Chapter 237 I have a little idea, to give the old culture our new ideas!
The next morning.
Su Wenchen and his group suppressed all their curiosity and shock.
Since the locations of the exhibition halls have all been decided and the location maps have been sent over, they also have to start studying how to arrange the exhibition halls.
After breakfast.
Looking at the delegations from other provinces and units in the cafeteria, they all began to discuss how to make arrangements.
The others also looked at Su Wenchen and Deng Hongxia.
Cao Xinmin stood up straight away.
"Director Deng, we'll separate now. We also need to set up our exhibition hall and venue ourselves."
Deng Hongxia's face turned a little ugly when she heard this, but she still forced herself to speak.
"Director Cao, as seniors, do you have anything to say about arranging the exhibition hall?"
Cao Xinmin showed a hint of pride, but still said.
"Director Su, don't you know how to set up the exhibition hall? Are you so inadequate in your preparation?"
"Do you need our help? But we have to take care of ourselves first. Don't worry, we'll come and help you as soon as we finish setting up. What do you think?"
This was naturally not Cao Xinmin's first visit. He was wondering who to contact for help in arranging the exhibition hall and where he could get help.
Of course he knew it clearly, but he would not be so kind as to point it out to Su Wenchen and the others.
He really hopes that Su Wenchen and the others will make a fool of themselves!
Seeing the other party's slightly smug look, Su Wenchen sneered and directly declined.
"Director Cao, please focus on your own exhibition hall first! We will decorate our exhibition hall ourselves."
Then we started to look at the exhibition area distribution map sent by the Canton Fair staff last night.
He pretended to look at it for a few times, as if he had just discovered it.
"Hey, Director Cao, I see your booth is marked as Area B!"
"Could it be that the staff made a mistake? Even a first-time exhibitor like us was assigned to the core A area!"
"How come you're already a long-established foreign exchange earner and are assigned to Area B?"
"I think it must have been an oversight by the staff. You should go look for it!"
Seeing Su Wenchen's fake kindness, Cao Xinmin immediately wanted to pick up the plate and throw it on his head.
However, if he dared to do so at this time, he would not only lose his qualifications, but also be held responsible for disrupting the Canton Fair.
"We won't bother Director Su with any of this. Director Su should just figure out how to decorate your exhibition hall!"
"District A is full of established state-owned factories. Don't let them lag behind you and embarrass the entire province."
"snort!"
After saying that, he didn't even bother to pretend and just walked away with a wave of his sleeves.
Seeing that Su Wenchen almost drove Cao Xinmin crazy, the others around him couldn't help but almost laughed.
Unlike others, Deng Hongxia said with some worry.
"Xiao Su, are you still a little impulsive? Although I work at the Municipal Foreign Trade Bureau, this is my first time here, and I have no idea how to set up the exhibition hall!"
"Now we don't have a single expert among us. What should we do? Even if we want to contribute, we don't have a place to start!"
Su Wenchen didn't care.
"Sister Deng, even if I didn't tell Cao Xinmin, he wouldn't be so kind as to help us."
"Even if he's really kind, I wouldn't dare use him!"
"Don't worry, this is a large exhibition with a lot of staff, so they may not tell us the details."
"But as for the general process and how to arrange it, just ask someone."
Moreover, Su Wenchen has some ideas of his own about the layout of the exhibition hall.
However, he needed to ask someone inside about this idea. After all, some things were better to be clarified specifically.
After sitting for a while, I happened to see Lei Bailiang finishing his meal with an old man and preparing to leave.
Su Wenchen waved and greeted him.
Lei Bailiang first glanced at the old man, and the old man glanced at Su Wenchen.
"Is he the little guy who alarmed the people up there that you mentioned earlier?"
"Not bad, looks pretty smart!"
"Just go ahead! You don't have to accompany me!"
With that, he walked away with his hands behind his back.
Seeing this, Lei Bailiang walked over.
"The inspection team has been disbanded a long time ago. Stop calling me Team Leader Lei! Call me Uncle Lei from now on!"
