The Spring Festival film season turned out this way is entirely the film industry's own doing.

The film industry has extremely high barriers to entry and is too closed off, with 90% of the resources controlled by 1%. Good scripts and big-budget productions only circulate among a fixed group of famous directors, award-winning actors, and middle-aged actors, occasionally accompanied by one or two award-winning actresses or popular female stars, just for variety.

In today's film industry, it's basically the same few faces and directors constantly switching partners. New actors and directors can only hover around the outside, picking up scraps.

This is why, if established actors and middle-aged actors like Kang Wuling and Shi Shan, who wield significant resources, were to suddenly collapse, a huge void would immediately appear in the film market, leaving no decent replacements. They would simply have to wait for a powerful figure to emerge and clean up the mess.

And so, the unfortunate "Rules Street" was dragged in to clean up the mess.

Saving a film's release date is extremely costly. The Spring Festival film season is fiercely competitive; it's a battle of wits. Furthermore, the promotional materials for "Rules Street" are still completely undeveloped, and the promotional plan is not yet finalized. With such hasty preparations, Qingping Entertainment might well stage a rebellion.

Of course, the rescue wasn't for nothing. The authorities will provide preferential policies, with significant support in promotion, theater scheduling, and approval processes; everything will be expedited and streamlined. Qingping Entertainment will no longer have to be subservient to others or endlessly entertain guests. It's a mix of opportunity and challenge.

Whenever "Rules Street" changes its theme, Shang Yechu is overjoyed, dancing with excitement, as if she could step into the screen and dance the samba with Gu Wenhua.

Circumstances create heroes, and heroes stir up the times!

This remarkable act of saving the market, this illustrious reputation of "maintaining confidence in the national cultural industry," this dark horse that emerged out of nowhere, this genius who rescued the film market from dire straits—all these movie stars deserve it, so why can't Shang Yechu?

But look at the subject matter of "Rules Street".

Imagine this: On the first day of the Lunar New Year, you take your parents to the movies. You say to your mother, "Mom, let's watch 'Rules Street'!"

Mom asked, "What is 'Rules Street'?"

Amidst the joyous and auspicious atmosphere of the New Year, you proudly answer: "It's a story about a group of people walking into a shopping street and then encountering ghosts and being possessed..."

…………

Shang Yechu felt no surprise at winning the grand prize, only the dread of being forced into this situation. Born and raised here, she knew this country's customs and traditions all too well. This had nothing to do with the audience's aesthetic taste, but simply a matter of humanistic inclination. If *Rules Street* were truly dragged into the fiercely competitive Spring Festival film season, even if Gu Wenhua were a cinematic genius descended to earth, the film would only be destined to crash through the mantle.

Shang Yechu took a deep breath and then exhaled slowly.

She had realized something. Or rather, guessed something.

"What exactly happened?" Shang Yechu opened the car window a crack, letting the cold wind calm the anger in her heart. "The higher-ups can't possibly release a horror movie to save the Spring Festival film season. That's not saving the market, it's just making them cannon fodder."

Gu Wenhua lowered his head, looking somewhat uneasy.

"As expected, nothing can be hidden from you." After a long silence, Gu Wenhua raised his eyes. "Teacher Gao Sanfu is very experienced in this kind of thing. He said, he said..."

Gu Wenhua gritted his teeth, closed his eyes, and made up his mind: "His idea is that we should rename 'Rules Street' to 'Happiness Street,' add some elements and plot, and change the genre to—"

"Comedy film."