A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 574 This day
April 21st, afternoon.
At the Linmu Studio headquarters, the meeting lasted for seven hours.
This is already the longest meeting since the establishment of Linmu Studio.
Lin Yao herself does not like such long meetings.
However, the impact of Future S1, the impact of mobile phones is really too great.
She has no choice.
And that night.
While the meeting of Linmu Studio was still going on.
The reputation of Future S1 has been successfully spread.
As users who have experienced it send out videos of their own experience.
And more and more users are seeing it.
In just one day and one night.
Linmu, Future.
Directly jumped to become a first-tier mobile phone brand in China!
It is also the only first-tier brand that is not in the Jiaming Alliance!
[Where to buy Future S1? ]
This hot search is still high on the top of the hot search list.
And the answer to this question is obviously easy to find.
So all day today.
The number of visits to the Future S1 official website is rising like a rocket.
The engineering team responsible for maintenance.
At night, they have to add a server to cope with the skyrocketing number of visits every hour.
That night, the number of pre-orders for mobile phones doubled every two hours.
Youmei's own mobile phone factory, plus three OEM factories,
a total of four factories mass-produced during this period. The backlog of inventory that even worried Zhang Youjie at the beginning, was at the danger line
in just two nights. Even less than two days! The main feature of Future S1 is not the price-performance ratio, but the price of high-end mobile phones. The profit is considerable. The mobile phone has not yet been actually released, and the revenue is already terrifying. And this is just the beginning. It will take time for the heat to ferment. April 22. After a day of experience yesterday, many invited review bloggers released related videos. Based on the videos they shot on the spot, they systematically began to explain the feeling of experiencing the mobile phone and their views on the Future S1 mobile phone. Most of the bloggers invited by Linmu Studio this time are undoubtedly professional. They have experienced many technological products and are very familiar with mobile phones on the market. So when introducing Future S1, they are much better than those who shot on the spot. But even they couldn't help but shout "unbelievable" every time they introduced a function in the video. And the exaggerated reactions of so many review bloggers once again made more consumers completely determined. The ripples spread in circles. By the third day, it was already a huge wave... Soon, the inventory of Future S1 was about to bottom out. Users who ordered the phone later could buy it. But the delivery date began to be pushed back. Finally, it was almost scheduled to June. At the same time, because the purchase window of Future S1 was still on the Vaporwave game platform, many overseas players also knew about such a phone. Looking at those unprecedented mobile games that were different from traditional mobile phones, they were also confused. Then, they showed great interest. But unfortunately, Linmu Studio's mobile phone business has just started, and it is not possible to sell overseas for the time being. At present, it is difficult to satisfy domestic users. And just when Future S1 was on the rise, the real test came. On April 25, the first problem appeared. Youmei did not have many sales channels. However, Jiaming Alliance has a wide range of sales channels, which can quickly distribute goods to large, medium and small cities in most parts of the country. The reason why mobile phone dealers exist and why manufacturers are willing to spend money to cooperate with them is because mobile phone dealers can provide manufacturers with value-added services in the process of product circulation. For example, amplify the value of the product. In addition, while providing product circulation functions, dealers can also creatively do some sales support work, such as displaying products, posting and maintaining promotional materials, and providing sales guidance. They can use differentiated and distinctive services to make the manufacturer's products always appear in the best image in front of distribution, retail and users. In the current era, Future S1 needs to go further, and it definitely needs dealers. However. Jiaming Alliance strictly controls the channels and threatens large dealers with high fines, so that all larger dealers collectively refuse to sell Future S1.
Now, Jiaming Alliance is still very large.
It is not a company, but an alliance.
Even if Future S1 is optimistic, there are not many dealers who dare to offend the entire Jiaming Alliance for them.
Then,
the offline channel issue has not been resolved.
Then,
the top domestic companies,
such as Yu Tianbo of Tianyu and Miao Yuan of Queer,
came forward and directly began to assert that the Future S1 mobile phone has no market!
