.

While we were having dinner and chatting, I heard him say, "Sister-in-law's beauty salon is doing very well recently. I see she has opened several branches."

Lu Xia laughed and said, "I didn't expect you to pay so much attention to me. You already know that the store is still under renovation, but ours is just a small thing and can't compare to yours."

Qi Xiao touched his nose awkwardly after hearing this. He didn't say how he knew this. He just asked, "I see there are other beauty salons in Beijing recently. Will this affect business?"

Lu Xia shook her head. "I already know about this. It definitely has an impact, but not all beauty salons have our craftsmanship. Besides, our products are also different. Other stores can't imitate them."

This is not nonsense.

There was a newly opened beauty salon. The beauticians there were originally recruited from the back of the store. Unexpectedly, they came to the store to apply for the job just to learn the skills.

After thinking she had learned enough, she resigned and opened her own beauty salon.

As a result, after opening the business, I had no products. What’s the point of just knowing how to do massage? I couldn’t keep customers and the business gradually went bankrupt. When I wanted to come back later, Ye Lin didn’t want me back.

Lu Xia was not surprised when he told her about this. It was normal for a popular store to be surrounded by gossip. Su Man's clothes were always imitated, but she was still making good products.

...

...

This is the role of branding.

And the most important thing in their beauty salon is craftsmanship and products.

Especially the products, many of which are palace secrets. This summer, Lu Xia discussed with Master Zhong about using spiritual spring water to make a new product, which is more effective and difficult for others to imitate.

Of course, Master Zhong didn't know the function of the spiritual spring water. Lu Xia only told her that what she gave was not water, but a high-molecular ** that someone had extracted.

Well, what she said sounded quite mysterious, and Master Zhong believed it. After he tried it, he saw that the effect was indeed very good, and he was even happier.

This product has now become the signature product of the store. Although it is very expensive, it is popular among many wealthy people who use it and the effects are immediate.

Of course, Lu Xia only provides spiritual spring water occasionally, and she asked Master Zhong to keep the details confidential. She only provides a small amount each time, and the finished products are not many, and there are also restrictions on consumption in the store. .z.br>

Without mass production, no one would probably notice it.

Therefore, the items in their store are difficult to imitate, and they are not worried about losing customers.

Thinking far ahead, Qi Xiao was relieved to hear her speak so confidently.

"That's good. It's not easy to open a store nowadays, and my electrical appliance store is the same. Seeing that I'm making money, many new electrical appliance stores have opened in Beijing in the past two years. However, none of them have as complete a supply of goods as I do, so even though they've taken away some of the business, it's still acceptable in the end."

Lu Xia nodded, but still reminded: "Since you can find the source of goods, there is no guarantee that others can find it. You still need to have your own factory."

"I know this." Qi Xiao nodded, "To be honest, sister-in-law, I have thought about this before, and have been hesitating whether to open a factory.

I went to the south to ask some time ago, but whether it is factory employees or raw materials, it is a huge expense, so it is not so easy to open it. "

Lu Xia nodded, "Indeed, but you can think of other ways. If you can't come up with so much money at once, you can try to get a bank loan, or you can go to Hong Kong to register a company, and then return to China to set up a factory. It will be a foreign-funded enterprise. The country should have many preferential policies for foreign investment."

Qi Xiao's eyes lit up after hearing this. "Yes, why didn't I think of doing this? I used to envy those foreign-funded enterprises in the south. The country's policies for them are so good!

Now think about it, we can also become foreign capital, so won’t we get the same treatment?

I will go back and find someone to register the company in Hong Kong."

Seeing that he was about to leave, Lu Xia quickly stopped him and said, "Don't worry, the situation in Hong Kong is complicated. You'd better find a professional agent to help you handle it. Don't be afraid of spending money."

"I understand, sister-in-law, don't worry, I won't do anything rash."

Lu Xia felt relieved when she saw that he listened to her.