This year, the domestic escape room and live-action puzzle industries are at a critical turning point, poised for explosive growth. Scripted murder mystery games are gaining popularity; the trendy toy and blind box market is expanding rapidly; and many physical bookstores are shifting their business models towards a "books + X" model. This "X" includes coffee drinks, cultural and creative toys, and more.

In short, this is an era of great competition and great change. This is a year of vigorous development for the cultural industry and the initial stage of many transformations.

In the tide of the times, many people are seeking transformation and looking for new opportunities.

Ji Juntao truly deserves his reputation as a remarkable figure. Although focused on the entertainment industry, he has never neglected his concern for the world around him. With just a few strokes of his pen, he pinpointed the future of Happiness Commercial Street, providing Shang Yechu with a moment of profound insight.

Shang Yechu was overjoyed and wished she could be involved in this huge project herself. However, she was an actress, not an investor, and couldn't do everything herself. In the end, she could only delegate the task to her subordinates.

Qingping Entertainment recruited many new people for this purpose and even set up a department called "Other Department" to specialize in this matter.

Although they didn't understand why an entertainment company would plan a commercial street, President Ji was always a man of his word, so even if the employees had their complaints, they could only obediently follow his instructions. A large group of people spent two or three months researching before they came up with a passable plan.

The plan was ready, but the ownership of Happiness Commercial Street was in the hands of Taikang Group. No matter how much Qingping Entertainment did, it was all one-sided.

Qingping Entertainment dispatched several pairs of accomplices to take turns persuading the senior executives of Taikang Group. Ji Juntao even set a very high reward for this. With such a generous reward, there are bound to be brave men. In the end, a young man from Qingping Entertainment's logistics department somehow sneaked into Taikang Group to deliver a lunchbox to CEO Kang. During the few minutes he spent delivering the lunch, he successfully persuaded CEO Kang.

Qingping Entertainment has reached a cooperation agreement with Taikang Group.

This was an unprecedented collaboration. Initially, it was merely a pipe dream that Shang Yechu shamelessly begged for. But through the concerted efforts of Qingping Entertainment and Taikang Group, it gradually developed into a behemoth!

Qingping Entertainment provided personnel and solutions, while Taikang Group provided land and resources. Taikang Group leveraged its land, capital, and connections to quickly transform Xingfu Commercial Street into a modern, culturally rich commercial street encompassing immersive escape rooms, murder mystery games, theme parks, live performances, multi-functional bookstores, and more. Meanwhile, Qingping Entertainment used its own celebrities and media coverage to promote Xingfu Commercial Street and drive offline foot traffic.

Happiness Commercial Street is the first pilot project of Taikang Group in this plan.

Shang Yechu's film "Happy Street" is the vanguard of Qingping Entertainment!

Following "Happiness Street," Qingping Entertainment will launch a series of escape room and murder mystery variety shows, leveraging the entertainment industry's influence in the cultural and entertainment field to expand the audience of industries such as escape rooms and murder mystery games. Happiness Commercial Street will be the first filming location for these variety shows.

There's another big advantage to this: it can give those mediocre employees in the company some work. Variety shows can easily make people famous; if a big star leads a group of unknowns, the chances of them taking off are very high.

Furthermore, if *Rules Street* performs well at the box office, Qingping Entertainment will exclusively authorize Happiness Commercial Street to produce *Rules Street*-related cultural and creative merchandise. This will make Happiness Commercial Street the only officially licensed area—a method Ji Juntao learned from Japan. Many famous Japanese manga artists hold original artwork exhibitions in their hometowns, selling manga-related merchandise. These products are not sold online; they can only be purchased at the manga artist's hometown exhibition. This method has undoubtedly boosted tourism in countless previously unknown areas.

Furthermore, if given the opportunity, Ji Juntao even plans to venture into the animation industry!

This was Ji Juntao's true purpose. Perhaps she hadn't considered this when she initially helped Shang Yechu formulate the plan. But through days and nights of contemplation and calculation, this shrewd CEO finally realized something...

This is an ambitious, far-fetched plan; a long-term, systematic undertaking. It encompasses multiple sectors including real estate, culture, entertainment, tourism, and industry, with a massive investment scale. If successful, it will be gradually refined over time, potentially lasting for years or even decades, influencing the future direction of both Taikang Group and Qingping Entertainment Group; if it fails, it will bring incalculable losses to both Qingping Entertainment and Taikang Group.

When this plan was conceived, "Happy Street" had not yet been released, and no one knew how well it would perform at the box office. Even the confident Ji Juntao couldn't guarantee it would be a huge success.

If "Happy Street" flops at the box office, it's like the initial attack failed—a dud firing the first shot. Subsequent plans will likely be scrapped.

Even so, without knowing what the future held, a group of people resolutely bet huge sums of money, countless talents, their own honor, countless nights of working late into the night, and countless dawns at the crack of dawn!

This is the age of madmen.

Among these madmen were Kang Lianzhi, Ji Juntao, and Shang Yechu.