Chapter 463 Isn't he the best at plagiarism?

Yes.

It succeeded again.

Linmu Studio's latest game "Kirby" is going to be successful again.

Although Wang Ang only played the game for four hours, he had no doubt about this!

There are many players who have the same idea as him.

But more players have a very pure feeling after playing the game.

They just think that this is a good game!

Among them, there are a large number of female players who have this idea.

Stand-alone games are not exclusive to men. In fact, there are quite a few female players.

But because the number of male players is larger and they generally have higher demands for games, most stand-alone games are male-oriented.

As for games specifically for female players, because the scale of the production companies is generally not large, the publicity and promotion are not very strong.

In this case.

It is actually very difficult for women to find a game that suits them in a game library full of male hormones.

This leads to many female players not disliking games, but simply having no chance to get in touch with games that suit them.

The advantages of the Switch are now apparent...

The Switch console and Linmu Studio are large enough, and Linmu Studio also has enough financial resources to promote the console and games.

Most of the games on the Switch are cute and family-friendly, and Kirby is one of the best.

Female players are faced with a console that has been advertised on a large scale, and it can be said that it is almost everywhere... Most of the games on it look very cute.

Female players who have always been struggling to find games that suit them would be lying if they said they were not tempted.

The reason why the installed base of Linmu Studio's consoles has quickly exceeded 20 million is that a large part of the sales are brought by female players.

The convenient form of switching between the Switch console and handheld, as well as the Switch's first-party game lineup that is completely different from traditional consoles, is equivalent to giving female players a platform to quickly find games that suit them.

And these female players who are attracted are generally not good at playing games...

They are the kind of players who may not even be able to play Super Mario Odyssey...

And Kirby, as if the game is cute all the time and the simple and enjoyable game experience, is indeed very suitable for them.

Whether it is Kirby's appearance, movements, various small designs, or the overall game experience, they are particularly popular with female players.

Therefore, on the night of the release of "Kirby's Star",

when a tough guy posted a post expressing his feelings about the fun of the game, he basically had to mention his girlfriend, wife or daughter... Their words were similar, basically saying that family members who don't play games were attracted by Kirby's attention at first sight.

And as such posts increased.

For a while.

The largest stand-alone game forum in China directly became a large parent-child activity community...

["Kirby's Star" is very interesting! I highly recommend buying it! Although the game is almost not difficult, the whole playing process is really comfortable! In addition, when I played "Kirby's Star", my girlfriend didn't say that I played games for the first time. She even sat next to me and watched it with interest, and asked me what game it was. Haha, Kirby is so cute. ]

["Kirby's Star" is really a surprise. Did you know that this game also has a two-player mode! My daughter and I played together. I controlled Wado Rudy and let my daughter control Kirby. It was really fun! Later, my wife watched the game and took my place (bitter smile)...]

[What a great game! ! To be honest, I didn't expect my girlfriend would like it too! It directly strengthened our relationship.]

[...]

Various posts about playing games and bringing up the family were pushed to the front page.

Many single players came to the forum and were confused.

What's going on.

Isn't this a gaming community?

So soon, singles began to huddle together under many posts.

"Why play games when you have a girlfriend?"

"The tough guy is crying, I thought everyone came here to enjoy the game, but I didn't expect you could enjoy family and love on this basis..."

"I like the game very much, but after seeing your posts, I suddenly don't like it anymore..."

"Fuck! I also play with my son, he's so bad! He even wants to snatch Kirby from me, what a rebellious son!!"

"...The one above, the son you are talking about? Do you call him your son too? You guys talk about your own things?"

"The game is indeed fun, but that's not what I want to say. Rather, Linmu Studio is playing a big game! Games like Dark Souls and The Legend of Zelda are obviously aimed at core players like us. And games like Mario Kart and Kirby are aimed at blue ocean players who don't usually need a console!

This feeling wasn't obvious before...

