Chapter 436 How to Build Personal IP

I said, "So-called personal IP is the personal brand of the internet age. I will divide it into three levels to explain the personal characteristics of the internet age.

The first level: In the Internet age, personal symbols are virtualized. In the era without the Internet, the symbol of each of us is our own name.

For example, my name is Wan Shanhong. Before the Internet, this was the only identifier others had for me. But after the Internet, my name is no longer important.

I am a string of numbers. If you want to store my phone number, you must first ask me to give you a string of numbers.

I am an internet user with multiple pseudonyms on WeChat, major platforms, and other new media. Some are just strings of numbers.

Just like you call me "seeing the world through colored eyes," "big beard," and "Jiangnan misty rain," everyone is building a firewall between the real me and the online me.

In other words, the Internet is virtual, and our personal symbols are basically virtual. I don't rule out the possibility that a very small number of people use their real names.

The second level: The Internet platform is a big shopping mall. In the early stages of the rise of the Internet, it was not yet a shopping mall.

For example, back in the day, BBSs were also online forums. Back then, people didn't get paid to post on them. Without money, how did forums make money? They made money through advertising.

For example, there was once a famous photography forum run by three like-minded photographers. It was very successful and attracted countless photography enthusiasts to the forum to exchange ideas.

Tan Shaojie interjected, "Yes, yes, yes. I often posted pictures on it, and that's when I gained some fame."

I continued, "These three people's advertising revenue in the first year was over 10 million. All those selling photography equipment advertised on the forum.

So why do platforms now pay you for posting? This is where capital comes in.

He squeezes out others and gathers everyone onto his platform. As his platform becomes bigger, all the advertisements will be directed to it.

The third level: The internet has become a massive marketplace, an irreversible trend. On the surface, this may appear to be a pursuit of profit, but in reality, we've entered an era of respect for knowledge and creativity.

The fact that people can monetize their work online has sparked a passion for creating. Don't you see gods of all sizes appearing on the scene, demons and monsters all showing up (laughter).

At this time, I stood up. I, Wan Shanhong, was born with the talent of a speaker. Speakers always speak while standing and use gestures to encourage everyone.

"Since capital has turned the Internet into a giant hypermarket, it's like a giant supermarket. We can all deliver goods to supermarkets. Supermarkets will display our products on the shelves for everyone to choose from.

For example, if Tan Shaojie puts 200 pairs of shoes on the shelf on the first day and sells 100 pairs, then the supermarket will put 300 pairs on the shelf on the second day.

On the other hand, if Wan Shanhong's shoes were put on the shelves for the first day, only 50 pairs would be sold out. On the second day, the supermarket would only put 100 pairs on the shelves. If only 10 pairs were sold on the second day, the supermarket would remove Wan Shanhong's shoes from the shelves on the third day.

The amount of shoes in a supermarket is called traffic. The more traffic you have, the more money you make.

The shoes you make are called personal IP, called brand. The more popular your brand is, the more traffic you will get.”

"Oh—so that's how it is." Several people shouted at the same time.

I took a sip of tea, and Siyu brought the kettle and filled it up for me. Everyone listened intently.

I continued, “So, in this semi-realistic, semi-virtual world, we must build our own brand and be a good person in real life.

At the same time, we now have an additional way to create a personal character in the virtual world.

For example, if you are a doctor and treat patients in the real world, you can provide more people with knowledge about health preservation and treatment in the online world.

You can make money in the real world, and you can also make money in the online world.

The Internet has given us a second platform in life. Do those who have the conditions need to have a personal IP? Please answer me loudly.

"Yes." The answer was unanimous and loud enough.

"I will now discuss how to build a personal IP, drawing on the experience of Mr. Tan Shaojie (laughter). Why did I choose to combine it with his? Because I read his horoscope last night, and this is my first understanding of his.

After that, we chatted for another half an hour, and he showed me his personal photos, which was the second time we got to know each other better. This afternoon, I watched him filming on site, which was the third time we got to know each other better.

People like me can basically tell what kind of person someone is just by looking at them. After three visits, wouldn't I have a pretty good idea of ​​their true nature? (Laughter)

"Mr. Tan Shaojie made a personal mistake. He claimed that it was purely a personal hobby and not financially related.

I guess that's why his wife doesn't like him (laughter)... (more laughter) A gentleman loves money but gets it properly. You have over 100,000 followers. It's a shame to waste it.

Mr. Tan Shaojie still adheres to the old concept of showing the most beautiful photos to make everyone applaud.

Just pictures, almost no text.

There are only photographic works, but no teaching of how to photograph.

There is only scenery along the way, no stories.

If I had Mr. Tan’s photography skills and so many followers, what would I do? Answer loudly.

A different response rang out: "Make a lot of money. Your wife will definitely like you."

I laughed and said, "I can't be so money-minded. I will divide it into three columns.

My first column is called "Photographing While Traveling." Every time I set out on a journey, I'll report my whereabouts with pictures and text. I'll delve into overlooked villages to capture local customs and folkways. I'll even consciously seek out other people's stories.

I would tell each story with pictures and text. When I got to Xizhou, I would write about ten articles, including "The Beautiful Landlady Refused to Accept My Board and Lodging Fees" (laughter, Siyu rolled her eyes at me) and "I Never Believed in Fortune Telling Until I Met Wan Shanhong" (laughter).

That way, if the boss lady likes you, she'll give you free services next time you come, and others will contact Wan Shan Hong through you, and you can charge a small agency fee (laughter). Just kidding.

This column is free and interesting, so won't your followers grow? So, you start a second column - "Photography Practical Skills." This column is a paid knowledge column. About a third of the way through, there's a horizontal line.

Please leave me some money to pay for my passage. My knowledge is not given away for free (everyone nods).

The third column is soft copy. This is a disguised way to make money. You can contact merchants and hotels along the way and introduce their products to them. This requires a correct attitude; you can't just advertise for people just because you have money.

You can promote agricultural products, homestays, local specialties, etc., and make sure you minimize your expenses along the way. If you reach the point where you just set out, fans will send you a WeChat message, "Master Tan. Please make a detour to our place."

Bananas aren't selling, watermelons are rotting in the fields, and they're still asking you, a big V, to promote them. You can serve the people, communicate production and marketing information, and increase your personal income. Why not?

Of course, making money is not your ultimate goal. All of you here (laughing) are people with ideals, and your ultimate goal is to produce the work that you are most satisfied with.

Having financial support will definitely go a long way toward achieving this goal. Every time I go out, I no longer have to worry about my sister-in-law's face (laughter). I'll buy a better SUV and reduce her worries.

I'm just giving an example. As for building a personal IP, there are many ways. You're not paying me, so I also need to protect my intellectual property, don't you agree? "

They all laughed. No one answered me.

I stopped talking and they finally reacted.

Tan Shaojie said, "Are you done?"

I joked, "Of course, you can only say so much for free."

Everyone was reluctant to leave. But seeing that I had no intention of continuing, Tan Shaojie said, "Come on, give Mr. Wan a sound wave bath with applause."

Everyone clapped their hands vigorously.

Lasts forever.

The applause stopped only when Tan Shaojie pressed his hands down.

He stood up and said, "I'm so excited, let me say a few words."

I didn't expect that he would say something that surprised me.