A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 580 Get lost!
June 8th.
The pre-sale data of Dark Souls 2 is advancing all the way.
On the other hand, among the seven mobile games listed on the Future store, only one of them had more than 100,000 downloads on the second day. The download numbers
of the other mobile games
did not even exceed 50,000...
This data obviously exceeded many people's expectations.
Let alone compared with the traditional games of Linmu Studio. It
is not even comparable to an accounting software!
Well, you said that the accounting software took the bonus of the first third-party application.
Then there are many third-party applications launched during this period.
The functions are also varied.
For example, a recent application has only one function, which is the timing that comes with the operating system.
However, turning on the timing of this software can softly lock the phone within the time limit.
And such a simple timing software finally got millions of downloads!
The difference is really huge!
When investors saw this data,
they even had the same idea as the president of Cossi Entertainment.
That is-did Linmu Studio limit the traffic or hide the download volume?
Because the moment of the wind outlet.
This fact is indeed a bit difficult to accept.
However.
Many interested people did some research and
found that no matter if it was their own or someone else's Future S1, when they opened the Future store, they could see seven new mobile games on the homepage at first glance.
Although these games did not have special pages for various reasons,
the Future store still gave them enough face because so many mobile games were launched intensively.
This is not like limiting traffic.
As for hiding the download volume, it is hard to see.
But this thing is meaningless.
And the risk is also great.
If one of these mobile games exploded like the six mobile games of Linmu Studio before, it would be socially dead on the spot.
And these seven mobile games.
Until now... how to say.
They have not caused any waves.
The download volume is pitifully small, and there is no one discussing it on social media.
At present, the Future store is still a very new thing for many users. In addition, Future S1 has recently solved the production problem, and the output and shipment volume are surging.
New users who buy mobile phones are constantly coming in.
In this case, it is really ugly to get such a small number of downloads and there is no discussion at all.
Especially on the other hand, compared with mobile games, Dark Souls 2, which is more than ten times more expensive, has exceeded three million pre-sale sales in just one hour...
This contrast is so strong that it even makes many people doubt whether the mobile game trend is really reliable?
And many game media have also become interested.
They downloaded the seven mobile games that were launched, and then went to the comment section for a while.
Finally, they finally figured out the situation...
The comment section of these seven mobile games is not very good, and the players who have played them have not given very good reviews.
"It's too similar to the previous mobile games."
"It even costs money."
"It doesn't feel as fun as the previous "Fruit Ninja"/"Temple Run."
"It actually requires re-registration, and there are ads."
"Not fun."
"..."
Above.
These are the most vivid comments under the comment section of these mobile games.
Different games will be slightly different.
For example, the comments below will be slightly different for paid and free games.
But most of the comments are similar.
For example - it is very similar to the comments of several previous mobile games of Linmu Studio, which are under each game.
Many game media editors can understand this.
At the press conference of Linmu Studio, the question of what one finger can do connected all the mobile games. Until now, many developers still remember it vividly.
At the time when 4G was just commercialized, no one actually knew how to make mobile games.
The mobile games launched by Linmu Studio are equivalent to a teaching session.
And whether it is Kesi Entertainment or other challengers.
Since they want to seize the market, learning from others is a must.
This is normal.
Nothing can be done overnight.
Lin Yao is because of the memory of his previous life.
Other developers don’t have such things, and whether the gameplay they think of is feasible or not is not mentioned for the time being.
Market acceptance is a hurdle that cannot be bypassed.
Other capable developers are now continuing to polish their games according to what Linmu Studio taught.
But Kesi Entertainment, a group of game companies, is so anxious that they can only imitate.
This creates a problem.
In order to make the market accept it, they not only make the gameplay of the mobile games similar, but also make the promotional pictures and videos very similar.
Interested users download and see, isn't this similar to the previous mobile games of Linmu Studio? Then I can just play the previous mobile games directly.
And users who are not interested don't need to download, just see the promotional pictures and play the previous mobile games.
Because... for ordinary users, this thing really looks like a poor imitation.
This is one of the reasons for the poor download volume.
What's more troublesome is that
some of these seven mobile games are sold at a fixed price.
To be honest,
this is not a big problem in normal times.
Because of the rise of Linmu Studio, players accept that the game is paid.
As long as your game is good, there will definitely be people willing to pay.