I couldn't understand why Linmu Studio would go back and launch a simple, fun game after launching the core game Dark Souls. Now seeing the status of the forum, I finally understand... Lin Yao wants to take into account both blue ocean players and Core players! All in one place!

So far, Lin Yao has done a very good job! The combination of the two console forms is cheaper than the traditional console, which is enough to attract the blue ocean players who have not yet purchased the console.

Under this premise, the first-party games of Switch benefit from the strong production capabilities of Linmu Studio, which can satisfy the core players and interest the blue ocean players... This has built a good framework for both!

Yes, those games that seem to target blue ocean players, but the core players can still play them happily, which is the most outrageous! !

Such a console! It would be strange if it didn't succeed! Linmu Studio is really awesome! ! "

"I'm going to charge now... In addition, I think what the above person said makes sense. In fact, when I first watched the trailer, I also thought that "Kirby" was not fun, but after I really played it, I found that I miscalculated... I also thought about why I, an old game player, would laugh when playing such a simple game, and then I found that the reason is very simple, because it is fun, just that simple!"

"Yes, it's fun, and this is also my biggest feeling when playing "Kirby"..."

"..."

On the forum, in addition to showing affection and huddling together for warmth...

many players, in addition to discussing the game itself, also began to analyze the reasons why Linmu Studio's game could succeed again this time.

And the facts prove that.

The players are indeed very smart...

Their analysis is actually very reasonable. A large part of the reason why Switch can succeed is that it attracts a blue ocean group that has been ignored by game giants for a long time... In the past, Switch had to compete with mobile terminals for business, but there is no such problem here, which is also one of Linmu Studio's advantages.

In this case, if Switch is not successful, then hell!

In fact.

The second day of the release of "Kirby".

The power of blue ocean players began to show...

Most of the time, new games that were only popular in the gaming circle have once again broken the barriers of the gaming circle and appeared in the sight of ordinary people.

And all this is because many blue ocean players really like "Kirby Star" after playing it, and Kirby is really cute and touching.

So many social media that have nothing to do with games... have appeared Kirby's emoticons that were originally only circulated on game forums.

And Kirby's cute image has further interested more blue ocean players and asked what it is.

After getting the answer.

Switch appeared in their sight... Although this kind of communication has a low final conversion rate, after all, game consoles are not as popular as mobile phones in China.

But! As long as one player buys a console! Linmu Studio will make a lot of money!

Moreover, Linmu Studio's business is no longer limited to China. The console culture in China is not prosperous, but it is prosperous overseas.

Linmu Studio's first-party games not only attract domestic blue ocean players, but also overseas blue ocean players...

In fact, many people in the industry, both domestic and overseas peers, have already noticed the strategy of Linmu Studio's console.

Continuously expand the audience of games, absorb light players into the pit, and then try to convert these players into heavy players...

This is the strategy of Linmu Studio.

And at present, this road has actually been opened up for them!

Although in terms of game platforms, Game player and Vaporwave are still competing head-on, and the winner has not yet been decided, many people in the industry have also complained about Linmu Studio's strategy.

But on the console side, many people in the industry really have to admire Linmu Studio.

Using differentiated competition, it avoids the war with traditional consoles, and uses the first-party game strategy to attract blue ocean players. This directly allows the switch console to gain a firm foothold and even snowball.   In this regard, other console platforms can't do anything about it. Reflecta is a traditional console, and other console manufacturers can use various means such as game lineups to give it a head-

