. If they get impatient, they'll say we're not doing our job..."

"Well... we do need to control the length. Has the process for this year's opening ceremony been confirmed?" Lin Yao asked.

Nie Hui immediately replied: "Confirmed, I will send you the plan later."

"Okay, I will confirm this after I have read the process of this year's opening ceremony, you can also take a look..."

Lin Yao left the last sentence, and then lowered her head to think.

At this time.

Zhong Xiu suddenly asked: "Boss, the reason why the new game is announced at the e-sports festival this time is because of the Global Game Awards, right?"

"...Hmm? Yes, there is a reason in this regard, but it is mainly because I saw the influence of the Linmu Carnival and wanted to give it a try."

"Ha, how about this, let's set the opening ceremony of the e-sports festival on the same day as the Global Game Awards..."

Zhong Xiu chuckled a few times, and then said: "We will directly dismantle their stage, they will shut us out, we will hold an e-sports event at the same time... and then announce new games at the event... I guess this will attract a lot of viewers, I want to see how other manufacturers will deal with this situation at that time.

The two cannot compete on the same stage, but they can be compared! After watching it, players will sigh that the "e-sports festival" broadcast is more exciting, that will be fun... hehehe."

"Yes, yes!"

"I agree!"

"Okay--"

"Let's do it!"

As soon as Zhong Xiu said this,

the others immediately followed suit.

They were also senior executives, so of course they knew about the Global Game Awards.

Lin Yao: "..."

She didn't know whether to laugh or cry.

These people really shared a common hatred for the enemy.

Then .

Perhaps because of their desire to win,

they didn't need Lin Yao to organize them.

They just started brainstorming and discussing how to make this e-sports festival a success, how to embarrass the organizers and participating manufacturers of the Global Game Awards...

As expected.

Having a common enemy is the best way to enhance team cohesion...

Linmu Studio already had a strong cohesion.

Now.

They were like they had been injected with chicken blood...

"I think that we can bring the carnival band to the opening ceremony again, and then let the boss go on stage in a maid outfit to announce the opening of the e-sports festival and the new games. The effect will definitely be good..."

"Players have already seen the maid outfit once, there is no surprise there..."

"Get lost, don't discuss me."

Lin Yao interrupted them directly and said with a smile: "Besides, this is an e-sports festival, we can't let the guests steal the show!"

"Oh..."

Zhu Nianqiao was a little disappointed, but soon cheered up: "Then how about this? Let's go together and shoot a live-action trailer-style promotional video?"

"This is a good idea."

Upon hearing this, Nie Hui immediately started brainstorming: "We can do this, the producers in your product department, put gifts into the box one by one - of course, it doesn't have to be gifts, figures of the main characters of the game will also be fine. In short, we have to create a feeling that the box is full of new things, and then at the end of the promotional video, let the boss open the box, and then the game flies out..."

"Is this the advertising idea from the 90s?"

"...Don't think I don't know that you are secretly saying that I'm old. I'm only 28! What 90s!"

"You're only 28!? Then Zhong Xiu is only 48?"

"Zhu Nianqiao! I'm also 28!"

"I think it's feasible. It's not just a game, it can also preview the next plan of Linmu Studio... For example, put mobile phones in it, and there are software! We want to tell the players that we have many surprises waiting for them!"

As he spoke,

even Bao Liangzhe couldn't help but speak.

He is now also the boss of the 'Kaishan Research Laboratory'.

"The mobile phone project is not a good idea, right?"

Zhong Xiu objected: "The product is far from being announced yet, so it's not a good idea to reveal the answer at this time... It may also cause unexpected effects."

"Then don't put the mobile phone, or don't show the pictures, but when the boss opens the box, we can let some of the products to be announced next year fly out, software, mobile games, it's all fine, just a flash... We'll be a riddler and let the players guess, to increase their expectations!

Think about it, the boss opens the box, and then the CGs of the sequels of "Call of Duty" and "Dark Souls" appear. Then players will be looking forward to other things that have not been announced yet?"

"Damn, I didn't expect you with thick eyebrows and big eyes to have so many tricks..."

"Actually, players may not pay attention to these messy things. When the senior sister appears on the camera, what flies out of the box is probably not as attractive as her, right? Unless the senior sister flies out of the box..."

"Indeed... the selling point of the promotional video is the boss!"

"..."

In the conference room.

A group of Linmu Studio's senior executives were discussing "how to release the promotional video of the new game to attract the most attention".

And, in which competition should the new game be announced? A heated discussion began.

Lin Yao sat in the first seat, did not speak, just listened to their discussion with a bit of amusement.

Never mind.

This is also good.

She also needs someone to help open her mind.

As for those outrageous proposals... I will reject them when the time comes.

...

At the same time.

"Directly rejected?"

Gibber Company.

Frank was a little surprised when he heard what the secretary said: "Linmu Studio just gave up such a good exposure platform?"

"If they are excluded from the awards ceremony, the effect of the video will not be very good."

The secretary explained: "And most of their games are sequels to popular works... Even if they don't play the video at the awards ceremony, playing the video alone can still attract attention. They don't think it's necessary to insist."

"...Okay."

Frank thought about it and felt that what the secretary said made sense: "As long as their game video does not appear at the awards ceremony, the reason why large-scale video game exhibitions exist is that they can attract players and traffic with dense information... When all game media and players are paying attention to the awards ceremony, the effect of their separately released videos will definitely not be as good as the video played at the awards ceremony. They definitely don't understand this principle..."

At this point,

Frank suddenly paused.

No. They understand.

If they don't understand, there will be no Linmu Carnival...

Thinking of this,

Frank suddenly felt uneasy.

But soon...

he shook his head.

No, even if they understand this, there is nothing they can do.

Forget it.

Anyway, they just don't show up at the awards ceremony to "steal players".

"Also... tell March Connor that since the new game from Linmu Studios will not be shown at the awards ceremony, then let's announce this news at that time, so that players don't have unrealistic expectations..."

Frank thought about it for a while.

In the end,

he decided to hammer in the last nail in the coffin.

Doing this

should allow players to focus on other games at the awards ceremony...

(End of this chapter)