They explained from all aspects to confirm their arguments.
For example, the security of the system is not a Jiaming system, and it has not been certified, so there may be fatal security loopholes.
For example, the design of the stainless steel middle frame of the mobile phone may cause signal problems, and different holding methods may cause signal weakening or loss.
Even many engineers from the Jiaming Alliance came forward.
They said that the design of the glass back panel of Future S1 cannot guarantee the integrity of the mobile phone after falling from a height of 1 meter.
In short,
it is stubborn.
After all, most users now have truly felt the charm of Future S1.
In fact, it is far more than the mobile phone manufacturers of the Jiaming Alliance in China that have been impacted.
It also includes the European and American headquarters of Jiaming Alliance.
The leader of Jiaming Alliance.
The CEO of Jiaming Mobile Phone, after watching the Future S1 press conference, instantly realized the threat posed by this mobile phone.
At that moment, his hands and feet were also cold, but he could not accept this reality deep in his heart.
After all, Jiaming Alliance is still in its rising stage.
The market share is still expanding.
It is really hard for him to believe that such an unknown challenger can end the empire created by Jiaming Alliance...
It is very entangled.
However.
He did not do nothing, he still made some efforts, because Lin Yao's domestic mobile phone manufacturers also have a strong voice in Jiaming Alliance.
Yu Tianbo and others from Tianyu immediately felt that after seeing the Future OS system equipped with Future S1.
Jiaming Alliance also needs a better mobile operating system than the current Jiaming system.
Therefore, with the intervention of domestic mobile phone manufacturers, the schedule for the development of new systems within Jiaming has indeed been put forward.
But developing a new system is not easy.
Future OS is the product of Youmei, a stubborn person, who spent nearly ten years and was almost bankrupted.
In fact, they didn't finish it in the end.
It was just a semi-finished product.
In the end, it was finally formed with the addition and completion of the system.
So you can imagine
how difficult it is for Jiaming Alliance to develop a system from scratch.
In addition... again, Jiaming Alliance's market share is still expanding, and the current growth provides them with enough comfort zone inertia.
Therefore, mobile phone manufacturers who have a say in Jiaming Alliance generally believe that Future OS will not pose a serious threat.
Even domestic mobile phone manufacturers have a strong voice and strong demands.
However, the development of a new system is still difficult and faces great resistance. Many members are unwilling to spend money to develop any new system.
There is no other way.
Domestic mobile phone manufacturers can only come out to talk nonsense first.
It can only be said that
history is always surprisingly similar.
When facing the turning point trend of the tide of the times, Jiaming Alliance, as the industry leader, also chose a conservative and stubborn attitude.
And expressed ridicule and bombardment on the weaknesses of emerging companies and tracks.
Behind this conservatism, there are actually complex emotions mixed with panic and anxiety.
In addition to restricting dealers and talking nonsense... domestic members of the Jiaming Alliance, major mobile phone manufacturers have done another thing.
A developer broke the news.
Domestic Jiaming Alliance mobile phone manufacturers have united.
They began to imitate Future Store and wanted to unify the software market for mobile phones.
And this is not a discussion.
It's a notification!
They left a final deadline and informed all developers that after the final deadline, they would ban all uncertified software.
Existing software must also complete certification before the final deadline, and then be listed on their app store.
And it is stipulated that
all software listed on the Jiaming Alliance App Store cannot be logged on to the Future Store.
This move made almost all developers frown and curse.
And this is also a decision they made under panic and anxiety.
In order to suppress Future S1, it is strong and unkind.
In fact, if there is no Future S1, or Future S1 dies in the end.
This strategy is not a big problem. Developers will certainly have complaints, but Jiaming Alliance has a solid foundation. After the launch of the mobile software at Linmu Studio, the future is bright again, so developers can still accept it.
Of course.
If the situation is reversed, it will be different...
