"Is this the same cultural relic promotional video that Wang Yueheng filmed using AI special effects technology?"

Why is a promotional video divided into three short episodes?

"A thin-walled jade pot with a scrolling floral pattern, which escaped from the British Museum, transforms into a young girl and embarks on her journey home..."

"This idea is amazing! It's so innovative!"

"Wang Yueheng is simply a born artist!"

"The characters in this are all generated by AI? This video technology is amazing!"

"I heard that OpenAI, the company that works abroad, can only generate 30-second simulated videos at most..."

"Just what's the background of this Hengxue Entertainment?"...

A meeting room at the Kyoto Cultural and Tourism Bureau.

In the dimly lit room with the curtains drawn.

A beam of light shines from a projector suspended from the ceiling onto the screen.

The video shows a promotional short film titled "Escape from the British Museum," which Wang Yueheng sent to the director of the Palace Museum.

The attendees included Zhan Chongdao, director of the Palace Museum, and Lu Tongbai, director of the museum's publicity department.

Several high-ranking officials from the Ministry of Culture and Tourism are also present.

The group watched the short drama that Wang Yueheng had just sent them from beginning to end in silence.

The short drama consists of only three episodes and has a total runtime of no more than fifteen minutes.

After watching the three episodes of the short drama, the leaders sitting in the conference room immediately began to express their opinions and discuss the matter.

There were praises, doubts, and curiosity...

But without exception.

All of these expressed their approval of the themes promoted by this work.

This small jade pot carries the deep concern of countless Chinese people.

That was a story of a humiliating era.

That reflects the helplessness of countless cultural relics that have wandered overseas and cannot return home.

Compared to the promotional video for the Forbidden City filmed by the Palace Museum.

Although it lacks some of the grandeur and magnificence.

However, by taking the perspective of folk tales, it naturally narrows the distance between itself and the audience.

besides.

When the ending theme song of the short drama, "Transforming into the Wind and Traveling Ten Thousand Miles," began to play.

Even the usually composed leaders of the Ministry of Culture and Tourism were moved by the song, and their eyes gradually welled up with tears.

"I think this short drama has a great concept."

"From the details of the visuals to the character portrayals, it is excellent. It is a rare masterpiece that promotes the stories of Chinese cultural relics."

"I think it's worth releasing it across all online platforms so that more viewers who love Chinese cultural relics can see it."

"It also allows Western people to understand what their countries did in the past."

Vice Minister of Culture and Tourism Ruan Haiting's gaze swept across the faces of the crowd, and he spoke in a low and serious voice.

As the highest-ranking official present, Ruan Haiting's words carried considerable weight.

“I agree with Minister Nguyen’s opinion.”

"Our broadcasting department will fully cooperate in the publicity and promotion of this short drama."

"I suggest that the English version of this short drama also be released on CCTV's international channel!"

The leaders from the broadcasting industry who attended the meeting immediately expressed their views.

"Our CCTV channel will resolutely implement the opinions of the relevant authorities!"

"CCTV Channel 6 and CCTV Channel 4 International Channel can schedule the broadcast of the promotional video at any time."

After hearing the reply from the broadcasting leaders, the head of CCTV followed up with his own words.

"Furthermore, major video media platforms should also allocate more traffic to them."

"Wang Yueheng has made a great contribution to the Palace Museum this time, and has also allowed many foreigners to witness the charm of traditional Chinese art."

"We should seize this opportunity of international attention and strike while the iron is hot to further export our literary and artistic ideas to overseas communities!"

Seeing that the attendees had no objections, Vice Minister Ruan Haiting made the final decision.

At the same time, there was something he kept to himself.

That is Wang Yueheng's deeply moving new ending theme song, "Transforming into the Wind and Traveling Ten Thousand Miles".

This is bound to cause a strong reaction in society!

"Minister Ruan and other leaders, I would like to interject a few words."

"It is said that Tencent has had conflicts with Wang Yueheng over some music copyright issues and has always been at odds with him."

"I never participate in the promotion of any works related to Wang Yueheng."

