Chapter 399 Why am I no longer in a position of advantage?

"It's almost time to get off work. Do you want to eat seafood or Japanese food today?"

"I'm getting tired of seafood and Japanese food. Let's try something new. I heard a new Thai restaurant opened in Jing'an."

"Okay, Thai food then."

In an office building in Shanghai, seeing that it was almost time to get off work, three white-collar workers who had been slacking off all day began to discuss dinner.

They are all the most basic employees, with low salaries, and after paying for rent, utilities, and commuting, they don't have much money left every month.

But in the past six months, they have been eating delicious food for every meal, and they have not been able to spend all the money they have.

If you ask why, it is of course thanks to the group buying craze that suddenly emerged in April this year.

What half-price coupons, discounts upon discounts? Those high-end delicacies that were previously out of my reach are now within my reach. Who can I complain to?

Especially for office workers like them, who are exhausted every day and have the mood to cook.

The launch of group buying just happens to meet their high demand in this regard.

Currently, group buying websites mainly engage in the sale of coupons. Users open the webpage, insert the U-Shield, and use online banking to purchase coupons. The backend will generate a text message with the order based on personal information, making it convenient for users to shop in stores.

These coupons are basically valid for one month, so many people will take advantage of the promotion to stock up more.

Stock up on a few hotpot restaurant tickets, a few seafood and Japanese food tickets, and a few movie discount coupons. Just use them all up within a month.

This system and model was initiated by Sui Xintuan, but its actual ancestor was Jiang Qin.

Of course, many group buying websites also invented their own systems when they went online, but after trying them out, they found that this model was more stable, so all websites gradually changed to this model.

This is also one of the reasons why Sui Xin Tuan, despite its weakest business capabilities, can quickly gain market share in Shanghai.

However, because the market here has stabilized in recent times, the discounts have begun to decrease, and you can no longer see discounts on top of discounts, but there are still bargains to be had.

As the three white-collar workers were talking, they opened the Sui Xin Tuan website and browsed the food section carefully.

This has almost become one of the things they must do before getting off work every day. If they don’t do it, it’s like something is missing in their life. This is the consumption habit developed by burning money.

"Let's see what the discount is today?"

"It's only 30% off. The discount isn't as good as it was before."

"This is normal. They are not doing charity. They can't keep subsidizing like this. My suggestion is to stock up on discount coupons so that you don't miss out when the price goes back to the original price."

"I kind of regret it when you say that. There were discounts in April and May, but I forgot to stock up on coupons back then."

While they were talking, one of them suddenly raised his hand and said, "Wait a minute, don't buy it."

"What's wrong?"

"My mobile newspaper has been updated. It says that you can go to Nuomi to enjoy half-price food, drinks and entertainment. You can also go to Lashou for group purchases to enjoy discounts on top of discounts."

There were no entertainment programs on mobile devices in 2010, so many people liked to subscribe to some mobile newspapers, which cost three yuan a month and can be regarded as a squatting artifact in today's era.

After hearing what his colleague said, the colleague in charge of purchasing the coupons immediately changed the website address and indeed found the Thai restaurant mentioned earlier.

"Damn, it's really a double discount!"

"Then don't buy it from Sui Xin Tuan, just buy it directly from Nuomi!"

As a result, the market and users that Sui Xintuan had spent so much effort to maintain were gone in the blink of an eye.

This is the disadvantage of relying solely on subsidies to attract users. The result of this approach is that users will switch back and forth between various platforms. As long as there is a gap in discounts, there will be no end.

This is also the reason why Jiang Qin did not feel anxious from beginning to end.

In this society where whoever has milk is the mother, what's the use of having a lot of milk in the early stage? You have to nourish until the end to be the winner!

However, because the methods used by Lashou.com and Nuomi.com were too ingenious and their momentum was so huge, Ye Ziqing received the news at the first opportunity, his eyes full of astonishment.

Sticky rice?

How could...

The doubt only lasted for a second in Ye Ziqing's mind, and she seemed to understand something immediately. She then quickly called Zhou Zhenhao, who was in charge of the Shenzhen market, and asked his secretary to call Cui Yiting.

When Nuomi.com and Lashou.com appeared in Shanghai at the same time and plundered Suixintuan users with huge discounts, Zhou Zhenhao and Cui Yiting fell silent.

"No wonder……"

Ye Ziqing was slightly startled: "Why not?"

Zhou Zhenhao was silent for a long time before his voice came out from the receiver: "Since I started to develop business here, Nuomi and Lashou suddenly stopped fighting for territory. There was a fight a few days ago, but now it has stopped."

Cui Yiting took a deep breath: "They should have reached a cooperation."

"It was us who gave Nuomi the business resources. Otherwise, he would still be in Shanghai University Town. How could he do this?"

The entire team was poached, but they managed to enter the Kyoto market amidst adversity and were the first to complete a second round of financing of tens of millions of yuan. The entire team atmosphere of Sui Xin Tuan was indeed a bit floating.

Moreover, Zhou Zhenhao did not agree to give the resources to Nuomituan from the beginning, and it was only because of a two-to-one vote between Ye Ziqing and Cui Yiting that he barely did not object.

