You Call Me Trash, I Become a Superstar, Why Are You Crying?

Orphan Jiang He, longing for family affection, is reborn into a parallel world. At five years old, to protect his sister, he is kidnapped by human traffickers.

One month after the kidnapping,...

Chapter 77 Hongcheng Foods, Advertising Endorsement

Hongcheng Foods?

Jiang He was somewhat surprised and didn't understand why Hongcheng Foods would approach him for an endorsement.

Hongcheng Foods can be considered a national-level food company.

The company's beverages, bread, and chocolates are products that many people have enjoyed since childhood and are extremely well-known.

Generally, the spokespeople we collaborate with are either veteran artists or rising stars.

I have no connection with Hongcheng Foods, so why would Hongcheng Foods specifically ask me to be their spokesperson?

Even when it was inconvenient to contact him, they went to great lengths to have Director Chen act as an intermediary.

"Endorsement? Director Chen, what product will you be endorsing, and what type of endorsement will it be?"

"It's an ad campaign for their new yogurt. Are you interested in taking the role?"

Of course, it exists.

Endorsements can, to some extent, increase his popularity and generate revenue; endorsement fees can be a significant source of income.

Who would complain about having too much popularity or too much money?

"Of course, but Director Chen, I'm a little confused as to why Hongcheng would choose me as their spokesperson. I'm rather..."

They've only been in the industry for a short time.

Director Chen understood Jiang He's unfinished meaning, patted him on the shoulder, and smiled.

"Jiang He, you underestimate yourself. Your current popularity is no less than that of those popular idols."

"Besides, there are different levels of spokespeople. This is just a basic advertising endorsement. Young man, be more confident. I have high hopes for you."

Director Chen now views Jiang He much like he views a favorite junior colleague.

The reason is simple: Jiang He is just too strong.

The first episode featured a song called "The Wind Rises," which became an instant hit online and caused a sensation.

The popularity of The Voice of China also rose to a new level.

Later, Jiang He's background and the conflict with the Jiang family caused a great stir online.

The final song, "Luzhou Moon," stunned the entire internet and won beautifully.

Not only did his own popularity skyrocket, but he also helped The Voice of China reach new heights.

Jiang He is simply a hit-making machine in the entertainment industry.

With him on the show, this season of The Voice of China will definitely be even more explosive than the last season.

The station was extremely satisfied with his performance on The Voice of China and praised him several times.

During yesterday's meeting, they even hinted to him that if The Voice of China can maintain this level of popularity, his position within the station could be further improved.

Jiang He has brought him so many benefits, how could he not think highly of Jiang He?

In addition, Jiang He's tragic background also made Director Chen feel sympathy for her, and he felt that this child had a hard life.

If you can offer some pointers, then do so.

"Jiang He, I've heard that quite a few companies want to sign you, but you've turned them all down. Are you planning to continue working independently, or are you going to wait and see which company is better before signing with them?"

"Currently... I don't plan to sign with a company."

Jiang He hesitated for a moment before speaking.

He's been incredibly busy lately.

He was also hesitant about signing with a company, because there were many things he couldn't handle alone. Having a company and an agent to help him would definitely make things much easier.

But once I sign with a company, I definitely won't be as free as I am now.

He didn't want to be tied down by the company.

"Then you could consider opening your own studio, finding a reliable agent to work with, or hiring a few assistants."

"Otherwise, like now, companies wanting you to be their spokesperson don't even know how to contact you."

“This will cause you to miss many opportunities. And having to arrange and handle everything yourself will also take up a lot of your time.”

"Thank you, Director Chen. This is indeed a problem, and I will carefully consider your suggestion."

Jiang He sincerely thanked Director Chen.

He definitely needs a team now to help him handle the trivial matters.

He now understands why celebrities have a whole bunch of assistants in addition to their agents.

There are just too many things to do, and every single one of them needs to be handled by someone.

He's only just started out, but he's already overwhelmed with things to deal with.

Seeing that Jiang He had taken his words to heart, Director Chen didn't say anything more, left the contact information of the person in charge of the endorsement, and then left.

Jiang He called directly, and the person in charge on the other end of the line was very excited to learn that it was Jiang He herself.

She very enthusiastically arranged a time and place to meet Jiang He tomorrow.

The next day.

Jiang He arrived at the appointment on time.

The person in charge of Hongcheng was already waiting at the agreed location.

He was exceptionally enthusiastic when he saw Jiang He.

"Mr. Jiang He, the product you will be endorsing this time is our company's new blueberry-flavored yogurt. We need to film a 30-second commercial."

"In addition, the company will produce some small cards, keychains, coin purses, fans and other merchandise for sale, which will require your image and some autographs..."

The person in charge gave a brief overview of the work Jiang He needed to do, and offered a very generous price.

The endorsement fee was 5 million.

This is a very good advertising rate for a newcomer.

The advertisement shoot was scheduled for two days later, and the location was Beijing.

Jiang He calculated the time; four days later was the premiere of the next season of The Voice of China.

This means that the advertisement only had 1 to 2 days to shoot.

Shooting commercials was a completely new experience for Jiang He.

After returning to the hotel, Jiang He thought for a moment and then opened the system store.

In the past few days, his popularity has increased significantly, and it has now exceeded 4 million.

Looking at this number, Jiang He was overjoyed. He could finally go all out and make a big purchase in the system store.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!