Chapter 336 Film and Television Promotion Plan: Back to the Stage Where Dreams Begin

"The lead actor offer has been sent out, and Brother Hu has indicated that he is willing to play the male lead in this film."

"Tang Yan is my best friend, and she is also willing to play the role of Miss Wang in the drama."

"Ma Li, Xin Lei, Du Juan and the other teachers are still studying the script."

"If they confirm their participation, we may need to adjust their schedules according to the filming plan of our production..."

In the morning, Mo Zixue followed Wang Yueheng's instructions.

He sent invitations to several actors in "Blossoms Shanghai" who were temporarily selected by him.

The actor quickly replied.

This speed was somewhat unexpected for Wang Yueheng.

Unexpectedly, these big-name celebrities gave such positive feedback on his filming.

Wang Yueheng also prepared several backup lists of performers.

If the preferred actor is unwilling to participate.

He even decided to go to the film academy to recruit a few actors on-site.

It seems that he has made a name for himself in the film and television industry with the film "Dying to Survive".

"In addition, when Chen He and Dilireba heard that you were going to film a TV series, their agents also called."

"I hope to have the opportunity to audition and participate in a film or television production."

"Even a supporting role doesn't matter, as long as I can get on stage and show my face."

Mo Zixue looked at the compiled materials in her hand and continued her report.

This situation was completely unexpected by Wang Yueheng.

Surprisingly, these top-tier, sought-after movie stars actually took the initiative to request auditions for roles.

But that's alright.

After all, Wang Yueheng couldn't finalize the cast based solely on online information.

If there are a lot of applicants.

He decided to organize an actor audition when he had time.

We will strive to select the most suitable cast for the drama "Blossoms".

"Also, Douyin (TikTok) wants you to give some opportunities to some of their contracted artists."

"Including Feng Xiaomo, Papi, Chu Sheng, and the others..."

Upon hearing the list of signed artists, Wang Yueheng couldn't help but feel a bit overwhelmed.

Having too many artists under one management makes allocating resources a real headache...

This could potentially lead to internal strife and affect team unity.

"Because this drama tells a story set in Shanghai."

"Therefore, actors who can speak the local Shanghai dialect will have the best performance."

"In comparison, we could arrange for Papi to play the role of Ling Hong, for example."

"As for the others, let's wait for another opportunity..."

Wang Yueheng's gaze swept over the stack of signed artists in his hand.

A single sentence decided who would get the chance to star in "Blossoms".

"Okay, I understand."

Mo Zixue nodded, agreeing with Wang Yueheng's idea.

Since it describes the development process of Shanghai's reform and opening up.

Naturally, native Shanghainese are more likely to understand the script.

News has emerged that "Blossoms" will soon be adapted into a film or television series.

More and more artist management teams are starting to contact Hengxue Entertainment Studio.

I hope to persuade Wang Yueheng to give me a performance opportunity.

After all, as of now.

The movie "Dying to Survive" was released in just half a month.

It achieved a box office of over two billion yuan through word of mouth.

The total investment for this film was only a little over 60 million.

The publicity and promotion relied entirely on the Douyin platform and the "Singer" stage, with almost zero cost.

Net income reached over one billion.

Not to mention Wang Yueheng's script investment in Zhou An's new film "A Chinese Odyssey," which has not yet been released.

And the recently filmed movie, "Lost in Thailand," starring Xu Zheng and Wang Qiang.

Filming is currently underway in Weihe County, Wang Yueheng's hometown, for the movie "Secret," starring Jay Chou...

Although Wang Yueheng has never officially announced his entry into the film and television industry.

But legends about him are already everywhere in the film and television industry.

In addition, the original novel of "Blossoms" was valued by the jury of the Lu Xun Literary Prize.

The website alone has received over 100 million hits.

The number of collections has also broken the historical record of the Civilization Creation Website.

The ratings from Guaban users, who have always been known for their discerning taste, have continued to climb...

As long as the artist is mentally sound.

Everyone knows that this show is likely to achieve excellent ratings after it is filmed and broadcast.

Therefore, everyone is vying for the opportunity to act in this play.

If Wang Yueheng hadn't forwarded all the unfamiliar calls to Mo Zixue...

I'm afraid I won't even be able to keep up with all the phone calls.

But besides the good news...

Wang Yueheng also unexpectedly received a closed door.

That is, the giant capital group that he favored most, Coca-Cola Group, refused to sponsor "Blossoms".

The other party clearly stated this over the phone.

They withdrew their product placement sponsorship for the TV series "Blossoms".

The reason was not explicitly stated.

But the implication is that this film is limited to the local area of ​​Shanghai and uses a lot of dialect.

The viewership will certainly be limited, and the return on investment is not promising.

Therefore, I decided to refuse to invest.

Wang Yueheng originally planned to give the only Coca-Cola product placement in this film to the Coca-Cola Group.

After all, it is a global beverage giant.

Coca-Cola was one of the first foreign brands to enter China.

As early as 1927, a cola called "Keke Kenla" (蝌蝌啃蜡) quietly appeared on the streets of Shanghai, the predecessor of Coca-Cola.

The sweet and spicy, bubbly Coca-Cola has piqued the curiosity of Shanghai residents.

Unfortunately, the direct translation of the name was so bad that the sales of this soda never improved.

Even though they sold out overseas, they still couldn't penetrate the Shanghai market.

Fortunately, Coca-Cola noticed the problem in time.

They spent over three million pounds in prize money to name this beverage.

In the end, a university professor in Shanghai took home the astronomical prize money.

They gave the beverage a new name – Coca-Cola.

And by 1948.

Shanghai has become the first city overseas to sell more than one million cases of Coca-Cola soft drinks.

Coca-Cola Group has also witnessed the development and reform process of Shanghai.

Therefore, Wang Yueheng hopes to incorporate Coca-Cola Group brand advertisements into film and television dramas.

It uses a unique sense of the era to evoke resonance from the audience.

Unexpectedly, he was rejected so ruthlessly.

"Since Coca-Cola isn't coming, how about I call Pepsi and ask them what they think?"

Mo Zixue then made a suggestion.

However, before he could finish speaking...

The phone I was holding rang.

"Hello Ms. Mo, we heard that Coca-Cola Group has given up its product placement sponsorship in 'Blossoms'."

"So we'd like to apply to be the sole Coca-Cola beverage sponsor for this film. Is that possible?"

On the phone.

A man who identified himself as the head of marketing for PepsiCo's Greater China region asked in fluent Mandarin.

The other party also claimed to be a reader of the novel "Blossoms" and said they were deeply attracted by this unique literary work.

We hope to have the opportunity to invite Wang Yueheng to cooperate with Best Inc.

Wang Yueheng couldn't help but feel curious.

How did the other party know that Coca-Cola Group rejected their product placement offer?

But since Pepsi took the initiative to advertise in the show...

Wang Yueheng agreed without much thought.

Although PepsiCo entered China much later than Coca-Cola.

It wasn't until the 1980s that it entered the Chinese market, and its first factory was located in Shenzhen.

But it can be said that we caught up with the era of reform and opening up in China.

It can barely be considered one of the foreign brands that bear witness to the history of China.

Furthermore, many of its sub-brands are very popular in China.

For example, the well-known "Arctic Ocean" series.