Transmigrating to the ’70s: Selling the Iron Rice Bowl and Thriving in the Countryside

Lu Qingyang transmigrates into a ’70s-era novel as a pitiful cannon-fodder simp.

His cousin steals his job.

His family sends him to the poorest area to chop wood as a part of the rural ...

Chapter 663

Chapter 770 Television Advertisement Lu Qingyang tinkered with another color television set, but instead of moving it to his own home, he installed it upside down in front of the Jasmine Clothing Store and propped it up high on a wooden frame.

After connecting the antenna and turning the knob, you can actually see a human figure inside, complete with sound!

This is really bad.

The first two days, the TV was showing "Havoc in Heaven". As soon as Sun Wukong did a somersault, three circles of people swarmed around the clothing store, craning their necks to watch.

The dresses and shirts hanging in Chenmo's shop, which were originally quiet, have now become mere background elements.

A female comrade was watching TV when she caught a glimpse of a piece of clothing and casually went into the store to try it on.

The salesperson was so busy that his feet barely touched the ground, but the corners of his mouth were always turned up in a smile.

Seeing that this trick worked, Lu Qingyang's mind started working again.

He pulled a lot of strings and actually managed to invite the female lead from a very popular movie at the time, that famous star with two dimples when she smiled.

A celebrity is a celebrity. Even if someone wears a floral dress from the Jasmine Clothing Store in a TV commercial, twirls around twice, and says, "Jasmine Clothing, you look beautiful in it."

The effect is really amazing!

The day after the advertisement aired, the entrance to Jasmine Clothing Store was almost packed with people.

The store's hottest red dress sold out in half a day, and I was so anxious that I couldn't buy it later that I stomped my feet in frustration.

"Salesperson, do you still have that little floral print dress?"

"Comrade, could you save me that shirt that celebrity wore? I'll bring the money tomorrow!"

The clothing store was bustling with noise, and there were long queues at the fitting rooms. The abacus beads were clicking and clattering like firecrackers.

The saleswoman next door was envious of the four-piece bedding set, but because the shop next door was doing well, she also made a few more deals.

Inside the house, Ding Panyun and Grandma Fang sat side by side on the sofa, their eyes fixed on the color television.

When the Jasmine Clothing Store ad popped up, and the dimpled celebrity gracefully turned around wearing a dress from their store, the two of them exclaimed "Oh my!" in unison, almost jumping off the sofa in excitement.

“She’s the one who played the girl in ‘The Rose Blooms’.” Ding Panyun slapped her leg, her finger almost poking the screen.

Grandma Fang adjusted her reading glasses and leaned forward: "This girl is beautiful, and this dress is beautiful too. Wearing it, she looks like she's stepped out of a painting."

Sitting to the side, Shen Mo couldn't help but laugh, her eyes sparkling: "Mom, Grandma, this is my favorite actress. Qingyang was acting all mysterious the other day, and I didn't expect he would actually invite her. I don't know how many connections he pulled."

Just then, Lu Qingyang came out of the kitchen carrying a plate of freshly washed fruit, just in time to hear what Lu Qingyang was saying.

He placed the fruit plate on the coffee table and smiled casually: "It didn't take much effort. A friend of mine works in publicity at a film studio and made the connection. When the celebrity heard that we were self-employed, she wasn't too keen on it at first, but I told her that the current policies encourage us to revitalize the economy. If she shoots this advertisement, she'll also support reform and opening up and bring some glory to the people."

He picked up an apple and slowly began to peel it: "Besides, our clothes are really nice, and they suit her well. It's a win-win situation."

Grandma Fang nodded repeatedly: "That makes sense. Qingyang handled this matter properly. He got the job done and his words were reasonable."

Ding Panyun, her face full of pride, grabbed a handful of melon seeds and stuffed them into Lu Qingyang's hand: "Look at my son's skills! With this advertisement going on, I'm afraid the clothes in the store will be sold out!"

The commercials on TV had ended, and the news program had started.

But while the three of them were still discussing, not long after, the people from the courtyard who had come to watch the commotion also arrived.

Ever since the Lu family got that rare color television, the neighbors have been going over to their house like crazy.

