now.

This is a scene from Psy's live performance.

It was also broadcast live on SBS Entertainment Television's International Entertainment Channel.

They won the right to broadcast this K-pop gala live.

It was the morning music news program "Shine Star Show," which had just achieved record-breaking viewership.

Following an application from producer and director Kim Nam-ji.

In addition, the popularity and viewership of the official website's live streams continued to rise.

The head of SBS-ET's international entertainment channel made an unprecedented move by agreeing to a proposal to broadcast Psy's performance at the Royal Theatre in London on "Shine Star Show".

They contacted Kakao Entertainment immediately and obtained exclusive broadcasting rights.

And the live streaming authorization for Wang Yueheng's solo performance.

After all, as the highest-rated television station in South Korea, SBS has enough influence to persuade Kakao Entertainment.

Kakao also hopes to use this event to introduce singer Wang Yueheng to more South Koreans.

This also serves as a prelude to introducing Wang Yueheng's songs from Tencent Music or Pop Music in the future.

Previously, this was due to information cocoons.

Many South Korean viewers who have heard Wang Yueheng's songs are unaware that these songs were sung by this Chinese singer!

Although Wang Yueheng's appearance on stage went against the original intention of the gala to promote Korean pop music.

But in comparison.

Kakao Entertainment prioritizes increasing the popularity of this South Korean artist within South Korea, based on the revenue the group can gain.

After all, for these conglomerates, commercial interests even take precedence over national interests.

...

"The next song I'll be performing is my latest single, called 'Girl'~"

"Everyone, may I see your waving arms again?"

After his hit song "Gangnam Sexy" ended, Psy has once again released a new song he composed.

Wang Yueheng and IU's appearances were scheduled after these two songs.

Unlike artifact repatriation ceremonies involving the British government.

The Royal Theatre Cowent only allocated thirty minutes for Psy's team to perform.

That is, at most five or six songs' worth of time.

They took the stage at the end of a performance that left the audience exhausted.

Having been taught a lesson and convinced of his worth, Jung Sung-hoon ultimately decided to arrange for Wang Yueheng to perform on stage during the climax of the show.

After Psy's voice faded.

Immediately, deafening music blared again.

Several dancers who had quickly changed their clothes reappeared on stage and struck poses before starting their performance.

"Whoosh~"

As another new song began, the audience below the stage once again waved and jumped excitedly.

The new song, titled "Girl," maintains the sexy and ambiguous style.

The choreographed dance also vaguely resembles the hip-swaying dance from "Gangnam Sexy".

Clearly, Psy (Park Jae-hyun) hopes to replicate the success of his previous song with this new one.

However, compared to the hip-twisting dance style that has become popular all over the world.

Psy's new performance of "Girl" on stage did not receive the same enthusiastic response as "Gangnam Sexy".

Faced with the same style and formula, it's obvious that audiences will experience some aesthetic fatigue.

Moreover, this is a new song released live.

Because they were unfamiliar with the melody of the song, it was difficult to evoke a response from the audience.

even so.

Driven by the momentum and atmosphere of the previous song, the audience erupted in extraordinary cheers and shouts.

Soon, Psy on stage was sweating profusely from dancing.

As he sang and danced on stage, he soon realized that his new song was not as effective as his hit song.

However, this was also within my expectations.

This is also one of the drawbacks of K-pop music.

That is, a singing and dancing style that tends to be similar and endlessly repetitive.

Ultimately, they can only rely on long legs or muscular abs to attract viewers' attention.

Once a song has passed its initial appeal stage, it will soon be replaced by later trendy songs.

It's difficult for them to leave behind any classic representative works.

"Singer Park Jae-hyun has already stirred up the audience's atmosphere quite a bit."

"Now we'll see if Wang Yueheng, who will take the stage next, can reignite the energy of the exhausted audience with his songs..."

Han Yusheng, the male host sitting behind the broadcasting station of "Shining Star Show," spoke eloquently to the camera.

Beside him was Lee Yoo-jin, the beautiful host, still wearing a white suit.

"Yes, I have seen many comments from the audience, and they are all looking forward to this song performed by Mr. Wang Yueheng and newcomer IU."

"As far as we know, this song may also be a Chinese-style work that singer Wang Yueheng is good at."

"Perhaps we will also have the opportunity to witness Hengxue Entertainment's exclusive holographic projection effects."

"Let's all wait and see!"...

I learned that the surge in online viewership and ratings was due to mentioning this singer from China.

At the prompting of producer Kim Nam-ji and others, the two hosts would frequently bring up Wang Yueheng's name.

To the surprise of the two hosts.

The special extra program aired today and its viewership rating immediately broke through the 100% mark.

The number of viewers watching the live stream on SBS's official website immediately surged to 70,000.

Previously, such popularity was unimaginable for the niche ET International Entertainment Channel.

"Chinese-style songs? Does he think that's some kind of dragon country?"

"I prefer Psy's energetic dance music!"

"Unless it's a musical work of the caliber of 'Dong Feng Po,' something that might move us..."

"Impossible. Even if he could write it, why would he put it here to be performed?"

"It would be fun if he sang a sexy song too~"

"Honestly, I think the so-called Chinese style is a bit of an exaggeration."

"South Korea is among the best in the world, both in terms of its history, civilization, and cultural environment!"

In the SBS official website's live broadcast room, many South Korean netizens who were unfamiliar with Wang Yueheng left messages in the comment section.

They were criticizing the singer from China who hadn't even taken the stage yet.

Just ten minutes after the broadcast started.

The number of viewers in the "Shining Star Show" live stream has exceeded 100,000.

Almost half of them were Chinese netizens who used VPNs to watch the live stream.

"Haha, South Korea has a long history; the earliest historical records can even be written in the Chinese script!"

"The so-called Korean wave is nothing but mindless junk food!"

"Supporting Psy is fine, but anyone who belittles Wang Yueheng is out of their mind!"

Because most Chinese people do not understand Korean.

Therefore, only a handful of Chinese students or workers were in the live stream, exchanging barbs with these South Korean netizens who despised Wang Yueheng.

"Please watch the live stream respectfully! Do not make personal attacks!"

"Anyone found making discriminatory or personally offensive remarks will be immediately removed from the live stream!"

After noticing the back-and-forth between South Korean and Chinese netizens in the live stream.

The live stream administrator, Shen Nanzhu, hurriedly deleted the relevant comments as soon as possible and issued an announcement requiring that...

In reality, I am a typical South Korean office worker.

Shin Nam-joo, who has always been a fan of Korean stars, is also trapped in an information cocoon and knows nothing about Wang Yueheng, a singer from China.

On one hand, they deleted those posts that were just nonsense and involved fans attacking each other.

Shin Nam-joo couldn't help but secretly grumble to herself.

Does Wang Yueheng, whose fame is not as great as Psy's, really deserve to perform on the same stage as him?

What kind of work will he come up with next to win over so many South Korean audiences?