Seeing that Su Wenchen was a little confused, Lei Bailiang only explained one sentence.
"Don't worry, no matter what, you have to call me uncle! Just ask if you have any questions!"
Su Wenchen was confused and scratched his head. He felt that the old man looked familiar, but he couldn't remember his name or where he had seen him.
So after hearing what Lei Bailiang said, Su Wenchen put aside his doubts and said something directly.
"Uncle Lei! I just want to ask if there are any particular requirements for the layout of our exhibition hall."
"For example, if I want to make some decorative items, who should I contact? Or what are the requirements for the layout of the exhibition hall?"
Hearing Su Wenchen's words, Lei Bailiang shook his head and said.
"It depends on your own opinion. As long as you don't take the contents out of the exhibition hall, in principle it's fine."
"In the past two years, the control in this area was quite strict, so the order volume dropped a lot. Now, the exhibition halls in the museum are basically much more relaxed."
"If you have any ideas of your own, you can go to the Canton Fair exhibition hall preparation team to raise your needs."
"They usually provide help with lighting, scenery and so on."
"Of course, if you need more, you'll have to figure it out on your own. However, if you want to bring items you purchase from outside into the museum, you need to report to the preparatory team first. Only after they've been reviewed can they be used to decorate the exhibition hall."
After hearing Lei Bailiang's explanation, Su Wenchen nodded from time to time.
"Uncle Lei, if we shift our publicity direction a little towards mythology, will it pass the review of the preparatory committee?"
Lei Bailiang was a little confused when he heard this.
"myth?"
"How can this be related to mythology? Didn't you breed it yourself?"
Su Wenchen touched his head and said a little embarrassedly.
"Isn't this adding to our heritage? These creatures, cultivated in the past few years, are descendants of the Jade Rabbit, the divine beast of the Eastern Moon Palace, which was resurrected a hundred thousand years ago."
"Uncle Lei, can you tell me the price can be the same?"
When Lei Bailiang heard this, he was at a loss whether to laugh or cry.
"How dare you boast! You even resurrected the Jade Rabbit, a mythical beast from a hundred thousand years ago!"
"Why don't you go and resurrect Qin Shi Huang!"
Su Wenchen waved his hand.
"I wouldn't dare brag about it, but maybe someone will actually believe it!"
"And Uncle Lei, many people abroad really like this tactic. There are quite a few people out there who are interested in resurrecting creatures from the previous era like the Tyrannosaurus Rex."
"No one has ever seen a Jade Rabbit, so let's just say it's a descendant of a mythical beast. Who can prove it's not true?"
"With this label, I think the price will at least double!"
Lei Bailiang thought about it and pondered.
"Your idea is uncertain this year."
"In the past, it was all model operas and culture that praised the people."
"But now the higher-ups have discovered that foreign businesses are really not interested in these things. Last year, there was even feedback from overseas Chinese businessmen from Hong Kong and Macao."
"If it's always like this, they won't come."
"So the Ministry of Foreign Affairs and the Ministry of Foreign Trade have consciously adjusted their review standards this year."
"After all, the Canton Fair serves as a platform to showcase our development achievements, but it also aims to earn foreign exchange."
"So I can't say for sure whether your proposal will pass the review, but you can try with the preparatory team."
"After all, I'm from the security team, so I don't have a very detailed understanding of this aspect."
"Anyway, I heard that the Beijing Municipal Cultural Bureau has already started discussing the re-creation of Sun Wukong!"
When Su Wenchen heard this, he nodded thoughtfully.
After all, after trying for a few years, the publicity effect is really poor.
After all, foreigners are not fools. How could they not be vigilant when seeing things displayed in the open?
This is why even Americans later had to rely on film and television to promote their ideas.
So this can be considered as one of the first batch of experimental cultural exports!
Su Wenchen touched his chin, if that was the case.
It seems that we can also adapt a small story and give the Jade Rabbit a spiritual core of sacrifice, dedication, kindness, purity, etc.!
It would be best to have a tragic ending, and let the Jade Rabbit sacrifice its own fur to make a fairy robe for the protagonist to block the fatal attack.