...
During this period before the release of Future S1,
Jiaming Alliance has been making constant moves.
Today, executives are bombarding.
Tomorrow, they are planning to unify the software market.
Ordinary users can get new news every day.
They also know
that this is a counterattack from the industry leader. It
is really fierce.
However,
Linmu Studio, the real leader of Youmei and Future S1,
did not respond during this period.
They seem to be very confident in their mobile phones and look completely disdainful of arguments.
But perhaps it is because of their attitude that
mobile phone manufacturers such as Tianyu, who have a say in Jiaming Alliance, are even more angry.
Finally,
they plan to start with suppliers.
Jiaming Alliance is a big family.
At the same time, it means that their relationship with suppliers has been in a dominant position for a long time.
They also want to dig up the roots of Future S1.
However,
suppliers are also businessmen, and the capital behind them also wants to make money.
Now that Future S1 is in its heyday,
they certainly cannot easily agree to such unreasonable demands as supply cuts.
However,
if the entire Jiaming Alliance presses forward, it may not be the case...
This war.
Or it can be said that the war was unilaterally provoked by Jiaming Alliance.
In fact, the investors are also watching.
They are quite curious.
How will Linmu Studio overcome this hurdle?
This is not a game.
Mobile phones are physical products, which involve a wide range of aspects.
And Jiaming Alliance is the undisputed leader in the mobile phone industry. They are showing a posture of crushing Future S1.
This is not easy to stop.
Of course, they are also very interested in Future S1.
Anyone who owns a mobile phone knows the future of this phone.
But venture capital is not in a hurry to join in the fun.
After all, they also understand what Linmu Studio does. They
really like to eat alone.
They watched Linmu Studio rise and tried to get a piece of the pie countless times during the period, but failed.
In their opinion.
This time should be the same.
But games are games, and mobile phones are still like this... In their opinion, they are destined to fall flat.
So they want to wait a little longer.
When Linmu Studio can no longer hold on, maybe they can get a bargain.
But...
They are willing to wait, but Linmu Studio is not willing to wait.
...
April 27.
Future S1 is officially released, the day before the mobile phone is officially delivered.
The relevant heat has reached the highest point.
And the major domestic mobile phone manufacturers are still making small moves.
On the same day, a piece of news was revealed.
[ Linmu Studio and the communication operator have cooperated and reached a contract agreement. The operator will design a special contract plan for Future S1, and users will be able to buy Future S1 at a price lower than the market price! ] The so-called contract phone is actually a dedicated mobile phone. When users buy a mobile phone, they will sign a contract to return the phone bill during use. In simple terms, you must purchase a package from the communication company for a specified number of months before you can get the phone. In the current era, this has both advantages and disadvantages for users. It mainly depends on demand. At present, the "Mobile Phone Customization Management Regulations" here have not yet been released. For some users who have been using the same operator number, customized phones still make sense. Of course. For Linmu Studio, the contract agreement and how many mobile phones can be sold are not important at all. The communication operator wants to cooperate because it sees that Future S1 can drive business growth, especially the prospect of 4G business growth. Future S1 really makes them excited. As soon as Linmu Studio expressed its willingness, the cooperation was almost settled. There was no resistance. Linmu Studio wanted to cooperate mainly because of the operator channel. Operators are giant channels... It can be said that they can kill any dealer in seconds. Their sales support is even more exaggerated than any dealer. So, as soon as this news came out, Jiaming Alliance's offline blockade disappeared in an instant . Jiaming Alliance does have a wide sales channel. But this does not include giant communication operators. And this is not over yet.
Then.
Not long after the news was released.
Linmu Studio directly announced that it would set up a subsidiary, Linmu Investment, and start an incubator program.
As for what the incubator program is.
Go to the official website of Linmu Future S1.
When many users came to the recently highly anticipated Future S1 official website and read the introduction page of the incubator program.
Almost everyone took a breath of cold air.