But...
this is not normal.
The group of players who are willing to pay now are all at the Linmu Carnival!
Originally, the first batch of users who bought Future S1 accounted for a large proportion of players, but these people are not interested in mobile games now.
Players don't care, and ordinary users are more inclined to choose mobile games from Linmu Studio when faced with similar games.
Even if some users want to try and download to see, they will give bad reviews due to various registration, advertising, gameplay and other issues.
As the comments increase, ordinary users choose not to download directly.
And the people who downloaded the game then left bad reviews.
There are no real players, plus the mature evaluation system of Future store...
It's a direct cycle.
Plus the influence of Linmu Carnival...
It's really impossible not to die.
After many game media editors figured out the cause and effect, they suddenly realized and came to a conclusion - these game companies really don't know how to choose the time... They all ran into the gun.
What's more dramatic is that
on the second day of the carnival,
a meeting of "World of Warcraft" was held on the spot in the morning.
The project leader Lei Hongguang took the erhu to the stage and performed a short section of the erhu version of the Overture of the Dead that he had practiced for a long time.
Although he could only play a short section,
it really shocked everyone on the scene.
Then,
he took advantage of the good atmosphere and directly announced the 2.0 version of "World of Warcraft".
The first expansion pack of the game - "The Burning Crusade"!
When the screen,
the Dark Portal reappeared.
Two new optional races, Draenei and Blood Elves, appeared.
The scenes of many races fighting in Outland appeared one by one.
Illidan the Betrayer was the main character. He soared into the sky, holding the Glaive of Azzinoth, spreading his wings, facing the moon, and shouting the famous line: "You, this is a road to your own death."
All the audience stood up! Cheered together!
This version is really what all players are looking forward to!
Because under the leadership of Lin Yao, the Outland plot has been laid for nearly a year!
Almost a year!
Everyone is looking forward to this Linmu Carnival, "World of Warcraft" will have a big wave.
And Linmu Studio did not disappoint the players.
New expansion pack!
Not only new races!
But Illidan, who appeared in "Warcraft" and was defeated by Arthas!
How can the players not be excited?
Of course they are excited.
They can't wait to experience the new version immediately!
But.
This is only for the players.
Many game media editors, when watching the live broadcast, heard Illidan's words "You are seeking your own death".
Their faces became very strange.
How come this is so much like a mockery...
In fact, it's not just them who think so, many people think so.
And this group of little pioneers who fanned the flames would certainly not miss such a good gimmick.
In addition, Illidan's lines really sounded very shocking...
So.
That afternoon.
The first game media that reported on the current status of seven mobile games took the lead in using this line as the title of the report -
[You are courting your own death - on the shackles of the current mobile game market. ]
On the same day,
as soon as this report was released, the number of readers began to soar!
In fact, the article is quite well written.
In the article, the author analyzed in detail why the mobile games launched by the game companies headed by Cosi Entertainment failed.
It makes sense and is very objective.
In the end, the author frankly said that traditional games are still irreplaceable at present, and the mobile games made by Linmu Studio cannot be replaced!
So what game companies need to do now is not to replace traditional games, but to consider how to use the characteristics of mobile phones to make good games that are different from traditional games.
Otherwise... it's really courting their own death.
Yes.
The entire report, except for the last sentence, borrowed a line from The Burning Crusade.
But it does cleverly combine the current situation of the Forest Carnival and mobile games.
This touched the hearts of many players.
Of course,
it also touched the hearts of many investors...
The mobile game investment market... cooled down again!
Because the investment institutions on the wave saw the situation of Linmu Carnival and the data comparison between mobile games and traditional games, they finally calmed down.
The investment in mobile game companies that were originally promoted was temporarily stopped, and the strategy of casting a wide net became conservative.
Countless game companies that could have received investment were in mourning.
But the worst
was still Cosi Entertainment.
They were one of the companies that said they would make mobile games the most loudly.
After saying that they would invest 1 billion,
they said they would double the investment some time ago.
Now, the game is made...
but that's it?
The mobile game doesn't even have 100,000 downloads!
"Dark Souls 2" sold 3 million copies in one hour!
And they still said they wanted to be the leader in mobile games.
Rubbish!
At this moment,
Cosi Entertainment really became a joke.
This strong contrast made investors start to vote with their feet.
