The most disgusting thing about riding on someone else's coattails is this: the party being leeched off can't respond, because responding would only make the leech look good; but if they don't respond, they can only watch the other party leech off them.

It's like having a big leech on your neck, and you can't just reach out and pull it off!

That feeling of utter helplessness and disgust is something only someone who's been harassed by knows.

The official Weibo account for "The Legend of Qingyun" is now in this predicament. If it responds to the official Weibo account for "The Legend of Yunqing," it will either appear petty or foolish; if it doesn't respond, it can only watch helplessly as some viewers leave for "The Legend of Yunqing."

The two dramas share the same target audience and genre. If it weren't for "Yun Qing Ji," some viewers who enjoy this genre, even if they weren't particularly interested in "Qing Yun Zhuan," would still have continued watching. But now, with this shameless replacement, it's hard to say whether these viewers will stay.

Zheng Bohan, a screenwriting genius, a rookie director who just entered the industry, and the junior of the director of "Qingyun Biography".

On the sixth day of the Lunar New Year, I gave a shout-out to "The Legend of Qingyun".

The unlucky Guanjun Century was disrupted during the Chinese New Year by a challenger, turning what should have been a glorious premiere ceremony into a complete mess thanks to Zheng Bohan.

This sword strike contained the essence of decades of profound wisdom, and it brought a terrible blow to "Qingyun Biography" right at the start of the year!

The official Weibo account of "The Legend of Qingyun" was clearly stunned by Zheng Bohan's move. During the crucial hour when they should have been responding, they simply stood there dumbfounded and remained silent, allowing netizens to make jokes, forward the posts, compare the two dramas, and engage in heated discussions.

But then again, even if it wanted to deal with it, how could it possibly do so?

Zheng Bohan made a fortune with just one sentence and a few thousand reposts. Now, the official Weibo post announcing the premiere of "Yun Qing Ji" has easily surpassed 30,000 comments and 20,000 reposts. In recent years, the data for official Weibo posts announcing the premiere of TV dramas is second only to "Qing Yun Zhuan".

Whether the production team of "The Legend of Qingyun" likes it or not, now, anyone who knows "The Legend of Qingyun" will also know "The Tale of Yun Qing"!

Such a low-cost, high-return marketing method left people both inside and outside the industry speechless.

Metta Films seized the opportunity and placed the posters and pre-order advertisements for "Yun Qing Ji" in the most prominent prime advertising positions on its official website and app, and also made an official announcement on Weibo at the same time.

Shang Yechu closed Weibo and breathed a sigh of relief.

Now that things have come to this, there's nothing left to worry about.

Although I didn't expect that Zheng Bohan, who looks so rigid and serious, would actually try to piggyback on the popularity of "Qingyun Biography" in this way, the effect, well, it's actually quite good.

Shang Yechu vaguely remembered that something similar had happened a few years later... but Zheng Bohan had already gotten there first, and there would probably be special public relations measures to deal with this kind of moon landing hoax. Oh well, let's think about what happens a few years from now.

Zheng Bohan is truly determined to go all in this time. If "Yun Qing Ji" isn't up to par, one can imagine the ridicule he'll face. The pressure from public opinion is something most people simply couldn't withstand.

The fact that he hasn't officially announced the cast shows that Zheng Bohan knows this kind of marketing tactic isn't going to work, and he doesn't want to get involved with the actors for the time being.

Aside from Su Ge having too many haters and generating too much discussion to hide, the rest of the main creative team's Weibo accounts were generally calm. Even the comment section of Qin Tianye's repost of Yun Qing Ji's official announcement Weibo was harmonious.

Shang Yechu glanced at Su Ge's comment section with interest, only to find that fans were tagging the studio to demand their rights, sever ties, and even urging Su Ge herself to distance herself from the drama. Haters were also stirring up trouble in the comments, engaging in a fierce online battle with the fans. The entire comment section was in complete chaos.

Shang Yechu went to Qin Tianye's comment section again and saw:

AmanoSong: [Uncle Qin has a new drama! Let's watch it!]

The accompanying image in the comment shows three mobile phones, two computers, two tablets, and a smart TV, all using different accounts to subscribe to MetaTV VIP and simultaneously pre-order "Yun Qing Ji".

Shang Yechu: "..."