Including domestic mobile phone factory executives.
Including Yu Tianbo.
After he carefully read the introduction of the entire incubator program.
The whole person was stunned, and then he scratched his hair nervously.
He wanted to smash the screen with a punch.
"Ah..."
Of course.
In the end, he didn't do it, but just looked up to the sky and sighed, which was full of helplessness and unwillingness.
The so-called incubator plan is actually very simple, that is, to spend money!
Act as an angel investor and use money to pave the way for Linmu Future S1's application store! Attract developers and build an ecosystem.
And this... For many small developers who have good ideas but suffer from lack of investment.
It is simply a blessing from heaven.
Even.
For existing developers who develop software for Jiaming Alliance phones,
it is also a shot in the arm.
Because it is foreseeable that
in the future, the software on Linmu Future S1 will surely spring up like mushrooms under the effect of the incubator.
Although their phones have not yet been released, everyone can see how popular they are.
Do we really have to be tied to Jiaming Alliance?
This idea appeared in the minds of many developers.
Linmu Future S1's move directly made those developers who were originally planning to accept the new regulations of Jiaming Alliance
toughen up .
It is necessary to complete the certification before the final deadline and then uniformly put it on Jiaming's app store, right?
All software listed on Jiaming's app store cannot be logged in to Future Store, right?
Then why don't I go to Future Store?
There is a broader and uncultivated market!
The developers of Jiaming Alliance immediately began to protest and express their dissatisfaction.
Jiaming Alliance also immediately expressed an urgent statement.
Actually,
the previous one was not a notice, and it can still be discussed...
Yes.
It changes so fast.
Until this time, many people, including those venture capital investors who were watching the show,
remembered that
Linmu Studio was not a small role that was just starting out and being manipulated by others.
They were... the most profitable game company in China!
And this
was not the end!
On April 28, the mobile phone was officially released!
The first mobile phone.
For the sense of ceremony and also for marketing.
Lin Yao personally delivered it to the door...
and the buyer of the first mobile phone happened to be in Pengcheng.
He was also a player.
So, after seeing Lin Yao, he was stunned on the spot, his mouth opened and closed, and he couldn't say a word for a long time.
This made Lin Yao embarrassed.
"Thank you for your support, this is your Future S1, I wish you a happy life..."
Lin Yao scratched his face lightly, said a polite word, and then stuffed the phone into the other party.
Then, at the moment when the other party showed an ecstatic expression, he ran away.
This scene was recorded in full and uploaded to social media that night.
Although.
The player's reaction was somewhat beyond Lin Yao's expectations.
But the effect was surprisingly good.
Therefore, this video quickly rushed to the top of the hot search list on social media.
After seeing this video,
all users who follow Future S1 instantly felt the reality of the phone's release.
Then that night,
they began to look forward to when the phones they ordered would be delivered.
They spoke enthusiastically.
And those users who placed orders late and pushed the delivery date to next month also spoke enthusiastically to express their urgency.
This in turn made more people interested in the phone.
Together, they pushed up the popularity of the phone again step by step!
And once again, topics related to Future S1 dominated the entire hot search list.
Many venture capital managers smiled bitterly when they saw this.
After learning about mobile phones and official websites,
it might not work.
The mobile phone manufacturers within the Jiaming Alliance even have to relearn their marketing methods...
Linmu Studio really understands it.
And the next day.
Gradually,
most users in first-tier cities have received the mobile phones,
especially those who placed orders in the past two days.
After all, the cooperating delivery parties were mentally prepared after seeing the number of orders.
After the pre-sale started,
they began to prepare for delivery in order to ease the delivery pressure of the official release of the mobile phone.
And the users who got the mobile phone
were of course very surprised and excited.
Because,
whether it was the press conference or the actual experience video,
although they could see the mobile phone,
they did feel a little alienated before they actually held the mobile phone.
However,
when the mobile phone was really delivered to their door,
it was different.