Let the brave, kind and pure protagonist wear it and ultimately defeat the villain.
It mainly uses a bloody routine.
After all, people at that time had never experienced online literature.
Self-sacrifice and self-devotion were still quite popular at that time.
Moreover, this kind of self-sacrifice can also bring a strong sense of self-persuasion to the fur buyers.
People will think that if I can wear it, it means that I am a brave, kind and pure protagonist, and I am recognized by the Jade Rabbit!
After all, leather is actually made of rabbit fur, which gives it a quality of active sacrifice, allowing many people to overcome the hurdle in their hearts.
It has added a lot of additional audiences, especially some Western female audiences who pursue romance.
Looking at Su Wenchen who was gradually becoming distracted.
Lei Bailiang waved his hand.
"Have you thought about how to arrange it?"
Su Wenchen came back to his senses and nodded.
"I figured it out. Thanks to Uncle Lei for reminding me. I have some new ideas!"
Lei Bailiang was a little curious.
"What's the idea? Let me see if it works."
Then Su Wenchen began to talk about his previous thoughts, but he definitely couldn't say it to Lei Bailiang the way he thought.
Instead, they directly used the sacrifice and risk of Jade Rabbit to symbolize the heroic sacrifices of their country's martyrs.
And the protagonist is their entire country.
The martyrs used their own bodies to forge a coat to protect the country from wind and rain, and they used their own bodies to block one malicious attack after another for the country.
Even in peacetime, their spirit of sacrifice is endowed with new cultural attributes.
It still brings in valuable foreign exchange to the country, allowing it to have more funds to purchase equipment and quickly catch up with the Western world.
This is also another way for the martyrs to protect the new era.
"Uncle Lei, this is my little idea. Give the old culture our new ideas!"
After hearing Su Wenchen's words, Lei Bailiang remained silent for a long time.
He never expected that in such a short time, Su Wenchen would actually come up with a story that blended the old myths with the current spiritual inner peace.
Especially for a soldier like him who had been to the battlefield, the so-called martyrs were his predecessors, and he had even witnessed many such heroic sacrifices with his own eyes.
So in response to Su Wenchen's words, he continued to use his own flesh and blood to block one malicious attack after another for the country.
After a long silence, he spoke slowly.
“Go ahead and do it!”
"If you need anything, you can tell me!"
"Many people from the Ministry of Foreign Affairs and the Ministry of Foreign Trade have come here. They are at a loss as to how to present our cultural propaganda in a way that reflects our core values and is acceptable to others."
"They'll be very interested in your story!"
As for Su Wenchen, when he was conducting background checks, he discovered that the other party's father was actually an old comrade who also came from the Third Field Army.
I just thought of myself as a junior, and tried my best to take care of others as long as it did not violate the rules.
This is also why he went to the Blue Water Field to investigate in person, and then he came and left in a hurry.
It’s all about helping the other party complete the procedures as quickly as possible.
But he didn't expect that the other party seemed to be able to walk well without his care. Now he knew that the people in the department were scratching their heads in worry.
On the one hand, they want to promote their own ideas, and on the other hand, they have to make others accept them. At least the blatant way they did it before won't work.
This is obviously much better than a one-size-fits-all approach, and mixing it into this kind of mythological story will obviously make it easier for people abroad to accept!
Lei Bailiang slowly stood up and prepared to go talk to his old leader, who was just worried about the future direction of diplomacy and culture.
Now it seems that Su Wenchen has pointed out a new path that is more feasible.
They can definitely give new ideas to the old culture!
After parting with Lei Bailiang, Su Wenchen also went back to arrange the allocation of personnel.
Among them, Jiang Li and Deng Hongxia went to the exhibition hall to see the specific location of the booth.
Han Yang and Master Tao worked with the preparatory team to coordinate decorations such as lights and red silk. If they didn't have them, they would have to purchase them themselves.
He himself is responsible for designing the publicity plan and compiling the subsequent story outline.
After Su Wenchen submitted the first version of the plan and the story outline to the Canton Fair publicity review team.