At the same time that Linmu Studio released "The Burning Crusade",
Cosi Entertainment's stock price fell to the limit.
Kosi Entertainment issued an urgent announcement, explaining that this was a test work, in order to appease investors.
But the effect was very average. It
's a hot topic!
A test work can't be so ugly, right?
The domestic price of "Dark Soul 2" is 269 yuan! Three million copies were sold in one hour!
Even if we don't count the high overseas prices, if we calculate everything according to this price, it's nearly 1 billion in revenue!
One game can earn your entire company's investment in the mobile game field!
This is just the pre-sale! It
's really tiring.
Let's destroy it...
Many investors do feel tired.
Because they found out.
Mobile games have been hyped for so long... but they are still useless.
In the eyes of many people.
Although mobile games sound good, they are hot and the future.
But once the Linmu Carnival was held, everything was beaten back to its original form.
No matter how good it sounds.
Can your mobile game bring nearly 1 billion in revenue?
No?
Then say nothing!
I won't play it anymore!
Lin Yao herself didn't expect... The successful holding of the Linmu Carnival would have such a big chain reaction.
Linmu Carnival now seems to be no longer a simple player activity.
It has also become a tool for investors to test the future of mobile games...
and now.
The achievements of Linmu Carnival... are enough to make all challengers despair.
Exceed?
Don't be kidding.
Don't lose too badly. It's all good luck.
So, now other peers really hate those seven companies that chose to launch mobile games during the carnival!
Are you sick?
Why do you have to choose this time?
You are happy to make everyone uncomfortable, right? You
like to touch porcelain so much, right?
Now it's all right.
Everyone is looked down upon!
And those seven companies... especially Kesi Entertainment.
At this moment, they hate Linmu Studio very much!
Because they have become a model now.
In their opinion.
Linmu Studio made mobile games on its own, and then held a carnival on its own, and did not allow mobile games to appear.
It's just a memorial arch! Reversing history!
Damn it!
Although this matter was not initiated by Lin Yao at all.
Tracing back to the source.
It will become like this.
Or it was because of themselves that they had to choose the time of Linmu Carnival to make trouble.
They wanted a good reputation and bragging rights.
But they wanted the benefits but didn't want to bear the cost of failure.
How could such a good thing happen?
But... they seemed to think it did.
That night.
The president of Cosi Entertainment took the lead in firing, implying that Linmu Studio had modified the download volume of Future store.
Then the other six game companies followed suit.
The words and deeds all revealed the unfairness.
They said that Linmu Studio was acting as both a referee and a player!
They also said that they wanted to make their games available on Jiaming Alliance's mobile phones, and might not consider the Future phone in the future.
These words were a complete joke to people in the industry.
They did this just to make up for it, save face and stop the decline.
But many users who didn't know the truth really believed it.
On the third day of Linmu Carnival,
Linmu Studio happened to hold a meeting for the new switch games "Tracking", "Super Mario: Odyssey" and "Animal Crossing".
These three games, except "Tracking", are cute and the gameplay does not seem complicated.
Even "Tracking" does not look big.
Old users of Switch, of course, know the characteristics of the first-party games of this console.
But ordinary users are definitely not aware of it.
Soon,
several game companies led by Kesi Entertainment seized this point and continued to bombard.
