Chapter 304 Have You Considered It?

An Zhixia looked at Jiao Yunlan with a half-smile and confirmed again: "I am a person who speaks my mind. What I say may make people uncomfortable."

Jiao Yunlan slightly tightened her grip on the pen, and the calmness on her face was a little broken. She felt a little regretful in her heart. She hated to see An Zhixia act like she had everything under control, and she was also afraid of it. It was as if she had become transparent in front of others, and all her plans had gone to waste!

She really should avoid An Zhixia and finalize the cooperation between the newspaper and the radio and television stations. Something that has been set in stone will not change because of a few words.

Everyone said, "Honest advice is always unpleasant to the ear. Comrade Xiao An, please speak your mind. We are very open-minded. As long as you are right, we will make a new plan. Today is originally a tea party for discussion and negotiation, without distinction of hierarchy."

"I want to ask a few editors," An Zhixia chuckled, "What do you think is the biggest difference between radio stations, television stations and newspapers, apart from the form of information presentation?"

After these words were spoken, several newspaper executives were stunned for a moment, and then they all fell into deep thought and thought it over carefully.

"The TV station has its own fixed creative team and information collection sources. In addition to our reporters going around to interview and collect topics, most of the content in our newspaper needs to be selected from manuscripts. It can be said that we complete a quarter of the content ourselves, a quarter of the content is commissioned by literary masters, and the remaining half is the wisdom of writers across the country."

Another newspaper director added, "Our newspaper is sold to the public at 5 cents a copy. The company subscribes once a year, which is cheaper. Similarly, we have to pay the contributors a corresponding fee." At this point, everyone had already understood what An Zhixia wanted to mention. "Radio and television stations don't have this kind of funding gap."

Jiao Yunlan chuckled and said: "Radio and television stations are public welfare undertakings funded by the state. I believe that many authors would rather not receive royalties, but would like more people to read their articles and pass on the feelings and spirit they put into their articles to every reader.

We can definitely write to the authors to inquire before the article is converted.

Furthermore, we are converting excellent manuscripts from previous issues into audio format, which will not delay the release of new newspapers and periodicals.”

Everyone puts themselves in the shoes of others and thinks it is very feasible. Who doesn't want to gain a good reputation? It is so prestigious to be famous. Just think about the admiration and envy of others looking at you, and you will feel so happy. Moreover, this is beneficial to the country and the people, and is one of the important ways to realize self-worth.

An Zhixia sneered, "I don't believe that Comrade Jiao didn't submit his work for the money. Authors are also human beings. They love this career, and the premise is that they can have enough food and clothing to provide their families with worry-free material security. This is what they deserve. Why do you have to morally blackmail them?"

Jiao Yunlan held her breath. "Comrade Xiao An, they have received the manuscript fee, which means they have handed the article over to us. We are also using it for public welfare and do not make any profit. Why can't we make the best use of it?"

"Oh, Comrade Jiao, there are paychecks for filming movies, and I also get paid handsomely for writing scripts for the performance troupe. You're using the fruits of other people's labor as capital for public welfare. Do you think that's appropriate? The country's laws protecting literary works are not as overbearing as you are."

Everyone thought about it and nodded in agreement. The reason why radio and television stations can cooperate deeply is that they only have different forms of information expression, but the operation is the same. Moreover, if the cooperation is successful, they will also receive additional performance rewards, so that they can achieve the greatest benefit to the people with the least investment.

In fact, they want a good reputation, isn’t their starting point also to get better distribution of materials?

The newspaper directors were a little frustrated. The newspaper looked like it had thousands of words on each page, but once it was converted into voice or performance, it only took a few minutes. If the author was given additional royalties, how much would a program have to pay? Moreover, radio and television stations had programs every day, while their newspapers had two issues a month, or at most one a week!

Jiao Yunlan bit her teeth so hard that they almost broke, and managed to keep a smile on her face. "According to Comrade Xiao An, the newspaper can only maintain its current business model and cannot develop further? And those excellent works were published once and then put away in the reference room and sealed away?"

An Zhixia smiled and said, "The diversified operation of a newspaper requires gradual exploration, and it cannot be achieved overnight. The beautiful chapters can be bound into books for a second sale, and the second manuscript fee will be paid to the author based on the sales.

As long as the article is good, there will naturally be readers who like it and buy and borrow it.”

"Oh, I thought Comrade Xiao An could come up with any good idea, isn't it just to make the excellent works of the past into magazines and then sell them? Magazines are expensive and sell much less than newspapers. The risk for newspapers is very high, and the content is repetitive with newspapers, so readers may not support it. These are all problems, haven't you considered them?" Jiao Yunlan said in a somewhat urgent voice. She saw everyone nodding in agreement with her out of the corner of her eye, and the anger in her heart just came out a little.

"Comrade Jiao, I didn't say this is a magazine. Magazines also emphasize timeliness and novelty like newspapers. Well, this can be called a special publication of the newspaper. It can be stated on the cover. It is up to the readers to buy it or not. The newspaper only needs to pay the author's royalties according to the revenue, and then it starts to bear the cost of the publication.

But doesn’t every attempt involve risk? And this is just a more conventional suggestion,” An Zhixia said with a smile, “In fact, newspapers can cooperate with radio and television stations.”

Everyone perked up immediately and looked at her eagerly.

"Just like the last time I used the radio to comment on the movie preview, newspapers and magazines can also use this form to simply evaluate the content of past issues and push beautiful articles to everyone. I believe that many literature lovers will come to buy and borrow them. Because our publications are excerpted from past articles, the price is cheaper than normal magazines. The sales should be considerable, and it can also bring extra income to the authors.

In addition, the purpose of the explanation is to spread the good name of one's own newspaper, and to instill in everyone the benefits of subscribing to newspapers and periodicals to care about national affairs, improve political awareness and literary accomplishment, cultivate sentiments, establish a correct world outlook, outlook on life and values, and keep up with the pace of the organization.

"A weekly review will build momentum for the newspaper's new books and new publications, and the revenue will definitely be better than before. The radio and television stations will also have an extra cultural feast, making a significant contribution to improving the national literary literacy!" An Zhixia chuckled, saying that this is a particularly classic form of soft advertising, "Of course, the newspaper's revenue cannot forget the hard work of the employees of our brother units."

(End of this chapter)