"However, Tencent Video's market share has reached 89%."

"Other platforms like iQiyi, Youdou, Manggua TV, and Bilibili combined only account for a little over ten percent of the market share."

"Without the promotion from Tencent Video, the promotional video's impact would probably be much smaller."

"But I'm worried that it might be a bit troublesome to get Wang Yueheng's 'Escape from the British Museum' to be available on the Tencent platform."

Upon hearing Vice Minister Ruan's decision, Lu Tongbai, the head of publicity for the Palace Museum, looked worried.

This was one of the issues that the curator, Zhan Chongdao, specifically emphasized he should raise before his arrival.

Since it is a promotional video in the form of a short drama, which is an innovation in China.

To gain attention online, the support of a major platform like Tencent Video is essential.

But given the group's assertive style...

It certainly won't be a free lunch for Wang Yueheng and Doushou Group, giving free publicity to their competitors.

"What conflict? Go tell Tencent that this publicity campaign isn't about business competition, but about uniting against a common enemy!"

"Was Wang Yueheng doing this for himself? No, it was for the Forbidden City! It was to promote our Chinese culture to the world!"

"I don't care what Tencent thinks, this short drama has to be released, and not only that, we have to put in a lot of effort to promote it!"

"If they're not happy about it, let them keep it to themselves!"

Vice Minister Ruan Haiting glared angrily and immediately spoke.

Upon hearing the vice minister's remarks, Lu Tongbo and others immediately nodded in agreement.

This is what happened after the leader said that.

Even if Tencent Video had ten times the courage, it would never dare to defy the authority of the Ministry of Culture and Tourism!

...

After the meeting.

That morning.

Major video platforms then received a notice from the State Administration of Radio and Television.

This notice "suggests":

The short drama "Escape from the British Museum," created by "Hengxue Entertainment Studio," was immediately uploaded to various video platforms.

And provide promotional support for high-level traffic pools.

Shenzhen, Maling Community, Keji Road.

The 35th floor of the Penguin Building houses the headquarters of Penguin Video.

"Smack—"

"Why should I!"

"Why should we be forced to put Wang Yueheng's promotional video on the platform?"

"Dou Shou Group is a strong competitor of Tencent Video. Aren't we just helping our rivals to make a name for themselves?"

"They even demand that we provide preferential traffic support, it's simply a joke!"

Han Jie, vice president of Tencent Video, angrily slammed a document in his hand onto his office desk.

As vice president, he is responsible for the development and operation of Tencent Video's film and television variety shows and documentary business.

Han Jie never expected this.

It's astonishing that the top management of the State Administration of Radio and Television would issue such an order directly.

It is recommended that all online video platforms unconditionally release the new drama "Escape from the British Museum," written and directed by Wang Yueheng.

The document's heading is "Recommendation".

But which video platform would dare to ignore this "suggestion"?

Tencent, which previously had a copyright dispute with Wang Yueheng and was a competitor, is also involved.

Wang Yueheng has never appeared in any of Tencent's media outlets, not even a single picture of him.

Since their falling out over the paid album issue, Tencent Music has not received a single penny from Wang Yueheng.

This is because the copyright of every song by Wang Yueheng remains with Bubble Music.

As a result, Tencent's top management internally blacklisted Wang Yueheng.

Unfortunately, this still couldn't stop Wang Yueheng from becoming a nationwide internet sensation.

"President Han, this matter was reportedly decided by a high-ranking official from the Ministry of Culture and Tourism."

"If we strongly resist, this documentary column will probably be canceled outright..."

Another department head at Tencent Video, Chen Fengchi, a manager around forty years old, cautiously offered a reminder.

Although Tencent Video and China's cultural and tourism departments have no direct connection.

However, many of its documentaries tell stories about Chinese historical sites and cultural relics.

If it displeases the bigwigs in the cultural and tourism department.

A direct ban prohibits Tencent Video from engaging in any business related to Chinese culture and tourism.

Tencent Video suffered a devastating loss, essentially cutting off its documentary segment entirely.