Yang Huanyi traveled a long way to Ruguan and spent a busy but sweet Valentine's Day with Shang Yechu.

The two didn't have time to do anything. After the movie ended, Shang Yechu didn't even dare to take Yang Huanyi back to the hotel, and could only lead her back to the car.

Yang Huanyi leaned back in her chair, while Shang Yechu curled up sideways on it, her head resting on Yang Huanyi's lap, and slept for two hours. At 3:30 a.m., Yang Huanyi woke the sleeping Shang Yechu, indicating that it was time for her to leave.

It was pitch black outside the car window; the winter night seemed especially long. A few lingering stars and a half-moon hung in the sky. Shang Yechu only had time to kiss Yang Huanyi on the cheek before she could even say goodbye.

Yang Huanyi hurriedly left under the moonlight.

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After several days of declining box office returns, "Happy Street" has finally begun to slowly fall back down.

This is a trend that every film will experience, and no one can change it. Shang Yechu wasn't worried about it. In fact, the drop in "Happy Street" was relatively small, still grossing over 80 million yuan per day. Meanwhile, "Don't Touch My Dad," released around the same time, had plummeted to 60 million yuan.

More than the box office, Shang Yechu is now concerned about Happiness Street. Not the movie, but that real commercial street.

The reason why the topic of Happiness Street was brought up at the roadshow on the tenth day of the first lunar month, instead of during the first roadshow, was because Ji Juntao gave Shang Yechu a suggestion.

In terms of artistic talent and acting skills, Ji Juntao is probably no match for Shang Yechu; but in terms of business acumen and strategic vision, Shang Yechu is certainly no match for President Ji.

Before the release of "Happiness Street"—no, even earlier, when "Happiness Street" was still called "Rules Street"—Shang Yechu had discussed the Happiness Commercial Street project in detail with Ji Juntao.

Ji Juntao believes that the aging and obsolescence of Xingfu Commercial Street is a fact. Even if a street like this attracts a large influx of visitors in the short term due to film promotion, it won't retain them. After all—audiences flock to the real-life "Xingfu Street" because of the film *Rules Street*, only to find a group of elderly people running secondhand bookstores, general stores, and cheap snack stalls; how can they not be disappointed? There are at least eight thousand, if not ten thousand, such old-fashioned pedestrian streets across the country; what makes them so appealing to retain customers?

The hype surrounding a movie only lasts a few days. Once the movie's popularity fades, and with word-of-mouth spread online, Happiness Street will quickly decline again. Its fate of demolition remains unchanged.

Shang Yechu felt this made sense. After thinking it over, he suggested that if he played the emotional card and exaggerated the situation by saying, "I was so happy on Happiness Street, but now it's going to be demolished and I'm so sad," could he slow down the decline?

General Ji sneered, "Feelings are the cheapest thing, especially the general public's feelings. You might give alms to a beggar once or twice, but would you give him money every day? Even if you would, how many ordinary people are like that?" These words left Shang Yechu speechless.

When it comes to people and things she cares about, Shang Yechu is never stingy about sacrificing her pride. She pestered Ji Juntao shamelessly for a long time, finally getting her to give her some advice.

Although Ji Juntao runs an entertainment company, all businesses, no matter how different, share the same fundamental principles and can be connected in some ways. After sacrificing precious sleep time to ponder for several days, Boss Ji finally drafted a rough plan for Shang Yechu.

One word: Demolish!

However, the demolition was selective.

While he was incredibly busy, CEO Ji still managed to come up with a rough business plan for Happiness Commercial Street. The plan was to completely transform the traditional pedestrian street into a modern, large-scale commercial street primarily focused on entertainment and cultural industries!

In today's society where online shopping is prevalent, it's inevitable that brick-and-mortar stores will be affected. It's not surprising that the retail-centric business model of Xingfu Commercial Street is being swept away by the tides of time. However, with economic development, consumers' demand for spiritual consumption is also growing. If Xingfu Commercial Street can transform from retail to providing spiritual services, it may still have a glimmer of hope.

Ji Juntao wasn't a professional in this field, so he only provided a rough sketch and didn't get involved any further. Shang Yechu, however, gasped for breath the moment she saw the draft!

This was at the beginning of 2019.