on blow .   But what can switch do? Linmu Studio has very low reliance on third-party manufacturers, and it is the best game developer. Unless other console manufacturers make their own handheld game consoles and completely change their console form, there is no way! It   is really... an outlier.   Many colleagues saw the successful sales of "Kirby" and knocked a hole in the barriers of the game circle, and they couldn't help but sigh.   Of course.   In addition to sighing.   The installation volume of switch consoles has successfully exceeded 20 million. The success of "Kirby" has also strengthened the confidence of some people...   ...   "Ah? There are also domestic manufacturers who announced that they will make handheld game consoles..."   Lin Yao had just put down the sales report of "Kirby" when she heard a somewhat unexpected news from Mu Wanqing.   "Well, do you remember Keshi Entertainment?"   Mandy nodded, and then said, "They are the ones who announced that they will also enter the console market. I watched the press conference. Their handheld form factor is very similar to the switch, but it is a little bigger and seems to have better performance, a bit like a handheld computer.   At the same time, they also announced some game lineups, and the selling points are somewhat different from ours. There are many online games and ported stand-alone old games, but at the same time, they also threw out some casual games with bright and cartoon styles such as "Kirby Star", "Mario Kart", and "Pokemon Legends" at the press conference." "   Oh?"   Lin Yao immediately showed an interested expression when she heard it.   Seeing that she was interested, Mandy stopped talking and directly opened the video for her to watch.   Lin Yao lowered her head, and then watched the press conference of Keshi Entertainment with Mandy together.   As for the impression...   how to say it.   The sense of déjà vu is a bit strong, a bit like the big handheld game console designed based on the concept of handheld computers in Lin Yao's previous life, which was advertised as being able to play 3A masterpieces.   However, this is only a sense of déjà vu, and Lin Yao is not sure about the specifics.   As for the game lineup, the press conference did focus on online games and ported stand-alone games, which seemed to be intended to criticize the single-player game lineup of the Switch.   As for the family-friendly games, they were indeed intended to compete with the Switch, and among the producers, Lin Yao also saw a familiar company name - Tianhu.   "What should we do? Should we adopt a strategy?" Mu Wanqing asked immediately after seeing the video Lin Yao had watched.   "No need."

Lin Yao thought about it and shook her head gently: "No need, now we are the number one target in China... This is normal, just like the Vaporwave game platform. But it is a little different. After all, the Vaporwave game platform is aimed at PC users. The PC user base is large and the players' needs are varied.

But the switch is different. We only need to do our first-party games steadily and maintain the relevant production team of Greenlight that develops independent games for the switch. Then, on this basis, we try to win more big companies.

The threat of others making consoles to us is not as great as the threat of Gibber and Dreamland setting up their own PC platforms."

"Then we don't need to say anything?" Mu Wanqing asked after hesitating for a moment.

"Well, no, if they can really beat the switch... then I will be convinced."

Lin Yao nodded.

In fact, this situation is very normal. In

fact, this situation occurs in the game industry, or in various industries.

When a product or model becomes popular, it will be followed by others.

Battle Royale, pigeon, soul-like, unboxing, open world, reheating old rice.

In Lin Yao's previous life, these game keywords were usually because a certain work was very popular and successful, and then directly stirred up the entire industry... Then, people followed suit.

It's the same here.

Since the unboxing mode and pass mode of "Breakout" became popular, a lot of game companies have imitated it in the past two years.

This is an inevitable process. The

same is true in the console field.

However, the cost of R&D and production of traditional consoles is too high... Ordinary companies really can't handle it.

Looking at the development history of game consoles, the jewel in the crown of the game industry in Lin Yao's previous life, whether it is Sony or Nintendo, games are not their only profitable business.

And console manufacturers with a single business, only game business, are basically dead.

For example, Sega.

Because consoles are really too expensive, Sega can't handle it.

Moreover, compared with consoles, PCs have developed too fast. It is becoming more and more difficult for consoles to catch up with PC performance, and the hardware cost is getting higher and higher. Consoles have to be sold at a loss in the first few years of their release... Ordinary companies can't bear it at all.

In this kind of money-burning war, the only company that can barely keep up with the pace with a relatively single business is Nintendo, and they still rely on differentiated competition.

Before Lin Yao traveled through time, even the consoles owned by big tycoons like Sony and Xbox could not catch up with the development of PC. Whether it was PS or XBOX, the latest generation of consoles were only at the level of medium PC configuration.

