Chapter 639: Intercepting

“Yes, they are jealous of the money we make at Xiahua International Mall, but they have no right to ban us, so they can only follow suit and hint to the public.

However, there is no need to raise such a small matter as which mall you buy things in to the national level.

Most people are well-fed and well-clothed, and even if their family conditions are better, they will definitely not resist our promotional activities."

Everyone discussed it with each other, and the more they talked, the more they felt that this method was feasible.

As long as the emperor does not explicitly ask the people to boycott stores in other countries, the Xiahua International Shopping Mall will be able to flourish.

How does the saying go? I have what others don’t, I am better than others, I can surpass others!

An Zhixia frowned slightly and chuckled as she said, "We can also have dozens of artists ride mountain bikes with promotional flags on the back to advertise everywhere.

I believe that after passers-by nearby know about this, they will also come to stock up on some goods.”

They looked at each other and smiled.

Teacher Xiao An almost told the artists to go to the entrance of Hongri Shopping Mall to recruit people.

With An Zhixia's words, everyone's minds were opened up and they discussed many methods. Then they could no longer sit still, so they said something to An Zhixia and went out to prepare.

The next day, City D woke up early, a rare occasion on a holiday, and noise rose from every corner of the city.

After washing up and having breakfast, many people went to the Hongri Shopping Mall in the development zone in various ways.

For the people who can live in City D, especially in Country R where the electrical appliance industry is developing rapidly, most families have televisions. Even if they don't have any, they have neighbors who are well connected and can use the television for free.

They naturally knew that the Xiahua International Mall in the development zone was also having a huge promotion, so they came with bulging wallets, ready to go shopping at the Xiahua International Mall after shopping at the Hongri Mall. Some people had the opposite plan, after all, the Xiahua International Mall was closer to City D than the Hongri Mall and was on the main road.

Country R is a country with very strict rules, even down to the minute ones, which regulate the time and decibel level of the loudspeakers used by shops to hawk goods. However, on public holidays, merchants are allowed to use loudspeakers after 9 o'clock, and the decibel level is also relaxed.

At this time, the first batch of customers had just arrived, and the speakers of Xiahua International Shopping Mall started playing the magical classic songs that the people of Country R liked. There were also costumed cartoon characters soliciting customers on the roadside.

In addition, every customer who enters the mall will receive a shopping bag with wheels, a small fan, a sun hat, and a capsule ballpoint pen, but all of these small items are printed with the name and address of Xiahua International Shopping Mall.

They were all practical, simple and generous things. Even the picky people of Country R could not resist the temptation and turned halfway into the Xiahua International Shopping Mall.

The important thing is that everyone has one, no matter if they are old or young, or how many people there are in the family!

At that time, there was no word called marketing, and there was no awareness of using physical objects for advertising.

Therefore, this method is extremely novel in the world. Xiahua International Shopping Mall is labeled as a place where stupid people have a lot of money, and everyone is waiting for it to lose money.

After entering the door, customers naturally want to take a look around. Who wouldn't be tempted by such a big discount? Not only the citizens of Country R, but everyone likes things that bring some luck, such as lotteries, scratch cards, and Xiahua's popular ring-tossing.

These things are also a gimmick used by Xia Hua artists to attract customers.

Furthermore, with more customers from Country R pouring in, the road became a one-way street. People had to go around the Xiahua International Shopping Mall before they could go out. After they went out, they found that their hands were full but their wallets were empty. How could they have the energy, physical strength and financial resources to go shopping at the Hongri Shopping Mall?

So, after Manager Tojo of the Hongri Shopping Mall passionately held a morning meeting with his subordinates and supervised them in holding a meeting with employees, the department store officially opened for business.

Promotional banners, balloons, and arches were all set up, and there was also a circle of stalls attached to the wall outside the Hongri Shopping Center. Promotional posters were posted in major infrastructure and residential areas nearby.

However, it was already nine or ten o'clock, and there were not many customers in the mall, even fewer than usual.

Manager Tojo tugged at his tie impatiently and told his assistant to find out about the enemy's situation.

When he heard that all the customers were snatched away by Xiahua International Shopping Mall, he was so angry that he walked around the room dozens of times with his hands behind his back, "How despicable! As artists, they don't even care about their dignity in front of the camera. They dare to go out on the street to grab customers who belong to us!"

Angry as he was, his mind was in a tangle and he still had no idea how to compete with him.

At this moment the phone in the office happened to ring. Manager Tojo took a deep breath, picked up the phone with an apologetic smile, and honestly reported the situation to the Emperor.

The emperor was also very angry and quickly called together his think tank to think of a solution.

In fact, there are only a few reasons, such as price war, publicity, brand effect and so on.

After all, they are the smartest group of people in Country R. They smelled a lot of new ideas from the promotional activities of Xiahua International Shopping Mall, and applied them to Hongri Shopping Mall with slightly changed packaging.

However, any major move by the Hongri Shopping Center will be broadcast on television, and Xiahua International Shopping Center has already prepared countermeasures before they are implemented.

Without customer flow, no matter how many tricks Hongri Shopping Mall has, they will all fail.

In the end, it became the Xiahua International Shopping Mall, and after a month, every artist had made a lot of money.

At this time, Xiahua International Mall began to attract investment. With such a hot scene, merchants who had been eyeing this place with envy naturally bid for it. Each business space was rented out at a four-digit price per month.

Compared with shops in other development zones, the R country organization offers generous preferential policies to encourage merchants to move in. For example, free rent for the first two years, half price for the third year, and full rent from the fifth year onwards.

Xiahua International Shopping Mall was a huge hit from the start, so there was no such concern at all.

Xiahua International Shopping Mall and the "Star Dream" program complement each other!

Although the artists make a lot of money, there are also big differences between them.

The artists' mentality has changed a lot. When they first joined the program team, they were all a little arrogant and thought they would carve out a brilliant star path in "Star Dream".

But gradually they found that there are many beautiful things in the world if they put aside their current obsessions. Without these experiences as support, even if they successfully debuted and produced good works, they would sooner or later become emotionally exhausted, their expressions would become rigid, and they would lack the spirit of life.

Now they no longer care about winning or losing, but hope to hone themselves down to earth. Like a blunt knife sharpening a blade, they want to make themselves shine and be unstoppable!

So they all looked eagerly at the stage.

This is the third month of the competition, and starting next month they will enter the fierce knockout stage.

(End of this chapter)