Chapter 238 Taking a New Path

"I'm sorry, it seems your studio doesn't intend to sell the copyright. In that case, we can only think of other ways. Goodbye."

The two of them left right after they finished talking, making Li Yun feel like she was in some shady shop that would detain people.

After the two of them were completely in the elevator, Fang Li came out from the next door and asked, "Why did you leave like this?"

Seeing her look of regret, Zhou Yufan shook his head. "They're here to buy the copyright. If we try to understand their entire project plan, even a fool would think we're trying to pry into their commercial secrets. We'd be surprised if we didn't run away."

Fang Li couldn't help but chuckle, it seemed to be true.

"Why not sell the copyright to them?" She sat down on the sofa opposite Zhou Yufan.

Zhou Yufan: "Are you planning to sell it?"

Fang Li looked at him, then chuckled softly, "Can you tell me why you don't want to sell it?"

Zhou Yufan leaned back on the sofa, thought for a moment, and spoke slowly, "The pace of life is accelerating these days, and many people can't even guarantee a complete and healthy rest time. How many people do you think still watch TV series with dozens of episodes?"

"In the past two years, some short video platforms have developed rapidly and have indeed harvested a large number of users. They have figured out the changes in audience needs and made full use of fragmented time to grasp audience preferences. Compared with short videos, the ratings of traditional dramas are indeed declining."

"so......."

"so?"

Zhou Yufan raised his eyebrows slightly, "Have you ever seen The Big Bang Theory?"

“Yes.”

"Excluding the commercials, each episode of that show is generally between 15 and 20 minutes long. This not only reduces plot redundancy but also greatly adapts to the audience's fragmented viewing time, resulting in a high level of subsequent audience stickiness."

"So I was thinking, if we can use a shorter and faster format to film stories with a tight rhythm, fast-paced plots, that reflect the current social situation, or that resonate with people, will the effect be better than traditional film and television adaptations?"

"You've set your sights on the popular video platforms and want to do something on them, right?"

Zhou Yufan raised his eyebrows. "It seems I'm not the only one who has this idea. Mr. Xu has also thought of it a long time ago?"

Fang Li smiled slightly cunningly, supporting her chin and slowly said, "Do you know why I wanted to buy a large number of high-quality copyrights in the first place?"

"Tell me about your plan."

Fang Li: "I used to think about how to become a successful screenwriter, how to make my work seen by more people in the industry, or how to be loved by more audiences. But when our studio encountered difficulties in its development, I started to wonder if my ideas were too idealistic."

"How do you say that?"

"Look, if the film and television industry is likened to a chain, then screenwriters are a link. I used to think screenwriters were crucial, determining the quality and length of the entire chain. Now I realize that people care more about the final result of the entire chain. No one cares about the appearance of a single link anymore. If someone thinks a link is not good, they can even remove it and replace it at any time!"

"If the screenwriter becomes a mere servant, and if the screenwriter loses control of the entire script, then who will ultimately control the direction of the work?"

"Investor? Or, director?"

"It's all possible! So..."

Zhou Yufan curled his lips, "So what does this have to do with you purchasing the copyright?"

Fang Li looked at him, the corners of her mouth curling up slowly. "So I'm thinking, instead of asking people for my own script, why not form my own team? I can shoot whatever I want, however I want. In this way, the ultimate direction of the work will be in my own hands, right?"

"Are you planning to go from being a small screenwriter to a producer?"

Fang Li raised an eyebrow, "Isn't it possible?"

"Others may not be able to do it, but I think you can."

Zhou Yufan laughed, "With the Xu and Han families as powerful as you, if you can't do it, few others can."

Fang Li rolled her eyes at him. "In your mind, am I just that incompetent person who relies on my family background to get ahead?"

"You misunderstood, that's not what I meant."

"When the Xu Corporation was in crisis, the funding shortage reached billions. I was not able to fill such a huge hole, but..."

Facing Zhou Yufan's surprised look, Fang Li smiled and said, "Over the years, I've received pocket money from my grandfather and brother, as well as my own savings from work, plus dividends from shares and some other scattered income..."

She leaned closer and said mysteriously, "I still have tens of millions."

"So you plan to use this huge sum of money to implement your plan next?" Zhou Yufan asked.

Fang Li seemed to be thinking about something, then looked at him and said, "What do you think about using the short video platform as a base to adapt a series of short-duration dramas with the IP copyrights we have in our hands? What will the response be?"

"Short-running series can significantly shorten production cycles and costs, and don't require a large behind-the-scenes team. If the response is poor, the subject matter and style can be quickly changed. The investment risk is low and the production is flexible. This model should have a good response."

Hearing Zhou Yufan's pertinent answer, Fang Li's eyes lit up: "Do you want to try it?"

Zhou Yufan chuckled: "You already have a conclusion in your mind, why are you asking me?"

Fang Li was happy, but then she suppressed her smile and said, "I just need your support, senior. I don't have any confidence at all before I get your affirmation."

"You have such mature ideas, yet you still say you have no idea."

Fang Li chuckled and picked up the water glass, "Come on, clink it."

"What for?" Although he said that, Zhou Yufan still picked up the cup in front of him.

Fang Li touched her lightly and said, "Li Yun is about to embark on a brand new path. I wish you success in advance!"

Zhou Yufan paused, then smiled helplessly: "Okay, I wish you success."

After determining Li Yun's next path, Fang Li and Zhou Yufan quickly agreed on an implementation plan.

The first is the change in the company's attributes. If it wants to be self-sufficient, the size of the studio will obviously not be able to meet subsequent plans.

Fang Li handed these trivial matters over to the administration, and then called Ji Tiantian to her office.

"Did you keep the contact information of those two people just now?"

Ji Tiantian thought Fang Li was planning to sell the copyright, so she replied, "Yes, they registered visitors at the front desk, so they should have contact information."

"Okay, now put aside what you're doing and learn more about Xingyu Media, especially those two boys. Try to understand their personalities and preferences as much as possible."

Ji Tiantian was completely confused, "Sister Fang Li, what are you planning to do..."

"secret."

Fang Li raised her eyebrows and curled her lips at her, saying, "Go and do it first, and I'll tell you the reason later."

"......good."