Among them, Kesi Entertainment said the most unpleasant words-
"These games are actually mobile games in essence! Linmu Studio is nothing more than a fraud! I really don't understand the rationality of the existence of Switch. Is it to make two profits by porting it to mobile phones in the future? For the popularity of these games! Deliberately suppressing opponents! It's really ugly!" Linmu Carnival was originally popular
because of the opening ceremony. In addition, because of the mobile phone, many ordinary users occasionally take a look at the relevant news. Therefore, the impact of this statement is undoubtedly extremely bad. Because many ordinary users really believe it. And the move of Cosi Entertainment is nothing more than seeing its own stock plummeting, and a high-profile announcement of entering the mobile game field ended up in such an ugly scene. They want to make up for it and continue to touch porcelain... But this time, they really poked a hornet's nest. Let's not talk about the players. As soon as this statement came out. Lin Yao accepted an interview for the first time! This is really rare. So much so that the invited game media were stunned. It took a long time to react. The interview location was finally chosen at the carnival site. At noon. In the venue of Linmu Carnival. The reporter of the game media met Lin Yao. Originally, the reporter who was quite famous in the industry wanted to check the questions with Lin Yao. But Lin Yao directly refused and asked the other party to ask directly. The interview started in this environment... [Excuse me, some colleagues from Linmu Studio questioned the authenticity of the download data of Future store. What do you think about this?] Because there was no right question at all. Lin Yao asked directly. The reporter also took the risk and asked a sharp question at the beginning. "We will not modify any data of Future store, and there will be no trace of human modification on the data." Lin Yao pursed her rosy red lips and replied: "Next, I will disclose the download data of their respective games to the seven questioning game companies. If they still don't believe it, I will invite them to the headquarters of Youmei to see our staff verify it for them, but..." Speaking of this. Lin Yao suddenly changed the subject, her fair face tense, and said coldly: "This is the last time! Future store is an application distribution platform! Just like the Vaporwave game platform! And our game is also logged on the Vaporwave game platform! Vaporwave game platform has been around for so many years, and there has not been a single voice like this. It is easy for these people to move their lips, but do you know what this means to us? Let me make it clear! You can't question our professionalism! I don't want such voices to appear again! Otherwise, please leave! To put it bluntly, a few mobile games are not enough for us to do anything unscrupulous! Next, they can verify their doubts, and I can understand it. But if they still question... then we will always reject such partners! Future store does not need such developers! First of all, what game companies need to do is to polish their own games! Let users accept them, instead of questioning this and that when users don't accept them, the first thing you should think about is why users don't accept your games?" The reporter opposite looked at Lin Yao with a cold face. Inexplicably. He actually wanted to pinch her cheeks... because she looked so soft... This idea was very abrupt, and she even wanted to do it. Fortunately, I managed to hold it in. I sorted out my thoughts a bit. The reporter continued to ask questions. [I understand. Next question, have you heard about the comments made by the president of Cossi Entertainment about Switch?] "I heard about it." Lin Yao nodded, and then replied: "My evaluation is that he has never played games. I suggest that the shareholders of Cossi Entertainment change the helmsman. Even if they have played a game on Switch, I guess they would not say such a thing. If he thinks that the three Switch games announced at our carnival are essentially mobile games, then I suggest that he wait until the game is released and play it himself, so that he will know the difference." [Switch games are indeed very interesting... How do you evaluate the three new games on Switch?] "Games designed to make people play games." Lin Yao thought for a while and gave an answer: "I know that some users will think about whether Switch still has any meaning after the mobile games are launched. In fact, we will also think about it internally, and these three games are probably equivalent to the answer I gave." The answer?
The reporter was stunned, a little surprised.
That was a big remark.
But she was a professional after all, and she recovered quickly.
[What do you think of mobile games? ]
"The portability of mobile games and the ability to entertain in fragmented time are unique to some extent."
Lin Yao shook her ponytail gently and replied immediately: "Nowadays, people are under increasing pressure in life. After a hard day's work, they may not even have the energy to open their computers... But the demand for entertainment is real, so what should we do? Mobile games can meet the demand at this time... In fact, in my opinion, it doesn't matter what people play, and it doesn't matter what the carrier is. What matters is whether they can have fun.
Whether it's a mobile game, an online game, or a stand-alone game. Whether it's played on a console, a PC, or a mobile phone, as long as you can have fun, it's worth it!"
[Why is there no mobile game session at this carnival? ]
"Because we are still thinking about how to make a mobile game that can cheer players..."
Lin Yao smiled gently, then spread her hands: "We haven't figured it out yet, so there is no."
Reporter: "..."
She always felt that the very cute girl in front of her was fooling her.
But she had no evidence.
"Well, there is another reason."
Seeing the reporter's expression, Lin Yao chuckled again, then looked at the expectant reporter and suddenly asked, "What day is it today?"
"Uh... weekend." The reporter was absent-minded for a moment, then replied.
"That's it."
Lin Yao blinked at her and said with a bright smile, "It's weekend time now!"
Reporter: "..."
...
The next day.
The interview with Lin Yao was released.
As soon as the report was released, it immediately topped the hot search list!
Players were very surprised by this rare interview.
And many ordinary users were also very surprised.
They were mainly surprised by Switch and Lin Yao.
