Chapter 348: Changing Concepts (14th Chapter)

"Ms. An, our company's advertisements are broadcast on other channels, but the effect is mediocre. Your Xiahua Channel, like your country and people, has a fatal attraction, mystery and magic. I believe that if our products are broadcast on your TV, sales will definitely increase!

In addition, your advertisements are inserted very cleverly, which makes people remember the brand firmly and have a deep sense of identity, which is exactly what our company pursues. Therefore, we solemnly request your station to cooperate with our company.

You can propose any conditions, I can make the decision," Ivan subconsciously straightened his chest and pulled in his stomach and smiled, "I am the company's marketing director and one of the legal heirs of the company. When I came to Xiahua, my father gave me a lot of power, allowing me to have a veto in marketing."

An Zhixia smiled and said, "Okay, I like straightforward people. I know that Mr. Ivan is eyeing the Xiahua market and the group of cable TV users that will soon expand into a huge number, and he doesn't want to give up the existing 80% of users who watch for free with ads.

Coincidentally, because of our outstanding achievements in cable TV, we were invited to enter the homes of the other 80% of users. Therefore, Mr. Ivan and I divided the cooperation into three parts. "

Ivan smiled bitterly, "Ms. An is treating us like fat sheep to be slaughtered. We are willing to submit to your knife. You said, we will try our best to meet your conditions. I believe that the smart and beautiful Ms. An will definitely let us make a lot of profit, right?"

An Zhixia nodded, "Of course, we want a win-win situation.

Let's talk about the nearly 80% of users first. What we have negotiated with the TV station is that our Xiahua channel can choose advertisers independently, but the revenue must be shared equally with the TV station. In this regard, our Xiahua is the same as other channels, and the advertising fee is determined according to the profit of the product and the number of TV viewers. Mr. Ivan has no objection to this, right?"

Ivan smiled and nodded, and took the initiative to say: "This is the most fair and just way. In order to show our company's sincerity, we are willing to give your TV station an extra percentage point. Our product profit is 50% of the retail price."

"In addition to obtaining international cooperation with all television stations in 57 countries, Xiahua Channel has also added 32 more countries, with more than 2.2 million users who choose to watch programs for free with advertisements. If we follow the charging standards of cable TV channels, our station can make a profit of more than $1.3 million a month, equivalent to 2.7 million RMB.

Of course, this part of the money cannot be borne by just you, the advertiser. One tenth of it should be ok, right? Each of them can broadcast it once a day during prime time."

Ivan silently calculated that the advertising fee was 270,000 RMB per month, which was 3.24 million RMB per year. It was not too expensive. After all, there were more than 2 million potential customers. If each customer consumed less than once, the profit could be recovered. The profit was huge. He smiled and nodded readily.

"The number of users who buy cable TV changes every month, so we won't take advantage of you. We use the number of users in May of each year as the base number for the year. This year's base number is 450,000. However, since there are no ads during the program, we will insert ads directly into the program, and even show them in different ways and at different times depending on how much you invest."

Ivan thought about the base of 450,000 cable TV users, which was growing rapidly every month. He also remembered how eager they were to see the products on Xia Hua's show, so he said, "We invest 200,000 yuan in advertising fees every month in this area. We also hope that your station can carefully carve it out and allow us to increase advertising fees based on sales profits."

"Of course, since we have accepted your company's order, we will definitely not just deal with it. If we plan our advertising well, we will have more international companies with strong financial resources and excellent products like yours to cooperate with us in the future." An Zhixia smiled and took over and continued, "I believe Mr. Ivan knows that our Xiahua is now in a critical period of economic and social development. The market is regulated by the state. Although Friendship Stores can sell overseas products, their purpose is to facilitate international friends living in Xiahua, not for the general public. It is a special existence in national regulation.

This is not the way your company wants to work together.”

Ivan nodded repeatedly, "Yes, we always have trouble coordinating with your country in this regard. Chocolate is fine in winter, but in summer, it melts easily, so it has to be evenly distributed throughout Xiahua Country, waiting for people with tickets to come and buy it.

This has greatly dampened people’s enthusiasm for buying chocolate.”

"Mr. Ivan, I have a bold idea," An Zhixia said with a smile, "Let the supply and marketing cooperative become the general agent of your company in Xiahua. The retail price will be 30% lower than that of your Friendship Store, and the profit will be 30% and 70%, with us taking 70% and covering all marketing links. I believe that with Xiahua's 800 million people, the market will definitely bring you surprises!"

Ivan was stunned and couldn't help but ask, "30% profit? Ms. An, how much can our company earn with this cooperation plan?"

After seeing the real appearance of Xiahua Country and their field investigation in the past few days, he has already planned to give up the current Xiahua Country market. When Xiahua Country really rises and the people have money to buy chocolate, it will not be too late for them to enter the Xiahua market.

So at this moment, when An Zhixia asked him for 70% of the profits, he shook his head without even thinking: "Ms. An, to tell you the truth, we have already given up the Xiahua market."

"Since you've already given up, why are you still upset about making less money?" She smiled and said slowly, "In other words, Xiahua Supply and Marketing Cooperative is your exclusive wholesaler. If you want to sell in large quantities, you must give a lower price. A 30% profit is not low. We are responsible for transportation and sales ourselves, which involves a lot of risks, and you only need to produce according to the order."

When Ivan heard that the transportation was contracted by Xia Huaguo, he was a little tempted and bargained: "Fifty-fifty. The chocolate is a variety of flavors that our company has been developing for a hundred years. The technology investment is huge. It is not comparable to other varieties."

"30% to 70%," An Zhixia shook her head calmly and refused to insist, "Mr. Ivan, the Xiahua market is like an iron ball. If you don't offer enough benefits, it will be difficult to pry it open. With 30% profit, you can have 800 million customers, and the sales volume can definitely support your company."

"Ms. An, 800 million is your population, not potential customers. You are mistaking the concepts. 40% to 60% is the maximum profit we can give to your country," Ivan said gritting his teeth.

"Mr. Ivan, the country is developing, how come the people can't even afford a piece of chocolate?"

More, more, more, until twelve o'clock!!!

(End of this chapter)