Now that the Sui Xin Group has caught its breath, Zhou Zhenhao is determined to take back the Shenzhen market.

And this time, Cui Yiting is determined to stand on Zhou Zhenhao's side.

Why? Because she was the one who lost the Shencheng Market, and the Xu Wanshi who was poached was also a capable person she had supported.

As one of the three people who hold decision-making power in the company, Xu Wanshi's backstabbing has put her under a lot of pressure, and she often hears people in the company say that her ability level is not good enough.

So, it is very important for her to regain the lost market.

On the other hand, Ye Ziqing's personality was more impulsive and he didn't like to take long-term investments, so he didn't object to the plan to take Shenzhen directly.

Zhou Zhenhao is not stupid.

Before leaving, the plan they made was completely aimed at the 60% market share of Lashou.com. After all, if it weren't for Lashou's backstabbing, the Shenzhen market would have belonged to Sui Xintuan long ago.

But it is not that easy to settle in a city. The most difficult thing is to find a suitable breakthrough point and make an impact as soon as you enter the market.

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Therefore, merchants with whom they have cooperated before are their best choice.

But no one expected that Nuomi's reaction would be so drastic. In just eight days, a series of activities targeting the Shanghai market began.

Cui Yiting thought for a while and then said, "Zhenhao, how about we withdraw?"

"No, we can't retreat." Ye Ziqing shook his head.

“…”

After hearing this, Cui Yiting and Zhou Zhenhao immediately realized a problem.

What would be the result of withdrawing from the Shencheng market now? Their plans were all wasted. Not only did they get nothing, but they also provoked two powerful enemies.

No business person is naive. Zhou Zhenhao does not think that as long as he withdraws, Lashou.com and Nuomi will give up entering Shanghai.

So now they are in a dilemma, and there will be no good results whether they take a step forward or a step back.

But why? I was clearly in an advantageous position a few days ago, and even got the second round of financing. How could I have forced myself into a difficult situation after only taking one step? Ye Ziqing, Zhou Zhenhao, and Cui Yiting were all thinking about this question at this moment.

After thinking about it, they were all sweating profusely...

In fact, this result is caused by the fact that they ignore three key points.

Now it is not you who decides how to go, it is the capital that pushes everyone forward. After burning money for half a year, who can raise money if there is no effect? ​​Therefore, both Nuomi and Lashou need a big victory to improve their valuations.

The second key point is, why did Nuomi.com give up the Shanghai market and go directly to Shenzhen?

It’s because they also want to establish a main base. After obtaining the merchant resources of Sui Xin Tuan, Shenzhen is their best choice. But now not only has LaShou got involved, but Sui Xin Tuan also came to stab them in the back. How can they not be annoyed?

As for the third key point, Nuomi didn’t understand it at first. It was only after a whole afternoon of meeting that he figured it out.

On August 28, when Sui Xin Tuan's marketing specialist tried to win over former merchants to discuss cooperation, Sui Xin Tuan was exposed.

Upon learning that this old partner was also coming to Shenzhen to get involved, Nuomi’s boss Shen Bo immediately convened a high-level meeting.

"I think we can continue to cooperate with Suixintuan and drive Lashou.com out of the Shenzhen market."

Wang Jinfu, manager of the business department, gave his opinion first.

"But don't forget that the Sui Xin Group had taken over the Shencheng market before. He said that he gave us all the merchant resources, but who knows if it was all? At least, the merchants he signed today were not included in the information we got."

Marketing manager Zhao Qian firmly disagreed with this idea. He did not want to face an unpredictable enemy.

"In fact, what the Sui Xin Group did was not fair. We just came to Shenzhen City and helped them to contain Lashou.com, but they came back before we even had a firm foothold. It would be better for us to cooperate with Lashou.com and let the Sui Xin Group know that I, Nuomi, am not someone who can be summoned and dismissed at will!"

Liang Huan, the manager of the marketing department, is used to settling scores and wants to punish anyone he dislikes.

After listening to everyone's speeches, Shen Bo was silent for a while and then said, "Everyone has their own reasons, but now I want you to think about a question."

"Boss, what do you want to think about?"

Shen Bo tapped his hand on the table and asked, "Who do you think is easier to deal with, Suixintuan or Lashou.com? Which one can we get more benefits from?"

This was the problem that Zhou Zhenhao, Ye Ziqing and Cui Yiting didn't understand at first.

Comparing Suixintuan and Lashou.com, there is no doubt that Suixintuan is easier to deal with. Therefore, joining forces with Lashou.com to swallow up Suixintuan is the lowest cost option.

So who would benefit more from dealing with them? Even if they were on the same front as Sui Xin Tuan and dealt with Lashou.com, they could just turn around and abandon the market and withdraw to Kyoto, and Shenzhen would still be in a situation of confrontation between the two sides.

But if they cooperate with Lashou.com and turn their guns to Shanghai, they can eat up half of Shanghai, and at least half of Shanghai! Shen Bo had just finished a meeting with executives from various departments. Less than three hours later, Lashou.com called and the two sides had the same idea.

(End of this chapter)