For example,
Liao Jing from Pengcheng, when he received a call and heard that his mobile phone had arrived,
he took half a day off directly! He
ran back!
Then, after receiving the express delivery,
she immediately couldn't wait to tear the box by hand.
It fully demonstrated what is called explosive power.
When the outer packaging was torn open, the white mobile phone box came into view.
Her heartbeat went straight to 150!
Quickly tear off the film on the outside of the packaging box, and then open the lid with excellent damping to see the appearance of the mobile phone. She
picked it up in her own hands and felt the distinct lines of the phone.
Liao Jing was so excited that her face even turned red.
"It's exactly the same!"
Liao Jing held the phone and couldn't let it go.
At the beginning, after she saw the actual experience video and placed an order, she actually regretted it for a moment.
After all, the phone is not cheap.
It's half a month's salary.
But.
When she actually held the phone at this moment, she felt that it was completely worth it.
It's really different from the phones on the market!
It's so beautiful!
She was excited for a while.
Then she pressed the power button and turned it on.
The Future S1 LOGO appeared, and then the phone did not go directly to the home screen, but asked her to register an account for Linmu Studio. It
's also different from other phones.
Liao Jing didn't know what this was for, but she was still patient, registered an account, and then completed all the startup settings.
Finally.
Entered the home screen.
Liao Jing saw the screen layout exactly the same as the press conference, appearing in front of her.
Immediately learned the operation in the video and tried to slide it first.
The animation was smooth.
The transition was smooth.
Exactly the same.
At that moment.
Liao Jing didn't even regret it. She even felt that this was the most worthwhile money she had ever spent in her life!!!
She changed the SIM card to the new phone and threw away the old one.
Liao Jing tried other functions.
Of course,
most of them were system functions, such as communication software. Because she didn't have any friends, she couldn't try them yet.
However,
this amazingly smooth system and the functions that came with the system were enough to excite Liao Jing.
Beauty camera, control center, multi-task switching, message notifications...
She played with her phone in the room for a long time.
Then she hurried back to the company.
When she came to the company and returned to her department,
it was lunch time.
Her group of colleagues
were standing in a circle, watching something, and occasionally exclaimed.
After noticing her,
one of the colleagues immediately shouted: "Xiao Jing, here, your phone has arrived too, right? Come and try the voice text message function!"
Last time
, after watching the demonstration video, there were two people who placed orders immediately.
Both of them got the phone immediately.
The person Liao Jing's colleague was watching just now was another colleague who got a mobile phone.
When Liao Jing heard what her colleague said, she immediately trotted over and said, "I haven't registered an account yet!"
"No need to register an account. The account you registered just now can log in to WeChat directly. Try it." The colleague next to her reminded.
"So convenient!?"
Liao Jing's eyes lit up, and she immediately picked up her new mobile phone and tried it.
Then she found out.
It was indeed possible to log in directly!
She logged into WeChat, and then added another colleague as a friend, and immediately started trying.
"Hello, can you hear me?"
Liao Jing pressed the talk button a little awkwardly and spoke.
On the other side.
The colleague's mobile phone made a beep, and then, the next second, her voice rang again.
Everyone was shocked.
It was exactly the same as the promotional video...!!!
"Wow...it really works, and it's so fast!"
"It's also very clear! This is amazing! By the way, try the Moments function!"
"Let me see...the picture is good, 12 million pixels are better than those 50 million!"
"I uploaded it to Moments, can you see it?"
"I saw it, wow! Sharing is so convenient this way!"
"Have you tried the beauty camera?"
"I just took a picture...the acne on my face disappeared!"
"There are many more games, why don't you open them and try them?"
"Okay, but I don't know if they are difficult..."
"Hey, so interesting, cutting fruits is so simple!!"
"This temple run is also very interesting, you should try it."
"You can play games on your phone like this!? This is amazing..."
