Actor Wang Yueheng transmigrates as a street singer participating in a talent show. His on-the-spot creation of "The Lone Brave" ignites the entire internet, helping him rise from a grassro...
Firstly, he didn't know whether he could directly show the advertising slogan, which hadn't been released yet, to the other party.
Furthermore, he didn't think it was of any use for Wang Yueheng to look at the advertising slogans he designed.
Could it be that they can give me suggestions for improvement?
I graduated from the advertising major at Waseda University, a renowned university in Japan.
He also has extensive experience as an overseas advertising designer.
Ji Xinghao believes that entertainers like Wang Yueheng are incomparable to industry elites like himself.
“Mr. Ji, I heard from President Gu that you have just returned from studying abroad, so you may not know much about this.”
"Teacher Wang Yueheng is not only a professional singer, but also a formal member of the Longguo Quyi Association, Writers Association, and Calligraphy Association."
"Several of his poems have even been included in Chinese textbooks, demonstrating his profound literary talent."
I met this designer who thought highly of himself.
And he looked at his boss, Wang Yueheng, with a suspicious expression.
Suddenly, Gao Zhenghai, the music director of Bubble Music, who had been silent all along, put down his teacup and spoke with some dissatisfaction.
"It's just a few advertising slogans, nothing important or confidential, of course you can."
Fearing some misunderstanding, Wang Jun immediately made the decision.
"Alright, then please take a look, Mr. Wang..."
"These are two of the advertising slogans we designed."
Seeing this, designer Ji Xinghao had no choice but to open his portable Apple laptop.
Find a professional advertising PPT, open it, and place it in front of Wang Yueheng.
"Mr. Wang..."
Hearing the other person address her that way, Mo Zixue was speechless.
It was obvious that in the other party's eyes, Wang Yueheng was rather inexperienced in both age and seniority.
Wang Yueheng didn't pay attention to how the other person addressed him and looked up at the screen.
Two lines of extra-large font advertising slogans were displayed on the computer screen.
"Driving into a new era, Dami Auto leads the new trend of technology!"
"Dami Auto, traveling with you towards the future!"
The two advertising slogans are simple and straightforward, and don't seem particularly special.
"My requirement for advertising design is that it can reflect Dami Technology's pursuit of the future and its persistent spirit of exploration."
"And it is concise and easy to understand."
As the advertising slogan was displayed, President Wang Jun explained from the side.
They are clearly quite satisfied with these advertising slogans.
"The phrase 'Walking with you' was actually designed by us. The character 'you' has a double meaning."
"It's also to tell consumers that Mr. Wang Jun will accompany them on their journey of enjoying technological products."
Ji Xinghao emphasized this point from the side.
His tone carried the pride of a professional in his work.
"Since you are a member of the Writers' Association, what insightful opinions do you have, Mr. Wang?"
Seeing Wang Yueheng suddenly fall silent.
Ji Xinghao assumed that the other party was also impressed by his advertising slogan and had nothing to say, so he asked with a half-smile.
"I wouldn't presume to offer any profound insights, but after hearing what Mr. Wang just said, a phrase suddenly came to mind."
Wang Yueheng shook his head slightly and said with a faint smile.
Which sentence?
Ji Xinghao was puzzled.
Wang Jun, President Gu, and the others also turned to look, wondering what Wang Yueheng wanted to say.
"Give me a piece of paper, thank you!"
Wang Yueheng didn't speak directly, but instead turned to Mo Zixue and asked for an A4 sheet of paper.
Then he took the pen he carried with him and wrote a line of words on it in a flamboyant style.
"Huh?"
Although a ballpoint pen was used, the vigorous and powerful strokes still demonstrated extremely high calligraphic skill.
Ji Xinghao, Wang Jun, and others were immediately drawn to Wang Yueheng's beautiful calligraphy.
Seeing the surprised expressions on everyone's faces, Mo Zixue, Wang Yueheng's assistant, felt a surge of pride.
This is just an ordinary ballpoint pen.
If it were a calligraphy brush, Wang Yueheng's calligraphy would probably be auctioned off.
Even the top calligraphy masters in China might not be a match for Wang Yueheng.
But what attracted Wang Jun and others even more attention was...
It was another line of text written by Wang Yueheng on an A4 sheet of paper:
"The road ahead is long and arduous, but I will persevere in my pursuit of knowledge."
Once a word is spoken, it is done.
The entire room suddenly fell silent.
The road ahead is long and arduous; shall we persevere and explore?
Isn't this exactly what Wang Jun just mentioned about Dami Auto's "pursuit of the future and persistent spirit of exploration"?
Designer Ji Xinghao, who had just been pressing Wang Yueheng for his "brilliant insights," was also somewhat stunned.
Although I studied in Japan, I could still understand the meaning of these ancient Chinese poems at a glance.
Compared to its own simple and ordinary advertising slogan.
The meaning and artistic conception of this poem have clearly reached a higher level.
"Um, may I ask who wrote this poem?"
Misunderstanding that Wang Yueheng had accidentally come across the poem somewhere, Ji Xinghao asked somewhat unwillingly.
"I just wrote this on a whim, please excuse my poor writing."
Wang Yueheng put down his pen and said calmly.
"Cough cough cough..."
Gu Fangying couldn't help but cough twice.
Goodness.
Dami Technology spent over two million yuan on advertising design just for those two advertising slogans from Ji Xinghao.
When it came to Wang Yueheng, he casually uttered a famous quote.
And it aligns perfectly with the philosophy and pursuits of Dami Technology.
Where can I find justice?!
The atmosphere at the scene immediately became eerie again.
The words "DaMi Auto, Traveling with You" are still displayed on the computer screen.
The paper next to the computer had the inscription, "The road ahead is long and arduous, but I will persevere in my pursuit."
In comparison.
It's like a simply dressed farm woman.
The other was a beautiful young woman with elegant clothes and a graceful appearance.
The difference is obvious.
Although the latter is not a professional advertising format.
But Wang Jun and the others could figure it out immediately.
After Wang Yueheng finished singing in the music video promoting his new car.
What a powerful and moving scene it must be to see such exquisite words appear on the screen.
First-rate calligraphy, effortless mastery of poetry...
This is completely unlike something a modern 20-year-old would think of or say!
But I can't find the same sentence on my phone.
There isn't even a similar poem.
Ji Xinghao, a designer who returned from studying in Japan, was now in a completely awkward situation.
His expression was as complicated as if he had swallowed a whole lemon in one gulp.
The arrogant aura he had just displayed was gone.
"Teacher Yue Heng, could you sell us this advertising slogan?"
"We can pay the highest advertising rate!"
After a moment of silence, Wang Jun suddenly asked Wang Yueheng.