"There are too few TV programs now. The TV stations only broadcast a few programs in the morning, noon and evening. The rest of the time they are on break and have no signal. I always feel that some resources are wasted, but there is nothing we can do. Our country's TV industry has just started in the past few days. Even the higher-ups don't pay much attention to it. The funding we give is not much, which is not enough for us to open more high-quality programs..." Liu Zhihua complained with a worried look on his face.

Fan Xi then said, "Why do you have to wait for funding from above? You can make money on your own!"

"What do you mean, Comrade Fan?" Liu Zhihua knew Fan Xi had an idea, so he asked immediately.

Fan Xi thought about it. The first TV commercial was shot in 1979, but it was only the beginning of 1980. It seemed that TV commercials were not mature enough. Many people had not realized how much money could be made from advertising. That was why the TV stations were so distressed!

So he said, "You can go and solicit investment. We have TV commercials now, right? If there are no TV programs, just run more ads. If there are no ads, you can go out and do some sales. Go and solicit investment from big companies and big brands. Explain to them the benefits of TV commercials for brand promotion. Not many bosses can resist such a great temptation."

"Also, your station can also produce some of its own programs. It doesn't have to be just TV dramas and news. You can also do variety shows and reality shows, which will also attract a lot of people." Fan Xi added casually.

"What is a variety reality show?" Liu Zhihua asked with shining eyes.

"To put it simply, you can film some celebrities participating in a certain event or talent show. People will be willing to watch these. Once they gain popularity, you can attract sponsors and insert advertisements to make money."

Fan Xi took a sip of tea and continued, "Let me give you an example. For example, you could invite a few celebrities to a sports meet or participate in some small games. Because of the celebrity effect, would everyone be curious to watch?

Or maybe you could hold a singing talent show, from audition records to the birth of the best singer, wouldn't that be interesting?"

Liu Zhihua's eyes lit up, and he immediately raised his teacup to greet Fan Xi. "Comrade Fan, what you said today is worth a thousand gold. How do you have so many ideas in your head? No, I want to talk to the director when I get back to the station. I want you to be our column consultant and make detailed plans for what you just mentioned!"

Fan Xi swallowed his saliva. Was this another position he would have after art director?

No, she just casually said something that everyone in the future would know about. It was just that since Liu Zhihua wanted to help him find a house, she wanted to give him a friendly reminder. Was she taking on another job for herself?

Fan Xi waved his hand. "I'm just saying this casually. You guys can discuss this among yourselves later. I'm still in school, so I don't think I have the energy to be a program consultant."

"Comrade Fan, you're so modest! You just casually came up with several new ideas in just a few words, more than the staff of our station could come up with after a month of racking their brains! Comrade Fan, do you have anything to do this afternoon? If not, how about coming back to the station with me after dinner? I'd like to take you to talk to our director later!"

Fan Xi was bewildered. She had originally intended to just talk casually and give Liu Zhihua some ideas, and had no intention of making money. However, if they really wanted her to be a consultant, that was no problem. After all, she had a lot of ideas in her mind. It would be a fool not to make money. She had already spent all the money to buy a house in Shanghai, so she had to keep making money!

So he smiled and nodded in agreement.