"Oh my god, so awesome, I'm also tempted..."
"..."
As new functions were constantly discovered,
Liao Jing and her colleagues became more and more excited.
They kept making sounds of surprise.
Even after lunch break,
they couldn't react.
That afternoon,
the work efficiency of Liao Jing's department dropped to the lowest point...
...
At the same time,
there were countless users like Liao Jing.
[Linmu Future S1 is really amazing! ]
As more and more users got the phone,
such a hot search quickly rushed to the top three
in just half a day . After actually getting the phone, users felt it personally and really felt that this phone was awesome! And people who have such ideas are not just ordinary users. Executives of venture capital companies, executives of mobile phone manufacturers, and colleagues of Linmu Studio. These rich and well-connected people also got the phone at the first time. And after their actual experience, their feelings are similar to those of players. It's really... incredible! Tianhu. Mou Feng and Li Guangsheng played with their phones for two hours, and then they were silent for a while. They made up their minds to make their own mobile games available on this phone! After the executives of the mobile phone factory experienced the phone, their panic and anxiety reached the peak. At that moment. Countless domestic Jiaming Alliance mobile phone manufacturers have reached the highest level of urgency for the new system. If this continues, it will not work! As for the venture capital executives, they were also shocked. "It really is... exactly the same." Shang Zhuang, the domestic CEO of Morningside Capital , played with Future S1 for a while. He looked up and couldn't help but exclaimed. The impact of holding it directly in the hand is really... too strong! Much better than watching the press conference. Then, the next moment, out of professional habit, he subconsciously began to evaluate the future of this mobile phone and the value contained in it. And in the end, the conclusion he came to was even more shocking to him. Because he felt that according to the current situation of the mobile phone market, this mobile phone is more valuable than the entire Jiaming Alliance! This is really scary. But for some reason, he vaguely felt that this was very reasonable! "But it's a pity... Linmu Studio likes to eat alone too much, and the problem of suppliers may also become a problem." Shang Zhuang shook his head gently: "Add the possibility of imitation by Jiaming Alliance, well, there is still a high probability of failure..." He began to talk about the defects of this mobile phone, trying to convince himself not to be too anxious and not to be too excited, and hurriedly contacted Linmu Studio, trying to put a cold face on a hot butt... The effect is not bad. But. It didn't take long for him to calm down. Bang—— The door of his office was suddenly pushed open roughly. The secretary appeared at the door, holding his knees and breathing heavily. His hair was slightly messy. It was like fleeing. "What's the matter?" Shang Zhuang looked at the embarrassed appearance of his personal secretary, frowned, and was a little unhappy: "For us venture capitalists, the most important quality is calmness! We must be calm when encountering major events, and we can talk about everything slowly. The sky will not fall..." "Mr. Shang, listen to me first, this matter is really urgent!"
The secretary raised his head and interrupted him directly: "The specialist who was responsible for checking the official website for submission of plans just now found a special business plan. He thinks you need to take a look!"
Shang Zhuang frowned again: "Official website? Official websites are all small businesses..."
The secretary interrupted again and said loudly: "It's the business plan of Youmei Technology, the mobile phone manufacturer that made Future S1! They want to raise funds! It's not a small business!"
"..."
Shang Zhuang opened his mouth slightly and was stunned.
Then.
The next second.
Swish!
Shang Zhuang, who just said that he should be calm in every major event, jumped up from his chair, his heartbeat seemed to jump out of his chest, his breathing was heavy, and he asked urgently: "Where is it!!! Where is their business plan!!!?"
...
On this day.
Linmu Studio announced.
The sales of Future S1 officially exceeded 2.5 million units!
It directly became the highest record for the sales of a single series of models in China.
And this data is still rising...
On the same day.
Dongsheng, DG, Leizhu, Junri Capital, Chenxi Capital...
all the venture capitals that can be called by name have received the business plan of Youmei Technology.
(End of this chapter)