Many users who have never been exposed to Switch, after seeing the promotional videos of several new games and hearing the remarks of the president of Cosi Entertainment, really felt that it had the flavor of mobile games.
However.
Lin Yao didn't think so, and most of the players below the comments didn't think so either.
This surprised them.
Is this true?
On the other hand.
Lin Yao also exceeded many people's expectations.
Although she appeared on camera quite a few times.
But this kind of face-to-face dialogue is really rare...
and her graceful and generous appearance is really charming.
Especially the last scene.
After watching the whole interview, many ordinary users didn't even care about the game, and directly started to brush "heartbeat"...
and this interview.
The influence is far more than that.
Because Lin Yao expressed an overall positive attitude towards mobile games in the interview.
The market, which had just calmed down, revived again...
Investors.
Regained confidence!
Because of Linmu Studio, Lin Yao is still optimistic about mobile games...
Yes.
It's just so outrageous...
Of course.
Not everyone is happy to watch this interview.
Those game companies that shouted unfairness and said they would switch to Jiaming Alliance were instantly silent after seeing the report.
Now Jiaming Alliance's app store has not yet been launched...
They just said a few words. If it
is really banned,
it will be over...
And Linmu Studio is really not just talking. Not only did they give them the game download data after the interview, they also invited them to the site for verification.
Of course.
No one dared to go.
However...
there will always be one or two self-righteous challengers who think that Linmu Studio is just making threats.
Kesi Entertainment... is that challenger.
The night this report was released.
Kesi Entertainment's official account reposted it, but said in a sarcastic tone: "That's what they say, but who knows the truth? Can't the data be falsified?"
This sentence was specially requested by the president of Kesi Entertainment who was upset.
Because in the interview, Lin Yao said that he suggested that Kesi Entertainment change its president, which made him face a great challenge. And this sentence... Lin Yao saw it
not long after it was released. And half an hour later. Linmu Studio and Youmei issued a joint announcement, announcing that the Future store will not welcome any Kesi Entertainment applications in the future! Not only that, the Vaporwave game platform is also not welcome! At the same time. The two major platforms will remove all Kesi Entertainment games at the same time! The announcement is very short. Add up, it's not even 200 words.
Linmu Studio used very calm words to tell a cold-blooded fact - not only mobile games, but also traditional games of Kexi Entertainment, don't even think about selling one copy through our channels!
Simply put, get out!
When the announcement was released.
Kexi Entertainment.
Their president was still reading the report, and seeing Lin Yao's suggestion to change the helmsman of Kexi Entertainment, he cursed: "Bah! Being a whore and still wanting to be a saint!"
Until.
The secretary rushed in and told him about it.
"What are you kidding!?"
After hearing this, the president of Kexi Entertainment suddenly widened his eyes and looked incredulous: "How dare they! How is it possible!"
"President! It's not a question of whether they dare or not! They have already done it!"
The secretary's voice was sharp, and his whole face wrinkled together: "All our games have been removed from the shelves! Look!"
The president of Kexi Entertainment immediately woke up the screen in a panic, and then opened the Vaporwave game platform.
Then.
He searched for his own online games on the Vaporwave game platform.
Didn't find it.
Searched for mobile games on the phone.
Still didn't find it.
At this moment.
The president of Kexi Entertainment found that his hands were shaking...
The uneasy and angry emotions faded away.
He finally realized that
he had made a mess.
And he didn't have much time to be stunned.
Soon,
his mobile phone rang like a death warrant.
Then,
the secretary's mobile phone not far away also rang.
Even outside the office,
the business phone rang...
Who was calling?
The secretary didn't know.
But she knew what Kexi Entertainment would experience next...
The channel was gone.
And it would be strangled by the channel manager, the largest game company in the country.
She raised her head and looked at her boss bitterly.
The president of Kexi Entertainment was still sitting there, muttering: "How dare they..."
The next day.
The announcement issued by Linmu Studio quickly fermented.
Many people reacted instantly. Linmu Studio... This is for real.
And the impact of this announcement
is very great.
From this day on, for the next half month, Kexi Entertainment's stock will continue to fall.
From the peak of 15 yuan, it directly fell below the issue price!
And then continued to fall!
Because after the announcement was issued... Everyone knew.
Kexi Entertainment.
I'm going to finish it next.
Sorry, sorry... I'm late for work...
(End of this chapter)