Suddenly a huge storm arose.
The entire review team immediately started arguing, after all, this was the first time that Jade Rabbit was given its current spiritual core.
The only difference is that the debate is not about whether to change it or not, but how to change it!
How can we embody their spirit and make it acceptable to outsiders?
In the end, after much debate, the case was reported to the highest level.
The only reply above is 'You can try it, but be cautious'.
Due to the above reply, it was finally passed according to Su Wenchen's version of the outline.
Because there is no way, some people want to fill in more content.
But letting a cute and adorable rabbit fight for the heavenly palace is really contrary to the style of painting, and most people think it is inappropriate.
Some people also think that it is better to be more obscure when adapting it for the first time.
Moreover, this kind of spiritual core, such as justice, sacrifice, kindness, and purity, can basically fit perfectly anywhere and will naturally not arouse the vigilance of others.
After the approval, the Canton Fair Preparatory Committee temporarily established a temporary group to adapt the Canton Fair myth.
The Ministry of Foreign Trade urgently mobilized comrades from the Guangdong Provincial Cultural Bureau, and in three days, with Su Wenchen as the editor-in-chief, they worked tirelessly to compile a 60,000-word book "Jade Rabbit".
To be honest, Su Wenchen was not satisfied with this name.
It fails to reflect the content and selling points. Su Wenchen thinks it might as well be called "Resurrection! My Jade Rabbit!"
Unfortunately, everyone was a bit reserved at that time. For example, the title of the book proposed by Su Wenchen was rejected immediately.
It's too simple and straightforward, without any cultural connotation!
Su Wenchen disagreed. He wrote this outline according to the melodramatic and amateurish writings of later generations. After all, if you make it complicated for foreigners, they won't understand.
If it wasn't about the fur of his Moonlight Rabbit, to be honest, he really didn't want to collaborate with these people on the compilation.
Because these people always like to hide things.
It’s not beautiful to say it too bluntly!
Su Wenchen wanted to ask for beauty, what he wanted was a simple and straightforward plot, the kind that was the most touching at the beginning.
If he wasn't the editor-in-chief, Su Wenchen estimated that they would have changed the outline beyond recognition.
After all, Su Wenchen's ultimate goal was to help raise Yuehua Rabbit's value.
So in the end, there were two editions of the book.
One version is the special version for the Canton Fair, and the other is the version compiled by the Guangdong Provincial Cultural Bureau itself.
The layout of the Canton Fair exhibition hall is gradually entering the final stage, and foreign businessmen have basically arrived in Guangzhou at this time.
On a block in the city center.
We often see comrades from the foreign affairs department accompanying foreign businessmen as they wander around curiously. Some of them even have cameras hanging around their necks, taking pictures.
The accompanying personnel from the foreign affairs department generally do not prohibit the taking of photos of city scenes.
Because they are not allowed to go to places where filming is not allowed.
On the last day, the auxiliary scaffolding, ladders and other equipment in the exhibition hall began to be rented out one after another.
The entire Canton Fair complex also began the final sprint of cleaning and sanitation on the last day.
The Canton Fair security team also conducted a final emergency inspection of each booth to see if there was anything inappropriate or missing.
After cleaning the exhibition hall in Lan City, Han Yang looked at his own booth and looked at Su Wenchen with admiration.
"Director, I think we're going to be a huge hit this time. Look at the surrounding booths. How do they compare to ours?"
When Su Wenchen heard this, he smiled and pressed his hand.
"Keep your voice down, or someone will come and beat you up!"
"Apparently, because Lan City has attracted so much attention, the people in charge of the two nearby exhibition halls have been keeping an eye on this place."
However, Su Wenchen still took a look at the surrounding booths.
One is porcelain from Jingdezhen and the other is silk from Jiangsu Province. Both are currently one of the main export products in China.
It is also one of the more popular things among foreigners. Their Yuehua fur can be seen in the middle of these two booths, which shows that the location is very good.
This also shows that this time, the higher-ups definitely have high hopes for Su Wenchen's Yuehua Rabbit.