One high-end graphics card could buy two next-generation consoles!

Yes.

This is related to the graphics card premium, but there is really no way. Xbox and Sony want to give players the top configuration of the current era, and the price may be too high for all players to accept, or they may lose money.

After all, the cost is there.

PC has developed too fast.

Game consoles are different from PCs. PCs also have the attribute of productivity, but game consoles only have the attribute of playing games, which is not a necessity.

Selling at a high price, not many players are willing to buy it.

Fortunately, the console software and hardware are highly unified. Even if it is only at the level of medium PC configuration, it is not inferior to most PCs in terms of games, which can make up for the shortcomings.

Although this world is different from Lin Yao's previous life, the development of history is similar.

Here, making traditional consoles is also a money-burning game, and basically few companies can play it.

Making traditional consoles is difficult, even for Linmu Studio.

If the handheld game console is developed based on the idea of ​​handheld computer, the pressure will be much less.

So Lin Yao can understand that there are domestic companies that want to get a share of the handheld game console field.

Although Linmu Studio has become a target, it is annoying to have competitors on both the game platform and the console.

But if they can really beat the switch, Lin Yao will be convinced... After all, it can be regarded as promoting the development of the domestic game industry together.

If they can do it.

After all... After the release of "Kirby", it will soon be the turn of "Ring Fit Adventure" and "Super Mario Party".

...

At the same time.

Just when Lin Yao and Mu Wanqing were discussing the competitors of their consoles.

Sky Fox.

Li Guangsheng sat behind his desk, looked down at the mobile phone on the table, sighed softly, and the dissatisfaction on his face was almost undisguised.

As for the console that Cosi Entertainment called the Switch, Tianhu was forcibly tied to the chariot...

During this period, with the increase in the number of domestic players, although Tianhu has been far behind Linmu Studio, which was just a small workshop at the beginning, it is still doing well...

After all, they still have a solid foundation. In addition, after Tianhu completely integrated the acquired eBay, it has many online games, which allows them to reap the dividends of the increasing number of game users.

Of course, it can't be compared with Linmu Studio, which has many phenomenal online games, but Linmu Studio launched a PC game platform, and then launched a console, and at the same time suspended the development of online games, giving them an opportunity.

During this period, Tianhu's revenue has been rising.

Li Guangsheng's position has also been re-stabilized.

And probably stimulated by Linmu Studio, since seeing the success of "Dark Soul" and seeing Linmu Studio step by step... Li Guangsheng also started to take action. He began to work hard to improve the bloated system and game development process within the company.

In simple terms, it means kicking out some people who cannot create value, and then recruiting independent studios with talent and ideas, slightly lowering the priority of revenue, giving developers with ideas more room to play, and revitalizing the company's internal vitality...

Of course, Li Guangsheng did not intend to develop stand-alone games when doing this. After all, there is a giant standing in front of him in China, and he does not have the energy to challenge it for the time being...

But he still wanted to change his company.

As for the purpose, he has not figured it out yet. He just feels... unwilling.

But.

His various measures were strongly opposed by the largest shareholder behind Tianhu...

The largest shareholder behind Tianhu not only opposed it, making his reform difficult... but also forced him into the handheld camp of Cossi Entertainment that is benchmarked against Switch without any prior discussion.

And their requirements are also very simple.

They just want Tianhu to imitate Linmu Studio and make a few games like "Kirby", "Pokemon Legends", and "Mario Kart". This

made Li Guangsheng very dissatisfied!

He almost watched the growth of Linmu Studio with his own eyes, although he was reluctant to admit it at first.

But later, in front of one work after another, he finally had to admit that Linmu Studio... is really amazing.

He has also studied the switch console. He thinks that the success of this console is inseparable from creativity and the strong game production ability of Linmu Studio!

After witnessing the success of the garbage game "Dark Soul" in his eyes, Li Guangsheng has already known the gap between Tianhu and Linmu Studio in game development capabilities.