In this neighborhood, if someone had a black and white TV, they were considered the talk of the town, let alone one with a colorful one!

For the first two days, the family was peeking out the window, curious about what was going on.

A few days later, Grandma Fang and Ding Panyun hospitably opened the door: "Come in and see, what kind of behavior is it to stand outside the window with your neck stretched out like a goose?"

Now, the Fang family's fairly spacious living room is packed with people every night, more orderly than during roll call at work.

Small stools, folding stools, and even small stools with their own seats—all sorts of seats were arranged. Children crowded on the ground at the front, while adults sat around at the back, their eyes like searchlights, firmly fixed on the screen.

The boy was sensible; he didn't just watch the fun empty-handed.

The neighbor to the east brought a plate of freshly roasted pumpkin seeds, the neighbor to the west brought a few jujubes from their own tree, Aunt Li from the backyard brought a bowl of freshly boiled salted peanuts, and the neighbor from the front yard even brought hand-knitted scarves and gloves for Little Head and Little Fish.

For a moment, sunflower seed shells and peanut shells flew everywhere in the Fang family's living room, and the sounds of children playing and the dialogue on the television resonated together.

The excitement was so great it could practically lift the roof off.

At first, Grandpa Fang was a little unaccustomed to the noise. He walked around the house a couple of times with his hands behind his back, but in the end, his neighbor pulled him to watch the Peking Opera "Farewell My Concubine". As he watched, he even started humming along, tapping his fingers on his knees to keep the beat.

Lu Qingyang was actually quite pleased to see this happen.

He simply moved the TV to a more convenient location for everyone to watch, and also prepared several thermos flasks and enamel mugs so that everyone could have tea.

The compound was full of children of high-ranking officials, and over time, those who knew him all got to know Lu Qingyang.

Every time I see an advertisement, I know that this is a clothing brand that Lu Qingyang set up for his wife.

Besides, the clothes are indeed beautiful and expensive, and for a time, young people in Korea all liked to wear this brand.

While refilling the water bottle, Ding Panyun whispered to Grandma Fang with a smile, "Mom, look at our living room, it's almost as big as the neighborhood committee office."

Grandma Fang squinted, listening to the cheerful laughter filling the room, her face creased with satisfaction: "It's good to be lively, it brings life and that vibrant energy to life!"

When they were about to put on "Havoc in Heaven" in the evening, the threshold of the Fang family's house was almost worn down by the little kids in the yard.

The children have all become incredibly clever.

After school in the afternoon, I would throw my books down at home and dash towards Fang's house as if I had wheels on my feet.

"Grandma Liu, the soy sauce bottle is empty, I'll go get some."

Er Mao, with his sharp eyes, spotted the empty bottle on the kitchen stove. He yelled and rushed over, clutching it tightly in his little hands, as if afraid someone would snatch it away.

"Grandma Ding, the trash can is full, I'm going to empty it!"

Even the little girl with pigtails couldn't show weakness. She grabbed the dustpan behind the door, twisted her little body, and ran outside.

For a time, the Fang family courtyard was like a labor competition in full swing.

Normally these little devils are very energetic, but now they sweep the yard more diligently than anyone else, and wipe the table so hard that they scratch off the paint.

Just for the brief moment when the anime airs, I can sit on the sofa and watch it.

Before the animated film started, Aunt Liu smiled and gave each child a small snack: "Come on, try some, this is made by the chef of Xinweiju."

The children had never seen anything like this before. They were usually overjoyed to be able to eat a twisted dough stick, but their eyes widened as soon as they tasted this delicate pastry.

The red bean paste filling is fine and sandy, the golden thread rolls are crispy and sweet, and the plum blossom pastries are both beautiful and delicious.

The little ones ate very carefully, even picking up the crumbs that fell on their clothes with their fingers and putting them in their mouths.

This snack will surely whet your appetite.

Within two days, the atmosphere in the courtyard changed.

The children tugged at the clothes of the person in question, pleading and begging with identical lines:

"Mom, let's go to Xinweiju for dinner tonight! I want to eat their golden thread rolls..."

"Grandma, Grandma Liu's red bean paste is so delicious! Shall we go buy some ourselves?"