Otherwise, they would not have given this position in Area A.
After a while, the Canton Fair security team gradually checked the booths in Area A.
The first is the Leaders’ Works Library at the forefront!
This is the only exhibition hall at the front, with no other exhibition halls on the side. After passing the Library of Works, it is the exhibition hall in Area A where Su Wenchen is located.
On both sides, one is the glittering Suzhou embroidery silk, and the other is the jade-white Jingde porcelain.
However, most of the security team's attention was attracted by the exhibition hall of Lan City.
On the dark blue velvet booth, moonlight-colored fur was carefully laid out. Under the illumination of the overhead lights, it gradually transformed into the flowing essence of moonlight.
At the very edge, Su Wenchen also specially designed a promotional poster with a white and cool human silhouette.
It was inscribed with gilded characters: "Eastern Moonlight, a rare treasure in the world".
Although other booths also had lighting fixtures, they were completely out of touch with Su Wenchen's booth, which combined multiple lights at various angles with a unique visual design.
The security team looked at the pearly fur on the display stand.
Someone said involuntarily.
"Team Leader, do you think this Yuehua Rabbit is really a Jade Rabbit? Otherwise, how could it be so beautiful?"
“Every time I come here I can’t help but be drawn in!”
Lei Bailiang glanced at the other person.
"Go back and write me a report on your thoughts!"
Obviously, although Lei Boliang himself thinks it is very beautiful, sometimes such words cannot be said.
After all, if you look at it more deeply, it's all about yearning for the prosperity and luxury of capitalist society.
Hearing this, the other party immediately realized that something was wrong.
He immediately lowered his head.
"Team Leader, I was wrong. I will write a report when I get back!"
Lei Bailiang looked past the Leaders' Works Collection and saw that almost everyone's attention was immediately drawn to this poster.
He couldn't help but say to Su Wenchen beside him.
"You guys really came up with a surprising trick this time!"
"How can you make the font on this poster glow?"
Hearing Lei Bailiang's question, the staff in the two nearby exhibition halls who were also tidying up their own exhibition halls immediately pricked up their ears.
Obviously they want to know too.
After all, the first thing that attracts attention at your booth in Lan City is the huge poster with glowing fonts.
Of course, almost all booths have their own posters.
It can be said that there are all kinds of posters, from those that print their own samples to those that print the people's posters.
Most of them are characteristic of this time.
There is really no one like Su Wenchen, where the whole person is just an outline and the painting style is also cold and cool.
But what they wanted to know most was how Su Wenchen made those fonts glow?
After all, there is actually a secret competition between their exhibition halls.
After all, there are only so many foreign companies, and sometimes after purchasing one thing, they will not purchase anything else.
So naturally, people would want to copy something as attractive as Su Wenchen.
However, Su Wenchen was so cunning that he moved in on the last day.
Even if they want to copy it this year, it’s too late, but I still want to listen to it. After all, won’t there be a chance next year or later?
Su Wenchen did not hide it, because this matter was not a secret. He also asked the people in the preparatory group to make connections and find a lighting factory to make custom products.
This is also the reason why he installed it on the last day, so that even if others knew about it, they would not have enough time to copy it.
So he explained directly to Lei Bailiang.
"This was custom-made by a lighting manufacturer, with some small lights installed inside!"
"This thing is really not cheap. The lighting alone cost us over two hundred dollars!"
Looking at the magnificent exhibition hall that looked like the Moon Palace, Lei Bailiang felt it was worth it.
"I think these two hundred yuan can bring you at least 20,000 yuan in profit."
Lei Bailiang thought it was a lot, but Su Wenchen felt that if it was only 20,000 yuan more, it would be a real failure.
After all, he spent ten days and put a lot of thought into this matter.
In particular, in conjunction with the short story published earlier, they paid for the Russian and English versions to be placed in the public areas of each hotel.
Su Wenchen believes that those who have read the stories about the Jade Rabbit will quickly become interested in it after seeing the real thing tomorrow!
(End of this chapter)
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