He really thought it was a fantasy to try to scam a console that was supported by Linmu Studio.

But the other party obviously didn't care about his dissatisfaction, and almost ordered him to do it.

He had no choice but to agree at first.

But after seeing the success of "Kirby: The Star of the Stars", he thought more and more that something was wrong.

Wouldn't it be... humiliating to try to scam someone?

Li Guangsheng looked at the phone on the table, frowned slightly when he thought of the word humiliating, and made up his mind completely.

He breathed a sigh of relief, then picked up the phone and dialed the number.

The phone rang a few times.

Soon.

A young voice came out.

"What's the matter?"

Li Guangsheng frowned slightly when he heard the slightly frivolous tone of the other party. He was even more dissatisfied with the major shareholder, the prince, on the other end of the phone. He quickly adjusted his mentality, took a deep breath, and said: "Mr. Li, regarding the handheld game console, I think it is necessary to analyze the pros and cons with you. It is really unnecessary to make a handheld game console. Now the development of Tianhu..."

"I have said it many times!"

But before Li Guangsheng finished speaking, he was rudely interrupted by the other party...

The young voice on the other end of the phone said with a little impatience: "Do as I say and cooperate with the group's big strategy! As for the strategy itself, it is not your turn to worry about it. The console is the most important part of the group's entertainment in the future! This matter is very important to everyone! You can't change it, and neither can I.

We have always ignored the blue ocean players and the attraction of simple and easy games to blue ocean players. In this regard, Linmu Studio has taken the lead, and we can't fall behind."

"But the problem is, those games..." Li Guangsheng frowned even deeper.

But this time.

He still couldn't finish his words, and was rudely interrupted: "Games are games! Don't say that Tianhu can't develop that kind of game. Forget about the masterpieces you say. I have asked many professionals about the childish casual games that don't seem to be difficult at all, and they all said that there is no problem in developing them.

Tianhu is one of the largest game companies in China, can't it be that it can't even compare to small studios? For example, "Pokemon Legends", can't you even design a hundred elves!?

Do you know how much potential Linmu Studio's Switch has? Do you know how much profit this handheld game console that can attract a large number of blue ocean players without PC can bring if it further explores its commercial attributes? Linmu Studio is guarding a gold mine and won't explore it, so let us do it."

"But game development is not something that can be done overnight!"

Li Guangsheng endured and suppressed his anger, and said: "And even if Linmu Studio's games are easy to copy, the Switch is not only good for games. Their console creativity and design are highly unified, and they also have ideas in other aspects. For example, "LABO" some time ago, this kind of thing cannot be copied just by copying, and their games are actually the same. Even if "Pokemon Legends: Arceus" looks simple, the world view and gameplay they designed are unique. Other games are even more special... Unless this kind of game is copied one-to-one, it is very difficult to innovate. Their creativity and their thinking about gameplay are temporarily unmatched by us. I think..."

"Linmu Studio can do it, so why can't we?"

The young voice on the other end of the phone listened for a while, interrupted Li Guangsheng impatiently again, and threw out a sentence directly.

"..."

Li Guangsheng opened his mouth. At this moment, for some reason, he suddenly thought of his best friend, Mou Feng, who founded Tianhu with him and then parted ways.

"Games are just games, not that complicated! As for a little thing like LABO, it's not worth mentioning. What was the final sales volume? I heard that it's less than two million? To put it bluntly, it's just a piece of broken cardboard! No matter how much effort Linmu Studio puts into this aspect, it will be in vain! It will never make a big splash, and don't we have this level of creativity?"

The young voice on the other end of the phone continued: "As for what you said about the difficulty of copying games... Aren't you Tianhu the best at copying?"

"..."

Li Guangsheng heard the other party's words, his right hand clenched into a fist, and his body instantly became stiff.

At this moment.

An unknown anger surged in his heart, and even made his whole body tremble slightly.

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(End of this chapter)